It's still raining in London.

Blockbuster news was brewing in the winter rains of January in London.

A group of Youdao Group in the UK was divided into two groups, Shen Ya'an, Liao Li, Tang Zhuo and Yu Jin formed a group to continue to contact Fremantle-Media.

Wu Sijie, Hong Chengfu, Fu Caining and Wang Deliang formed a team to study the path of introducing strategic investment in Zhiwei Technology on the spot. In this group, Wang Deliang mainly observes and learns, of course, it can also be understood as the eyes and ears of learning the Tao.

In the world of capital, trust and loyalty are luxuries. Bian Xuedao has always believed that people who test other people's bottom lines with their own money are actually stupid, and the necessary firewall is necessary.

Pretending to be in his heart, he felt that the hotel room was so stuffy that he couldn't do it, so he wore a windbreaker and held an umbrella in his hand, went out to the left, and walked all the way to see.

He also remembered a trick that Liao Lian told him on the Internet in the past, in a foreign city, when a person goes out, he will always turn left or right when he encounters a major intersection with a traffic light, as long as he keeps all left or right, he will generally not get lost, at least he can walk back the same way.

However, today I just want to walk around!

Random, irregular, and as you want to turn.

The sky was gray, the cars on the road were all with their lights on, and the order was a little chaotic, but not a single car honked its horn.

After walking a long way, the rain gradually subsided, and there was a corner of the sky where the clouds were staggered, revealing the blue sky above the clouds. A ray of light shines through the gap in the clouds, and from a distance, it makes people feel sacred.

As he walked, Bian Xuedao naturally began to look for the tallest building he could see, and he saw the towering "London Eye".

Walking along the banks of the Thames, you can see the tall "London Eye" on the south bank and the majestic "Big Ben" on the opposite bank.

Two distinct architectural forms, modern and historical, coexist on both sides of a river, and the mischievous and dreamy Ferris wheel faces the quaint monument complex, silently stating the past, present and future of a city and a country.

It couldn't be more coincidental, and Bian Xuedao met Fu Caining who was walking alone.

Seeing each other, both of them were a little surprised.

Bian Xuedao spoke first: "You also come out for a walk." ”

Fu Caining put away the umbrella in his hand: "The last time I came to the UK was a few years ago, and I wanted to walk around to see if there was any change in London." ”

Bian Xuedao also put away his umbrella and asked with a smile: "How is it?

Fu Caining turned to look at the surface of the Thames, shook his head and said: "Nothing has changed, compared with the cities in China that pursue rapid change, this place is like a stubborn old antique." ”

Bian Xuedao listened, turned to face the Thames, and used the tip of the umbrella to crutch the ground, silently meditating.

After more than a minute, Fu Caining asked Bian Xuedao: "Have you ever sat on the London Eye?"

Bian Xuedao glanced at the giant Ferris wheel hanging over the Thames, shook his head and said, "This is my first time in London." ”

Fu Caining said, "Let's go, I'll take you to sit." ”

Bian Xuedao was a little embarrassed, but still said it: "I'm a little afraid of heights......"

"Huh?" Fu Caining's eyes widened, and he looked at Bian Xuedao in surprise and asked, "Afraid of heights?

Bian Xuedao said: "Really. ”

Looking at his expression, Fu Caining seemed to believe it, but then his eyes rolled and he asked Bian Xuedao: "Lie to me, right? I'm really afraid of heights, why did you go on a roller coaster with Shan Rao?"

Bian Xuedao: "......"

Finished!

I was checkmated.

What should I do? I can't tell Fu Caining that no matter how high I am to accompany Shan Rao, I am not afraid, and I don't need to talk about it when I accompany you, this thing involves people's self-esteem.

There was no way, Bian Xuedao had to make up an excuse and said: "Actually, I didn't bring money when I came out." ”

Fu Caining didn't delve into it, waved his hand and said, "Go, I'll invite you." ”

………………

The London Eye is one of London's landmarks and one of the UK's most popular paid sightseeing spots. The London Eye has 32 enclosed cabins that can accommodate 20 people each and takes 30 minutes to make a turn.

Adult tickets cost £21 each. Sitting in the gradually rising cabin, Bian Xuedao was surprised to find that the fear of heights disappeared.

Could it be that hanging on a roller coaster for a few hours has made the fear of heights well?

After raising it a little more, he whispered to Fu Caining in Chinese: "No matter how you look at this Ferris wheel, it will destroy the overall cultural atmosphere of the neighborhood, how did you get the project started?"

Fu Caining said: "In order to stimulate tourism, the London Eye tops the list of tourist attractions in London, and has made a lot of money for the local tourism industry in the past few years since it opened, and the owners say it will last at least 50 years." ”

"50 years?" Bian Xuedao looked out through the tempered glass of the cabin: "Such a huge thing will definitely be affected by the wind and temperature, it will still rotate, and there will inevitably be the problem of metal fatigue, how can it be retired in 20 years, right?"

Fu Caining said: "It's not impossible to have a century-old store. It's a big deal that when it reaches the end of life, it is demolished and rebuilt in situ with a taller and larger name, which is still called the London Eye. As long as there is demand from tourists, it is not difficult to turn around for a hundred years. ”

Bian Xuedao was speechless.

After a while, he asked Fu Caining: "You are studying business management, do you know how to build a century-old store?"

Fu Caining turned to look at Bian Xuedao, and asked with sparks flashing in his eyes, "What's the matter?"

Bian Xuedao said with a smile: "Just ask." ”

Fu Caining stretched out his hand and pointed in the direction of Jieming Street (Men's Street) and said: "Century-old shops are actually not that difficult, Men's Street abounds. ”

Bian Xuedao looked at Fu Caining's fingers: "There is a problem with my expression, what I am talking about is actually a century-old enterprise, not a century-old store......

Fu Caining said: "There is a big gap between a store and a group, but if you want to stand tall for a hundred years, there is no difference in its spiritual essence, they are all with great ambition, great perseverance, valuing brand reputation, honesty and trustworthiness, and being a corporate citizen with a sense of social responsibility." ”

Bian Xuedao said: "A hundred years, it takes several generations to work together, do you have to make a family business?"

Fu Caining shook his head slowly: "I can't say this for sure, but I have read a data, which says that the average life span of family businesses worldwide is only 24 years, and the length of this period of time is exactly the same as that of the first generation of family entrepreneurs, of which only about 30% of family businesses can be passed on to the second generation, and the number of family businesses that can be passed on to the third generation is less than 13% of the total, and only 5% of family businesses can continue to create value for shareholders after three generations." ”

Fu Caining thought for a few seconds, and then said: "If you want to be a pure family business, I think it will be really difficult to become a century-old enterprise. Not to mention doing business, let's talk about French wineries, it is not easy for a family winery to inherit for a hundred years, it is not an easy task, after all, the descendants are mixed, after all, future generations have their own aspirations. ”

Seeing Bian Xuedao's contemplative expression, Fu Caining said with a smile: "Actually, if you really want to solve this problem, the answer is not far away." ”

"Huh?" Bian Xuedao looked at Fu Caining and asked, "What does it mean that it is not far away?"

Fu Caining took a few steps around in the cabin, and then pointed in the direction where the Fremantle-Media company was located and said: "Behind Fremantle-Media is the Bertelsmann Group, and the founder of the Bertelsmann Group is the Bertelsmann family, but two generations later, it fell into the hands of the Moen family......

Seeing Bian Xuedao looking at him with burning eyes, Fu Caining explained: "Don't look at me like that, the first generation of Moen managers is the son-in-law of the Bertelsmann family. The six generations of leaders of the Bertelsmann Group are Carl Bertelsmann, Heinrich Bertelsmann, Johanna Moen, Heinrich Moen, Reinhard Moen, and Christoph Moen. ”

Bian Xuedao looked at the tiny building at his feet outside the window, frowned, and said, "You said my heart was cold." ”

Fu Caining said: "What's so cool about this? Thinking about it, although the company has changed hands, Bertelsmann's name is still there. Thinking about it further, the Moen family also has the genes of the Bertelsmann family in their blood. ”

Bian Xuedao was depressed for a while, and then asked: "If you think about it carefully, although it is one of the top 500 companies, Bertelsmann does not seem to be a top company, except for a book club, I had almost no impression of it before. ”

Fu Caining said: "This is actually the dilemma of the family business. The fifth-generation leader, Reinhard, was a strong man at the helm, and whenever family power was involved, whenever professional managers disagreed with Reinhard's ideas or made him feel uneasy, Reinhard would fire them silently and mercilessly, which made some good managers who could have played a big role end up falling victim to the power struggle. ”

After listening to Bian Xuedao, he suddenly asked Fu Caining: "How do you know Bertelsmann so well, it's ...... Be at home in. ”

Fu Caining glanced at Bian Xuedao and said, "You want to talk to Fremantle-Media about cooperation, and the task is explained, we part-time workers naturally have to do our homework, otherwise what if the boss gets angry?"

When he returned to the hotel with Fu Caining, Bian Xuedao already had a relatively clear concept in his heart.

If an enterprise wants to do it for a long time, there are four points that must be possessed - core values, brand reputation, key advantages, and focus on areas. As long as these four points can be maintained and passed on, the company's ability to resist blows will be very strong.

As for self-preservation, one is diversified development, and the other is the establishment of overseas branches, and if the eggs are not put in one basket, the political power of a certain country cannot easily erase a huge international business empire.

………………

Yenjing time in the early morning of January 22: British media company Fremantle-Media announced on Monday that it has signed a multi-year cooperation agreement with China's Youdao Film and Television Media Company.

The agreement includes a partnership between the two parties to register a media and entertainment company in Shanghai, China, to jointly develop original entertainment programs, and a joint large-scale program promotion conference on the mainland in the next few years.

Cécile-Coutaz, CEO of Fremantle-Media, said: "The Chinese TV market is an increasing share of the global TV business, and with the establishment of the joint venture in Guò, we can continue to expand and strengthen our presence in the Chinese market. Chinese audiences will also have the opportunity to see our first-class quality programs tailored specifically for the Chinese market. ”

As soon as the report came out, all parties were a little blindsided.

Youdao Film and Television Media Company?

The name sounds familiar, but where did this company come from? It quietly hooked up with the world's first-class Fremantle-Media.

There is a film and television media, which became famous overnight.