As the saying goes: Blessings and misfortunes depend on them, and misfortunes and blessings lurk.

Relying on Zhiwei Security Guard, Zhiwei Browser, Zhiwei Navigation Page and Zhiwei Input Method, these super platforms have more than 300 million users.

In addition, as soon as it was launched, it inexplicably detonated a "public opinion bomb" centered on the "national male god" Bian Xuedao that spread abroad.

In addition, the new album won the championship of Billboard Week in the United States with three singles, creating a history of zào, and Shen Fu, who deserves to be the "first person in the Asian music scene", has settled in a high-profile manner.

In addition, Zhiwei Weibo's "Micro Warmth - Looking for the Smiling Faces Around You" campaign was a great success, attracting people with various purposes to Weibo from all directions......

Several favorable factors have come together to create the Internet myth that Zhiwei Weibo has more than 100 million registered users within a month and a half of its launch.

A universally recognized myth!

In the previous life, the road of registered users "from zero to 100 million", XL Weibo has gone for a year and a half. It took more than three years for Twitter, the originator of Weibo in the United States, to break through the 100 million registered user mark.

However, there are two sides to everything.

In the previous life, XL Weibo was launched for nearly a year before it attracted the attention of all parties, and in this year, XL Weibo "quietly" laid the foundation to stay ahead.

But now, Zhiwei Weibo became popular as soon as it was launched, and the high user stickiness, strong influence and huge benefits that can be expected in the future brought by Weibo have touched the "nerves" of several other Internet giants.

Once upon a time, the first thing a user did when they turned on their computer was to log in to QQ, but now they check their Weibo private messages and the number of friends, so TX feels threatened.

Once upon a time, the first time users turned on the computer was to browse the news on the portal, but now they are on Weibo to see what interesting things are happening, what funny jokes are appearing, and which beautiful woman has a smiling face, and what spoofs or sudden videos have been posted...... As a result, several major portals felt threatened.

It's only been a month and a half, and it's become like this, if you continue to let Zhiwei Weibo "stand out", will everyone still have food?

The media were the first to smell the smoke in the air.

Soon, several portals publicly confirmed that the company was developing its own microblogging system, which was expected to be launched after the National Day.

September 25th.

The 2007 IT Leaders Summit was held in Yanjing.

Wang Yinan, President of Zhiwei Technology, led a team to attend the meeting and made an hour-long speech on the spot.

During the dinner after the meeting, the CEOs of several Internet giants sat at a table and chatted from time to time.

A reporter passed by and saw a table boss and took out his camera to take pictures.

Coincidentally, when he took pictures, the eyes of the other CEOs in the lens fell on the plate in front of Wang Yinan.

As a result, the next day, the Internet began to go viral with the photo taken by this reporter, and the photo caption was "Everyone is staring at the same person's plate".

…………

After the IT Leaders Summit, in order to build momentum for their own microblogs and warm up in advance, the relevant persons in charge of several portals were interviewed one after another to talk about their own microblog research and development progress and differentiated development strategies.

Among several websites, the most high-profile is SH.

SH's internal mobilization slogan is "The battle of Weibo is starting, we have to go crazy!"

The person in charge of the project interviewed told the media: "Weibo has been listed as the 'highest strategy' of SH company this year and next year, and the Weibo project is led by the company's boss Zhang Xiangyang, and the capital investment is 'not capped'. ”

In addition, seeing the huge popularity and attention that superstar Shen Fu brought to Zhiwei's Weibo, SH will also take the celebrity strategy, and the boss Zhang Xiangyang has used his personal connections to send invitations to his celebrity friends. ”

Another portal WY has a relatively mild attitude, WY project leader told the media: "The times are developing, Internet companies do not advance or retreat, although Zhiwei Weibo is very strong, but at present Weibo is only popular in a specific circle, and the future of Weibo must be for the public, so, WY is not too late to make efforts now, and there is still a lot of room for development." ”

Compared with WY and SH, which have games to support their financial statements, another portal XL is in the worst situation and has the least confidence, they only said one sentence to the media: "Zhiwei's lead on Weibo is not unbreakable, and everyone has a chance to catch up." ”

The last one is TX, which owns QQ.

The project leader of TX Weibo was very cheerful, and repeated what the boss told him in the original words - "I give you money, give you people, and it's your business if you can't do it." ”

As soon as a few reports came out, everyone understood it......

IT giants are going to "form a group to encircle and suppress" Zhiwei Weibo!

Soon, some media published articles saying: "In the past month or so, Zhiwei Weibo has become a hit! This Internet application, which combines the characteristics of Facebook and Twitter, has attracted hundreds of millions of Chinese." The huge success of Zhiwei Weibo is both gratifying and coveted, so despite the uncertainty of the future information regulatory environment and the unclear profit model, the domestic Internet giants are still increasing their chips and actively preparing for the war, and they want to compete for not only the 'opinion leaders' and 'social connections' of the Chinese people, but also the new term that has been frequently reported - the latest entrance to the Internet. ”

"It is safe to say that Weibo has become a must for domestic Internet companies, and a Weibo war is about to be staged!"

Shopping malls are like battlefields.

When the opponents were eager to try in a high-profile warm-up, the first punch of the defensive counterattack was unleashed.

The name of his punch is "Throwing a Thousand Dollars".

………………

Matsue.

Youdao Group Conference Room.

More than 100 managers and key employees of the Weibo project department of Zhiwei Technology came to the group headquarters for a meeting.

The meeting was attended by both Bian Xuedao and the group's management.

At the meeting, the first thing announced by the host Tang Zhuo was: "In view of the gratifying achievements of Zhiwei Weibo, the group decided to issue 'Weibo project incentives' to employees involved in the research and development, promotion, operation and maintenance of Weibo, with a reward amount of 50,000 yuan per person." ”

"Coax!!"

Tang Zhuo's voice fell, and the pot exploded at once.

"50,000 per person?"

"Did I hear me right?"

"Is it really a reward of 50,000 per person?"

Tang Zhuo stretched out his hand and pressed into the microphone and said, "If you have any questions, you can raise your hand to ask." ”

A male network engineer wearing glasses raised his hand and said, "I want to ask, is it the best evaluation and then the bonus?" Or do all the members of the project department have bonuses?"

Looking at the male engineer who asked the question, Tang Zhuo, who usually doesn't smile, smiled rarely, and said: "Originally, it was going to be evaluated and sent again, but everyone's table is too good, our boss temporarily changed his mind, and this reward covers all employees, not only the people in the Weibo project department, but also the personnel who help develop and maintain Weibo in Zhiwei Technology." More than 10 million reward funds have been put in place, and they will be paid to everyone's salary card along with this month's salary. ”

After listening to Tang Zhuo, the employees of the Weibo project department looked at Bian Xuedao who was sitting on the stage and couldn't wait to go up and hug him and kiss him.

His own "male god" boss is really surprising!

Before coming, everyone didn't think that there might be a bonus, but no one expected that it would be fully covered, let alone that the amount of single reward would be so high.

To be honest, the employees know in their hearts that Weibo can be so popular, luck and planning are great, and everyone is just working overtime a little hard in a row.

What employees can think of, Bian Xuedao has of course thought of.

What others didn't expect, Bian Xuedao also thought of.

The reason why he took out more than 10 million as a bonus was a comprehensive consideration.