In 2011, Summit Entertainment ranked second only to Warner Bros. in North America and the world, and is not inferior to any of the six major companies in terms of strength, but Summit Entertainment is still not a member of Hollywood's top club. In Hollywood, only by entering the MPAA, can it be called a top player, and there are only six top players in Hollywood, which are the well-known six major film companies.

Whether it is Spielberg-led DreamWorks or Weinstein Pictures, which is thriving at the Oscars, they are not members of the MPAA, nor are they part of the top clubs. No matter how famous they are, they are just second-rate characters in Hollywood. Especially the Weinstein Pictures managed by Harvey, because Harvey caused the conflict between Disney and Century Peak, which led to Century Summit wearing Disney shoes in the Chinese market many times, which made Disney suffer a lot of losses. Disney took out the anger of Harvey and wore small shoes to Harvey's movies many times through the MPAA. For example, "The King's Speech" is divided into R, and "Blue Valentine" is divided into NC17. Harvey has repeatedly bombarded the MPAA for this, and even took the MPAA to court.

In the history of the MPAA, there was only one company that was not a member of the MPAA and finally got the MPAA seat, and that was Disney. In the 50s of the last century, due to the loss of theaters and the impact of TV popularization, Hollywood's eight major companies were in trouble, Raiden Hua went bankrupt, and Disney rose at this time, so Disney filled the vacancy left by Raiden Hua.

The reason why joining the MPAA is so difficult is that the MPAA has an unwritten rule that all MPAA decisions must be unanimously supported by the six major companies. Similar to the United Nations' five-power unanimity principle. In recent years, several countries such as India and Dongying have been clamoring for permanent seats, and they have persuaded some of the five major countries to support their permanent membership, but they have never been able to get all of them. For example, if Dongying wants to become normal, then China will definitely give him a no. Similarly, to join the MPAA, it is easy to convince two or three of the Big Six, but it is difficult to get all the members to get into the sky.

It is difficult for Summit Entertainment to get the MPAA seat, but it is not without opportunities, because Summit Entertainment is backed by the peak of the century and the huge Chinese market. Now that the North American and European film markets have long been stagnant, and the number of moviegoers is declining year by year, the rapidly expanding Chinese market has become the hope of Hollywood. However, the Chinese market is not something that can be entered if you want to, and there are many restrictions, so Hollywood needs people who can help them talk in China, and Century Summit is the best candidate, and the "Memorandum of Understanding on China-US Films" is the best proof of this.

Among the six Hollywood majors, Fox and Summit of the Century are allies, and the two sides have good cooperation, Fox absolutely supports Summit Entertainment to join the MPAA; Sony Columbia and Paramount also have cooperation with Summit of the Century, and the relationship is good, they support Summit Entertainment to join the MPAA; Although Warner Bros. has a general relationship with Century Peak, they can't afford to offend Century Summit in this matter, and more importantly, Century Peak can help everyone speak in China after joining the MPAA, which can benefit everyone, and they will not stop it; the real obstacle that will prevent Century Summit from joining the MPAA is Disney.

At the beginning, because of the distribution problem of "Time and Space Warrior", Century Summit and Disney clashed, Disney made a lot of small moves against Century Peak, and Century Summit retaliated against Disney in the Chinese market. By 09, Disney planned to buy Marvel, but just when Disney was about to start the acquisition of Marvel, Century Peak took the lead and took Marvel into its pocket. Seeing that Summit Entertainment has been in North America in the past two years with Marvel movies, Disney naturally hates the peak of the century, and wants them to vote for Summit Entertainment to enter the MPAA, which is simply a fool's dream.

However, Zhang Ran believes that there are no eternal enemies in the business field, only eternal interests. The contradiction between Dinis and the peak of the century is a thing of the past, and as long as Disney can see the benefits, it is entirely possible to get them to vote in favor.

In order to get Disney, Zhang Ran made an appointment to meet Robert Iger, CEO of the Disney Group.

Robert Iger is a China expert who came to China in 1979 while still working for ABC's athletic division, when China was just opening up to foreign companies. By the time he returned to China in 1994, he had become chairman of the board of directors of ABC, which opened the Disney cartoon series "Little Dragon Club." Since then, he has traveled back and forth to China many times as the person in charge of the Disney Magic City project, and has even dealt with many leaders of the country.

Zhang Ran spoke very directly about such a China expert: "There were many contradictions between the peak of the century and Dinis in the past, but that is in the past, and we should look forward." Century Summit and Disney can work together in many areas, and we don't have to fight. ”

Robert Iger nodded slightly: "Everyone is a businessman, the most important thing is to make money, not vindictiveness, Disney and the peak of the century do have the possibility of cooperation." ”

When Zhang Ran heard Robert Iger say this, he said: "Summit Entertainment wants to join the MPAA and become a member of the top club, and Summit Entertainment has the ability and qualification to be a member of the top club." I asked you out today to hope that Disney will support us in this matter. ”

Robert Iger said quietly: "You are right, Summit Entertainment has the ability to become a member of the top club, but why should we support Summit Entertainment to join the MPAA? What are the benefits of Summit Entertainment joining the MPAA for Disney, and what benefits will it bring to us?"

Robert Iger's words were very straightforward, and it was okay for Disney to support Summit Entertainment to join the MPAA, but Disney would benefit from it. There are benefits, Disney will definitely support it, and if there are no benefits, then goodbye!

Zhang Ran took a sip of coffee and said slowly: "The Memorandum of Understanding on Sino-US Films is only valid for five years, and it needs to be renegotiated after five years. The signing of the "Memorandum of Understanding on Sino-US Films" this time is a great effort at the pinnacle of the century. For example, instead of requiring a starring role, co-productions have been replaced by hiring one-third of the staff, which makes it easier for Hollywood films to get co-production status and get a higher share. Under the MOU, Hollywood's share of Hollywood films in China has increased from 13 percent to 25 percent, but it is still below the global level of 40 percent. If we can join the MPAA, then when China and the United States renegotiate five years later, we will try to convince the government to increase the share rate again from 25%, and it is not impossible to reach the level of 40%. One movie can add tens of millions of dollars to Disney's revenue!"

Robert Iger is clear that what Zhang Ran said is true, that after five years the Memorandum expires and negotiations restart, someone in China does need to speak for Hollywood. However, this is the interest of the whole Hollywood, not Disney's, he hopes to get more reasons for Disney from Zhang Ran, and said noncommittally: "Is there anything else?"

Zhang Ran's eyes flashed, and he said with a smile: "Last year, Sony had a movie called "The Battle of Los Angeles", which is a science fiction film about alien invasion. They invested a lot of money in developing the script, but in the end they failed to pass the Chinese review and were rejected by the General Administration. Sony had to change back to Los Angeles, and it became "The Battle of Los Angeles" again. Do you know why the script was rejected?"

Robert Iger shook his head: "I don't know. ”

Zhang Ran sneered: "Because the script is full of American-style arrogance and ignorance of Chinese culture and emotion, it is even arranged for the US military to go to the magic capital to fight aliens, not to mention that the government will not accept it, and the vast majority of Chinese people are also emotionally unacceptable." ”

Robert Egger was a little surprised, and didn't understand why Zhang Ran said this, but he believed that Zhang Ran would not be untargeted, so he didn't ask much, just listened quietly.

Zhang Ran continued: "It is very difficult to please the Chinese audience, and it has been almost ten years since the director of Xiangjiang went north, and he still can't figure out the taste of the mainland audience. Although many movies directed by Xiangjiang directors have done well at the box office, the audience's reputation is full of bad reviews. Hollywood has little knowledge of the preferences and emotions of Chinese audiences, and it is very difficult to win the hearts and minds of Chinese audiences. Century Summit is the film company that knows the Chinese audience best, we have a dedicated research team to investigate the needs and preferences of the audience, and we have a cinema chain and an online ticketing system, which can conduct massive data analysis to let us better understand the audience's preferences. We are willing to share this data with Disney if we can. Assuming that Disney wants to make "Mulan" a live-action version, China will definitely be the largest box office outside the United States, and may even surpass the United States. However, the story of "Mulan" is a household name in China, and if it is not filmed to the taste of Chinese audiences, then Chinese audiences are unlikely to buy it, and our data can support the film, avoid plots that are offensive to Chinese audiences, and choose the most suitable actors to ensure the success of the film!"

Zhang Ran glanced at the thoughtful Robert Iger and continued: "Derivatives are an important source of income for Dinis, and the Chinese population is four times that of the United States, and in the future, China's derivatives market will inevitably be as explosive as the current movie box office." Century Summit is the best company in derivatives in China, and if we cooperate with us to jointly develop the Chinese market, Disney will get a lot more revenue from derivatives......"

On February 28, 2012, the MPAA held a closed-door meeting in Los Angeles with all the CEOs of Hollywood's six major movie studios in attendance. There were only 6 CEOs in attendance at the entire conference, and even MPAA Chairman Chris Dodd was kept out.

As is customary, the big bosses of the Big Six talk about everything in private, communicate below, and then convey their ideas to the management of the MPAA, so that the association can act according to its own will. But this time is different, it is related to the MPAA seats, and it is also related to the vital interests of the Big Six, and such a decision can only be made by the big bosses of the Big Six.

Century Summit is not a member of the MPAA and is not qualified to attend, so Zhang Ran naturally did not appear at the meeting.

Zhang Ran was not in Los Angeles at all at the time of the conference, and after communicating with Robert Iger, he returned to China and came to Lin'an to prepare for his new film.

At half past nine in the morning, Zhang Ran was in the office talking to Li Xuejian about the new movie. When "One Man Puts on the Lights" was finished, Zhang Ran told Li Xuejian that there would be a movie looking for him at that time, and now he is fulfilling his promise.

At this moment, Zhang Ran's mobile phone rang suddenly, he glanced at the number, said sorry to Li Xuejian, got up and connected the phone. Before he could speak, the excited voice of Fox CEO Jim Ganopouros came: "Mr. Zhang Ran, congratulations! Now you are a member of Hollywood's top club!"

Zhang Ranzhi was not particularly excited, in his opinion, it was a sure thing for Summit Entertainment to get the MPAA seat, but he still replied with a smile: "Thank you, Jim! This is really good news!"