Chapter 253: Movies Should Be Down-to-Earth

Soon, the ice-breaking ceremony began. An ice sculpture made of the figure of 50 million was pushed into the middle of the stage. Zhang Ran and Jay Chou raised their hammers in the click-click photo shoot and smashed the number of 50 million, which means that "Bursting Drummer" has broken through the box office of 50 million!

There was warm applause at the scene, and the warmest applause was undoubtedly the members of the crew of "Bursting Drummer", this movie condensed their hard work. The fact that the movie can achieve such high results is also something to be proud of for them.

The reporters at the scene were also applauding, they had all watched "Burst Drummer", and most of them really liked this movie, and their applause was sincere and heartfelt.

This is the end of the ceremony of the celebration banquet, and the rest is the time for interviews and meals. The reporters quickly gathered around, ready to interview Zhang Ran.

A reporter asked: "Director Zhang, the box office of "Bursting Drummer" is a miracle, how do you feel about getting such a high box office?"

Zhang Ran pointed to his face and said with a smile: "Have you seen my expression? It's just overjoyed! To be honest, my biggest impression is that there is hope for our Chinese films, and the audience loves to watch movies, and they are also willing to go to the cinema to watch movies." Of course, most audiences watch movies to relax, so movies should be entertaining, interesting, and talk about art on the basis of entertainment. I believe that as long as the directors make interesting stories and wonderful stories, more and more audiences will enter the movie, and Chinese films will become more and more prosperous!"

A reporter asked: "Director Zhang, what do you think is the fundamental reason for the success of "Burst Drummer"?"

There's a lot of analysis of the miracle of "Burst Drummer" these days, and there are all kinds of opinions. However, the reporters at the scene all wanted to know how Zhang Ran saw it. Hearing this question, all eyes were focused on Zhang Ran.

Zhang Ran smiled: "I think there are two points, first, there is a wonderful story." As a commercial film, the story is crucial, and secondly, the film is more down-to-earth. In fact, these two are the most important things in commercial films!"

Many reporters were stunned: "Down-to-earth?"

Zhang Ran realized that he had said a new word, explaining: "Down-to-earth means having a sense of reality, intimacy, and details of life." It can resonate with the audience. The story of "Burst Drummer" is very exciting, with constant reversals and a lot of suspense, and the audience likes to watch it. I heard that many viewers have watched it several times, and I think it has to be that everyone has a sense of resonance, although many people don't play musical instruments, and even the story is put in Xiangjiang, but most people have experienced the college entrance examination, and everyone has worked hard like Zhou Xu. Everyone can empathize. ”

Hearing Zhang Ran's words, the people at the scene couldn't stop nodding, indeed, as Zhang Ran said, many people like "Burst Drummer" because of their resonance, and this movie is really down-to-earth.

The next day, "China Youth Daily" wrote an article "Down-to-earth, Zhang Ran's Professional Class", which wrote: ""The Burst Drummer" was preceded by the Hollywood blockbuster "Harry Potter". Later, under the unfavorable situation of "Mice Fall in Love with Cats", the box office has exceeded 50 million in two weeks. It's incredible. Today, when domestic films are at a low ebb, it is really a miracle that a small-budget movie with a cost of only six million can cause such a big response and earn popularity and word of mouth!

Since the release of "Burst Drummer", more and more audiences have begun to join the word of mouth about the film. hopes to use his enthusiasm to push the box office of "Burst Drummer" to the 50 million mark, and today, this wish has finally come true.

Film is an art, and simply using the box office to measure the quality will be scolded by colleagues for being too coppery, but under the current conditions of China's film market. Paying attention to the box office and the feelings of ordinary audiences is really more valuable than talking about art, because over the years, countless film experts have almost 'talked' Chinese films to death, and art has become the best excuse for directors who do not want to be responsible for the audience to excuse their incompetence. In the third year of the new century, the number of young directors who are good at 'talking about art' is increasing unabated, and in a vicious circle with no market reference, most of these young directors are less and less able to make movies, and will only rely on some small fights that 'touch the soul' to gamble.

In "Burst Drummer", a large number of modern editing techniques are much more artistic than some sixth-generation hypnotic narrations, and Zhang Ran's grasp of the plot of the film also presents the uncertainty of life and even human nature more flexibly. Isn't "The Burst Drummer" artistic? The best film at the Tokyo Film Festival is the best answer.

Zhang Ran put forward a concept called grounding, that is, the movie should have a sense of reality, intimacy, and life-like details. This point of view is very reasonable, and if you think about it carefully, isn't it just because many unpopular movies are caused by being ungrounded? In fact, Zhang Ran has already used "Burst Drummer" to teach a real professional lesson to the generation of "art directors" who are proud of "moaning when they are sick."

The impact that "Bursting Drummer" has brought to the mainland film industry has announced the birth of the latest generation of filmmakers, and they have brought with them a new film language and attitude towards filmmaking! Chinese filmmakers take movies too seriously and are too far from the ground. Starting from "Burst Drummer", everyone will land first and tell the story in a down-to-earth manner!"

Zhang Ran's view that "movies should tell a good story and be down-to-earth" has caused a lot of controversy. Because in the eyes of many people, if a work caters to the public, it must be vulgar, commercial, and artistic.

There are many people who support Zhang Ran's point of view, Professor Yin Hong of Tsinghua University said: "The narrative level of Chinese genre films is still at the level of the 60s of the last century, and a single thinking runs through from the beginning to the end, which cannot arouse the audience's interest at all." "Burst Drummer" proves that many Chinese directors are still playing with commercial films, and the younger generation is finally willing to tell stories honestly!"

Tian Huihuiqun from Peking Normal University said: "I saw the end of "Bursting Drummer", the last few minutes of the movie, I think it is particularly cathartic, the movie is to let people see a dream, a self that cannot exist in reality, what should we do when the lights are on, but on the screen we want to be wild." ”

Many experts have pointed out that the lack of entertainment spirit in Chinese films, the poor storytelling, and the lack of many directors do not know how to integrate the spirit of the game and social atmosphere into the film, making it difficult for the film to glow with the brilliance of a dream, and the audience cannot enjoy the relaxation of leaving reality.

Of course, there are many people who oppose it. Lu Chuan made it clear: "I oppose the statement of being grounded, and I am against the script of being grounded." Because a literary and artistic work, a work of art, it still has a leading role. The audience is divided into general audiences and professional audiences, and I prefer to serve professional audiences. Chinese films must die without art films!"

Huang Shi, a famous professor who first trained the sixth generation of directors such as Jia Zhangke and Wang Xiaoshuai, said in an interview: "At present, China does need blockbuster films like 'Burst Drummer'. But a good box office doesn't equal a good movie. Really good movies will be thought about after watching them. But what can you think about after watching "The Burst Drummer"? No! I'm sure that such a commercial film is just a passing moment, and I won't remember anything after a crazy time. ”

Although Zhang Ran's opinion was very controversial, the word "down-to-earth" became popular at once, quickly becoming a popular term on the Internet, and by the end of the year, it was rated as one of the top ten popular words in 2003.

Just when the media and filmmakers were talking, Zhang Ran got on the plane to Berlin with an attitude that he didn't care about himself.

Although the pre-sale of "Time Warrior" was handled by Luc Besson, as the director, Zhang Ran was definitely present, and he also had to bring the 3D storyboard produced by the special effects team to Berlin. Exhibit for major film companies.

The organizing committee will pick up and drop off the directors and actors who go to Berlin to participate in the competition. Generally, directors and actors will call the organizing committee before boarding the plane in their own country, and when the plane will arrive, and then the film festival will send a car to pick them up.

Zhang Ran who comes to the film festival to sell films, the film festival official is not responsible for the pick-up, and they all solve it by themselves. However, Luc Besson began the corresponding work of pre-sale from the time Zhang Ran finalized Keanu Reeves' contract, and he had already set up camp in Berlin. Zhang Ran had called him before he came, so he sent someone to pick him up.

It was Luc Besson's beautiful female assistant. She and Zhang Ran are more familiar, after a simple greeting. took Zhang Ran into the car and drove to the booked hotel.

The Berlinale is the youngest of the three films, having only held its first edition in West Berlin in 1951. However, unlike the literary and artistic circles of Venice and the commercial scene of Cannes, the Berlinale was born at the forefront of the confrontation between socialism and capitalism, and favored ******** films, and at the same time, because of the rigorous style of the Germans, they were particularly interested in films with serious propositions. This makes for the unique landscape of the Berlinale.

In addition to Zhang Yimou's "Hero" and Li Yang's "Blind Well", the other units include Sun Zhou's "Zhou Yu's Train" and Senior Lu's "Carla is a Dog". In addition, this year, the Hong Kong Trade Development Council has assembled 10 Hong Kong films. Prepare to hold a party in Berlin for the "Xiangjiang Night" to promote the Hong Kong film. These include "Unparalleled in the World", "Infernal Affairs" and Johnny To's new work "PTU" and so on. The most beautiful thing about this film festival is undoubtedly Liang Chaowei, who has three films in Berlin.

It was cold in Berlin in February, and it was for this reason that many American actors and film critics were reluctant to come to Berlin, so the red carpet of the Berlinale has always been relatively deserted. However, due to the tight financial resources, Hollywood stars and American films need to be present to maintain popularity, and the number of Hollywood movies this year is staggering, in addition to the opening film "Chicago" and the closing film "Gangs of New York", there are as many as 6 Hollywood films participating in the Golden Bear competition.

However, these have nothing to do with Zhang Ran, he is concerned about the situation of the big film dealers, if the big film dealers don't come, then the pre-sale will be troublesome.

Despite the cold weather, the Berlinale is a big festival for movie fans, and a large number of fans still gather. The Hyatt Regency Hotel, which is not far from the main venue, has become a major hoarding place for movie fans due to the appearance of superstars at any time. They waited at the cold door, waiting for the stars to appear, which was also a unique sight during the festival.

The car was waiting at the door of the Hyatt Regency Hotel, and when Zhang Ran got out of the car, he heard a group of people chanting "Nicolas Cage!", and it was surprising that most of the star-chasers were middle-aged.

Zhang Ran glanced at Cage, who was now infinitely beautiful, but was about to fall into the abyss of bad movies, and then just walked into the hotel with Luc Besson's assistant. After checking in at the front desk, Zhang Ran was just about to go upstairs when he bumped into Zhang Ziyi.

Zhang Ran glanced at Zhang Ziyi and said, "Ziyi, why are you still so thin?"

If she heard other people say this, Zhang Ziyi would be happy, this is to praise herself for being slim, but when she heard Zhang Ran say this, she wanted to cry a little, I am fat like this, and I have to gain weight! )

PS: It seems that many screenwriters hate the term "down-to-earth".