Chapter 954 Flying to China to Watch a Movie

In fact, the peak of the century threw out the panoramic sound at this time, and the real purpose was not to fry "Future Apocalypse". At present, Golden Harvest has only 21 screens in the mainland with the listening system, 2 in Xiangjiang, and 2 in Southeast Asia, adding up to only 25; there are even fewer theaters in Europe and the United States that have installed Dolby holographic sound, so far there are only 11 in the United States and 2 in Europe. There are so few screens that it won't have much impact on the box office.

The real goal of the peak of the century is to prepare for Zhang Ran's next film "Year, Month and Day", which is a Chinese-language film, but because the film uses a lot of special effects and is a 3D movie, the cost is relatively high, reaching 120 million US dollars, almost 800 million yuan. The story of "Years, Months and Days" is literary and artistic, and the cost is so high, it is difficult to recover the cost of relying on the mainland market alone, so the performance of the overseas market is very important. However, it is difficult to sell pure Chinese films in Europe and the United States, Zhang Ran is very famous in Europe and the United States, and "One Man Shines the Light" also won the Oscar for Best Director, and sold more than 10 million in North America. If "Years, Months and Days" wants to open up the European and American markets, it must come up with something special to make European and American audiences interested.

Zhang Ran's idea is to make "Years, Months and Days" a real 3D movie with 3D pictures and 3D sound, and use it as a gimmick to attract audiences. And now Golden Harvest is building a listening theater, Dolby Laboratories is also promoting the panoramic sound system around the world, and when "Year, Month and Day" is released in two years, there should be hundreds of cinemas equipped with the listening system and Dolby Atmos in the world, and the audience will be able to enjoy more shocking audio-visual effects than "Avatar".

The movie palace of the Lin'an Fantasy Film Festival is equipped with a listening system, but when the "Future Apocalypse" movie premiered, it was a regular version of the movie. What satisfies Zhang Ran the most about "Future Apocalypse" is the structure of Song lyrics, as well as his own thoughts on war and human civilization, and he doesn't want the Diting system to steal the limelight and make everyone's focus become sound, not content.

After the atmotic sound effect of "Future Apocalypse" attracted attention, Century Summit specially organized a media field and played a panoramic sound version for reporters. The media have given high praise after seeing the Atmos version, and some media even claim that this is a revolution in film sound.

"A month ago, the first Atmos movie "Brave Legend" was released, and the audience response was mediocre, and many people thought that Atmos was a complete gimmick, not much different from ordinary movies. Now Future Apocalypse tells us that Atmos is not a gimmick, but a revolution in cinematic sound!" – The New York Times

"Zhang Ran is a super genius! The panoramic sound version of "Future Apocalypse" is amazing, this is the first time I have been so close to the war and the future world, this is an extraordinary, absolutely five-star viewing experience. "Future Apocalypse" was really shocking, it completely shook me!" - The Hollywood Reporter.

"From today onwards, world cinema will enter the era of panoramic sound!" - "Variety"

Dolby Laboratories CEO Kevin Ye stepped up and responded to the remarks that Diting was stronger than Dolby Atmos: "It's not technically difficult to place speakers under the theater so that sound comes from below, but it's a bit difficult to implement in commercial theaters because audience drinks can be spilled on the speakers below." If the theater needs it, Dolby can easily meet the theater's requirements. At the same time, he accused Century Summit of infringing on Dolby Laboratories' intellectual property rights: "The word Atmos is a patent of Dolby, and even if the technology of Century Summit is similar to Dolby Atmos, it cannot claim to be Atmos." ”

The spokesman of Century Peak immediately shot back: "Skip-Reeves' call for the Di Ting system to be atmos is a slip of the tongue, Di Ting is not a panoramic sound, it is a more advanced holographic sound, it is a real three-dimensional sound, and the technology is more advanced, and holographic sound is the future of the film sound system!" At the same time, Century Summit announced a list of 25 movie theaters that use the Di Ting holographic sound system to facilitate the audience to go to the cinema to watch movies.

Large-scale media reports, coupled with a large number of viewers who have experienced the holographic sound version of "Future Apocalypse" posted on the Internet to share their feelings, the already extremely popular "Future Apocalypse" has become even more popular, especially the theaters equipped with the listening system are simply crowded, and there are nearly 1,000 audiences queuing up to buy tickets in various theaters. The longest queue made several turns in the ticket hall and down the street, hundreds of meters long.

The phone of the staff of Golden Harvest Cinema Line was blown up, and even many movies that did not have a listening system theater staff were blown up, relatives, friends, and even many people who were not particularly familiar with each other bought tickets through connections. Due to the recent serious scalping phenomenon, in order to ensure that ordinary audiences can buy tickets normally, Qiu Yuanxu, the boss of Golden Harvest, specially issued a new rule: "All employees cannot use their work convenience to grab tickets, including myself, if you want to watch "Future Apocalypse", you must queue up." ”

Only 21 screens in the mainland are equipped with a listening system, mainly in first-tier cities, and not in other cities, so movie enthusiasts and fans in surrounding cities have rushed to these cities with a listening system to watch the holographic sound version of "Future Apocalypse", making the already crowded movie theaters even more crowded.

Not only domestic audiences, but also some European and American movie enthusiasts have also asked their friends and colleagues in China to help them book tickets at the holographic sound movie theater, and then they take a plane to China to watch the movie; some fanatical movie fans who have no friends and colleagues in China directly take a plane to China to buy tickets to watch the movie, which is regarded as a trip to China.

Domestic media and movie fans were stunned after hearing the news that European and American fans had made a special flight to China to watch "Future Apocalypse", and in the past, only mainland audiences flew to Xiangjiang to see movies that could not be released in the mainland, or to watch the full version of the movie. For example, when "Lust and Caution" was released, many viewers went to Xiangjiang to watch the full version of the movie. I didn't expect that there would be a day when American and European fans flew to China to watch movies, this kind of thing can only be done by Zhang Ran!

Since the holographic sound version of "Future Apocalypse" is very difficult to buy, many fans and enthusiasts stay directly in hotels near the movie theater to buy tickets and watch movies. As a result, the business of hotels, restaurants, taxis and other businesses around the theater was much better than usual, and the merchants were smiling from ear to ear.

On Weibo, Tianya, and Tieba, many forums and online communities, viewers who have watched the holographic sound version of "Future Apocalypse" have posted to share their viewing experience: "The holographic sound effect is so amazing, especially the war scenes, I was really shocked." When the bomb exploded, the chairs and the floor were shaking, just like they were actually on the battlefield!

"When I watched the completely silent version of Future Apocalypse, my whole body trembled. This is the most shocking movie I've ever watched since Avatar. There are sounds in all directions, gunshots, artillery explosions, and all kinds of sounds wrapping around you, it's really like being on the battlefield, I really don't know what to say except for the shock!"

Thomas Moore is a movie enthusiast in the United States, and he was shocked by the Dolby Atmos version of "Future Apocalypse", and after hearing Skip Reevsay say that watching "Future Apocalypse" in the Dolby Atmos theater can only feel 70% of the effect, he contacted his friends in Peking and asked the other party to help him book a movie ticket for the holographic version of "Future Apocalypse", and then he flew to Beiping.

After watching the completely silent version of "Future Apocalypse", Thomas Moore and his friends were unusually silent when they came out of the theater. It's not that he has nothing to say, but he doesn't know what to say at all, he and his friends are dumbfounded, and there is only a deep shock in their hearts.

The world in which human beings live is three-dimensional, and the sounds that can be felt by the ears are also three-dimensional, and in the conversation with others, in addition to hearing the other person's speech, you can also hear the sound of cars around you, the birdsong overhead, and so on. However, the sound presented in ordinary movies is different from the real feeling, it cannot accurately reproduce all the sounds present in the scene, it is impossible to accurately locate the sound image, and when the movie is played, the audience in different areas will also feel the difference, and only the audience in a specific position can feel the relatively real sound, these positions are often called the golden seats.

The holographic sound system changes this situation, and the audience at each position can accurately locate the sound image, completely solving the problem of sound image positioning in 360° space. Through the perfect combination of the sound channel, the sound field and the object, the holographic sound specifies the motion trajectory for each sound, and through real-time calculation rendering, the calculated sound object is assigned to the corresponding speaker or speakers, so as to realize the movement of the sound object in the three-dimensional space.

Just like a missile flying overhead in a movie screen, although each viewer feels the time and position of the missile flying overhead, each viewer feels the missile flying overhead, and can accurately feel the position of the missile, as if they are really in a movie scene.

After returning to the hotel, Thomas Moore did not sleep, opened the notebook, and wanted to write down his inner feelings, but he couldn't write at all, and his excited emotions made his brain feel like a pile of mush.

After sitting for about half an hour, after waiting for the emotions to subside, Thomas Moore slowly knocked out his inner feelings: "I just watched the completely silent version of "Future Apocalypse" with my friends, and now I am still very excited in my heart. After watching "Future Apocalypse", my biggest feeling now is that the movies I watched in the past few years are simply fake movies, and the real movie should be like "Future Apocalypse" ......"

As soon as Thomas Moore posted his feelings on Facebook, an acquaintance immediately replied. It was his friend David Fisk, who was part of the same movie enthusiast club: "Could it be that 'Future Apocalypse' is more shocking than 'Avatar'?"

Thomas Moore thought for a moment and replied: "The 3D effect of "Avatar" is particularly good, it can bring a strong sense of visual effects, bringing an immersive feeling, which is very shocking. The holographic sound of "Future Apocalypse" is another feeling, it is another kind of shock, it is the sound that wraps you tightly, from the perspective of viewing experience, the holographic sound of "Future Apocalypse" brings a sense of presence that exceeds "Avatar". ”

David Fisk was a little surprised: "It's stronger than the presence of "Avatar", it's too exaggerated, right?"

Thomas Moore replied: "Not exaggerating. Do you remember the shot of the bomb exploding next to Matt Damon and blowing him up? Because there was a sound system underground, when a huge explosion came out, it made the chair shake as if it had really exploded, and I was almost scared out of my urine! Those ultra-low-altitude cruising shots were pushed forward in the air at a height of four or five meters, and the ground was constantly exploding. The sound of the explosion coming from the ground and I felt like I was really in the air, really flying forward with the camera lens, and it was amazing!"

A few seconds after Thomas Moore replied, the phone rang and it was David Fisk. As soon as he answered the phone, David Fisk's voice came: "Help me buy a movie ticket for the holographic sound of "Future Apocalypse", and I will come to China immediately!"