Chapter Forty-Four: A Third Party Gets In!
There was a long queue.
Don't think that there is no scalping in the first place.
Supply and demand determine the price, and every newly released game has more or less scalpers. And in a game like "The Sims - Death of an Office Worker", there are naturally many scalpers waiting to hoard Juqi.
Although there is no way to completely eliminate scalpers, the solution given by Wanhu will also greatly increase the cost of scalpers.
That is to put a paper bracelet on each player in line, this bracelet is tightly attached to the skin, there is no way to take it off without damage, and once the paper ring is broken, you will lose the qualification to buy "The Sims - Death of an Office Worker".
If scalpers want to get their hands on The Sims - Death of an Office Worker, they can't buy license plates directly as before. In addition to hiring people to wait in a long line and buy the game. Only after someone buys the game can they recycle it at a high price.
Either way, though, it's not very manipulative. This is like there is no lock in the world that cannot be opened, and any lock is to raise the threshold of opening, so that the vast majority of people give up the idea of unlocking.
Wanhu also has such a solution to the problem of selling game cartridges.
Use various methods to increase the cost of obtaining cassettes for scalpers and reduce their profit margins. And reasonably arrange the production of cassette, timely replenishment, increase their risk.
In this way, scalpers feel that the risk is high and the profit is small, and it is easy to smash their hands and not sell. I won't choose to come to Wanhu to make trouble.
Anyway, there are so many games that are easy to make money, so why just stare at 10,000 households?
On Nintendo's side, there is no good way to solve scalpers.
Don't look at the handheld phones of Nintendo and Manho are ultimately sold in stores, but the sales systems of the two are completely different.
Here in Wanhu, there are basically no dealers.
10,000 households used expensive costs to build their own logistics system. In addition, rooted in the development of computer technology, a set of excellent inventory management system has been produced.
Although there are various problems in implementation. However, the result was that the cartridges were delivered to the stores in the shortest possible time. Moreover, while ensuring their own profits, they also increase the profits of terminal sales.
Nintendo, on the other hand, has adopted a multi-level distribution system.
Since the age of solitaire, Nintendo has established an organization called the Chuxin Society. The big dealers from the south to the north will talk about it in this original intention of Nintendo, and use different prices for cards according to different conditions. After the goods are delivered to their own side, they are wholesaled to secondary distributors.
Second-tier dealers either deliver directly to retail stores, or continue to sell to third-tier dealers at a higher price in order to save trouble.
In this way, Nintendo quickly established a distribution system throughout the book at a very low cost. However, the consequences are now obvious: the system is too layered, too costly, and too inefficient.
And because of so many levels, Nintendo's ability to restrain terminal stores is basically non-existent. As long as the terminal store can make money, anything can be done.
It's even like a game that's supposed to be on sale tonight, but when the time comes, it's sold out right away.
It is more troublesome to sell directly, and it is better to directly hand over the cassette to the scalper to sell it more profitable.
Therefore, although Nintendo also wants to implement the same sales strategy as Wanhu, their system does not support them to do so.
When the quality of the game on both sides is not much different, one side can buy the game relatively easily and at a reasonable price, while the other side can almost never buy it by itself, and can only be bought at a higher price by scalpers. The shopping experience is definitely different.
As consumers, gamers are naturally not interested in Nintendo's "dear player, I am your father" behavior. The number of players who choose the 10,000-household GG handheld platform and purchase 10,000-household GG games has also increased.
Coupled with the influence of the "Endless Fantasy" series among housewives, the children begged their mothers to buy them a new handheld, as long as it was said that the handheld could play "Endless Fantasy".
AND THE OTHER "DRAGON QUEST" SERIES, WHICH HAS A HUGE INFLUENCE ON HOUSEWIVES, HAS NOT YET DECIDED TO BE ON NINTENDO'S GAMEBOY HANDHELD PLATFORM FOR VARIOUS REASONS.
Wanhu started from every detail, and the advantages over Nintendo expanded bit by bit.
However, Nintendo is Nintendo after all, even if Wanhu has done so much, the sales of Nintendo's GB handheld are still only a little lower than GG.
Because, the vast majority of players believe in Nintendo more. They were brought into the world of home consoles by Nintendo and experienced the world of incomparably wonderful. They believe that Nintendo's GB handheld will do the same, transporting itself to another new world.
The two rivals in the competition with each other, you come and go, and both do their best to let more players choose themselves.
Which side will win is now looking confusing.
However, the vast majority of manufacturers are still more optimistic about Nintendo's GB handheld. Because of various interests, they gradually began to choose to stand on the side of the GB handheld team.
On the GG side of Wanhu, except for some Erwuzai who choose to bet on both sides, the remaining third parties are some little-known individual game makers or small and micro studios.
Even "Americans who can't make games" have been treated preferentially by thousands of households.
This makes most players not very optimistic about the future game lineup of Wanhu GG. Some of them wavered and chose the more secure Nintendo GB handheld.
Wanhu has no regrets about this, after all, this is Nintendo's traditional advantage area. Although Nintendo is a bit of a big demon king, it's a bit angry.
But with Nintendo, there is meat to eat, no matter how evil a villain is, as long as he has chicken legs in his hands, it is not the same as having a little brother to follow him.
Even the more he abused, the more he loved, and in the end he was only loyal to the big demon king.
At the beginning of June 1990, when Nintendo and Wanhu were inseparable in the handheld battlefield. Sega suddenly held a press conference to announce the release of its own handheld GAMEGEAR gaming gear.
SEGA'S GAMEGEAR HANDHELD IS NOT HELD IN PORTRAIT ORIENTATION, BUT IN LANDSCAPE MODE, AND IT ALSO HAS A COLOR BACKLIT SCREEN.
This seems to be one era ahead of the GOODGAME with a black and white screen with a backlight, and two eras ahead of the GAMEBOY with a black and white screen without a backlight and a little unclear in the sun!
The media, who were afraid that the world would not be chaotic, found out that the abbreviation of Sega's handheld and the abbreviation of Wanhu's handheld were both GG handhelds.
shouted that a third person stepped in!
There are even cartoons that draw large-scale cartoons of two women fighting for a husband.
Congratulations, congratulations.