In Shunde, Guangdong Province, Zhujiang Refrigerator Factory is the largest refrigerator enterprise in China, with the most advanced equipment and the strongest brand competitiveness.

The brand Rongsheng will later transform into Kelon Group.

As early as 1992, Zhujiang Refrigerator Factory has been on the national household appliances production and sales list "refrigerator production and sales first" throne, in this position, it will sit firmly for 8 years.

In addition, the company also concurrently operates some other household appliances, and has a great voice and demonstration role in the current well-known "household appliance enterprise group" in Shunde.

In short, for the two sides of the war that are fighting in the home appliance market at this time, whether it is Guomei or IKEA...... It's a vendor that must be contested. In terms of strength and relationship, Guomei has the advantage.

To put it another way: if you must choose to take sides, the possibility of Pearl River Refrigerator Factory choosing Guomei is more than 7 percent, and IKEA has little room to fight.

When Huang Guangyi's car went out, Jiang Che, Chen Youzhu, Li Nanfang, Guan Zhaowei and several others stood outside the factory gate, registering and waiting.

So I just happened to see it.

Huang Guangyi, who was unexpectedly not absolutely promised in the mouth of Pan Ning, the boss of Zhujiang Refrigerator Factory, was a little anxious at this time, and seeing Jiang Che's appearance made this anxiety inexplicably aggravated......

Even Huang Guangyi himself can't tell why.

Maybe it's just a kind of uneasiness caused by "things that can't be seen", which makes him always feel that the occasional meeting before has a strong hint of something, and there is something in the other party's words.

"What could it be?"

But most of the self-made and young and proud people cannot be without a little conceit and pride, and Huang Guangyi is unwilling to admit the vague sense of threat.

The car was a little farther away, Huang Guangyi turned around, pointed to the gate of the factory and said:

"What is that young man here for?"

"Huh?" The reception staff of the Zhujiang Refrigerator Factory who was in charge of seeing him off looked dazed, he actually didn't see Jiang Che and the others clearly, but he still answered according to his own understanding: "It should be here to run advertisements, recently the factory decided to cast a batch of TV commercials, so there are more advertisers...... There seems to be a centralized meeting today, so Mr. Pan is busy. ”

"Oh. ”

Advertisement? That doesn't seem to have anything to do with me. Which company, what background? Thinking that person once appeared with Mr. Zheng Dengfeng, Huang Guangyi felt that it was very likely that Ma Jiajun's nutrition express advertisement was made by him.

He hesitated, wondering if he should go back and say hello so that the uneasiness could be dispelled.

The assistant answered the phone, hung up, and said, "Boss, Mr. Galanz Liang is already waiting for you." ”

"Huh?" Huang Guangyi said: "Okay, then hurry up, don't let Mr. Liang wait for a long time." ”

As one of the largest and most lethal home appliance dealers in China, Huang Guangyi has received enough attention and welcome from home appliance manufacturers in Guangdong Province, and it is unimpeded.

In addition, Mr. Huang ...... Gree, are we still going?" the assistant asked again with the itinerary.

In 1994, Gree was far from its later position and scale in the home appliance market, it was experiencing a crisis, but also welcoming a new life.

The relationship between Gree and IKEA is very good, and this connection between the two parties is getting closer and closer with the rise of Ms. Dong Minzhu's status and influence within Gree.

This is a well-known thing within the home appliance industry.

"Gree won't go. Huang Guangyi stroked his forehead and said, "But you can send an invitation letter, and if the party comes, let Zhu Hongjiang weigh it himself." ”

…………

While Huang Guangyi was rushing to the next manufacturer non-stop, Jiang Che also walked into the reception conference room of Zhujiang Refrigerator Factory.

He didn't come early, and there were already a lot of people in the room when he entered. There are a few people here who actually met Jiang Che in his previous life when he was rolling in the advertising industry and drank alcohol, among them there are people who can make friends, and there are also bastard sluts, but as competitors in the same industry, there is no existence that has never had a good relationship.

There were tricks and tricks that almost tore his face.

It's just that they are probably human beings in two lives, and their vision and psychology are different, and Jiang Che's sense of revenge is not so strong.

Penning was not there at the scene.

The presiding officer was a vice president.

"We have already studied the plans and quotations of several of your advertising companies, and we called everyone over today because Mr. Pan is still not satisfied with the whole......" The vice president looked at everyone present while speaking, and when he saw Jiang Che, he was stunned, called the secretary next to him, and asked in a low voice: "This is?"

"It was introduced by Director Shao's relatives. The secretary replied in a whisper.

"Relational?" the vice president wondered in his heart, and frowned at the same time, after all, the other party had not even submitted a plan and quotation before, and he was in a high-level relationship.

In fact, it can really be counted like this, and the biggest advantage of Jiang Che's mobilization of the strength of the students of Shenzhen University is that he is now in and around Shencheng, and now there are connections everywhere.

"Hello, which advertising agency are you?" asked the vice president.

"Three-body problem. Jiang Che replied.

The vice president was stunned for a moment, and the advertisers present also appeared confused and thinking almost at the same time, I haven't heard of it, what is the three-body advertising company, and the person sent here, is it too young? !

"Didn't your boss come?" said the vice president with some dissatisfaction.

"I'm the boss, if I think so. Jiang Che smiled and said seriously: "We are an advertising company founded by students of Shencheng University, and we have just been established ......."

A low laugh rang out.

The vice president's face was a little ugly, and he now had a feeling of inviting people to perform at the royal birthday banquet, but he had the feeling of applying for a job with a big stone on his chest on the street.

The people from the various advertising agencies here inquired about each other, and only inquired about the previous campus promotion meeting...... That, to say that it is a sensation, because the thing of driving away the qigong master is indeed quite sensational, and it seems to be quite successful, and it is well evaluated among the exhibitors.

But, after all, it's pediatrics.

"What Rong Sheng wants to do this time is a large-scale TV commercial, young people. One of the owners of one of the advertising agencies laughed and said, "Do you have any experience in making TV commercials? What about the venue?

There was another chuckle, and most of them didn't have much malice, but they just felt that young students were more ignorant and confused.

Jiang Che smiled and didn't speak,

The vice president coughed lightly when he heard this, stabilizing the situation. He is Pan Ning's descendant, and he knows the real purpose of this advertisement, but he can't open it, which is a little depressing.

During this period, the team led by Pan Ning was actually in a very awkward situation.

As a township enterprise that has far exceeded expectations, the Pearl River Refrigerator Factory is growing, but the company's management team does not have any equity.

At the same time, the ownership of the "Rongsheng" brand is owned by the town government - another fatal problem.

First, the town government authorized at will, and a large number of small enterprises under the town also produced and sold various small household appliances through this brand, which seriously affected the reputation of the brand;

Second, it makes it more difficult for Penning and his team to set up their own business in the future, because if they do, they will likely lose the brand they have been operating for many years.

In a word:

On the surface, there is no problem with this large-scale TV commercial, but in private, it is actually a foreshadowing of a "conspiracy to rebel".

But to do it, it is very difficult to do it quietly and unnoticed.

None of the many advertising proposals I had received had provided Penning with relevant ideas. And today, Pan Ning avoided suspicion and convened a meeting of the advertising company by the vice president, in fact, there was an attempt to hint at it.

The vice president's surname is He.

"Mr. He, I have a plan here, I don't know if it's convenient to submit it to Mr. Pan in private?"

When the discussion gradually subsided, Jiang Che stepped forward and said to Vice President He.

The vice president turned his head and looked up at him, his eyes full of questions: Are you kidding?

Everyone looked at him, too.

"What a fearless person is ignorant, you are you, alas, why do you ......" Someone here finally became dissatisfied and impatient with this self-conscious young man, and made sarcastic remarks.

This guy can also be regarded as one of the people who cheated each other in his previous life, Jiang Che turned his head to look at him, he was not polite, and his expression was indifferent.

"With the advertisement of Nutrition Express, it was shot and placed by our three-body problem. ”