Chapter 912 Memorandum of Understanding on Chinese and American Films
In the lounge of Los Angeles City Hall, Chinese and American filmmakers gathered, including the presidents of the six major Hollywood companies, the CEOs of state-owned enterprises such as China Film, Huaxia, and Shanghai Film, as well as the bosses of private enterprises such as Wanda and Guangguang. Today is the day of the signing of the "Memorandum of Understanding between China and the United States on Resolving Issues Related to TO Films", and the film companies present are always witnesses to the signing ceremony.
Although the document has not yet been officially signed, everyone present has already heard of the content of the document, which is of great benefit to both China and the United States, and can be said to be a win-win situation.
Wang Jianlin, the boss of Wanda, was surrounded by the CEOs of several private film companies, chatting enthusiastically, and their words were full of flattery, which made Wang Jianlin's ass crackle.
Several CEOs of state-owned enterprises next to him frowned when they heard this, thinking that they were too flattering, but Wang Jianlin enjoyed it very much, and said proudly: "For Wanda, the acquisition of AMC is nothing, just a small goal, Wanda will also carry out mergers and acquisitions in large cinemas in Europe and the United States and other places in the future, and our big goal is to account for 20% of the global market share of Wanda cinemas in 2020." ”
After finishing speaking, Wang Jianlin proudly glanced at the six presidents of Hollywood not far away, but he didn't expect that the presidents of the six Hollywood presidents completely ignored him, as if he hadn't heard his words at all, making him feel like he was punching cotton.
The bosses of several private companies exclaimed: "Occupying 20% of the global market share, only Mr. Wang and only Wanda have the courage to do such a big thing!"
"Yes, we can't even think of such a thing, only Mr. Wang has such courage!"
"When Mr. Wang is in charge of 20% of the world's theaters, even the Big Six in Hollywood will have to look at Mr. Wang's face!"
At this moment, someone suddenly shouted, "Mr. Zhang at the peak of the century is here", and the private CEOs who had gathered around Wang Jianlin instantly stopped touting Wang Jianlin and greeted Zhang Ran with a hula. They greeted Zhang Ran warmly, and the greetings of "Mr. Zhang and Mr. Zhang" were endless.
Wang Jianlin was almost angry to death, and scolded in his heart, Malegobi, Lao Tzu has blocked you all! The most difficult thing for Wang Jianlin to accept was that the bosses of Hollywood film companies who were high up to him were also smiling all over their faces, striding towards Zhang Ran, stretching out their hands from afar, and greeting Zhang Ran warmly.
Soon after, Deputy Director Zhang Piming and Trade Representative of the Office of the United States Trade Representative Ron Kirk came, they were also witnesses to today's signing ceremony, and the first thing they did after they arrived at the lounge was to shake hands with Zhang Ran.
At this time, Wang Jianlin finally realized that Zhang Ran's influence in the film industry was much stronger than he imagined!
At 10 o'clock in the morning, witnessed by Zhang Piming, deputy director of ****, Ron Kirk, trade representative of the Office of the United States Trade Representative, and the CEOs of many film companies, Tong Gang, director of the film bureau, and Chris Dodd, president of the Motion Picture Association of America, signed and exchanged the "Memorandum of Understanding between China and the United States on Resolving Issues Related to TO Films", and then the two big hands were clasped tightly in mid-air, and the whole hall resounded with warm applause.
The guests were smiling and applauding, the six major US CEOs cheered for the 20 quotas and a 12 percent increase in the account-sharing ratio, and state-owned film companies and private companies cheered for the "Memorandum" article on "increasing the opportunities for Chinese private enterprises to release imported films", because it means that the state may issue a third license for imported foreign films, and everyone has the opportunity to fight for this license.
As a reborn, he knows that the signing of the "Memorandum of Understanding" between China and the United States in 2012 is a historical necessity, but the agreement signed this time is somewhat different from the previous agreement in terms of content.
The difference is mainly in two points: first, the "Memorandum" in the previous life stipulated that 14 3D or IMAX movies would be added, and this life has become 20; second, the previous state required Chinese actors to play the leading role in Sino-US co-productions, but now it has become no less than one-third of the crew members Chinese.
The reason why the quota can be changed from 14 to 20 is that the Chinese films in this life are stronger than in the previous life. The annual box office of Chinese films in 2011 was 13.5 billion, and the total box office in 2011 exceeded 20 billion, close to the level of 2013 in the previous life. More importantly, Zhang Ran brought out a group of young directors who can make high-level commercial films, and they have blossomed in the fields of action films, magic films, science fiction films, etc., although there are still many bad Chinese films, but this batch of new directors makes everyone feel hope, and also makes the country feel that Hollywood is not so terrible, and Chinese filmmakers have the ability to fight Hollywood, so the quota has been increased to 20.
If the increase in the quota of six films is Zhang Ran's subtle influence, then changing the rules of Sino-US co-productions, changing the Chinese actors in the past Sino-US co-productions to having to hire one-third of Chinese employees, is a suggestion made by Zhang Ran directly to the central leadership. Zhang Ran believes that having Chinese actors lead in Hollywood films will not improve the quality of Chinese films, and that allowing Hollywood crews to hire Chinese staff can produce useful talent for Chinese films.
Zhang Ran is extremely satisfied, he is changing history, and Chinese films are getting better and stronger. He believes that one day, Chinese filmmakers will no longer be proud of participating in Hollywood films, and filmmakers all over the world will be proud of participating in Chinese films, just like the song says: "China wants to let the Quartet congratulate you!"
For so many years, he has always believed that there will be this day!
Zhang Ran looked up at the six Hollywood presidents with a smile on his face, the corners of his mouth raised slightly, in the process of negotiations between China and the United States, the peak of the century has made great efforts, and now that the "memorandum" has been signed, it is time for Summit Entertainment to enter the MPAA.
Ten minutes later, the Los Angeles Times reported on the signing of the "Memorandum of Understanding on U.S.-China Films" between China and the United States, and published four of the most important elements of the entire agreement. After the news was released, it was immediately reprinted by numerous media outlets and caused a sensation.
People from all walks of life in the United States, especially the film industry, could not contain their excitement and shouted: "This is a landmark agreement!"
Even the White House has come out in praise of the Memo: "This is a breakthrough in addressing the outstanding problems of American cinema, and at the same time Chinese audiences have more access to great films from around the world." ”
Americans know that after the signing of the "Memorandum", the proportion of revenue sharing will be increased from 13% to 25%, and each American film is expected to receive an additional $20 million to $40 million at the box office in China, and 3D production films and IMAX movies will also earn more money in China. The Memorandum will generate hundreds of millions of dollars in annual revenue for the U.S. film industry, benefiting the U.S. film industry and the few Americans who work for it, as well as preserving more jobs.
"Memorandum" also shook the Chinese film industry and attracted huge attention. All the media and all portals reported the news for the first time, and many industry insiders, experts and professors wrote articles commenting on this document, and ordinary fans also talked about it. The Memorandum was divided into two groups, the competitive and the worried.
Film critic Tan Fei believes: "There are so many movie schedules in a year, and the competition between movies is the competition of space. The entry of more Hollywood blockbusters, especially 3D and IMAX films, will compress the space for domestic films. A small-budget movie like "Piano of Steel" was able to squeeze into the schedule in the past, but the future is unknown. ”
Rong Chao, publicity director of Guangguang Pictures, represents the views of many Chinese filmmakers: "40 part of the account film every year means that at least 3 films will come in on average every month, which means that each schedule of Chinese films will encounter account sharing films, and if the domestic film protection month is deducted, it means that more Chinese films will squeeze their heads and fight for themselves, small and medium-sized costs will be more difficult to operate, and the input cost of Chinese large-scale productions will be higher." ”
The increase in the number of imported films and the entry of more high-quality overseas blockbusters into China have a huge effect on the domestic moviegoers, and the income of the theater chain will definitely increase significantly.
Gao Jun, general manager of Golden Harvest Cinemas under Century Peak, said bluntly: "Although the total number of domestic screens has increased significantly, the growth rate of single screen sales in prime time in 2011 has decreased compared with 2010. It is foreseeable that the "Memorandum" will trigger a more high-speed cinema construction in China. ”
Wu Hehu, vice president of Modu United Cinemas, said: "The increase in the quota for imported blockbusters shows a confident and open mind, which will do more harm than harm to the development of the industry. Chinese films must follow the pace of the times and make breakthroughs in content and form. In order to compete with Hollywood's account-sharing blockbusters, it may quickly force filmmakers and creators to improve the quality of domestic films. The day has come to change the status quo!"
Zhao Jun, general manager of Nanbu Shinkansen, said: "Now that audiences are choosing movies more and more rationally, they pay more attention to the quality and reputation of the movies themselves, rather than simply looking at whether they are imported. There are several Hollywood blockbusters this year, and our theater originally thought that the box office would be very good, but I didn't expect the audience to buy it. Like the domestic low-cost film "33 Days of Broken Love", because of its good quality and reputation, it has achieved good box office results. ”
Many domestic directors expressed pessimism, but most directors were not afraid of the arrival of Hollywood, especially the young directors brought out by Zhang Ran, who mastered various techniques of Hollywood films, knew the strengths of Hollywood films, and understood their shortcomings, and were full of confidence in the competition with Hollywood films.
Director Ding Sheng wrote on Weibo: "The opening of the Chinese film market to the United States has ruined those filmmakers who rely on luck, the so-called star lineup, the old book, and the black hand to manipulate the market to succeed." It can only be fortunate to improve the overall production level of Chinese films and to the producers who conform to the laws of films. ”
At the beginning of this year, Ning Hao's "Chasing and Killing K Stars" was released in China, a blockbuster starring Hu Jun and other Chinese and foreign stars, less than a month after its release, the domestic box office has exceeded 700 million, and beat "Mission Impossible 4", rushing all the way towards the billion mark. Ning Hao is very confident in the arrival of Hollywood: "There is nothing to be afraid of, it's not like we haven't done anything with Hollywood." Hollywood movie special effects are awesome, but Hollywood movies are always the stories of Americans, and he will not film the people and things around us. Hollywood has Hollywood's strengths, and we have our strengths. In a word, Hollywood is coming, we will copy bricks and do it with him!"
Director Wu Ershan also said: "This is a good thing! Those filmmakers who only recognize money, do you dare to make movies like a fraudster? The reason why American movies are strong and popular is that they follow the spirit of movies as consumer goods that entertain the masses first and foremost. The second is the basic law of an art form. Increasing the quota of Hollywood films is a fierce medicine for Chinese films!"
After the country's leaders left the United States, Zhang Ran was not in a hurry to return to China, he waited to attend the MPAA meeting, where the issue of Summit Entertainment's joining the MPAA will be discussed.