The eleventh e-commerce Didi

This is Alibaba's e-commerce platform, a master account of Hangkong Trading Co., Ltd. has opened 12 sub-accounts, and each salesman takes turns to release product information every day. In layman's terms, this kind of release is divided into two types: physical release and chemical release;

Physical release is to introduce the characteristics of the product, with a big title and visual pictures to let the guests stop on the website of the air trade, and chemical characteristics is to use the product, attributes, production capacity, workshop shooting, etc. to enhance the favorability of the guests to browse the company's website.

For a person who often does international trade, the essence of e-commerce is to attract customers through the selection of keywords, increase traffic and exposure, and then increase the conversion rate through what customers pay attention to.

THIS MODEL, FROM ALIBABA'S ALL THE WAY TO CHANGE, FROM GOOGLE'S KEYWORD UPDATE TO GOOGLE'S INTEGRATION OF THE INDUSTRY CHAIN, REFLECTS THE CUSTOMER-CENTRIC ORIENTATION. FRANKLY SPEAKING, GOOGLE IS A WORLD-CLASS ENTERPRISE, ITS KEYWORDS ARE THE CORE OF ALL SEARCHES, WHETHER IT IS BAIDU OR SOGOU IN THE LATER PERIOD, OR FAMOUS YAHOO OR AOL ABROAD, GOOGLE'S SEARCH ACCOUNTS FOR 90% OF THE MAINSTREAM MARKET, LATER BECAUSE OF NATIONAL CONDITIONS, GOOGLE WITHDREW FROM CHINA, ONLY LATER BAIDU, SO THAT THE KEYWORD RANKING OF BAD HOSPITALS LED TO THE WEI ZEXI INCIDENT TO MAKE BAIDU LOSE TRUST IN THE MINDS OF Chinese, THIS IS A LATER STORY, NOT FOR THE TIME BEING.

This kind of keyword business model has been played thoroughly by Alibaba, from the initial ranking to the later P2-P model, from the business reviews of CEO Ma Zong all the way to the singing, he has gathered all kinds of "heroes", there are the inspirational white rabbits of the salesman of Ma Yun's team, there are sales elites to win a certain city's land attack strategy, There are countless entrepreneurs who are suitable and unsuitable to study Ma Yun's words every day and always want to fly in one step。。。。。。。。。。。。。。。。。。。。

Let's take a look at Jack Ma's quotes:

"You always think of your opponent as very strong, even if it's very weak, you have to think of him as very strong. ”

"When it's cold, learn to warm your right hand with your left hand. ”

"I am grateful for this era of change, I am grateful for the complaints of countless people, because when others complain, it is your opportunity, and only the era of change is the time when everyone sees what they want and what they should give up. ”

……………………………..

At that time, in order to better manage his salesmen, Wu Tong used Ma Yun's quotations every day to instill the concept of success in Wang Sen.

Jack Ma's words are brainwashing, he is a successful businessman, but he is definitely not an economic guru. He seized on the motivation of small and medium-sized Chinese businessmen to get orders and became Alibaba.

But in fact, he didn't integrate the growth of the company from a holistic perspective, which is why many people today say that Jack Ma's Taobao is a factor that destroys the manufacturing industry.

Whether this sentence is true or wrong, but the topic is not necessarily groundless!

Many years later, when Wang Sen came into contact with the relationship between economics and marketing, the relationship between supply and demand in economics is forever, and marketing is only based on the balance of supply and demand. It's a pity that many small business owners spend a lot of money to rank traffic in order to increase keyword rankings, but everyone feels that it has no effect.

Success is absolutely objective, the balance between supply and demand is always eternal, and they didn't get a reasonable report on the keywords, which was expected. Man, this animal, when in dire straits, can't see the parameters of success.

For example, from the effective measurement of performance measured by the marketing dashboard, the selection of target markets, the return on investment and the allocation of resources, the changes in brand and customer evaluation, the skills of salesmen, the early decision and the step of market changes, the production of sales tools, the progression and foresight of strategy, their own value proposition, efficiency and effectiveness, many people achieve the success of others because they do not understand marketing.

Sometimes Wang Sen selects keywords, Bing'er publishes, sometimes they take pictures together and go to colleagues in the marketing department to modify the effect of the pictures, sometimes they take pictures from competitors' websites to use PS to dispose of redundant icons, sometimes go to other competitors' websites to see keywords, sometimes ask customers to tell them which keywords they will use to search。。。。。。

Time is passing day by day, but Alibaba has become a tool for foreign trade.

It's ridiculous, Wang Sen and they break their heads every day to study Ali's internal rankings, but they have achieved Ma Yun like tens of millions of salesmen!

Later, Wang Sen deeply regretted that he followed the trend to study Chinese Alibaba, but he could not see that his customers all came from overseas, especially France, French philosophy from Descartes's "On the Origin of Philosophy" to Jean-Jacques Rousseau's "Social Contract Theory" The formation of the Renaissance, it can be said without hesitation that the French thinking is very different from the Chinese thinking. Just looking at the embodiment of their philosophical essence, the Chinese pay attention to human feelings, and the French are more self-oriented, you can see the mystery.

Wang Sen they don't understand, just smashed on how to study performance from the e-commerce platform, but in the later stage they didn't have a penny, by the way, Wang Sen and their Alibaba once obtained an income of 500,000 US dollars, according to the commission model, this money-making model and the player's model form a world of difference. But can you say, does Wang Sen hate Jack Ma for this phenomenon? No, he doesn't hate? He was just thinking about which leverage principle Ma Yun used to become a generation of "marketing gurus"?

He just hated his ignorance and ignorance!

Today, many foreign trade salesmen are like Wang Sen, Alibaba has become a tool to acquire customers, and even more, they can't survive without Alibaba.

April 8th, clear, the sun is high,

Wang Sen and Bing'er wander around the mall of Intime Department Store, where there are rows of food stalls on the ground floor and a mobile food truck selling ice cream, serving cold drinks and desserts.

Bing'er and the others went to buy ice cream, and the owners of the ice cream were a middle-aged couple, the two of them made the man, the woman cleaned up, and the two of them went home every night until the Intime Department Store made proofs.

This kind of work is day after day, but the years wear down their passion.

Bing'er was buying ice cream when they heard this conversation:

"My cousin sells flowers and gifts in Yiwu Trade City, this year's business is particularly weak, I don't know when the 300,000 yuan booth fee last year will be recovered?" the man muttered;

His wife said, "It's hard to do anything in this world. ”

When they saw Bing'er and them coming to buy ice cream, they were very busy with the look of service on their faces.

Their conversations are all in the cliché of "good boss" and "what kind of taste do you like".

Bing'er and they chewed on the ice cream, and walked out side by side, "Where are you going?"

"Whatever you want," Wang Sen replied.

Wang Sen and they couldn't believe it when they went to a "CUCCI" clothing brand store, Bing'er's eyes stopped on a double-sided GG wool silk scarf, the official price of this silk scarf is 10,300 yuan.

Bing'er looked at this silk scarf back and forth, and when she saw the price, she took Wang Sen's hand and walked out, "Let's go, let's go eat, I'm hungry." ”

Wang Sen saw all this, he quickly slapped the silk scarf with his mobile phone, and then quickly walked out with Bing'er.

Back at the "Chengdu Hot Pot" restaurant in Hangzhou, the two ordered self-service hot pot and began to eat hot pot.

"Are you happy today?" asked Bing'er.

"I've walked a lot today, I'm a little tired", for some reason, Wang Sen had an illusion in his heart that the shadow could not be erased.

"Why don't we go to Maijia Ideal Valley to read later?" asked Bing'er.

"Okay。。。。。。 ”

Back at the Maijia Ideal Valley Bookstore, Bing'er found an original English book of "Loving on the Edge" translated into Chinese by Roni Loren.

Bing'er loves literature, she has a BA in English Language and Literature, and her hobby is reading English Language and Literature.

Vinsen excused himself to go to the toilet and walked out.

One and a half hours later, Wang Sen came back.

"What are you doing, going for so long? You won't answer your call. Bing'er asked.

The signal was bad today, so I went out to buy something. ”

"Why don't you call me, you won't bargain... Bing'er asked.

"What day is today, do you remember?" asked Wang Sen.

"I can't remember。。。。。。 ”

"It's your birthday。。。。。。 ”

"I'll cook something for you, what do you want to eat?" Wang Sen continued.

"I want to eat braised pork ribs, I like your braised pork ribs the most," Bing'er replied.

"Okay, so are we going to go to the supermarket and buy something to prepare?"

"Let's go。。。。。 ”

At eight o'clock in the evening, in Wang Sen's rented room, Sun Jian, Ah Shui, and Wu Xiao arrived.

The table is full of braised pork ribs, black pepper steak, sauerkraut fish, sweet corn juice, cola, beer, red wine, pork jerky。。。。。。。。

"Come, today is Bing'er's birthday, I wish you a happy birthday!" Ah Shui proposed.

"Happy birthday,!"

I have a word to say, Wang Sen proposed loudly, "Bing'er, thank you for accompanying me through my most difficult moments, your appearance is the greatest treasure of my life, and now I have a gift for you, open it and look at it, do you like it?"

Wang Sen handed over a delicate box,

CUCCI REVERSIBLE GG WOOL SILK SCARF!

"So expensive... Bing'er said softly.

"It's not expensive, you have nothing like you in my heart. Wang Sen said.

"Happy birthday!" Wang Sen, Ah Shui, Sun Jian, and Wu Xiao blessed in unison.