Chapter Ninety-Two: Sony's Ambitions
Sony has grown from a small repair shop to a small rice cooker and cassette tape, and has gradually become a huge empire that has now almost become synonymous with electronic products.
Such a huge empire, but there is a very painful place, that is, when the video game products are almost swept all over the world, Sony can't insert a toe in this field.
No matter how hard Sony tries, it seems that the video game industry is just not going to get in.
Even, there is a kind of hatred for Nintendo.
Why hate?
You must know that Sony, whether in terms of the number of employees or the complexity of the organization, far surpasses Nintendo, and the addition of points on the technology tree is also added by itself, rather than waiting for others to finish ordering and picking fruits.
However, the company with the largest market value is Nintendo, not Sony.
Nintendo has defeated the entire Sony empire with just one video game industry.
And because of this, Sony can't ask for it, and the obsession with the video game industry is deeper.
Even, it has turned into an existence similar to resentment, I don't care, I just want to enter this industry!
It's a pity that none of those game makers have much to do with Sony, and even if Sony has the technical strength to make excellent hardware, none of their hardware manufacturers will launch games.
And a piece of hardware that is not supported by a game is a waste of hardware.
As a result, Sony has been looking to partner with companies in the video game industry to get a ticket into the video game industry.
From small factories to Sega and even Nintendo, they never gave up the opportunity to seek cooperation.
At present, Sony's player division is working with Nintendo's second development department to develop Nintendo's next-generation console.
Sony can be said to have done its best in this cooperation.
Why?
Because of Sony's strong legal department, some backdoors have been added to the terms of cooperation with Nintendo.
If this host developed together can really be successfully marketed, then Sony will also get the right to manufacture and distribute this machine.
In other words, they also have the power to release game consoles.
And this is the ticket to the video game industry that they are looking for, and when they have the right to manufacture the product, they will also have the right to distribute the product, and even the right to review and distribute the game.
Basically, it is equivalent to directly snatching the foundation of Nintendo's survival.
Isn't helping Nintendo to perfect its product design with all its heart and soul now helping your future self?
Therefore, Sony can be said to have done its best in this cooperative development.
However, Sony's legal department may also forget that Nintendo's legal department is not vegetarian either.
You know, Nintendo was still a small shrimp that had just stepped into the video game industry, but with their own strength, they overturned Universal Pictures.
The president of Universal Pictures believes that Nintendo's game Donkey Kong infringes on the copyright of Universal Pictures' King Kong. As a result, Nintendo was sued for infringement.
However, three years ago, the original license of "King Kong" expired, and Universal Pictures has defined the entire image and setting of "King Kong" as a public image in order to continue filming the new film "King Kong" without paying additional royalties.
In other words, any company can make it, and any individual can make it.
The "Donkey Kong" game produced by Nintendo has no subjective malice and uses public copyright, so Universal Pictures did not succeed in suing.
And when Universal Pictures sued Nintendo, they were also engaged in copycat Nintendo's "Donkey Kong".
Because they think that the copyright of "King Kong" is in their own hands, and arcade games are so profitable, why not make their own "King Kong" games to make money?
Although "King Kong" is already a public copyright, Nintendo has no way to sue from this angle, but Universal's "King Kong" is very similar to Nintendo's "Donkey Kong", which is basically a pixel-level copy.
In this way, Universal Pictures lifted a stone and shot itself in the foot. Not only did it compensate Nintendo for all the proceeds of the "King Kong" game, but it also compensated tens of thousands of dollars.
And Kirby, the lawyer who led the lawsuit, also directly became the vice president of Nintendo North America.
The naming of the protagonist of "Kirby the Star", which Satoshi Iwata led the production, seems to have a lot to do with the barrister.
Of course, Satoshi Iwata definitely didn't imply that lawyers are all big mouths and eat whatever they see!
From this time onwards, Nintendo has paid great attention to the construction of legal affairs.
Because, the threshold for video games is actually not high, the technology can be easily copied, and the main reason to prevent others from coming in and grabbing food depends on patents.
And it is not enough to have patents, but also to maintain patents, then it is natural to have a strong legal department.
The trap clause placed by Sony in the contract may be discovered by Nintendo's legal department one day.
All kinds of news about VrBoy quickly converged in the hands of Sony's top management.
In fact, with Sony's control over the industrial chain, Nintendo can be said to have basically no secrets at all.
VrBoy Sony can't say it's 100% replicable, but give them a week and they'll be sure to make a sample that is almost identical in function.
This is not Sony's modesty, but Sony's self-confidence supported by nearly 100,000 engineers.
You know, Sony is a technology-based company.
The number of engineers can be said to be the first echelon in the whole enterprise.
Of course, not to say that the number of people is the first, because the electronics industry itself is not such a labor-intensive industry, but mainly a technology-intensive industry.
For example, those companies in traditional heavy industry may have a higher number of engineers.
After Sony got the VrBoy materials, it did not develop competing products. Instead, they began to investigate the market acceptance of the product.
Don't look at Sony's always launching some black technology products, but most of Sony's products are actually launched after strict market research.
Basically, each of their products has a corresponding market, instead of being like flies, randomly hitting the transparent glass and launching some inexplicable products.
After their investigation, the results were not promising.
Consumer acceptance of the VrBoy form of the console is not high, or even low.
And the cost accounting also shows that this thing is not suitable as a consumer electronic product.