Chapter 6: The conversation collapsed
Jiang Tian and Meng Shanshan both felt very surprised, they thought that there would be nothing to talk about.
Meng Shanshan took out her notebook and began to prepare for the record.
"Say it, please. Jiang Tian said.
"The exclusive title sponsorship fee of 200,000 yuan to add our company name to the program, and then every week of the program, the advertising cost of 20,000 yuan for half a year, what about this condition. Chen Tianfan said.
Jiang Tian's face changed when he heard this.
For a TV program, in addition to the appropriation in the station, the rest of the funds depend on sponsorship and advertising fees.
Sponsorship fees and advertising fees are also the bulk of the station's income.
Not to mention the price of 200,000 yuan, Jiang Tian can't agree to the exclusive sponsorship alone.
For example, the emotional collision will be called the emotional collision of daily makeup.
It doesn't matter if it's good or not, the key is that once the exclusive title of Tiantian Cosmetics is awarded, then after the emotional collision, there will be no other sponsorship.
No other company is responsible for it, because their reinvestment can only be considered sponsorship.
Since there will be no advertisements in the middle of the show, then there will be no influence.
At most, at the end of the program, the later subtitles are marked with the words "thank you for a certain company".
Even if there is a company willing to sponsor again, it is unlikely that there will be a high price.
And once this show becomes popular in the later stage, the daily cosmetics company will make a lot of money.
With only more than 200,000 yuan, it has obtained the well-known advertising effect in the country, which is dozens of times the value, and the benefits to the company will be immeasurable.
When the time comes, there is one person who will be miserable, and that is Jiang Tian.
Because he came to talk about this business, he sold such a large advertising position at such a low price.
Naturally, Jiang Tian came to carry this black cauldron.
The loss may be millions of advertising costs, so Jiang Tian is too much to achieve.
"Manager Chen, isn't the condition of this exclusive title sponsorship a little too overbearing, our Pumpkin TV is very optimistic about this program, and the audience it faces are also customers of your company. Jiang Tian said with a smile on his face.
"That's true, otherwise I wouldn't have sponsored your new show, but if you think we're taking advantage, you don't have to consider cooperating with us. Chen Tianfan said.
is very obvious coercion, Chen Tianfan, the propaganda manager, put on an indifferent attitude.
"Otherwise, let's change the plan, the sponsorship fee of 300,000 yuan, the advertising cost of 50,000 yuan for half a year, and wait until the five episodes of the program to see the effect, if you want the exclusive title, I promise to give you a 20% discount according to the highest price at that time. Jiang Tian said his plan.
This is the bottom line in his heart, if it is lower than this condition, he would rather not have this sponsor.
"Editor-in-Chief Jiang, I heard you right. Chen Tianfan pretended to be stunned and said.
"Yes, that's my condition. Jiang Tian said.
"Are the people at Pumpkin TV so arrogant now? ”
"We are not arrogant, this show will inevitably become the highest rated after our Pumpkin TV after its launch. Jiang Tian said.
"Even if it's the highest, in the final analysis, it's just a middle-level TV station, and the advertising effect is still limited, and your conditions are just a dream. Chen Tianfan said.
Jiang Tian and Meng Shanshan's faces were pale, he knew that it was because he did not agree to Chen Tianfan's conditions just now and did not change the name and content of the show, so Chen Tianfan deliberately made things difficult.
"Manager Chen, not sponsoring our program will be a big loss for your company. Jiang Tian said.
"I don't think it's a loss, on the contrary, I'm very fortunate to have met your editor-in-chief Jiang in person, so that our company's investment has not been in vain. Chen Tianfan said unceremoniously.
"I don't think it's appropriate for Manager Chen to sit in the position of the manager of the advertising department. Jiang Tian was not polite.
"In that case, there will be nothing to talk about, it's not too early now, I'm still very busy, so I won't entertain the two, please leave by yourself." Chen Tianfan actually stood up and was about to leave.
It stands to reason that even if they can't talk, at least they have to shake hands to show basic etiquette, but Chen Tianfan didn't even give Jiang Tian this face.
It was clear that he looked down on Jiang Tian and Meng Shanshan, and Chen Tianfan's face was full of contempt.
Manager Chen should hurry back to sleep, and next time remember to wipe the saliva off the tie after taking a nap before coming out to meet someone. Jiang Tian also sneered and said.
Without waiting for Chen Tianfan to answer, Jiang Tian left the reception room with Meng Shanshan first.
Chen Tianfan noticed that there was a saliva mark on his tie, and hurriedly wiped it, he did overtake a nap to make Jiang Tian and them wait for two hours.
"Editor-in-chief, you can actually notice the saliva mark on his tie, look at his hurried look. Meng Shanshan sneered as she walked out of the building.
"I saw it from the moment he entered the door, it should have been somewhere to take a nap and then come over, itself is not sincere at all, and this kind of person will definitely not be able to talk about taking over. Jiang Tian said.
"Editor-in-chief, you are really perceptive, if I knew that he came after a sleep, I would not want to talk to him. Meng Shanshan muttered and said.
"It's nothing, it's not going to be just one sponsor. Jiang Tian said.
In fact, what annoyed Jiang Tian the most was not this, but that this Chen Tianfan actually pointed fingers at his own program as soon as he came up.
If Jiang Tian compromises and is willing to rectify the program according to what Chen Tianfan said, he may not be able to talk about suitable conditions.
It's just that Jiang Tian knows that if he takes a step back, then he will retreat step by step.
In that case, the show will inevitably be out of Jiang Tian's control, and there will be nothing to create ratings.
The content of the program is also Jiang Tian's bottom line, and he can't tolerate others to modify it arbitrarily.
Here, Chen Tianfan came to the top floor of Tiantian Cosmetics and entered the boss's office.
"Uncle. Chen Tianfan pushed open the door and said with a flattering smile.
"Oh my God, what's going on with the Pumpkin TV commercial. A slightly wealthy middle-aged man asked.
Chen Tianfan was not polite, sat down casually and said: "They asked for a ruthless price, and they didn't negotiate. ”
The middle-aged man frowned and said: "I told you before, you must try to do this thing well, after all, Pumpkin TV is the city's TV station, if the relationship is not good, it will inevitably wear small shoes in the future." ”
If you want to say why most companies are more afraid of local TV stations, it is because they also have some problems.
For example, this is the case with the current Tiantian cosmetics company, and their factories have some big and small problems all year round.
Problems such as environmental pollution, excessive noise, unpaid wages, overtime, etc.
If you really anger the TV station and give you a livelihood survey from time to time, the reputation of the cosmetics company will be directly ruined.
At that time, the honor of an advanced enterprise will be completely goodbye, after all, the pressure of public opinion is still very great.
"The other party has no sincerity, and there are two young people in their twenties, who open their mouths to pay 300,000 yuan for sponsorship and 50,000 yuan for advertising in one phase, and only let us advertise for five issues. Chen Tianfan opened his mouth and said.
This misleading meaning is too obvious, Chen Tianfan did not mention that Jiang Tian is the editor-in-chief of the planning department, only that he is a young man in his twenties.
Moreover, Jiang Tian clearly said that there were discounts and priorities in the later program, but when he got here, he didn't plan to give them again.
"It's too much, and they want to use our company's money as a springboard for their show. The middle-aged man couldn't help but be angry after hearing this.
In addition to paying attention to investment and returns, business people sometimes also gamble.
Just like the sponsorship of the Pumpkin TV program this time, I am optimistic that the ratings of this show should not be very low, so I plan to sponsor it.
But once the later show becomes popular, it will be exclusively named by others, and the money in front of them will be wasted.
"Tianfan, what you did right this time is that Pumpkin TV is not authentic, but the advertising thing still has to be done, and you also know the market that our company will open up next, and strive for every day cosmetics to be remembered by the whole country." The middle-aged man said.
"No problem, I'm already negotiating with ZJ Satellite TV here, it's definitely much stronger than Pumpkin TV, but the price is a little more expensive. Chen Tianfan said.
The middle-aged man nodded, and didn't say anything more.
One is a general TV station whose ratings hover in the top 20 all year round, and the other is a top TV station that often squeezes into the top five, and the effect is naturally different.
As long as the advertisement has an effect after it is broadcast, the middle-aged man does not care about spending more money, his ambitions do not stop there.
Jiang Tian had just returned to the TV station here, and Xu Lang had another news over there.
There is also a company that is very interested in the show of emotional collision, and it happens that the headquarters is also in Handong City, so I can talk about it today.
Without further ado, Jiang Tian's side immediately rushed over again, so as not to delay the time and tomorrow.
Jiacheng Toys Company.
Jiang Tian thought about it for a long time in his mind, and he didn't recall some news about this company.
"Do you know Jiacheng Toy Company?" Jiang Tian turned his head and asked Meng Shanshan.
"I don't know, it doesn't seem to be a well-known company in our city. Meng Shanshan said.
Jiang Tian also searched with his mobile phone, but did not find any specific information about Jiacheng Toy Company, but only saw that its location was in the industrial park.
When he arrived at the door of Jiacheng Toy Company, the time was just half past four in the afternoon, which made Jiang Tian breathe a sigh of relief.
If you're a little late, you'll probably be off work.