Chapter 1203: Data Doesn't Speak
The German delegation only paid for its own round-trip air tickets, and the rest of the accommodation and transportation were arranged by Dadong Travel Company. The German guests stayed for a while in the downtown Springs Center Building, and then for a while at a football training base in the suburbs. Regardless of where they live, their daily itinerary is arranged by Dadong Tours, and the main task is to do various promotional activities to demonstrate the good cooperation between Germany and China.
That is to say, from now on, the plan to start from the cooperation between scenic spots and then promote the cooperation between the governments of the two places has achieved results and is on the right track.
This publicity activity is huge, the cycle is very long, in the Dayue Lake, the first spring, Wanfo Mountain and Waterfall Villa have carried out theme publicity, and even held a press conference in the Ludong Building, it can be said that the situation is hot, a jubilant.
It was not until April 10 that the half-month-long promotional event ended, and the German guests happily embarked on their way home, full of expectations for the future cooperation between the two sides.
In Quancheng, after half a month of tossing and turning by the Germans, the court and the market have some understanding of the cooperation between the two sides, and have some expectations for further expanding tourism resources.
These expectations are translated into specific affairs, which is the free of charge of the first spring scenic spot.
Only when the scenic spot is free can we continue to release the enthusiasm of the market, smoothly promote the annual Spring Lantern Festival International Cultural Festival, and truly make the city's tourism resources glow with vigorous vitality, so as to attract tourists from all over the world and gather financial resources from all over the world.
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For Liu Jiande, a series of operations of Dadong Tourism completely exceeded his expectations, and the results achieved also completely exceeded his expectations, and the current situation can be described as a great good.
In addition to being happy, Liu Jiande's outstanding leadership skills began to show his charm, and he developed higher pursuits. He feels that at present, not only can the first spring be smoothly promoted, but also the tourist ticket system of Wanfoshan can also be improved by taking advantage of the trend.
Even if you can't completely make Wanfoshan free of charge, you must achieve a significant reduction in ticket prices.
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Before the German guests left, Mu Dong returned to his hometown and stayed at the Dadong Hotel in Shuhe County.
This time, there are two things, one is that the new site of Dadong Commerce and Trade began to be opened, but Tanzhuang Town began to officially start the construction of the kindergarten.
Starting from the foundation laying on New Year's Day, Dadong Commerce and Trade spent three months to complete the construction of the drying site, two large steel structure warehouses and a row of temporary office and living rooms with quality and quantity, and officially moved to the new site in early April. The construction of the drying plant, several other warehouses and the office complex continues and is scheduled to be completed by the end of the year.
In this way, the yard of Tanzhuang Town was freed up for the construction of the kindergarten.
It is said to be construction, but in fact, the core project is the reinforcement and renovation of the original three-story building. In addition, after the demolition of some of the original warehouses, a single-storey children's activity centre was built, a small playground was laid, and some open-air play equipment was installed.
The project is not complicated, and the construction period is not long, only 5 months, that is, in September this year, the kindergarten will start enrollment.
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During this trip, after inspecting the two construction sites of Dadong Commerce and Tanzhuang Town Kindergarten, there is another important thing, that is, the preparation of kindergarten enrollment.
To be precise, it is for the enrollment of kindergartens, the beginning of publicity, and the development of the relevant enrollment system.
The enrollment system should not only be announced to the public, but also signed relevant agreements with the local education department and the Tanzhuang town government to avoid possible disputes and troubles in the future.
Mu Dong directly found Mayor Zhang Zhenyi and reported the idea of building a kindergarten and the idea of reducing fees, which was strongly supported by Mayor Zhang.
The rest of the problem was simple, Zhang Zhenyi's secretary Sun Xiaolin came forward to coordinate, and two days later, the project and construction work of the kindergarten were approved.
Two days later, the education management department of the development zone, the Tanzhuang town government and Dadong Kindergarten (under construction) signed an agreement, and the kindergarten came forward to sign the contract, which was Mu Dad Mu Huashan, who was the nominal investor of the kindergarten.
The agreement is very formal, and there are many clauses, leaving aside the various clauses of the nature of official documents, the most significant clause is three:
First, Dadong Kindergarten only enrolls school-age children whose household registration is within Tanzhuang Town;
Second, the kindergarten is responsible for three meals, the implementation of fee concessions, the principle of charging for the same level of kindergarten fee standard 50%, the fee standard is adjusted every three years, the first cost cycle of the standard of 220 yuan per month;
Third, children whose household registration is in Mu Village, Tanzhuang Town, are exempt from all fees.
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220 yuan, minus weekends, about 22 days a month, an average of 10 yuan per day, this 10 yuan, even according to the consumption level of the township, can only barely enough for the cost of three meals for children, and it is impossible to eat too well.
At present, several village kindergartens in Tanzhuang Town are not responsible for any meal, and the monthly fee is about 280 yuan, and those who are only responsible for one lunch are about 400 yuan per month, and there is no family responsible for three meals.
Therefore, the cost of 220 yuan per month includes three meals, which is definitely full of sincerity.
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The day after the agreement was signed, the enrollment brochure of Dadong Kindergarten was pasted all over the streets and alleys of Tanzhuang Town, and at the same time, the town government and the village committees of the villages also began to vigorously and actively publicize.
The prospectus is carefully crafted, large-format, copperplate printed. It not only indicates the enrollment conditions and fees, but also indicates the school bus pick-up, catering standards and supporting facilities.
There are 5 school buses, covering 31 villages in the town, and each village has two to three parking spots depending on the size of the village to pick up and drop off children on time;
Catering standards are set according to the nutritional needs of young children to ensure that children are well fed. At the same time, a table of meals for a week in autumn is listed, and knowledgeable parents can see that according to this standard, the 220 yuan paid each month is simply not enough;
The facilities are even better, a comprehensive school building, a single-story activity center, and outdoor playgrounds and play equipment, which look better than the kindergartens in the city.
Parents are convinced in the face of this admissions brochure.
The Mu family's reputation is very good, rich but not publicized, and many people in the town beg for a living in the Mu family's business, such as Dadong Commerce, such as express delivery companies, these companies have excellent reputation, whether it is work or payment, there is never arrears.
Moreover, many people understand that this kindergarten with very low fees is simply charitable.
Also, I heard that 5 new yellow big-headed school buses have arrived, and they are parked in that yard.
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One stone stirs up a thousand waves. Some people are happy and some are worried, and several village and town kindergartens within the scope of Tanzhuang Town have come to an end, and the boss and staff are inevitably a little helpless.
However, the surprise soon came to the door, and the people from Dadong Kindergarten came and invited everyone to work, after all, if the school-age children in the town were gathered together, they still needed a lot of teachers. And these mature teachers are not only experienced, but also familiar with the children in the neighborhood, if they can be used, it is still very good.
Moreover, this can also resolve the contradiction of "squeezing out everyone's job".
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The person who came to recruit teachers was Mo Linlin, the principal of Dadong Kindergarten, who was a professional management talent transferred by Mu Dong from Dadong International School. Mo Linlin, who is in her 36s, has been engaged in preschool education for 13 years, and has been engaged in kindergarten management for 6 years.
But Mo Linlin doesn't think so, she cherishes this job very much, this is an excellent opportunity to quickly get closer to the boss's family, and there are really not too many people who want to come from Quancheng to work.
The director of the park has been determined, the honorary director and investor Mu Huashan has long been in place, the deputy director is part-time by Gao Min, and the financial director is part-time by Li Xiaohuan. In other words, the organizational structure of Dadong Kindergarten in Tanzhuang Town has been basically improved.
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After finishing these things, Mu Dong returned to Quancheng. The next day, he was invited to Liu Jiande's office and heard about Secretary Liu's new ideas.
Of course, Boss Mu is supportive, if the ticket problem of the first spring and Wanfoshan can be solved in one step, the benefits are very obvious. In this way, the three major scenic spots in the urban area are all free, which will have a very good superimposed stimulating effect and further promote the development of tourism.
Moreover, Wanfo Mountain covers an extremely wide area, there are many scenic spots, temples and Taoist temples are numerous, there are a lot of articles that can be done, the annual Qixi Festival and the Double Ninth Festival, has formed a small scale of festival culture, a little guidance, you can become bigger and stronger.
After listening to Mu Dong's statement, Liu Jiande said with a smile: "The current situation is that if it is solved in a package, it will be difficult for Wanfoshan to implement free tickets in one step, and it is estimated that the ticket price can only be reduced; What do you think of these two situations?"
Mu Dong was stunned, and then said with a smile: "Picking it in the basket is the dish, of course, the ticket is lowered first, so that you can still continue to promote the free ticket thing later." ”
Liu Jiande nodded: "Now there is a voice that says that maintaining the low price of tickets for Wanfo Mountain is conducive to reflecting the value of the free ticket policy of Dayue Lake and the First Spring, and citizens and tourists can cherish it more." ”
Mu Dong pouted: "The common people vote with their feet, and they don't need things that look like gifts at all, and the person who put forward this point of view has a problem with ideology." ”
Liu Jiande laughed: "It's rare to see you say such extreme words, it's a bit interesting." ”
Mu Dong said with a smile: "It's not easy to say that the protection of vested interests is so fresh and refined. ”
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Liu Jiande slowed down the pace of the later stage, worked steadily, and it took a full month to complete the implementation of the first spring free ticket system.
The Wanfoshan Scenic Area has also successfully implemented the low-price system, with the ticket adjusted from the original 30 yuan to 10 yuan, and at the same time, the annual pass system has been introduced to the public, which is 40 yuan per year. In addition, the staggered peak free ticket system is greatly implemented, and before 7 o'clock in the morning and after 5 o'clock in the afternoon, individual tourists enter the Wanfoshan Scenic Area free of charge.
These three terms are superimposed, and the low-cost tickets of Wanfoshan Scenic Area are basically at the point of lingering.
At the same time, Dadong Tourism Company also successfully won the right to hold and name the "Spring City International Lantern Festival" at a price of 10 million yuan per year, and won it for three years at one time.
According to Liu Jiande's meaning, the first Lantern Festival, Dadong Tourism may lose money, and the second and third will make money, so that it can be balanced.
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On May 1, the new system came into effect. With the experience of the free trial operation of Dayue Lake, this time it was done in one step, eliminating the transition stage of trial operation, and directly opening the tourist reservation system of the first spring.
As for Wanfo Mountain, although it is still charging, it has also made some plans in case of a sudden surge in tourists.
The effect of the new policy is surprisingly good, the tourists are large and orderly, the scenic spot is lively and prosperous, the entire tourism market is booming, and the related accommodation, catering and transportation markets are fully ignited.
After the holiday, the relevant data was reported to Liu Jiande, and Secretary Liu breathed a long sigh of relief.
Well, a new situation has opened up, and it will get better and better in the future. The next step is to upgrade the tourism industry. For example, the Quancheng International Lantern Festival, such as the light show being prepared by Dayue Lake, and the Chongyang Cultural Festival in Wanfo Mountain, there are many things.
However, these specific affairs do not need to be worried about by a big man like Liu Jiande.
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Secretary Liu put it down, but Boss Mu picked up some questions.
After entering May, Dadong Tourism began to discuss whether to implement free of charge for its waterfall mountain resort scenic spots?
Unlike state-owned scenic spots that can collect money by building walls, private scenic spots have a huge investment.
Whether it is land acquisition, scenic design, renovation, building construction, road paving, infrastructure support, etc., it is necessary to come up with real money.
Therefore, it takes a long time for private scenic spots to recover costs, and tickets are an important source of income.
For example, the current waterfall villa is based on the original waterfall villa as the core, integrating the surrounding 7 small scenic spots, just to buy these 8 scenic spots spent 988 million yuan, and later integrated and transformed the scenic spots, and invested more than 1 billion, such a massive investment, if there is no ticket to support, it is difficult to recover the investment.
You must know that even in the off-season, there are tens of thousands of tourists in the scenic spot, and in the peak season, there are more than 30,000 or 40,000 people per day. Even if the ticket price is reduced to 30 yuan now, even if there are many group tourists who do not need to buy tickets, the annual ticket income is still not less than 120 million yuan.
This is really an extremely important income, which deserves to be highly valued and cherished by management.
So, why is it proposing free admission?
The reason is that many tourists have proposed that the famous attractions in the city are free of charge, why are you still charging for a private attraction?
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Dadong Tourism did not discuss the results internally, and reported the situation to Wang Xinlan.
Wang Xinlan is a straightforward, she likes to use data to speak, and after some pondering, she found an international actuary and did a deduction.
After that, he handed over the data of the last three years of Waterfall Villa to Dadongyun Data, and made an deduction again.
The results of the two deductions made Wang Xinlan a little confused: the data was not detailed, the data collection standards were not uniform, and it was impossible to carry out high-precision calculations, and the rough conclusion was that the cancellation of tickets would cause a decline in performance.
Yes, Wang Xinlan had no choice but to take these materials and find Mu Dong.
After reading it, Boss Mu laughed, and then said happily: "Look, the data doesn't speak." ”
Wang Xinlan breathed a sigh of relief, and said in his heart, it seems that Brother Mu has been prepared. He should have known about the internal discussions of Dadong Tourism Company from other sources.
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