Generally speaking, the temperament of the founder of a business determines the temperament of the enterprise.

The founder is low-key, and the company is naturally low-key, just like Wang Weiran, who never accepts interviews, and Shunfeng Express, who never advertises. Founders love shows, and companies naturally love shows, just like Richard Branson of Virgin Group.

Founders strive for perfection, and companies naturally strive for perfection, just like Apple in the days of Steve Jobs. The founder is pragmatic and full of crisis awareness, and the company is naturally practical and pragmatic, just like Ren Zhengfei and Warwick.

The founder is aggressive, and the enterprise is naturally aggressive, just like someone Zhou. The founder wants money and is shameless, and the company naturally wants money and shameless, just like Li.

Of course, founders who passively lose control of the business are not among them.

Even if they can't even control the enterprise they have created, how can they control the corporate culture? Even if they have created a corporate temperament, after being driven out by capital, the traces left behind will be erased one by one.

In the Presidential Suite at the InterContinental Hong Kong.

The high-profile founder of Youdao Group and the low-key founder of Shunfeng Express met.

Compared with Wang Weiran, Bian Xuedao is indeed much more high-profile.

Wang Weiran never attends large-scale public events, does not accept media interviews, does not hold cocktail parties, and is completely invisible in front of the media and the public.

It's not just the media.

Ali's boss Ma had made several appointments to meet Wang Weiran, but Wang Weiran politely declined.

Some officials once wanted to see Wang Weiran, but Wang Weiran politely refused.

Some investment institutions offered $10 million in intermediary fees, just to get an opportunity to cooperate with Wang Weiran, but as a result, their money was not spent.

Some investment bankers bid 500,000 yuan just to have dinner with Wang Weiran, but no one responded at all.

A man in charge of a huge courier empire, a man with tens of thousands of employees, for a long time, no one could find a photo of him on the Internet, no one knew what he looked like, no one knew how old he was.

Ugly to the extreme can't produce beauty, but low-key to the extreme is a kind of awesome.

It is this low-key awesome that makes Wang Weiran an idol who learns the Tao in another time and space.

After a brief greeting, the bodyguards all went out, leaving only the three of them in the suite.

The U-shaped sofa, Zhu Tianyang sits in the right position, and Bian Xuedao and Wang Weiran sit on the left and right.

Wang Weiran's first impression of Bian Xuedao was complicated.

Looking at the smile, Wang Weiran is very cheerful and humble.

Looking at the sitting posture, Wang Weiran is very cautious and conservative.

Looking at the eyes, Wang Weiran is very selfish and wild.

Well, wild may not be quite accurate, to be precise, gentle on the outside, extremely tough on the inside, and keen on adventure.

"Sure enough, it's not an ordinary man!" Bian Xuedao gave Wang Weiran a definition in his heart.

I wish Tianyang to be the first to break the peace.

He leaned over and picked up the purple sand teapot in front of him, poured a cup of tea for himself, Bian and Wang, looked at Bian Xuedao and said, "Last week, Wei Ran just made a speech called "Defending Dignity with Life" inside Shunfeng, and the content was very sincere. When I saw it, I was very moved. ”

Without waiting for the side to learn to answer, Wang Weiran waved his hand and said: "Don't tell lies in front of real people, that speech just wants to further condense the fighting spirit of employees, and at the same time moderately give employees a sense of crisis, so the words and sentences are a little sensational." ”

It's kind of interesting!

Looking at Wang Weiran, Bian Xuedao nodded with a smile and reached out to get his teacup.

After taking a shallow sip of tea, Zhu Tianyang turned his head to look at Bian Xuedao and asked, "The airline has just been established, and I am going to buy a few planes." Due to the economic crisis, the price of used aircraft is now at a low level, and it seems that it is a good time to buy it. ”

Putting down the teacup, Zhu Tianyang continued: "The problem now is that it is not certain when the economic situation will improve. If the economic situation can improve in a year or two, then it will be no problem to buy 10 or 8 of them at once. If the economic situation continues to deteriorate, putting a large amount of money on the plane will lead to a rupture of the capital chain, which is very risky. ”

Wang Weiran interjected at the right time: "Mr. Bian, you have a unique vision, I want to listen to your opinion and be an important reference." ”

All right......

Today it is actually a pocket-sized economic salon.

The "arrogant" Wang Weiran came to see Bian Xuedao, firstly, he had the lead of wishing Tianyang, and secondly, Bian Xuedao was famous.

Wang Weiran does not value the false name of "the youngest and richest man" on Bian Xuedao's head, nor the money in Bian Xuedao's pocket, what he values is Bian Xuedao's economic sense and business foresight.

In the final analysis, the two papers published by Bian Xuedao when he was in college were too domineering. With the passage of time, his two papers have been constantly turned out for pondering, constantly being demonstrated, and constantly worshipped.

Based on the two papers, it is credible that the miraculous rise of the Youdao Group is credible, and it is also credible that Bian Xuedao can become a huge rich man in a very short period of time, because people are happy to believe that a talented young man can make a big difference.

In the room, while learning the Tao, his mind was spinning.

If someone else asks about this topic, he will most likely avoid or prevaricate.

But in front of him are "real people" like Zhu Tianyang and Wang Weiran, and the wise thing to do is to put aside the careful thinking and small means, and try to be as honest as possible.

This is because this is not a prediction of the subprime mortgage crisis, but a prediction of the time when the crisis will improve. In fact, many organizations around the world are doing this, so even if Bian Xuedao is a little more accurate, it doesn't hurt.

On the other hand, Bian Xuedao needs to develop his own circle of friends.

People with skills only make friends with people with skills, and if they don't show some skills, it is difficult to really make a big guy like Wang Weiran recognize from the bottom of his heart just by relying on his past achievements.

So......

Without hesitation, Bian Xuedao said: "My judgment is that the economic situation will improve in a year or two. However, it will take at least five or six years to fully recover from the effects of the economic crisis. ”

Hearing what Bian Xuedao said, Wang Weiran breathed a sigh of relief: "The stock market is not a barometer of the economy, but the logistics industry is the real barometer." Shunfeng has made several market outlook forecast reports internally, all of which are not optimistic. According to preliminary estimates, next year will be the most difficult year for the logistics industry, and perhaps only a few companies will survive in the end. ”

Bian Xuedao said with a smile: "Even if there is only one express company left in China, I firmly believe that Shunfeng will have the last laugh." ”

Wang Weiran frowned and shook his head and said, "Compared with your optimistic recognition, I am more pessimistic. To this day, domestic private express delivery has not yet obtained legal status. In addition, compared with the international express delivery enterprises, we have a big gap in terms of financial strength, scientific and technological strength, human resources and management experience. Not to mention anything else, other companies have more than 500 planes, but we don't have a single plane of our own, except for the leased ones. ”

"In terms of scientific and technological strength, Shunfeng's information system is better in the industry, but it is only equivalent to the level of international express delivery enterprises in the 90s of the 20th century. There is also a strategic ...... As long as it can support the improvement of its own service quality, large international express delivery enterprises can not make money for more than ten or twenty years when they open a certain network. And we don't have the courage or the strength to be so willful. ”

After saying it in one breath, Wang Weiran picked up the cup and drank tea, with a solemn expression, and it could be seen that these words were in his heart.

After pondering for a few seconds, Bian Xuedao asked: "Why don't you introduce funds and catch up with the pace of large foreign enterprises?"

Wang Weiran explained: "I don't refuse financing, but I have a few non-negotiable bottom lines for financing. ”

Bian Xuedao asked with interest, "What are the points?"

Wang Weiran said: "First, you must not be forced to go public. Second, the current strategic direction of Shunfeng must not be changed. Third, it is not allowed to interfere with the brand building of Shunfeng. ”

Bian Xuedao listened, and Zhengse asked: "I can understand the last two points, the first point, has Shunfeng never considered going public?"

After being silent for a while, Wang Weiran said: "It's not that I haven't thought about it at all, it's just that I personally don't like to manage a company while always paying attention to stock price changes." I don't think a manager who is distracted by the stock price and makes the stock price pull a nerve is not a pure manager. Not only managers, but also after listing, companies will be impetuous, gradually forgetting their original intentions. ”

After listening to Wang Weiran's reason, to be honest, Bian Xuedao felt quite speechless.

Some companies are indeed listed to make money, but some companies have indeed promoted a wave of development by going public. The key to which path the company will go after listing depends on the ability and choice of the person at the helm.

After glancing at Bian Xuedao, Zhu Tianyang said: "The matter of going public, Wei Ran has never turned a corner. I've always said that the time has come to invest capital intensively. One is that the operating cost of the aircraft, whether it is bought or leased, is very high. However, it is not possible to do without an airplane, which is a key part of the 'speed difference'; FedEx invested $600 million in the sorting system and related software of a transshipment center, the third is the information system, and the fourth is overseas expansion...... Without a large amount of financial support, enterprises will only be chased, surpassed, and eliminated little by little. ”

Wang Weiran listened and explained: "The homogeneous competition of express delivery companies is too serious, and it must be a cost to fight in the end." Unless revolutionary innovation is achieved, I feel that going public will put pressure on the company. ”

Revolutionary innovation?

Dae drone!!

Thinking of this, Bian Xuedao suddenly asked, "Mr. Wang, have you ever thought about using drones to deliver couriers?"

Wang Weiran was stunned when he heard this.

Bian Xuedao continued to ask: "What about smart logistics?"

When this question came out, a spark flashed in the eyes of Zhu Tianyang, who was sitting on the side.

……

……

At the same time, Hong Kong.

Zhu Dezhen and Meng Jingyao came to the gate of Hedong Garden on Gefu Mountain Road.

Standing in front of the four-meter-long and two-meter-high marble door plate, looking at the three words "Shangdaoyuan" in Wei tablet on the door plate, Zhu Dezhen teased Meng Jingyao: "Are you dead heart when you see these three words?"

Meng Jingyao raised her head and said, "I am Chaowu, he is the sunset, destined to be unable to fight." ”

Putting on sunglasses, Zhu Dezhen asked, "Have you two been warm?"

Meng Jingyao shook her head: "Not before, it's hard to say in the future." ”