After persuading Li Fan to fail, BBK Group officially announced that a new generation of learning machines endorsed by Li Fan, famous child star Hao Wen, and actress Ouyang Duoduo will be officially launched for sale on November 11.

The three spokespersons are well-chosen and well-known, but the advertising price is relatively low. The vision is also relatively unique, especially when YH48 just debuted, step by step he set his sights on Ouyang Duoduo, with a single signature of 1 million, and sure enough, in this YH48 group, she has recently become popular.

November 11th is the national shopping carnival, after the early preparation, online and offline are all ready, a sales event is about to open.

As an image spokesperson, although Li Fan has been busy recently, he also needs to cooperate with the manufacturer's publicity, in addition to updating advertisements on the Weibo client in a timely manner, he flew to the company's headquarters to participate in the press conference, which is also considered conscientious.

Nov. 10, 11 p.m.

Step by step in the customer service office area of the Tmall flagship store, there is a slogan on the wall: less about pao, less about the base, and the experience is placed on Double Eleven!

All the agents basically poured several cups of coffee, staring at the computer screen one by one, their eyes full of anticipation.

Although there is still 1 hour to reach Double 11, the customer service workload at this time is busier than during the Double 11 period in previous years, and all of them are consulting product information.

The customer service looked at the customer avatar that kept flashing on Qianniu, and their hearts were happy, everyone knew that this time they were going to make a fortune, and tonight's commission was estimated to take off.

Just as it was about to reach 0:00, the manager walked into the office and shouted, "Say it again, what's our slogan?"

Customer service: "I'm not afraid of falling out of love, I'm afraid of losing my single!"

The manager looked up at the numbers on the electronic clock on the wall, and when all the numbers went to zero, he clenched his fists and shouted, "!"

"Come on, come on!!come on!!"

The whole office was bustling in an instant, with few people talking, all the sound of keyboard tapping.

Qianniu's voice sounded extremely intensively, and the transaction orders fell like snowflakes all over the "screen", and the customer service fingers were about to be swollen, but they couldn't take into account even 1/4 of the customers.

One by one, the transaction information jumped into the eyes of the customer service, everyone was surprised and delighted, far more than last year! Just looking at the situation in front of us, the sales in just ten minutes are definitely several times more than the same period last year!

20 minutes later, a customer service suddenly shouted: "Everyone, pay attention, there are only more than 20 versions of Allure endorsed by Li Fan left!"

There are only more than 20 units left!

Originally, the Tmall store warehouse stocked 50,000 units, including 20,000 units of Li Fan's Allure version, and 15,000 units each of Hao Wen and Ouyang Duoduo. As a result, the Allure version was basically sold out within 20 minutes!

This was unimaginable in previous years, and the total sales volume of products in the entire Double 11 day last year was only 30,000 units.

As soon as the customer service voice fell, the next moment someone exclaimed: "Allure version is sold out! Oh my God, 20,000 devices are sold out in 20 minutes!"

All the customer service in the room were stupid, this sales volume was too crazy, and then they were completely confused, and the transaction information suddenly rarely appeared.

The transaction volume collapsed in an instant! The previous lively sales boom disappeared, but the number of inquiries suddenly soared, and they asked when Li Fan's Allure version would be available.

The 20,000 units of the Allure version endorsed by Li Fan were all sold out, while the Hao Wen version only sold more than 1,000 units at this time, and Ouyang Duoduo only sold more than 2,000 units.

At this time, the manager trotted into the office area with a happy face, and shouted like a chicken: "Everyone give me a version of the other two stars! ”

The customer service said:

"I've told customers that there is no difference between several versions, but the spokesperson is different, but everyone doesn't listen to it at all!"

"People are just waiting for Li Fan's products, I can't do anything!"

"Hey, this fan is sticky, there's no solution!"

"Manager, the royal road now is, hurry up and stock up, we can sell it, but there is no stock!"

……

When the manager heard this, he hurriedly went to the store manager.

The store manager asked the company for the goods, but all the products have been distributed to the sales offices around the country, and there is no stock, which can make the store manager anxious.

The store manager suddenly thought of a way and said, "Oh yes, we can go downstairs to the Jingdong flagship store division to temporarily transfer goods!"

The manager said, "Yes, they have always sold mediocre. ”

The two of them hurriedly came downstairs and pushed open the door of the JD flagship store division, and what greeted them was a slogan: Fight for Double Eleven, kill the big-faced cat!

The store manager and the manager looked at each other, can the goods still be transferred in this situation?

Of course, the goods can't be transferred, because the Jingdong flagship store is also sold out, and the employees in the office area are sighing while crackling on the keyboard.

Double 11 products are on the shelves, 20 minutes, Tmall stores are sold out, 30 minutes, Jingdong stores are sold out, and this is just an online store.

The next day, at eight o'clock in the morning, a shopping mall in Spring City had just opened, and a large number of students and parents had already poured in, going straight to the counter.

This posture directly scared the salesperson girl stupid, what are you doing here? This makes it more lively than shopping mall promotions!

The counter was full of people, and I knew that everyone would line up to buy products.

Within a few minutes, it was out of stock! Li Fan's Allure version of the learning machine was sold out! A total of 100 units in the store were sold out.

The salesman had no choice but to strongly recommend other versions, but this is in Chuncheng, Li Fan's hometown, can it be launched? Unless it is an iron fan of Hao Wen and Ouyang Duoduo, but the social fame of these two is still far behind, and there are not many iron fans.

A little girl couldn't buy the goods, so she was so anxious that she cried: "I want Li Fan, I want Li Fan!"

The boss looked at the full number of consumers in front of the counter, and called the supplier anxiously, but all he replied to him was: "The Allure version is gone, and the supply of other versions is sufficient, or not?"

The boss asked curiously, "What about other cities?"

"It's all the same, the initial supply is 500,000 units nationwide, and the Allure version is 200,000 units, and it is estimated that they are all sold out today. ”

The boss gasped, this sales are scary!

Double 11 Ultimate Battle Report: As a little-known small factory in the field of learning machines, Bubusheng Group's Tmall store and Jingdong store successfully broke into the top three in terms of sales, ranking second. And this is still achieved when the product is out of stock.

In the first half hour of the Double 11 Shopping Festival, the sales volume of BBK Group beat the ace company in this field - Cool Learning Machine.

Double 11 has passed, but the situation of out-of-stock is still severe, there is no market, there is no sales, and Li Fan's Allure version has been in a state of hard to find for a long time.

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"Little brother, I want to rise to the learning machine step by step!"

"Okay, I've packed up, wait for me honestly at home!"

The younger brother of his uncle's family asked Li Fan for a gift, and Li Fan took the learning machine and got up to go to his uncle's house in the countryside with his parents and his parents.

As a result, when the younger brother took over the learning machine excitedly, his little mouth was deflated in an instant, and he said with a disappointed face: "Little brother, I want your endorsement!"

"My version has long been sold out, and I don't have it in my possession. The content in the product is almost the same, but the instructor is different. ”

The younger brother twisted his body and said, "It's different, it's different!"

The aunt glared at her son fiercely: "What's the difference, isn't it all learning?

The younger brother instantly grinned and cried: "My classmates and I are so good! Woo woo! I said I have a version of Allure!"

Li Fan rubbed his younger brother's little head and said with a smile: "Your little brother is Li Fan, isn't this awesome than you have a learning machine in Allure?"

The younger brother wiped his tears, "too!"

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The emerging small manufacturers were constrained by the supply chain, and the production capacity was completely unable to meet the market demand, and it was not until December 1 that the second batch of goods of the manufacturers was listed again.

During this period, Li Fan's business charm has been fully proven, at this moment, in the eyes of other manufacturers, he is no longer a person, but a symbol: ?(RMB), $ (USD), € (EUR)......

On December 1st, Li Fan refused the endorsement of a well-known European cosmetics brand on the phone, and then went straight to Liaodong Province by bullet train to record his last program before the college entrance examination - "Tucao Conference".

In the past 20 days, there are six or seven companies that have sent a contract to themselves, and it is difficult to say that they have intentions, and the minimum contract amount is 2 million per year, but Li Fan's family did not accept it.

Frankly speaking, it's too easy to make money, just shoot an advertisement, hang a picture, and earn millions of dollars yourself, it's too easy, or how to say that celebrities make money basically lying down.

Huaguo is a popular star, who doesn't have about 10 endorsements on him, and even a few celebrities can hang twenty or thirty on them, and it is not an exaggeration to say that he is "crazy about accumulating money". However, Li Fan didn't want to be this kind of person.

The big cake was placed in front of Li Fan, he really wanted to eat it, he had a special desire. But Li Fan didn't dare!

The reason why I don't dare is very simple, I am worried that there is a problem with the product and I don't want to pit fans.

People support themselves as idols, but they use the trust of fans to cheat and deceive them for their personal interests, which is too unkind.

Therefore, Li Fan's endorsement has his own two "prohibitions": products that do not match his own image positioning are not allowed to be endorsed, and any false and shoddy products are not allowed to be endorsed.

The former is easy to do, but the latter is too difficult to distinguish, and when the product is placed in front of you, how can you know whether it is good or bad? You can only be cautious and cautious! It will never become a tool for merchants to make black money.

Li Fan got off the train, took a taxi directly to an Internet company in Liaodong Province, and went straight to the lounge accompanied by the producer.

Along the way, the producer quietly looked at Li Fan while greeting politely, and said in his heart: Hey, if this kid changes his appearance, Lao Tzu swears, he will never be as popular as he is now!

The producer said embarrassedly: "Li Fan, I have a reluctant request, can you give me a learning machine? ”

Li Fan said: "No problem, but I have to wait until next month, and I will ask them to keep one for me after the manufacturer ships it." ”

"It's going to take next month, I'm in a hurry!"

"Well, other versions—"

"My girl said she wanted you, and it was the one who lasered your signature and avatar on the fuselage. ”

"Isn't this the second supply in the country today?"

The producer sighed: "Nothing! I walked through several counters in the city in the morning and sold out." The production capacity is not good, tens of thousands of units will be squeezed out in 20 days, and they will be put into the national market, so how can it be enough. ”

Li Fan is also anxious, he signed a reward contract, the more he sells, the more he earns, no way, the life of a small factory is not good, the factory is too small, and it is also limited by the supply chain, and at the same time there are other large companies squeezing, the first step of rising is not easy.

Pushing open the door of the lounge, the other 4 celebrities are all reciting their own manuscripts, after everyone saw the "currency symbol", they put down the manuscripts and said hello, the current Li Fan will never dare to underestimate even the stars, if you want to talk about the commercial value alone, a few people are indeed convinced, how can the product be sold so hot?

The answer is very simple, for two reasons: first, Li Fan's personal image and products are highly unified; second, handsome.

The recording will be carried out in 3 hours, and everyone will start to memorize the script after a few words of greeting, Li Fan is very leisurely, he is different from the other four, their scripts are provided by the program editor, and Li Fan is his own script.

When everyone saw Li Fan's manuscript, they were all dizzy, and said in their hearts: Little brother, do you want to endorse in the future?

Three hours later, the audience in the recording room was in place, and in the director's "Action", the recording of the program officially began.

After a brief warm-up, the host said, "I would like to invite our first guest today, Li Fan!"

Wow!

The audience applauded warmly, and they all got up and looked forward, all wanting to see if the kid who could stir up the Internet news and make Baidu headlines even a word was three-headed and six-armed!

Li Fan straightened up, walked to the center of the stage, and bowed slightly to the applause and cheers, although it was an online media and the audience in the recording room was limited, the enthusiasm of the audience was no worse than that of the large recording hall of the TV station.

Li Fan cleared his throat and said, "Hello everyone, I'm Li Fan, maybe in the past 20 days, the most news about me is the product I endorse, right?

Speaking of advertising, there are radio stations, television stations, newspapers, online platforms, as well as small advertisements on the streets and alleys, etc., among them, the most popular is still the TV station, for example, I have a good friend named Niu Benben, he saw a TV shopping advertisement a while ago, and then successfully consumed 998 yuan.

Said one day, an advertisement was played on the TV: 21 South African real diamond mobile phones, the original price is 18888, in order to give back to new and old users, limited to 10 special models issued nationwide, as long as 998, as long as 998, what are you waiting for? Hurry up and pick up the phone to order!

Niu Benben thought about it, eh, it's good! It's so suitable, just deduct 21 diamonds, that's more than a small fortune! And there are only 10 national discounts, and the original price will be restored after being sold out.

There are still beautiful hosts on TV reminding: There are only 8 left, only 5 left, and only 3 left!

Niu Benben waved his hand and bought it! Then, he successfully bought this 21 South African real diamond mobile phones!"

The audience smiled.

Li Fan said again: "When I received the mobile phone, Niu Benben was very happy, regarded as a treasure, one day after shopping in the mall just walked to the hall on the first floor, but saw a beautiful woman shouting: Our store activities, with shopping receipts free lottery!"

Niu Benben was very happy, handed over the ticket, and drew the first prize, a lucky pearl. The beauty said: "Our store special activities, increase the price by 20 yuan, you can be upgraded to a special prize, free agate bracelet." ’

Oh, this is good luck, it seems that a successful man with a diamond-studded mobile phone is not the same, add money, buy it. The beautiful woman became interested in blingbling's diamond-encrusted mobile phone, took it in her hand and played with it, but accidentally dropped a diamond and couldn't find it.

Niu Benben hurriedly said: 'You pay! This is a real diamond in South Africa!'

The beautiful clerk pursed her lips disdainfully, took out a large box from under the counter and said, "Here are Brazilian crystals, Mexican agate, and pearls from the Persian Gulf...... Take your pick!'"

The audience nodded and applauded.

Indeed, these are common scams in daily life, whether TV commercials sell this kind of electronic products, or various free product lotteries in some large shopping malls and supermarkets, all of which are common things that everyone encounters.

Li Fan's complaint continued: "Niu Benben's aunt is a rich woman, rich, and a famous dog lover. One day she adopted a newborn puppy, and she had no children herself, so she raised the puppy as a son. ’

The puppy looked at his loved ones, and the next second: 'Wangwang!'

In order to let the dog live a human life, the aunt not only bought two pairs of shoes, coats and hats for the dog, but also matched the dog with infant milk powder, which is the hot milk powder in the advertisement, so the dog completely went through the baby's life.

However, slowly, the dog grows bigger and bigger, of course, the puppy must grow bigger and bigger, and the aunt found that the dog's head is bigger than the dogs of the same age, what's going on?

One day I saw the news of the poisoned milk powder doll, and the aunt was directly furious, crying and chirping to find the after-sales center, asking the company to return her a healthy son, and strictly demanded that the company must compensate for medical expenses, lost work expenses, hospitalization nursing expenses, transportation expenses, accommodation expenses, hospital meal subsidies, and compensation for mental damages!

The audience burst into laughter, and said in their hearts that this mouth is really poisonous.

The laughter fell, and Li Fan said again: "The after-sales staff heard it, and then said tremblingly: 'Sister, this is a dog, not a human!'

The aunt was annoyed and said, 'It's a dog to you, but in my eyes this is my son, no, see a doctor right away!'

Well, to see a doctor, the after-sales staff thought about it, then you have to find a doctor first, it just happened that a lecture by a famous cardiovascular and cerebrovascular doctor was just broadcast on the TV station, and the after-sales staff picked up the mobile phone and broadcast it, saying: 'Dr. Zhang, I am watching your lecture, I have a dog......

Auntie always thinks that the doctor in the TV lecture is very familiar, who is it? Guess who?"

The audience looked at each other, and said in their hearts, this is all your fiction, who knows who?

Li Fan said again: "Auntie suddenly remembered, isn't this a doctor who specializes in prostate treatment on another TV station?"

The audience cheered, this mouth is too poisonous, no one let go of this complaint!

Backstage, several celebrities also laughed.

"Hey, he really dares to say it, it's too ruthless. ”

"If anyone asks him to endorse him in the future, I really have to think about it. ”

"Young and fearless. ”

……

The producer said: "When he showed me the draft, he told me that he was not afraid of no advertising, so it would be best if he could keep some false advertising away from him." ”

When everyone heard this, they couldn't help but secretly admire.