On Monday, July 30, the latest week's North American box office was released.

In the last week, due to the large number of North American viewers tuning in to watch the live Olympics and the horror caused by the Colorado theater shooting, "The Dark Knight Rises" fell higher, achieving a box office of 120 million, and the total revenue in North America has reached $289 million, which is expected to become the third film released in recent years to exceed $300 million in the shortest time after "The Dark Knight" and "The Avengers", which was released in early June this year. Overseas, "The Dark Knight Rises" expanded its release to 58 regions, and finally won $126 million.

Combining North America and the rest of the world, "The Dark Knight Rises" earned $246 million last week, making it the global box office champion last week.

Nolan fans were extremely excited about this, and swiped a wave of screens on social media, chanting "We are the champions", and the excitement was comparable to the first ranking of "The Dark Knight" on IMDB. But this time they didn't say anything derogatory about Zhang Ran, Zhang Ran's fans are too strong, they really don't want to provoke, and "Future Apocalypse" has a small decline, the gap between the two is not big, and it is difficult to say whether "The Dark Knight Rises" can keep the championship next week.

In the last week, "Future Apocalypse" performed very solidly, earning $71.05 million in North America, a very stable trend and a very small decline. The fact that a large area that was able to contain the decline to this extent in the third week is very rare in North America. In the third week, there were only two blockbusters that controlled the decline better than "Future Apocalypse", "Avatar" and "Titanic".

In China, due to the extremely strong reputation of "Future Apocalypse", coupled with the news dominance of Zhang Ranfan vs. Nolan fans, as well as CCTV's large-scale report, more audiences have entered the movie, and many middle-aged and elderly audiences who usually don't go to the cinema have also entered the cinema. Therefore, "Future Apocalypse" achieved a box office of 570 million yuan in the third week, with a total box office of 1.75 billion yuan, and breaking the record of "Avatar" is just around the corner.

In the rest of Asia, "Future Apocalypse" also performed well, earning 1.6 billion yen at Dongying and a total of 4.7 billion yen, while "Future Apocalypse" was released this week with a blockbuster film "Gunkanjima" that attracted a large number of Korean audiences, even so, "Future Apocalypse" achieved 1.35 million viewers and a total of more than 5 million viewers, and in Hong Kong, "Future Apocalypse" achieved 24.5 million at the box office and exceeded 70 million in total......

In Europe, the trend of "Future Apocalypse" is also very stable, the Russian box office continues to explode, and the box office of the United Kingdom, France, Germany and other countries and regions has declined, but the decline is relatively controlled, only a dozen points.

In its third week of release, "Future Apocalypse" grossed a total of $217 million worldwide. So far, the cumulative global box office of "Future Apocalypse" has reached 738 million US dollars, which is only one step away from the highest box office record for R-rated films, "The Matrix 2", which is 742 million.

BOX analyst Brian White admitted to underestimating "Future Apocalypse," and he adjusted his forecast for "Future Apocalypse" to believe that the film will eventually exceed $400 million at the box office in North America and $1.2 billion worldwide. This result will break the North American box office record of $370 million set by "The Passion of Christ" for R-rated films, and the global box office record of $742 million set by "The Matrix 2."

However, although he is optimistic about the follow-up performance of "Future Apocalypse", Brian White is still a little puzzled by the enthusiasm of the audience: ""Future Apocalypse" seems to have some kind of magic that attracts the audience to the cinema again and again, which is very rare and reminds people of "Avatar", but "Avatar" is a 3D movie, and "Future Apocalypse" is not, it's really strange!"

In fact, in addition to the excellent reputation of the movie, the most important thing that attracts audiences to the theater is the extraordinary sense of substitution of the movie. In the discussion of "Future Apocalypse" on the Internet, the most used word, in addition to shock, is probably true.

"I watched "Future Apocalypse" yesterday, and I still feel incredible, I feel as if I have really experienced a war, and the whole person is surrounded by gunfire, explosions, and all kinds of screams, very real, really very shocking, I have never seen such a shocking movie in so many years. ”

"I don't know how to describe the feeling that "Future Apocalypse" brought me, in the process of watching the movie, the sound of explosions envelops you 360 degrees, and it keeps banging!

"The most powerful thing about Future Apocalypse is the sound, and I've never felt such a real sound in a movie theater. By the sound, I could clearly feel the planes and missiles flying towards me, flying over my head. And those explosions, I can clearly feel where they exploded, four or five meters in front of me on the left, or a dozen meters behind the right. This is really incredible, how the hell did you do it? Zhang Ran is a magician!"

While discussing the strong sense of shock brought by "Future Apocalypse", many viewers reacted to a particularly strange phenomenon: "When I watched IMAX at the Haley Cinema in Los Angeles, I could feel the distance of the explosion, and I could feel the planes and missiles flying over my head, but because Haley's tickets were too difficult to buy, I went to another IMAX cinema. But when I watched "Future Apocalypse" in this movie theater, I couldn't feel the distance of the explosion, and the feeling of an airplane missile flying over my head disappeared! After that, I went to the Haley Cinema to watch it again, and that magical feeling came back, which was really incredible!"

The same thing happened in China, and many viewers reacted, the same IMAX, when watching Golden Harvest, I felt like I was in a war, and the whole person was wrapped in various sounds, as if I would be blown up at any time, but the effect was much weaker when I watched it in other IMAX movie theaters.

The comments of netizens attracted the attention of the media, and the reporter of the "Los Angeles Times" went to different theaters to experience the authenticity in order to verify the authenticity, and his movie-watching experience was the same as that of other audiences. Some movie theaters can feel the distance of the explosion and feel the aircraft missiles flying overhead, but some theaters don't have this effect. The reporter believes that "Future Apocalypse" should be a real Dolby Atmos movie, using the latest Dolby Atmos mixing and projection methods, because those movie theaters with particularly shocking projection effects are the movie theaters that use the Dolby Atmos system.

Dolby Atmos is a new cinema audio platform developed by Dolby Laboratories and released earlier this year. It breaks through the traditional concept of 5.1 and 7.1 channels, and can be combined with the content of the film to present dynamic sound effects.

Unlike traditional film channel-based sound solutions, Dolby Atmos is object-based for sound. For example, the sound of a helicopter in a movie can be treated as a separate object, and as the helicopter flies on the screen, its sound passes through each speaker on either side and behind the auditorium, achieving extremely precise and smooth sound movement.

In addition, Dolby Atmos installed two sets of speakers on the ceiling of the auditorium to simulate the sound of the picture coming from above, such as the sound of a helicopter hovering overhead, thunder, rain, etc. And this overhead surround sound was something that was lacking in previous cinematic sound systems. With the addition of an overhead soundstage, the soundstage that truly envelops the audience is realized, allowing the audience to immerse themselves in the film.

After Dolby Atmos came out, it attracted great attention from the industry, and directors such as Peter Jackson and Ang Lee have said that their films will use Dolby Atmos. The movie "Brave Legend", which was released in 6 copies this year, is the first Dolby Atmos movie, but after the movie was released, the audience's response was mediocre, and it felt completely no different from ordinary movies, and there was no magical effect of publicity at all.

The sound of "Future Apocalypse" has a sense of distance and movement, which is exactly what Dolby Laboratories describes as Dolby Atmos. What puzzles everyone is that the Dolby Atmos movie announced by Dolby Labs does not have "Future Apocalypse", and "Future Apocalypse" has never claimed to be a Dolby Atmos movie.

Just when the media and industry were puzzled, The Hollywood Reporter's interview with Skip Reeves, sound engineer for Future Apocalypse, solved the mystery.

Skip-Rivesey told reporters: ""Avatar" is the benchmark for 3D movies, and when it comes to 3D movies, "Avatar" can't get around. However, Zhang Ran believes that "Avatar" cannot be regarded as a real 3D movie, and the 3D effect of "Avatar" is very good, but the sound is not three-dimensional enough. In Zhang Ran's view, a real 3D movie should have three-dimensional pictures and sounds. ”

The reporter said with a little puzzlement: "But "Avatar" is 7.1 channels, it is stereo!"

Skip-Reeve Circuit: "It's stereo, but it's far from being truly stereo. As a simple example, there are a lot of shots of airplanes flying in "Avatar", the planes fly from left to right, from right to left, the planes are moving, and when the audience is watching "Avatar" in the cinema, can they feel the movement of the planes through the sound?"

The reporter was stunned when he heard this, it seemed that "Future Apocalypse" was really a Dolby Atmos movie, and said with a little surprise: "Can "Future Apocalypse" really do this?"

Skip-Reeves smirked: "Future Apocalypse is okay, there are many war scenes in Future Apocalypse, when you watch the movie, the protagonist's voice comes from the front, and the ambient sounds such as gunshots and explosions come from all directions, forming a realistic sound field surrounding, as if you are in war with the characters." Sometimes there are missiles and planes flying over the protagonist's head, and "Future Apocalypse" makes the audience feel that missiles and planes are flying overhead from a distance through the precise control of the sound system. ”

The reporter asked, "When did you consider adopting Dolby Atmos?"

Skip-Reevesel corrected: "We are not using Dolby Atmos, but the Diting Atmos system developed by Century Summit, which is the same principle as Dolby Atmos. However, the effect of listening to panoramic sound is better, the sound is more delicate and the sense of presence is stronger. There are 36 Dolby Atmos speakers and 72 listening systems, and there are separate speakers under the seats to simulate the sound coming from the ground. Watching "Future Apocalypse" in the Dolby Atmos Theater, you can feel 70% of the effect of the movie, and if you want to feel 100% of the shocking effect brought by "Future Apocalypse", you must go to Golden Harvest's cinema equipped with a Truth Atmos sound system!"

The reporter asked: "It sounds complicated, isn't it very troublesome to produce?"

Skip-Rivesey laughs: "The sound of Future Apocalypse is particularly complex, with a lot of sounds that need to be portrayed, such as missiles, airplanes, etc., that need to be recorded on a separate track. Our entire sound team of more than 200 people worked for nearly a year to produce satisfactory results!"

After the interview of "The Hollywood Reporter" came out, it immediately attracted great attention from the industry. The latest issue of Variety reported on the incident in a big way, and they typed the headline: "Future Apocalypse, another 3D movie!"