Xu Yi scratched his head and admitted calmly: "Yes, but the most important thing is that you come here at noon, it's so hot outside, isn't it very comfortable for us to eat this?"

"So what is your market positioning for this ice powder?" asked Liang Yayue.

"This thing must be sold when the weather is hot, and it can only be sold at this time, and the target should be mainly some young customers, I think it is just a supplement to the dumplings in the store, which can make as much money, at least it can play a certain role in promoting the store." Xu Yi said what he thought.

Hearing Xu Yi's thoughts, Liang Yayue nodded: "This ice powder tastes cold and relieves the heat, and the materials used are genuine, and it has a wider audience than drinks, I personally think you must do this business!"

Lin Sha's opinion is a little different, "I don't know what the ice powder is made of, but it seems that the cost of this fruit and honey is quite high, will it lead to the price of the finished product being too high and the purchasing power of customers declining?"

Xu Yi smiled and shook his head, "I'll eat it ourselves, so I can do it casually, and the materials I use at hand are not high-end fruits." Looking at a lot, the cost is actually very low. And when it is officially sold, it is necessary to adjust the formula at different prices according to the needs of different customer groups. After all, if I sell it too cheaply, not to mention how much money I make, I'm afraid that there will be many people who dare not buy it. ”

Liang Yayue said with a smile: "Don't say it, there are many people with this kind of mentality." It's like a fruit phone, if it really sells for a thousand eight yuan, it is estimated that the sales volume is not as high as it is now, and there will be no fools who sell their kidneys to buy that thing!"

Several people all laughed when they heard this, even Xiao Li, who was sitting there quietly and was like a little transparent, pursed their lips and laughed.

Xu Yi said with a smile: "The most traditional way to make ice powder is to add some brown sugar water directly to the ice powder. Sprinkle with some sautéed sesame seeds and crushed peanuts and you're done. Overall, the cost is not too high. If you don't take into account the cost of labor or something. I think that if a serving of ice powder with a total weight of about one pound, it should be profitable to sell it for a dollar. ”

"Oh my God, if you really want to sell it for a dollar, then you can't go crazy and rob it. Lin Sha covered her mouth in surprise.

"I'm just talking about it, even if a bottle of mineral water in the vending machine below can be sold for two yuan and a half, how can I really only sell it for one dollar?"

"If nothing else, I have to think about the cost of labor, storefronts, utilities and so on. ”

Liang Yayue said with a smile: "Actually, even if it's the simplest kind of ice powder, I think it can be sold for three yuan a piece somewhere else." You have to sell it for at least five yuan a copy here, after all, the location of this store is here, and the cost is also high. ”

The house in this place is expensive, and Xu Yi is thinking about undertaking advertisements to offset the decoration costs, so the two of them naturally only think that Xu Yi is renting this store, and they can't imagine that this is their own store. Even if it is your own store, after all, considering the possible rental income, it also has to be converted into the cost. According to the price of five yuan for this ice powder, it should be said that it is fair.

Lin Sha also said: "Even if a bottle of drink sold outside for two or three yuan at the vending machine at the subway entrance costs five yuan, it is really not expensive to buy a serving of ice powder!"

"Yes. You can then add different markups to other varieties depending on the price of each fruit in the market. ”

Liang Yayue said with a smile, "I think this thing really looks like the roasted fairy grass I ate when I went to Fujian Province before." However, this color and taste are much stronger than that of burnt fairy grass. Speaking of the people who sell roasted fairy grass over there, they are also priced differently according to the different materials added, and the most expensive varieties cost twenty or thirty yuan a piece. Actually, I think that even if you just do this, such a good position, if the taste can maintain the level of noon, you can make a lot of money in a summer. ”

"Here in the provincial capital, I also saw that some milk tea shops are selling roasted fairy grass, but after eating it twice, I feel that the taste and texture are not very good. And just the flavor and pigment are mixed out for five yuan a cup, which really makes people have no desire to buy. ”

Lin Sha also said: "If you look at it this way, if we eat this at noon, it is definitely not expensive to sell it for ten yuan a piece." If you use some precious fruits as raw materials, I am afraid that there is still a lot of room for the price to rise. ”

Liang Yayue nodded, and commented from a different angle: "Originally, these things must pay attention to the combination and taste, using fresh fruits and those things made by milk tea shops with fruit flavors, the taste is more natural, and the price is inevitably higher." However, the use of real ingredients is always a good selling point, at least it does not make the drinker worry about whether this thing will have an impact on health, and it can be regarded as a better way to follow the trend of healthy eating. ”

Lin Sha also added: "As long as you pay attention to the cleanliness and hygiene of the processing process, I think if your store is open and sells well, you can open some chain stores or even franchise stores to sell ice powder, so I'm afraid you will really have to sit and count the money." ”

Xu Yi smiled and didn't say anything. It's good that your own store can be maintained, but you don't have to think about opening a chain store. This is all occupied by the material, which is produced from the space, not only tastes good, but also has a greater benefit for itself is to save costs and improve the speed of raw material supply. I don't know if this store is really open, will I have to be busy planting vegetables and picking fruits every day, if I come to the chain store again, it will be enough to tear myself into halves?

If you purchase materials, it is not good to open ten stores without the high efficiency of this store, and the quality is difficult to get a good guarantee, or the gains outweigh the losses.

The most important thing is to really open so many chain stores, and I don't know how much I need to have a shortage of funds, so I have to desperately save money to open a store and expand. The end result is, I don't know how much Lu Dao will postpone his schedule to go home, this thing will definitely not work!

Seeing that the time was almost out, Liang Yayue said with a smile: "We have eaten and eaten here, and the evaluation has been done, it's time to change the next topic, let's seize the time to discuss the advertising and marketing plan." ”

Lin Sha and Xu Yi both nodded.

Liang Yayue took out a notepad, opened it and pushed it to Xu Yi on the table, and said with a smile: "These are some ideas that Sasha and we preliminarily sorted out in the morning. There are only a few options for initial consideration. You take a look at it first. ”

Xu Yi took it and looked at it. The handwriting on the notebook is neat and timeless, and it looks quite comfortable.

Liang Yayue explained to Xu Yi one by one: "In the morning, we didn't consider that you would choose the electronic ordering system, so we didn't consider the corresponding media plan. Before the ordering system plan is finalized, we will not consider the media object for the time being, and the main form is table advertising. After all, the whole meal time, the table and the items around the table are the things that customers have been in contact with for the longest time and are the most likely to notice. ”

Seeing Xu Yi nodding, Liang Yayue continued: "The several plans we think of are basically based on this. In order not to affect the customer's meal, we still choose a relatively comparative one is the lining paper of the tray, on which some advertisements can be printed accordingly, and the other is the menu or wine card on the table. ”

"If you are going to use an electronic ordering system here, then our plan is to prepare to set up a wine card on the table, after all, the wine or beverage in the store is relatively fixed, and there are not so many changes. ”

When Xu Yi heard this, he couldn't help but interrupt Liang Yayue with a wry smile: "Sister Liang, I'm not going to sell any alcoholic beverages, is this liquor brand still meaningful?"

Liang Yayue thought for a moment. "It's fine, even if you don't have drinks," he said with a smile. You can also print some warm reminders on the front, such as taking care of personal belongings, or health tips. If you don't have alcohol, you won't be allowed to smoke tobacco here, so you can put a no-smoking sign on the corner. ”

Lin Sha and Xu Yi both nodded, thinking that there should be no problem with this.

"According to some of the hotels we have worked with, the most alcohol brands have undertaken alcohol advertisements, and this is the first time I have done this furniture advertisement. The price of this type of ad will vary according to the flow of customers and business strategy of different restaurants. We have estimated your situation here, and we think it is better to unify the price. The tray lining paper and wine label are all in charge of the company, and we calculate each table at 30 yuan a month, what do you think of this price?"

Needless to say, Lin Sha didn't have to say that these plans were originally discussed by her with Liang Yayue. Xu Yi calculated, if he decorated it according to the drawings, there would be about 100 dining tables on the second floor alone. If you add some dining tables on the first floor, how can you have a small income of 4,000 yuan a month, which is almost enough to solve the salary of a staff member by yourself.

It should be said that such an advertisement will not have any impact on itself, but will it really have an effect?

Of course, this is a problem that Lin Sha and her company need to consider, and he still doesn't have to worry about this, so he also nodded in agreement.

After Liang Yayue saw Xu Yi's statement, she continued: "Then these two items are basically decided, and we will show you the specific wine brands and advertising samples after they come out." You have decided to tell us the positive content, and we will help you with the rest of the design drawings, and we will print it when you are all satisfied. ”

Liang Yayue pointed to the second article and said: "We chose to add a beautiful and generous product nameplate to the corresponding part of each table on the upper edge of the screen, which will not affect the visual effect of customers and the normal use of the screen." In the future, if the contract expires, their company can help you replace the same brand new screen without a nameplate. ”

Lin Sha watched Xu Yi silently from the side, and said with a smile: "I'll talk about this, the result after I discussed it with the head office is that the specific discount depends on how we sign this contract." ”

"I still say that our cooperation is not for profit from the company's point of view, so there must be corresponding discounts. ”

"Then tell me about it. ”

"I discussed this issue with the boss last night, and the biggest discount I applied for you in the end is like this: for example, if we cooperate for one year, then we will reduce the cost of these screens, tables and chairs by 5% on the basis of the original discount, if the cooperation is for three years, then we will reduce you by 20% on the original basis, and if you sign a contract for 10 years, then you can even be exempted from 80% of the fee, what do you think?" (to be continued......)