In the middle of the year, before going to the United States, there is an important meeting to be held -- the group's semi-annual strategy meeting.

On June 27, the executives of Youdao Group gathered in Songjiang and held the "Semi-annual Strategy Meeting" and "Competitive Intelligence Analysis Meeting" in the conference room on the 13th floor of Youdao Building.

At the meeting, Wang Yinan, general manager of the network interconnection business department, the pillar of the group's business, was the first to speak.

Wang Yinan's speech focused on games.

Because the boss does not like official words, clichés, and nonsense, the management of Youdao Group naturally "does what he likes", and his speech at meetings has always been concise and to the point.

Wang Yinan said clearly: "I think in the next two years, we should strengthen the game project department. ”

In the first half of the year, the revenue of "Eight Heavenly Dragons" was 240 million US dollars, and several web games independently developed by iYOU.com contributed 30 million US dollars in revenue. In terms of revenue, the game department has more than security guards, input methods, browsers, and navigation pages. ”

Turning the PPT to the next page, Wang Yinan continued: "The Strategic Development Department provided me with a report on the per capita net profit of domestic Internet companies, and it can be seen from the report that the most profitable and promising businesses in China are games, search and e-commerce. ”

"Taking WY as an example, WY has a portal team of up to 2,000 people, a mailbox team of hundreds of people, and even more than 1,000 R&D personnel such as Yiyi and Hangzhou Research Institute, but it is still not enough to pull WY's per capita net profit out of the first echelon of domestic Internet companies, and they rely on the income of games. ”

Hearing this, Bian Xuedao interjected: "For a game company, the success correlation coefficient between each game represented by the agency is extremely low, and this low correlation will inevitably bring greater risks to the company's investment, have you considered this?"

Wang Yinan said: "Considering it, we want to apply with the group, contact Blizzard, and snatch "World of Warcraft" from Jiucheng." ”

Grab World of Warcraft?

Hearing Wang Yinan's intention revealed for the first time, Bian Xuedao was slightly stunned.

Isn't this what WY did in his previous life?

In the previous life, when did WY start representing World of Warcraft? It seems to be mid-2009.

It's mid-2008......

It is normal for a star game like "World of Warcraft" to take a year and a half to negotiate, that is to say, it is very likely that Wang Yinan got some rumors, so he tried to snatch the "World of Warcraft" that has been beautiful in the past few years into the hands of Zhiwei.

According to the worldwide fame of "World of Warcraft" and the market performance in previous years, it can be said that Wang Yinan's judgment is not wrong.

But Bian Xuedao is different from ordinary people.

In his memory, WY who got "World of Warcraft" did not go to the next level because of this, and even in the company's financial report a few years after getting Warcraft, there was almost no shadow of the words "World of Warcraft".

There are many signs in the previous life that Jiucheng enjoyed the peak of "World of Warcraft", and Warcraft after 2009, from user game time to new player data, is already sunset.

Then......

Bian Xuedao suddenly realized that from Wang Yinan to the rest of the game project, they are not optimistic about the prospects of browser games, everything they do is just to implement Bian Xuedao's requirements, and in their hearts, they still deeply believe that large-scale terminal games like "World of Warcraft" are the mainstream of the market.

A little helpless, but there is no way to do it, after thinking about it, Bian Xuedao said in a deep voice: "I emphasize again, a further decline in the revenue and profit of client games is inevitable. ”

"There are three reasons, one of which is that the R&D investment in terminal games is extremely high, the uncertainty of output is very large, and the salary of personnel cannot be effectively reduced. Second, it is the general trend for web games, social games, and mobile games to squeeze the terminal game market, and users' attention is distracted. Third, smartphones and mobile Internet will make users' time more fragmented, and the traditional way of increasing ARPU by competing for online time in the past will definitely be impacted. To sum up, the agent of "World of Warcraft" seems to be safe, but the actual risk is very high, and the most important thing is that if you want to win "World of Warcraft", you must be tied to Blizzard, and for Zhiwei, Blizzard dependence is not a good thing. ”

The second speaker was Wu Dingwen, who was at the helm of Zhiweiwei's Weibo.

Wu Dingwen said slowly: "In the first half of this year, Zhiwei Weibo has carried out several online activities in succession, and the results are good, the specific data and repercussions have been reported in writing, and I will not repeat it here. ”

Opening the prepared PPT, Wu Dingwen said while operating: "At present, the vast majority of the users who have registered Weibo in Zhiwei are individual users, and we also have some 'authenticated users', that is, verified real-name users, and there are about 160,000 verified users on Zhiwei Weibo. Among the authenticated users, there are many institutional users, including media, government agencies, enterprises, and other organizations. For example, Zhiwei has more than 1,500 police accounts, representing police stations in various provinces and cities. Zhiwei has more than 2,000 accounts with media professionals who publish local news on behalf of their individuals or media outlets. There are also government agencies and educational institutions that have opened accounts on the Zhiwei Weibo platform, which has become a bridge connecting government agencies and ordinary people. ”

"In addition......" Wu Dingwen said in an accentuated tone: "After the Aoki earthquake, the embassies of the United Kingdom, Japan, France, the European Union, the United States, Germany, Denmark, Sweden and other countries in China have opened accounts on Zhiwei's Weibo. ”

Ooh......

Wu Dingwen said that this situation, some people in the conference room know it, and some people don't know, but whoever analyzes it, this matter is quite sensitive.

The people who were able to sit in this room were smart people, and several questions came to mind at the same time: Why do these embassies open Weibo? What do they say on Weibo? Who follows them? Who do they follow?

It's a mixed blessing.

How so......

The fact that so many foreign embassies have opened accounts on Zhiwei Weibo shows to a certain extent the popularity of Zhiwei Weibo and the authority of the platform, which should be regarded as a good side.

But if you think about it from another angle, people's accounts represent their respective countries, and this responsibility is too great.

Let's put it this way, if someone goes to those Weibo comment areas to say something inappropriate, if one is not dealt with in time, the impact will be very bad.

Also, if these Weibo accounts post anything that is not conducive to unity, friendship, harmony and stability, what should the background administrator do?

Just when everyone stared at the list of Weibo accounts of the embassies of various countries on the projection screen, Shen Ya'an, who was in charge of the Internet Interconnection Division (IT) and the General Business Department, took over: "These embassies contacted Zhiwei before opening Weibo, and the line I drew with Dingwen for them is to mainly publish non-political topics, mostly to introduce the lifestyle, customs and people's livelihood information of various countries to the domestic public." ”

Hearing Shen Ya'an say this, Bian Xuedao nodded approvingly.

Glancing at Shen Ya'an, Wu Dingwen continued: "I have sorted out the content of the Weibo of the embassies of various countries, and the situation is as follows......

"The U.S. Embassy has posted a total of 36 microblogs since its registration, most of which are microblogs about U.S. household taxes, telephone bills, Internet fees, etc., and a week ago, they released two financial information about the U.S. grassroots government. ”

"The Japanese embassy has published 93 microblogs since its registration, of which 1/3 are tourism-related information such as food and scenery, 1/3 are news about ambassadors' trends, and the rest are information about studying in Japan and Japanese company activities. ”

"French Embassy Weibo ......"

Wu Dingwen talked for a while, and just wanted to take a break, Bian Xuedao suddenly asked: "Which country has the most followers on Weibo?"

Wu Dingwen said: "The United States has the most, followed by Japan. ”

Bian Xuedao asked again: "What kind of information on the Weibo of embassies of various countries attracts more attention?"

Wu Dingwen flipped through the notebook in front of him, looked up and said: "Visa service consultation, cost of living, and food safety have the most comments. On the U.S. Embassy's Weibo, the most popular Weibo was posted on June 12, about U.S. housing prices, which introduced that a single-family house on an area of about two acres and a 30-minute drive from downtown Washington is currently worth $350,000. Within a week, the post was retweeted 7,022 times by domestic netizens, with 2,165 comments. ”