If Nintendo is a video game empire, then Yamauchi is the emperor of this empire.

No matter how dark the tide of this empire is, Yamauchi Pu is still the person who actually says the same.

As a man of authority, Yamauchi's actions were not bloody, but they were not gentle.

In this era when there is no war in most parts of the world, shopping malls are smoke-free battlefields, and business wars are bloodless wars.

In the process of Nintendo's rise, I don't know how many companies that have rebelled against Nintendo's ideas have turned from prosperity to decline and have lost their former glory.

Like Hudson, who was 9,000 years old and above 10,000 people under one person back then, he is not now in the pocket of Konami, except for a brand name, there is nothing left.

If you say that the only variable in this is probably only the ten thousand households in Takahashi.

Speaking of Takahashi, he is actually an old man in the video game circle.

The more mature the circle, the more emphasis is placed on seniority.

This is not only a psychological change within the personnel, but also an ecological phenomenon of involution.

When an industry is just rising, there are many vacant positions, and everyone has capable people.

But once an industry begins to mature and enters a mature period, it represents a radish and a pit.

A newcomer, even if he has the ability, has no room for promotion. Even the middle and upper class, who have eaten the rising dividends of the industry and do not have much ability, are still afraid of their position being occupied day and night.

Therefore, they formulated complicated rules, and wanted those who came after them to live according to these rules.

As for themselves, their status is already so high, what rules do they need?

However, Takahashi is still an old man even in this set of rules.

It was not actually made in the commercial beginning of this video game, and it was already in the late 70s.

Almost all of the manufacturer's technology comes from Atari.

Nintendo, on the other hand, was almost the first to pick out the Atari system and go out of its own way.

There are many companies blowing on this tuyere, and the most dazzling of them is Hudson, who has cooperated in the development of red and white machines.

In addition to the two Hudson founders and brothers at that time, Hudson's most dazzling person was Takahashi.

Takahashi started as a gamer, to being in charge of publicity, to helping Hudson with the copyright issues of Gold Digger, to hosting the National Caravan Tour.

It can almost be said that under his manipulation, Hudson was able to achieve such good profits without a very good game.

For example, Namco at that time had excellent games such as "Little Bee", "Big Bee", and "Tank Battle".

In comparison, Hudson's "Interstellar Force" and "Space Marine" have no aura at all.

This is also the first time in the industry that we have seen the power of publicity.

In the past, people thought that publicity was just an advertisement on TV, and a poster in a store was all over.

When I arrived here in Takahashi, everyone realized that this kind of advertising method could not really mobilize the enthusiasm of players to buy. Ads are only good if they are engaging with players.

As a result, the era of various competitions and even game celebrities was pioneered and carried forward by Takahashi.

After that, Takahashi left Hudson again.

In the eyes of the video game industry at the time, this kind of behavior can be said to be a big rebellion.

And Hudson's attitude towards Takahashi is also blocked, not giving Takahashi a chance to use Hudson's resources to rise.

When everyone thought that Takahashi was cold, Takahashi re-emerged with the help of readers' magazines, such a new channel.

In the past, we only saw the enthusiasm and enthusiasm of players for the game, but we did not see the players' thirst for game information.

With more and more games, gamers who don't have as much energy to devote themselves to video games want to play fun games and don't want to spend their time and money on screening.

They needed an opinion leader, and Takahashi came along.

While everyone has just begun to understand the crucial impact of mastering the media on game sales, Takahashi has already completed his domination of the video game media.

The Hearts of Gamers magazine has been incredibly complete to a point where very little can be changed.

Other latecomers can't compete with "Player's Heart" at all.

For example, although Nintendo was unwilling, it was Nintendo America that finally revitalized the Nintendo Power magazine, a Nintendo member magazine.

Takahashi, on the other hand, used the game medium as a fulcrum to start making video games again.

The first arcade game, "Tower of Magic", can be said to be his one-man work.

Although the graphics and sound effects are so-so, the game system feels refreshing.

You know, although in the past, video games also had types of wits, but they were all traditional chess, backgammon, othello and the like.

In this book, Takahashi was also the first person to make a war chess game.

As a result, "Tower of Magic" is a game that is niche and not many people play it, but it also has a reputation.

Then "Bubble Bobble" directly captured the hearts of female players.

Although Hudson is 9,000 years old, he is only 9,000 years old for Nintendo.

Although they have the power to decide life and death on the home machine, they can't say anything on the arcade machine.

As a result, Takahashi also stuck his footing in the arcade.

At this time, Nintendo, which values gameplay and needs good games, began to recruit new third-party collaborators.

Wanhe, a company founded by Takahashi, actually entered the invitation list.

Hudson was angry, but he was only nine thousand years old.

It turned out that Nintendo's decision was not wrong, and almost all the games produced by Wanhu were high-quality.

The minimum game sales also reached 500,000 units, which is only possible among Nintendo's third-party companies.

However, Nintendo still wanted to make more money, so Nintendo and Manho parted ways.

This time, many people thought that Wanhu was going to be cold, but Wanhu survived with the handheld.

The appearance of the game "Tetris" has brought Wanhu to another peak.

However, 10,000 households in the home machine market can only join Sega's camp, and the money earned is far less than before.

However, what Wanhu did was what countless Nintendo's third parties wanted to do. It's just that everyone didn't rebel in the face of money, but Wanhu, who didn't care about money, became heroes.

With examples like Takahashi's, the number of people who left their own companies to start their own businesses gradually increased.