Chapter 909: Falsely reporting the box office

Century Summit and Wanda both knew that the second week was the key to victory or defeat, and after the box office came out one week, both sides were working hard and making their own moves.

On December 22, the nominations for the Golden Globe Awards were announced, and "The Thirteen Hairpins of Jinling" was nominated for the Best Foreign Language Film Award, which is the third consecutive year that a Chinese film has been nominated for the Golden Globe Award for Best Foreign Language Film. On the same day, Zhang Weiping announced in a high-profile manner that "The Thirteen Hairpins of Jinling" applied for 13 individual awards to the 84th Oscar jury, including Best Picture, Best Director, Best Actor and Actress, etc., and in addition to the competition for the Best Foreign Language Film Award, "The Thirteen Hairpins of Jinling" has applied for 14 Oscar awards.

The industry knows that the possibility of "Jinling Thirteen Hairpins" winning the award is zero, but under the control of the peak of the century, the media vigorously blows "Thirteen Hairpins" to the Olympics: ""Thirteen Hairpins" hits Ao Youxi", "Zhang Yimou wants to win the best picture", "Zhang Yimou brings "Jinling Thirteen Hairpins" to the Oscar: a detailed analysis of the five advantages" and so on. The frenzied media coverage attracted a lot of viewers and brought more viewers into the cinema.

Wanda also made a lot of efforts and sent messages to major theaters, saying that as long as the schedule of "Dragon Gate Flying Armor" is maintained, 10 percentage points will be returned to theaters. At the same time, a naval army was dispatched to frantically forward the bad reviews of "The Thirteen Hairpins of Jinling" by the American media.

After the war between Century Peak and Wanda, Zhang Ran is no longer as ignorant as a few days ago, he will take time to watch the battle between Century Summit and Wanda every day, and he is also very concerned about the premiere of "Jinling Thirteen Hairpins" in the United States.

Zhang Jingchu didn't understand why the peak of the century would go to war with Wanda, and asked, "Why does Wanda keep provoking the peak of the century?"

Zhang Ran explained: "There are two reasons, one is that Wanda is entering Hollywood and wants to cooperate with Hollywood. If you are not strong enough, you have no right to speak in front of big Hollywood companies, so Wanda wants to fight with us and tell Hollywood that you are not inferior to the peak of the century in China, and the benefits of cooperating with us are great. In this way, when talking to Hollywood, he can gain the right to speak. Another reason is that there has been recent news that the state will issue a third license in the field of imported film distribution. You think that if you can get a third license, you will be able to directly distribute Hollywood movies, what a big benefit! Without pressing us, Wanda would not have been able to get this license. ”

Although Zhang Jingchu doesn't understand business, as a filmmaker, she knows very well what this license means, and immediately said: "Century Peak should go all out to win this license and not give Wanda a chance!"

Zhang Ran smiled indifferently: "If the state really wants to issue a third license, we will definitely try our best to fight for it, but this is unlikely." This license will not be issued for at least ten years, and it will only be possible until the Chinese film industry is established, domestic films become the mainstream of the market, and we can really beat Hollywood. ”

Zhang Ran remembered that the previous "Jinling Thirteen Hairpins" encountered a large number of bad reviews in the United States, and it was expected that it would encounter bad reviews in the United States this time. Because in addition to the many shortcomings of the film itself, Dongying has spent a lot of money in the United States to cultivate the Zhiri school, especially in the field of East Asian studies, and they have funded people in these fields to do research. If your research funding came from Dongying, what would you do if you would stand there and speak? Why Zhang Chunru's "Nanjing Atrocities" was besieged by so many scholars in the United States after it was published is that in addition to the fact that there are indeed shortcomings in the book, it is very important that these scholars themselves are on the side of the Dongying people.

However, after reading the article by New York Times film critic Mike Hull, Zhang Ran was still very angry, and the article actually believed that ""The Thirteen Hairpins of Jinling" is nationalism, chauvinism, and the demonization of the Japanese army invading China."

Zhang Ran couldn't help it, and posted a long article on Fly to refute: "Mr. Mike Hull, you like Toying director Yasujiro Ozu very much, in your pen, he is the greatest director in the world, in your eyes he is warm, delicate, and full of warmth. But anyone who has done a little research on Ozu knows that Ozu was a member of the Japanese army invading China, and a member of the poison gas unit, who used poison gas on the Chinese, slaughtered the Chinese, and did not repent or reflect until he died.

How does Ozu depict murder? He wrote in his diary: 'Cutting people are exactly the same as costume films. As soon as he slashed down, the man remained motionless, and then fell with a thud. And what was his attitude towards the Chinese, he wrote: "When I saw the Chinese soldiers, I didn't treat them as human beings at all." They are omnipresent bugs. I began to deny the value of human beings, who were nothing more than enemies who arrogantly resisted, no, an object, no matter how much they were shot, they seemed calm.

The delicate, warm, and warm Ozu in your eyes, the greatest director in your eyes Ozu in China in 1938, in his eyes the Chinese are not people, they are insects, they are objects, and he calmly slaughters the Chinese, how cold-blooded. Excuse me, even the delicate and warm artist Ozu became an inhuman beast in the face of the Chinese, so what reason do we have to believe that other Japanese soldiers at that time were not like this?

The description of the Dongying soldiers in "Jinling Thirteen" is accurate, and the Hasegawa Osa in the movie is Ozu to some extent, they have extraordinary knowledge, they miss their hometown, and they seem to be human, but this humanity is when facing the Dongying people, and when facing the Chinese, they do not have any mercy. "The Thirteen Hairpins of Jinling" is a recollection of that period of history from Shujuan's point of view, not an omniscient and omnipotent perspective. If you tell this story from Shujuan's point of view, and a humane Dongying soldier comes out, it is the real falsehood.

I have always planned to make a film about Zhang Chunru, and for this reason I have consulted a lot of information about the Nanjing Massacre, and I have also interviewed the survivors of the massacre, at least in the information I have consulted, and in the mouths of the survivors, there are no Dongying soldiers in Nanjing in 1937 who are as human as Kakukawa in Lu Chuan's "Nanjing Nanjing". You think Lu Chuan's "Nanjing Nanjing" is a classic, but I think that creating a kind and humane Dongying soldier like Lu Chuan is the real disrespect for history and the dead. ”

After Zhang Ran's long article was released, it was quickly reported by the American media, and aroused discussions among many netizens, which also made many viewers interested in "The Thirteen Hairpins of Jinling". It's a pity that Mike Hull didn't respond, otherwise Zhang Ran scolded him, which would be good publicity for the movie.

The time soon came to December 24, and a number of new films were released on this day, including Wanda's "Intimate Enemy" and "Tears of a Fallen City", the pinnacle of the century.

"Intimate Enemy" is directed by Xu Jinglei, and uses urban workplace romance as a clue to tell the story of a couple who have been together for 7 years and meet in the workplace and reunite after 7 months of breakup. The whole film is full of commercial elements such as workplace, fashion, modernity, and feelings, which has attracted the attention of many white-collar workers.

The romance film "Tears of a Fallen City" focuses on the warm tear-jerking card, and the three pairs of lovers are Zhang Jiajun except for Zhou Dongyu and Dou Xiao, the new Mou girl and Mou man, the others are Zhang Jiajun, including Huang Shengyi, Bai Ling, Jia Niliang and Chang Jirong. Fans of different celebrities can find resonance in it.

After the release of these two films, the dark war between Century Peak and Wanda completely turned into an open war. The pinnacle of the century did not row "Intimate Enemies", and Wanda did not line "Tears of a Fallen City", and the major media naturally had a heated discussion.

A week passed quickly, and the box office was out.

With a good reputation, "The Thirteen Hairpins of Jinling" successfully achieved a reverse decline, topping the list with 245 million, with a total of 432 million. The data of "Dragon Gate Flying Armor" is also very eye-catching, with 221 million in income this week and a total of 363 million. One of the two films broke through the 300 million mark, and the other exceeded 400 million, which is a win-win situation.

"Intimate Enemies" grossed 52 million in the first three days of the weekend, ranking third on the weekly list, and "Tears of a Fallen City" earned 44 million, ranking fourth on the weekly list. In such a fierce schedule, the two movies can achieve such results, and the performance is quite good.

On the afternoon of this day, Tiger Sniff published an article "The film side of "Dragon Gate Flying Armor", should the box office fraud be so obvious!", the article pointed out Wanda's two crimes, falsely reporting the box office, and buying the box office.

False box office reporting has existed in China for many years, which can be said to be an open secret, and more than eighty percent of domestic movies have light or heavy water at the box office. The main reason for this phenomenon is that domestic cinemas have not yet fully realized the Internet, and there is a lack of unified computing standards and unified distribution channels.

Now there are three places in China that release box office data, one is the weekly review of the domestic market with Liu Jia as the main writer, one is Yien Entertainment, or the other is the movie box office; Liu Jia is the manager of the Pacific Cinema Line, and her data is calculated based on the box office of the Pacific Cinema Line; and Yien's data is calculated according to Wanda and the other two theater chains; and the data of the box office bar is calculated by netizens according to the data of the online ticket network. Since the data is extrapolated, there is a possibility of falsification. For example, Liu Jia's data is often injected two weeks before the release of the movie to help promote the movie, and the second two weeks are made up, so that the box office is generally in a balanced state.

In recent years, there have been two more well-known box office data frauds in China. One is "Astro Boy", the actual box office of the film was only 17 million yuan in 3 days after its release, but the distributor Guangguang Pictures claimed that the box office of the film exceeded 40 million yuan in 3 days of release, which set a new box office record for the opening weekend of an animated film in the mainland.

A few days later, "China Film News" punctured this lie: according to the actual data obtained by the National Film Special Fund Office from the computer terminals of major theaters, the box office of "Astro Boy" was about 17 million yuan on the third day of its release.

Another well-known box office fraud is last year's "Let the Bullets Fly", the filmmaker claimed that the cumulative box office reached 900 million, blowing Jiang Wen into China's No. 1 director, with nearly 100 million water injections. It's just that "Let the Bullets Fly" has a good reputation, and not many people care.

Due to the serious false box office reporting in the past two years, the General Administration also plans to set up a box office supervision company to supervise the behavior of filmmakers and theaters in the market and release accurate box office data as a third party. However, government departments have always dragged their feet, and so far the shadow of this company has not been seen.

Tiger Sniff's article accusing "Dragon Gate Flying Armor" of fraud provides a large amount of data and screenshots, and analyzes in detail how "Dragon Gate Flying Armor" is fake. For example, the magic city Wanda Cinema has a total of 2,100 seats. It takes an average of 2 hours for a movie to enter and clear, and theaters are generally open from 10 a.m. to 12 p.m., so a maximum of seven rounds of movies can be shown in one room.

In this way, the magic city can accept a maximum of 2100x7 people a day, which is equivalent to about 15,000 people. And "Dragon Gate Flying Armor" occupies 65% of the film schedule, assuming that the attendance rate of the film is 100% on the same day, it can sit 15,000 * 65% = 9,750 people, but it produced a box office of 1.95 million. From this, it can be calculated that the average ticket price of "Dragon Gate Flying Armor" on that day is 1950000/9750=200 yuan!

A ticket is 200 yuan, even the IMAX of "Avatar" can't be sold so expensive, a typical false box office!

After the fake article of "Dragon Gate Flying Armor" came out, #ιΎ™ι—¨ι£žη”²ι€ ε‡#θΏ…ι€Ÿη™»δΈŠηƒ­ζœζ¦œηš„ι¦–δ½, and immediately after, Sohu, NetEase and other websites followed up as soon as possible and pushed the article in the form of headlines.