"Overreporting the box office has long been an unspoken rule in film promotion, getting accurate figures, and then injecting water, it will become the first weekend box office figures in the propaganda caliber; some are even more outrageous, the promoters don't ask for accurate figures, and directly report a number for publicity, and the real box office can only be used when taxes are paid. - Director Feng Xiaogang

"For many filmmakers, reporting a little higher box office is purely for the sake of film promotion. Because the audience sees this film with such a high box office, they will feel that many people have seen it, so how can I not watch it? So the filmmaker appropriately made additions on the basis of the real box office, and some simply did multiplication ......" - Zhao Jun of the Southern Shinkansen

"The purpose of falsely reporting the box office is to attract some fans who are sensitive to box office figures, and there is no need to engage in this kind of crooked way for really good-looking films. The box office numbers are flooded, and it is the fans who are hurt. The box office is flooded, and people's hearts will be blinded for a while, but it will never be dusty for a long time. Instead of working hard at the box office, it is better to return to the movie itself, make the movie a high-quality movie, and use the movie to win word of mouth. ——Yang Buting, President of China Film Distribution and Projection Association

After the news of "Dragon Gate Flying Armor" falsely reporting the box office and buying the box office was exposed, big Vs from all walks of life posted articles to join the discussion, condemning the box office fraud of the film side of "Dragon Gate Flying Armor".

Even Zhang Ran posted a Weibo: "False box office reporting is a kind of damage to the film market, and this bad habit formed over the years must be changed. In the past year or so, the "Film Industry Law" has been soliciting opinions, and stubborn diseases such as false box office reporting, stealing box office, and buying box office should be included in the law, so that the relevant departments can crack down on these stubborn diseases in accordance with the law!"

However, "Dragon Gate Flying Armor" and Yu Dong resolutely denied falsely reporting the box office and buying the box office: "Saying that "Dragon Gate Flying Armor" falsely reported the box office is completely a rumor, and it is a wanton smear of us by some competitors. It is irresponsible for the person who wrote the article to calculate the box office of "Dragon Gate Flying Armor" based on the proportion of the regular online ticket network in the national box office without any terminal data. "Dragon Gate Flying Armor" is different from other movies, the box office in the north is relatively average, and it is very popular in the south, especially in the Liangguang area. Of course, there are indeed anomalies in the box office data of some movie theaters, but this is not fraud, nor is it buying the box office, but Wanda has recently updated the system, which is a problem with the system. We reserve the right to pursue legal responsibility for some self-media that wantonly smear "Dragon Gate Flying Armor"!"

While refuting the remarks about the box office injection, Wanda launched a fierce counterattack, attacking the peak of the century for manipulating public opinion through media such as "Xinjing Daily".

According to incomplete statistics, in the past two years, Century Summit Group and Zhang Ran's senior management team have incorporated 22 media into their command or strategically invested in various ways such as direct, indirect, affiliated companies, and individual shareholdings, including traditional media and new media. ——"Xinjing News"

"Won 22 media in 3 years, and the peak of the century formed a huge public relations mouthpiece. - Southern Entertainment Weekly

"Zhang Ran controls public opinion on the Internet through 22 online media!" - "New Express"

At the same time as speaking out through the media, experts and professors in the Beijing circle have posted articles on the Internet to denounce Zhang Ran and the peak of the century for manipulating public opinion, and dispatched the navy to repost these articles all over the world, trying to divert the attention of netizens.

"It's tolerable, it's unbearable. I always thought that the control of public opinion by capital was something that only appeared in the West, and now it is happening in our country. When public opinion is controlled by capital, the media industry becomes a business for the bigwigs. What can be best exchanged for clicks, what can make the most money, what is most beneficial to themselves, the bigwigs only care about their own interests, and national security and the interests of the people have been thrown out of the sky. ”

"Zhang Ran controls 22 of the most media in the country, that is to say, the information we can see on the Internet now is completely up to Zhang Ran, and he has the final say on what he wants to show us or not, it's terrible!"

"The manipulation of public opinion by capital is a serious social phenomenon, and society must be vigilant. Zhang Ran has controlled so much media, Zhang Ran, what do you want to do?"

Although the media such as "Xinjing Daily" are shouting hoarsely, and the Wanda Water Army is frantically forwarding, the online media is as quiet as a chicken, and these doubts about the peak of the century cannot be on the hot search, no self-media and official account forwarding, and no portal forwarding, which is completely coldly treated.

Two days later, a screenshot released by Yanzi, the owner of the movie box office bar bar favorite Yanzi 1990, completely knocked "Dragon Gate Flying Armor" into the abyss. This is a screenshot of the statistics of the computer ticketing system of the **** film special fund office, according to the screenshot, the box office of "Dragon Gate Flying Armor" last week was 170 million.

The movie box office bar is a mixed place, with a lot of brain-dead fans, but at the same time, there are also many data enthusiasts, and there are also some professionals lurking, in fact, the earliest questioning of "Dragon Gate Flying Armor" and Wanda's data fraud came from the movie box office.

Although the movie box office bar is a post bar, it is the only place in China that insists on releasing the movie day box office every day, and the initial release data is that netizens manually count the number of seats sold on the online ticket network every day, according to the attendance of major theaters in major cities, and then multiply it by a proportion coefficient, and calculate it. At the beginning of last year, Bar Friends Oolong Zongzi designed a program that can capture the ticket purchase situation of online ticket network audiences and display box office data in real time.

In this way, any netizen can multiply the coefficient of the real-time box office to calculate the box office of the movie that is being released. Since anyone can calculate the box office, domestic film box office water injection, and data fraud often cause questions at the box office bar first, then attract media attention, and finally ferment on the whole network.

Since the box office bar can provide real-time data and has a reference for the entire mainland film market, many well-known film and television production companies, publicity companies, and distribution companies are paying attention to the data of the box office bar and analyzing it professionally.

Therefore, after the data of the Favorite Yanzi 1990 was announced, it was immediately written into an article by a squatting reporter, and then the major media forwarded the news as soon as possible, and the same night "Entertainment Wuji", the movie channel's "China Film Report" and other programs also reported on this matter, Wanda falsely reported the box office, and the box office fraud of "Dragon Gate Flying Armor" was completely detonated.

In the face of surging public opinion, Yu Dong finally couldn't stand it and apologized to the public: "Recently, domestic films, including "Dragon Gate Flying Armor", have had a negative impact on the entire film industry by falsely reporting the box office. On behalf of the company, I would like to express my sincere apologies. We should not unilaterally and hastily speculate and publish box office data before the release of authoritative statistics, which is an element of false reporting. After the actual box office results came out, we did not correct the relevant data in time, so that the adverse effects could not be eliminated in time. We are deeply saddened by this and will reflect on it seriously. ”

The box office fraud incident of "Dragon Gate Flying Armor" also alarmed the General Administration, and the Film Bureau held a special meeting to solemnly express its attitude on the special management of the film market, and the competent authorities resolutely opposed this practice of attracting audiences by exaggerating the box office. Mao Yu, deputy director of the Film Bureau, said: "In response to this phenomenon, relevant institutions will establish an open, timely and authoritative box office statistics mechanism as soon as possible. ”

"Dragon Gate Flying Armor" was originally stamped as a "bad movie" by public opinion, and now there is a scandal of box office fraud, which is completely cold. In addition to Wanda Cinemas, which is still supporting "Dragon Gate Flying Armor", other theater chains began to cut film schedules, "Dragon Gate Flying Armor" film schedule quickly fell from 30% to 13%, and "Jinling Thirteen Hairpins" film schedule quickly climbed from 34% to 41%.

The time soon came to Monday, and the box office data for the new week was released.

In this week, "The Thirteen Hairpins of Jinling" firmly held the top position, grabbing 175 million gold, with a cumulative box office of 697 million. Due to the poor word-of-mouth and the scandal of box office fraud, "Dragon Gate Flying Armor" staged a high platform diving, earning 81.9 million yuan, with a cumulative box office of 445 million yuan.

Ranking third is the movie "Intimate Enemy", after the film successfully cut a piece of cake in the Christmas file, it attracted 41 million this week, and the total box office of the film was about 93 million, and it was only a matter of time before it exceeded 100 million. "Tears of a Fallen City" earned about 35.6 million this week, ranking fourth on the domestic film list, with a total of 79.6 million.

After Zhang Ran saw the data of "Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor", he knew that this time the Golden Dragon had won and lost. However, the victory of "Jinling Thirteen Hairpins" is expected, and what he is really looking forward to is the performance of "Jinling Thirteen Hairpins" in North America.

"The Thirteen Hairpins of Jinling" starred Hollywood superstar Tom Cruise, and Summit Entertainment spent another 30 million on publicity, but the movie's performance in North America was quite average, with a box office of only 21.76 million in the first week, and the final box office was about 50 million. However, compared with the pitiful box office of 360,000 in the previous "Jinling Thirteen Hairpins", it is already a huge success.

What makes Zhang Ran happiest is that the North American audience's evaluation of "The Thirteen Hairpins of Jinling" is quite good, although the movie has been badly praised by many North American media and film critics, Rotten Tomatoes is only 48%, MTC score is only 51 points, but IMDB has a score of 7.8 points; many viewers questioned the bad reviews given by the Wall Street Journal, the New York Times and other media after watching the movie.

"China has suffered too much in the war and foreign aggression, especially from the East. The atrocities committed against innocent civilians are almost unimaginable, from human experiments to the killing of hundreds of people with swords and bayonets. Why is this outrageous page whitewashed in the history of Dongying? The Chinese have the right to show their true history. Let the world know and understand them, regardless of what the outcome will be. ”

"It's just a movie, it's not about brainwashing propaganda or political stuff. China is a communist country, that's true, but their people, like the vast majority of other victims in the world, suffered in World War II. Bringing political ideas into the evaluation of the film is disrespectful to those who died in the war. ”

"It's not fair, why is it okay for Jews to make thousands of Holocaust films to depict the brutality of the Nazis in Germany, but when China does this, it's called brainwashing propaganda?"

The audience's reaction made Zhang Ran very happy, and he felt that his efforts were not in vain. Zhang Chunru once said, I want the whole world to understand what happened in Nanjing in 1937, so that such a tragedy will not be repeated. This is also the most important reason for Zhang Ran to invest in "The Thirteen Hairpins of Jinling".

At the Wanda headquarters in Beiping, Wang Jianlin, who was sitting in the conference room, was as heavy as water, and anyone could see that he was in a bad mood.

It doesn't matter if "Dragon Gate Flying Armor" loses to "Jinling Thirteen Hairpins", the war between Wanda and the peak of the century must be long-term, there is no need to care about the gains and losses of one city and one pool, "Dragon Gate Flying Armor" loses, just win it back in other places.

But now because Yu Dong falsely reported the box office, the reputation of the entire Wanda has been ruined. In this state, what can Wanda do to fight for a third license! Yu Dong is really stupid!

At this moment, there was a knock on the door, and then Ding Benxi, president of Wanda, hurriedly barged in: "Mr. Wang is not good, Century Summit announced on the official website that they have made an offer of $3 billion to AMC Cinemas, ready to acquire 100% of AMC's equity, and assume all debts!"

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