Faced with the problem that Wang Xinlan couldn't solve with data, Mu Dong felt quite interesting.

Data is of course the most effective means of analysis and decision-making, but Waterfall Villa has changed a lot in recent years, the territory is expanding, and the business projects are constantly optimized, so that the reference value of the original data, especially the data of the previous two years, is greatly reduced, and the results of the analysis are of course ambiguous.

Therefore, this matter, the data cannot solve it.

Boss Mu smiled and told Wang Xinlan about his understanding, and then said: "I have two thoughts about this matter.

First, the issue of tickets to Waterfall Mountain Resort is not only about money, but also about people's hearts. People's hearts are always profitable, and tourists want to make a profit, so after the famous attractions in the city are free, some people think about taking advantage of the waterfall villa, which is actually quite normal.

The idea of dealing with it is very simple, if someone wants to take advantage, then let them take advantage. The specific methods are varied, the system of grabbing free tickets has been launched before, and now you can pick it up again; you can also bundle sales, 30 yuan tickets, you can experience other charging items in the scenic spot for free;

It is important to remember that customers do not like to be cheap, but they like to take advantage of them, and if you think about it, even if you receive tickets, you will feel that you are getting the best value for your money.

Second, I think this question may not be simple. If it's just some tourists who are giving their opinions, that's fine, but if someone has bad intentions and tries to stir up contradictions, create incidents, and then mobilize public opinion in this way, then we have to be careful. ”

After Mu Dong finished speaking, Wang Xinlan patted his forehead and said embarrassedly: "Mr. Mu, to be honest, I didn't expect the second layer. ”

Mu Dong nodded: "This is a conspiracy theory, I didn't expect it to show that you have sunshine in your heart, and it's not a mistake, in fact, it may be that I am all soldiers." ”

Wang Xinlan said: "Be prepared, I will arrange it immediately, on the one hand, as soon as possible to start the scenic spot ticket discount and bundling system, on the other hand, formulate relevant plans to prevent public opinion in case of occurrence." ”

……

After Wang Xinlan left, Mu Dong pondered alone for a while.

Two major scenic spots in the urban area are free, and one major scenic spot is operated at a low price, in which, Dadong Tourism Company has done a lot of work, and has also gained the right to hold and name the "Spring City International Lantern Festival" for three years.

Therefore, behind the rumors of free admission to Waterfall Villa, it is likely that someone is pushing it and has to guard against it.

……

Wang Xinlan discussed with several executives of Dadong Tourism, and it took only two days to formulate a new ticket system, and then it took another week of preparation time to announce the new system to the public and start to implement it.

There are three main rules in the new system:

First, 1,000 free tickets are launched every day on weekdays, and 3,000 free tickets are launched every day on weekends and statutory holidays.

Second, the price of paid tickets is still 30 yuan, but the face value of the tickets can be offset against any kind of paid amusement projects in the scenic area, and even the cost of accommodation in the scenic spot;

Thirdly, children under 1.2 meters are free of charge, and student vouchers are half price.

……

As soon as the new ticket system of Waterfall Mountain Resort was announced, other scenic spots in the southern mountainous area were instantly relieved. Everyone is really worried that the wealthy Dadong Travel Company will directly free tickets, and people have this confidence.

Even if the entrance fee is free, the operation of Waterfall Villa is still very popular, and with the glass covered bridge that has obtained the Guinness certification, the daily income is very considerable.

Now, no matter how many tricks are done in the ticket of Waterfall Villa, the core is still the fee, and you don't have to worry about it. Otherwise, if you don't follow the trend for free tickets, you are waiting for death, and if you follow the trend, you will be in a dilemma.

……

Tourists are not satisfied with the new ticket system of Waterfall Mountain Resort, but they also feel the sincerity of the operator, and see the progress of the ticket system, and it is still very smooth to accept.

Only those who were waiting to see a good show, after some research, found that Dadong Tourism firmly controlled the situation, and finally could only sigh.

Liu Jiande also noticed the new ticket system of Waterfall Villa, he smiled, and felt that Dadong Tourism's means of resolving conflicts were quite good. It is absolutely reassuring to entrust the international lights of Quancheng to such a group of people to operate.

……

……

The time enters June, the sun covers the earth like a fire, and the heat wave is tightly wrapped like a tide.

At the invitation of Zhu Xuesong, from the beginning of June, Mu Dong returned to the small courtyard at No. 32 Luda Road to work.

After the headquarters of Dadong Group moved to the Quancheng Center Building, it became the headquarters of Dadong Express. However, Mu Dong, as the chairman of Dadong Express, his previous office is still the same, and this time he came back, there was no inconvenience, but he felt very cordial.

Correspondingly, several people from the chairman's office also followed, plus a few personal bodyguards, and most of the floor, which had been silent for a long time, became lively again.

It is worth mentioning that Ni Mingcui and his wife in the canteen are elated, and they can often see Boss Mu, and they are in a really good mood.

Mu Dong promised to come back to Dadong Express this time, because since 2015, the development of Dadong Express has been getting faster and faster, and the previous management model and rhythm have faintly not been able to catch up with the speed of enterprise development, and must be adjusted and improved.

Otherwise, rapid development is not only not a blessing for the enterprise, but a curse.

At this time, Mu Dong, as the founder of Dadong Express, its backbone role is completely highlighted, and with him sitting in the headquarters, everyone feels down-to-earth.

……

There are many reasons why Dadong Express has entered the rapid development cycle.

First, scale effect. As the only two self-operated express delivery companies with heavy asset outlets in China, Dadong Express has survived the difficult profit threshold after several years of huge investment, and has reached the benign development stage of benefiting from scale, customers to scale, and market to scale, and rapid growth has become logical;

The second is fame. Dadong Express was originally a backward in the industry, but relying on the strength and fame of Dadong Group, gradually became known to everyone, and later with the reputation of Dadong Group, the fame of Dadong Express has also risen, and the most colorful fame comes from the "Bee Search" project, Dadong Express as the initiator of this project, has received too much admiration and appreciation. In this way, consumers' recognition of the Dadong Express brand has also reached a peak, plus the service and speed of Dadong Express are good, of course, the performance is getting better and better;

Also, peers are respectful. Through the three major projects of "Hive Smart Express Cabinet", "Bee Search" and "Dadong Cloud Data", Dadong Express has firmly bundled the interests of several mainstream express companies, and through the Boeing Cargo Resale project, it has gained the friendship of several express delivery bosses. Therefore, everyone is willing to give Dadong Express a thin face, to provide a fair competition, orderly development of the environment, and no one fanned the wind and ignited the fire. Of course, there is a major premise for this factor, the scale of the express market has developed rapidly in recent years, and the competition between peers is weak;

Another factor is the continued increase in air cargo capacity.

Beginning in April 2013, Boeing began delivering freighters to Great Eastern Airlines. As of June this year, a little more than two years, 63 767-300 cargo planes and 9 737-300 cargo planes have been delivered, and the delivery progress is basically consistent with the contract.

All 72 aircraft, of which 9 narrow-body 737 freighters, were snatched up by several express companies, wide-body 767 freighters, also bought nearly half of them, just Shunfeng Airlines, more than two years to buy 15 767-300 wide-body freighters.

Rao is so, Dadong Airlines still has 31 767-300 wide-body freighters left, plus the previous 20 freighters, the total number of freighters has reached 51, which has reached Mudong's top-level design for the number of Dadong Airlines freighters. But now it seems that it is highly likely that the capacity will be expanded by more than 10 aircraft.

With so many cargo planes, it just matches the growing capacity demand of Dadong Express. In addition, after so many years of conquering the city, Dadong Airlines has realized air cargo transit cooperation with many domestic airports, built or rebuilt 7 inter-provincial air sorting centers and more than 10 provincial air distribution centers, and the capacity and efficiency of air cargo have reached an unprecedented height.

……

It took Mu Dong several days to sort out these contexts, and he felt very proud in his heart.

What he is most proud of is that Dadong Express achieved profitability in 2013, and after achieving more stable profitability in 2014, it has now ranked second in the express delivery industry, only after Shunfeng Express.

It is not easy to achieve this result, which is cold and warm, like fish drinking water.

At present, the company has reached a bottleneck period of rapid development, and if it breaks through this bottleneck, it can stand firm in the second position in the industry, and then launch an impact on the top of the list.

If it is stuck, the current second position will not sit steadily, nor will it be able to sit for a long time.

So, don't slack off.

……

The bottleneck of a company's rapid development can be summed up in three aspects: capital, talent and management.

In terms of funds, Dadong Express does not need to worry, no matter how much money is needed, Dadong Group will fully support;

Then there are only two issues left: talent and management.

In terms of talents, there is no shortage of high-level talents, and even the management talents of provincial branches are very stable. There are three ways to solve the problem of talents, one is to retain the existing outstanding talents, but to promote outstanding talents internally, and the third is to introduce them externally.

Either way, there is only one core factor in retaining talent, and that is treatment.

The treatment of Dadong Express is good, even if it is the most basic courier, as long as they work hard, there are many people with a monthly income of more than 10,000 yuan, which is especially common in first-tier cities.

Therefore, simply raising wages and commissions can no longer stimulate the enthusiasm of managers.

In terms of management, it is also necessary to make some changes according to the company's development and talent demand.

……

Combining these two situations, after some consideration, Boss Mu decided to implement a new management system - the virtual shareholding system of the branch.

The specific method is that in the provincial, municipal and county branches, each branch takes out 20% to 30% of the virtual shares and distributes them to the management of the branch, which is not confirmed, registered, and has no voting rights, and the only corresponding right is dividends.

That is to say, the managers of the provincial, municipal and county branches of Dadong Express, in addition to salaries and commissions, have a stable income - dividends.

Of course, dividends are profits, if the branch is a loss, naturally there will be no dividends, if the branch profit is not much, naturally there is not much money.

Only when the management of the entire branch works together and goes all out can we create more profits and get more dividends.

Boss Mu also designed two special terms for this system:

First, the virtual shareholding system corresponds to the position, not to a certain person, that is, if a manager is transferred or resigned, it no longer corresponds to the virtual shares;

Second, the top 10 grassroots couriers with the best performance in each branch also participate in the virtual share allocation to stimulate the enthusiasm of grassroots employees to participate and compete.

……

Boss Mu first formulated the general framework of the virtual joint-stock system of this branch, and then discussed it within Dadong Express, and then discussed it at the senior management meeting of the group company. And this series of work was carried out for a month.

On July 1, Dadong Express held a special meeting, all the general managers of provincial branches and some municipal branch general managers attended the meeting, at the meeting, Zhu Xuesong announced the virtual branch system approved by the board of directors, which caused the participants to exclaim and enthusiasm.

The next day, the new system was released through the company's OA system, and at the same time, there was a detailed explanation of the system, which triggered a heated discussion on a larger scale.

On July 5, the system began to be rolled out. The first thing to determine is the proportion of virtual shares, which is a trivial but not difficult issue. Detailed corresponding standards have been formulated in the system rules, which can be specific to each management position, and only need to fill in the form and report.

The virtual share distribution of outstanding couriers will determine the list of personnel at the end of each year, and report and distribute. Correspondingly, each branch has engaged in a dynamic real-time list of courier performance, and the data is updated once a day, so that a competitive atmosphere can be formed, and it is also open and transparent, avoiding possible black-box operations at the end of the year.

On July 6, the second day of the system promotion, Boss Mu began to go on a business trip to inspect branches at all levels to understand the overall situation of the company and the implementation of the new system.

The trip lasted a month and a half and ended on August 22. During this period, Boss Mu visited 5 provincial-level branches, 9 prefecture-level branches and 11 county-level branches, covering the north and south of the country.

The visit was a surprise and did not notify in advance, and many people knew that the big boss was patrolling, but they did not know the specific itinerary. In this kind of visit, you can see some real things.

Overall, Boss Mu is still satisfied with what he saw, but the ruler is short and long, and there are always some people who mess around.

Boss Mu found that a prefecture-level branch was overcrowded and its performance was dismal, and he also found that a county-level branch was not enterprising, and actually received goods from peers to create performance. These situations have been dealt with seriously, and they have been reported to the whole country, and even relevant personnel have been included in the blacklist of the express delivery industry, and they can no longer eat in the circle.

Finally, Boss Mu, who returned to Quancheng, said to Zhu Xuesong, I am basically satisfied with the current situation of the company, and give your management a score of 85.

Zhu Xuesong breathed a long sigh of relief, he was really worried that those black sheep had affected the mood and judgment of the big boss.

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