Zhang Ran couldn't help laughing when he saw Zhang Ziyi looking at him with a depressed face. Zhang Ziyi has gained a lot of weight compared to a month ago, and her spirit has also changed a lot, and it can be seen that she has worked hard to train.

Zhang Ziyi has a lot of black spots, but as an actor, she really has nothing to say. Zhang Ran thinks that she is in a good state now, and it may be a bit too much to gain weight: "Just kidding, you just keep it in this state!"

Zhang Ziyi has already gained eleven pounds, if she gains weight again, she will be a little afraid to come out to meet people, and gently patted her chest: "Director, don't be scary, okay?"

Zhang Ran smiled and asked, "Did "Hero" premiere, how is the situation?"

Zhang Ziyi was a little proud when it came to "Hero", although the film was scolded in China, it had a very good reputation overseas, and was nominated for the Oscar for Best Foreign Language Film: "The German audience responded very strongly, everyone liked this movie very much, and the house magazine score was also very high." ”

The movie "Hero" has a bit of an expressionist meaning, and Germany is the base camp of expressionism, and it is very normal to be popular in Germany, in fact, "Hero" itself was shot for overseas markets.

Zhang Ziyi came with the crew of "Hero", since she is in this hotel, Zhang Yimou must also be there. Zhang Ran plans to visit: "Is Director Zhang Yimou here?"

Zhang Ziyi shook her head and said: "I just left today, I went to Paris to promote "Hero", and the movie will be released in France next month!"

Zhang Ran is a little regretful, but he will definitely have a chance to meet in the future: "By the way, is there a Chinese movie released tonight?"

Zhang Ziyi said: "There is a "Blind Well" at night, which is the main competition unit!"

Hearing "Blind Well", Zhang Ran's heart moved, he hadn't seen Wang Baoqiang for more than half a year, and he didn't know how this kid was doing now. After acting in "Blind Well", Wang Baoqiang bought a mobile phone with his salary and called Zhang Ran. Now "The Blind Well" is about to be released in Berlin. You have to go to the show: "What time of day, which theater?"

"It seems to be ten o'clock in the evening, I forgot which theater, I'll go back and see it later, let's go see it together in the evening!"

"Didn't you arrange it today?" Zhang Ran came to Berlin for pre-sale, and the pre-sale was arranged by Luc Besson. He has nothing to do, and is relatively idle. Zhang Ziyi is different from celebrities, who usually have to be interviewed and attend various parties, and the most important thing for them is to expand their network.

Zhang Ziyi nodded: "I don't have any arrangements, I'm just going to a party these two days, it's boring." I'll go with you to watch "Blind Well", they are all Chinese movies, and they should cheer each other on!"

"That's settled. Let's go together in the evening!" Zhang Ran readily agreed, "I'll go up first, we'll see you in the evening!"

When he came to his room and put down his luggage, Zhang Ran immediately knocked on Luc Besson's door.

Zhang Ran looked at Luc Besson, who was smiling, and knew that the preparations for the pre-sale of the film should go smoothly, but he still asked, "Important film companies will come, right?"

Luc Besson said unhurriedly: "More than 100 of the world's most important distributors and filmmakers will attend, and the presidents and vice presidents of the six major film companies in the United States, including Warner, Disney and Columbia, will attend the promotion conference. I also invited a number of heavyweight guests. The festival's president, Koslick, was in attendance, along with directors and stars including Martin Scorsese, Spike Jones, Leonardo, and Nicole Kidman. ”

Zhang Ran breathed a sigh of relief: "Great." Now I'm completely relieved! As long as the filmmaker is done, nothing else matters. But with so many stars, the party must be lively!"

Movie pre-sales are very simple to say, no different from domestic exhibitions and stalls to sell shoes. First register with the exhibition organizer and pay 5,000 euros, and you can pre-sell it at the Berlin International Film Festival. But actually. It is impossible for a rookie director to complete the pre-sale in this way, and the final result is that no one cares.

The real pre-sale is often communicated four or five months before the start of the festival, and the festival just provides a platform for everyone to meet. Settle this matter. If you wait until the festival starts to do pre-sales, it's often too late.

Luc Besson has been operating in Europe for many years and is the owner of Europa Pictures, with strong contacts and channels, and even so, he has been preparing for the film marketing since December. Before the opening of the festival, he used his connections to buy the front and back covers of the festival catalogue at half price to advertise the film, and he still bought 20 of the 20,000 euro lightbox advertisements on the street, and in addition to this, he placed a huge billboard next to the Palais du Cinémath. Of course, the real highlight was tomorrow night's presentation, for which he rented an old castle on the outskirts of Berlin.

Together, these steps cost almost two million euros, which is staggering. However, it is necessary for a big-budget movie like "Time and Space Warrior", and only by building up the momentum can we win more benefits in the subsequent negotiations.

Luc Besson chuckled: "Two months ago our party tickets became a sought-after item for film distributors, and I didn't dare to turn on the camera for the past two days, and many people wanted to join our party. ”

Zhang Ran heard that the party was so popular, and said viciously: "Then let's just charge the tickets, let's have a ticket that charges 100 euros!"

Luc Besson looked at Zhang Ran like an idiot, obviously defeated by Zhang Ran's words: "Of course we have to sell tickets for a high-end party like ours, and our tickets are 2,000 euros a ticket!"

Zhang Ran's chin fell directly to the ground, he thought that selling 100 was enough to kill people, but he didn't expect Luc Besson to sell it for 2,000 euros, it was too ruthless! He looked at the chubby Luc Besson, and remembered the smiling tiger of Shuibo Liangshan, who had opened a black shop in his previous life: "That, it's also expensive, right? How can anyone buy it at such an expensive price?"

Luc Besson explained with a smile: "Our party is worth the price, do you know how much the ticket for the highest-end AmFAR charity party in Cannes is? 15,000 euros! Our party is one of the high-end parties in Berlin this year, the tickets are very sought-after, many models and celebrities want to join our party, 2000 euros is not expensive at all!"

Zhang Ran has participated in the Tokyo Film Festival, and he has also participated in some parties during the film festival, and he has not met anyone who sells tickets. Perhaps this is the difference between the three major film festivals and other film festivals! He asked puzzledly: "Our party is mainly for pre-sales and exchanges, what are the celebrities and models doing to join in the fun?"

"We have a lot of big stars at this party. This is the best way to increase exposure, much better than walking the red carpet. There are three to four red carpets in Berlin every day, each 40 minutes, more than 2,000 people walk, and no less than 70,000 people walk the red carpet throughout the Berlin Film Festival. It's actually hard. Even if a star walks every red carpet, it will only increase the exposure rate to 5/10,000. But the party is different, although there are no less than 100 large and small parties in the entire Berlin Film Festival, but there are very few top-level parties, in which you can get close to the big stars by taking a group photo and asking for a group photo, so that your exposure rate will naturally increase a lot. ”

"Photographing at a party increases impact?"

"Yes. Top celebrities know exactly how to be kind to people, and they will show a friendly gesture when they take a photo with anyone. Once you've managed to get photographed and intimate with top movie stars like Nicole Kidman and George Clooney at a party, there's a good chance that your photos will be noticed by overseas media, and your popularity will spread back home from overseas. It creates a lofty international perspective. Just imagine how happy it would be for Leonardo to have a drink with you. ”

Hearing Luc Besson say this, Zhang Ran remembered one thing, but it was not a film festival, but Paris Fashion Week. Fashion Week is not for everyone to sit in the first row to watch the show, which is very particular. One year, Fan Binbin went to see a special show of LV. The position is in the second row, and Gong Li is also there in that show. Gong Li is in the first row. Fan Binbin ran to Gong Li's side before the show started and took a photo with her. Subsequently, a group photo of the two appeared on major websites, with the title "Fan Binbin's Paris cheongsam shows Chinese style, wrists and feet and Gong Li are treated the same".

Luc Besson saw that Zhang Ran was speechless, and opened the drawer and took out a stack of invitations. Hand it to him: "If you meet the girl you like, give her a ticket, and you will have a romantic evening!"

Although Zhang Ran had no plans to wave, he still accepted the invitation. He didn't have many acquaintances at the festival, but there were still a few. If you do, you'll have to invite them to the party.

Zhang Ran and Luc Besson both have a strong passion for film, and they quickly exchanged ideas about what they were shooting. After chatting until six o'clock, the two had dinner together, and then they went their separate ways.

When passing by the movie palace, Zhang Ran saw the huge poster of "Time and Space Warrior", the poster was majestic and murderous, and he saw Keanu Reeves in black holding a hammer, murderous, and dust splashed under his feet. On the other side of the poster is a man in a black cloak, unable to see his face clearly, going toe-to-toe with Keanu Reeves, and a big battle is about to break out.

The crew made two concept posters for the film, one moving and one static, which is the moving version of the poster.

At nine o'clock in the evening, Zhang Ran and Zhang Ziyi took a car to the movie theater where "Blind Well" was located. However, the cinema is a bit far away, and it can be seen that the film festival does not attach special importance to Li Yang, a new director. By the time they arrived, the red carpet show had already started for a while.

"Eh, that's not Zhang Ran and Zhang Ziyi!" Li Yang is a new director, he is not well-known in the circle, and the actors in the movie are all fresh faces, plus it is almost ten o'clock in the evening, the temperature is eight degrees below zero, and there are very few reporters present, only more than a dozen, and they are basically Chinese reporters

Now that they suddenly saw Zhang Ran and Zhang Ziyi, they suddenly became excited, and they didn't have to worry about not writing now. Several reporters excitedly raised their cameras and shot at Zhang Ran.

There is always a kind of cordiality when meeting compatriots in a foreign country, and Li Yang, as the owner of the movie, hurriedly stepped forward to shake hands: "Mr. Zhang, Miss Zhang, thank you very much for coming to the show." I'm Li Yang, the director of this movie. ”

Zhang Ran said with a smile: "It's all Chinese movies, and your own people must come to cheer." Being shortlisted for the main competition unit of the Berlin Film Festival must be extraordinary, and I am here to learn!" Zhang Ziyi also said: "Yes, we are looking forward to the movie!"

Li Yang smiled: "Thank you." It's just luck to be shortlisted, and I hope to satisfy the audience. I watched Director Zhang's "Bursting Drummer", and it was very well shot. I especially liked it!"

The two sides exchanged a few polite words. Zhang Ran asked Wang Baoqiang, and learned that because the film festival only provided accommodation and air ticket money for three people, and Li Yang mortgaged his house in order to make this movie, he had no funds in his hand, so Wang Baoqiang did not come to Berlin.

At this time, other guests arrived, Zhang Ran and Zhang Ziyi didn't say much, entered the screening hall, and found a place to sit down. When everything was ready and the screening began, Zhang Ran looked around and there were only forty percent of the audience.

Newcomers are treated like this, but Zhang Ran believes that the next "Blind Well" will surprise everyone! )