In New York, Bian Xuedao called people and asked everyone to go to the UK to meet Liao Lian, and when he arrived in the UK, he would discuss cooperation with Fremantle-Media.

In order to be able to negotiate successfully, Bian Xuedao mobilized the backbone of Youdao Group.

Shen Ya'an, Wu Sijie, Hong Chengfu, Fu Caining, Tang Zhuo, Yu Jin, Wang Deliang, Legal Counsel......

Ding Kedong and Yang Enqiao stayed at the headquarters of Songjiang Group.

Li Yu and Huo Dongfeng presided over the affairs of the Yanjing branch of the group.

The entire Youdao Group is running at high speed.

The information of the British company Fremantle-Media has been collected through various channels, Wu Sijie and Shen Ya'an are on hand, a global program company, and the media giant is presented in front of everyone.

Fremantle-Media is one of the world's largest entertainment brands. Fremantle-Media has created a series of programs that have consistently maintained the number one ratings in more than 40 countries, including the United Kingdom and the United States. They have teams in more than 20 countries. Each year, Fremantle-Media delivers nearly 10,000 hours of outstanding original programming to television companies, distributing and licensing more than 20,000 hours of first-class entertainment directly to more than 150 countries.

Seeing the sorted information sent by Wu Sijie and Shen Ya'an, Bian Xuedao found that Fremantle-Media Company was the future of the film and television media company in his heart.

Sitting on the flight from New York to Paris, waiting for Dong Xue to fall asleep, Bian Xuedao took out the printed Fremantle-Media company information and read it carefully.

Arrived in Paris, handed Dong Xue over to Pei Tong and the female bodyguard who picked up the airport at the airport, and Bian Xuedao took Hong Chengfu who was waiting at the airport, and the two flew to London together.

After the plane took off, Hong Chengfu asked Bian Xuedao: "What are you going to do this time?"

Bian Xuedao nodded: "I am more interested in this industry. ”

Hong Chengfu said: "I think the stall of Youdao Group is a bit big at the moment, and diversified development is not such a pluralistic method. ”

Bian Xuedao asked the stewardess for a glass of water and said: "This year, I will integrate and shrink the group's business and concentrate on human and financial resources to make breakthroughs." ”

Hong Chengfu said: "That's right! In some industries, you can be an investor and let others do specific things, and we can just share the money." ”

"You can't chew too much!" said Bian Xuedao, "I'm so tired that my cheeks hurt." ”

Hong Chengfu laughed a few times and said: "I don't know much about entertainment companies, and when I get to London, I'm afraid I won't be able to help too much." ”

Bian Xuedao took out a piece of paper from his pocket, handed it to Hong Chengfu and said, "I called you here, it wasn't originally for the business of Fremantle-Media, you look at this." ”

Hong Chengfu opened the paper and saw that it was full of the names of American investment banks and consortia, and after a few glances, he turned his head to look at Bian Xuedao: "What does this mean?"

Bian Xuedao said: "When I was in the United States, the people on this piece of paper approached me and wanted to make a strategic investment in Zhiwei Technology. ”

Hong Chengfu's eyes widened and asked, "Are you relieved?"

Bian Xuedao nodded and said, "Sort of." ”

Hong Chengfu asked, "What do you want me to do?"

Bian Xuedao said: "You and Lao Shen set up a team to contact and negotiate with these investment banking consortiums. ”

Looking at the paper in his hand again, Hong Chengfu asked, "How much equity are you going to take?"

Bian Xuedao pondered for a few seconds and said, "25%." ”

………………

It rained in London in January.

Bian Xuedao and Hong Chengfu walked out of the gate and saw Shen Ya'an and Fu Caining who came to pick up the airport.

The four of them got in the car and went straight to the hotel where they stayed, and Fu Caining introduced the latest situation to Bian Xuedao in the car.

Fremantle-Media is a television program production company owned by RTL Group, which in turn is a subsidiary of Bertelsmann Group, a Fortune 500 company.

According to the information collected by Wu Sijie, Bertelsmann has a very early layout in China, entering China in 1991, but the business development is not ideal, and it is reported that the ambitious Bertelsmann has hit a wall in the mainland, and it is very likely that the "Bertelsmann Book Club" in China will be closed this year, that is, in 2008.

The Chinese market is so large, and when it exits one, it is natural to find a way to enter one in order to maintain the group's presence in China, so the strategic idea of Fremantle-Media to form a joint venture in China was born.

In addition to Fremantle-Media's strategic plan, the Bertelsmann Group launched the Bertelsmann Asia Investment Fund (BAI) just three days ago. The fund mainly invests in education and vocational training, new media industry and service outsourcing in Chinese mainland, and also provides global resources and business support to the invested companies.

Fu Caining said a lot, but in fact, the core is one point - Fremantle-Media's entry into China to form a joint venture company is an important step in Bertelsmann's China strategy.

Knowing the other party's motives is equivalent to knowing the opponent's hole cards, which is equivalent to having a certain initiative on your own.

………………

In the next few days, Youdao Film and Television Media and Fremantle-Media held several rounds of negotiations, and the ideas of both sides were fully expressed.

Basically, the "obstacle point" mainly lies in the strength and qualification of Youdao Film and Television Media Company.

In the eyes of the decision-makers of Fremantle-Media, Youdao's qualifications are too "too tender".

――I have never independently produced variety shows, I have not independently produced movies and TV series, I have no own broadcast channels and platforms, and I can only get a global tour of Asian diva singer Shen Fu, and I have invested in a film written by Luc Bessen.

However, during the negotiations, Fremantle-Media also discovered the "shining point" of Youdao Film and Television Media Company, that is, the parent company behind the company, Youdao Group, is a powerful group company, and Youdao Group has the most popular social networking platform in China - Weibo. Fremantle-Media, also a media company, understands the potential and power of microblogging.

In addition, the vice president of Youdao Group, who was in charge of the negotiations, personally promised that Youdao Group would invest heavily in building, publicizing and promoting a large-scale video website that ranks among the top three in the country within one year. After the video website meets all the indicators, the two parties signed a cooperation agreement to open a Fremantle-Media channel on the video website, and exclusively broadcast the broadcast version of its model program around the world.

As for what Youdao Film and Television Media wants from Fremantle-Media?

Bian Xuedao and his subordinates' internal statement is: "Learn from Fremantle-Media's talent training system, learn their model, and copy their industrial chain." ”

Translating Bian Xuedao's words into the official words used in the negotiations, it is that Youdao Film and Television Media Company has sent personnel to Fremantle-Media to learn the revenue model of program creation, program sales, copyright add-ons and program derivatives without hindrance. Learn the whole process of an excellent entertainment program from production, distribution, derivative development to continuous value expansion and brand building.

After listening to Youdao Media's conditions, the people of Fremantle-Media agreed without much bargaining, in their opinion, the industrial chain is something that everyone can see, and it is not the core of the enterprise.

A large part of Fremantle-Media's success comes from ideas, and the way to tap into them is something you can't learn.

In January 2008, the elites of Fremantle-Media could never have dreamed that Bian Xuedao had a bunch of ideas in their heads, but lacked a talent team and a mature model.

They never dreamed that Youdao Media, who had studied with them, would hit the entertainment landscape of Fremantle-Media on a global scale in just two years.

They never dreamed that they would personally hold up an entertainment godfather and media tycoon!