The third day of Fashion Week, Tuesday, March 27.

It is also a show of eight brands.

11..00 Devri Autumn/Winter fashion show at the banquet hall of the Yenching Hotel.

As soon as the name sounded, Devri knew that this was a womenswear brand, and it was the first fashion show after entering the Chinese market.

The design theme is to nurture "Naissance &Vol". The design is inspired by the dancing wings of the goddess bird, bringing people into the natural ecology and showing the multi-faceted three-dimensional dynamics of women's clothing.

The fashion release is based on dark blue, dark color brings people a sense of stability, and at the same time, there is also a kind of sensual beauty contained in it, the designer uses the perfect combination of orange and blue, showing the feminine capable temperament, and making the woman's sensual beauty undoubtedly revealed.

In the use of fabrics, mainly soft cashmere and bright silk are used, the silky silk is faintly visible, and the thick wool is used to make the female figure appear slender and feminine.

Basically, domestic companies start to operate in the Chinese market after obtaining the agency rights.

Therefore, Devry still takes the high-end brand route, and takes the development direction of high-end department stores, SPMs and fashion clubs in first- and second-tier cities in China to create an international brand women's clothing enterprise.

12..00 The press conference of the Jordan Cup China Sports Equipment Design Competition, also held in the banquet hall on the 18th floor of Block A of the Yanjing Hotel, was jointly organized by the Fashion Designers Association and Jordan Sports.

Similar to the previous launching ceremony of the Oudifen Cup underwear competition, it is a brand-named event.

14..00 The O'Tiv Autumn/Winter fashion show was also held in the banquet hall of the Yanjing Hotel, a French womenswear brand, but the organizer of the show was Zhonghai Youze Clothing Co., Ltd.

"OUDIFU" is a new generation of women's clothing brand founded in Lyon, France in 2003, since the first French Chinese Festival, by the Hong Kong-based Oedifu brand Asia-Pacific company has sent French and Hong Kong design teams to Luoyang, Xi'an, Yanjing and other ancient capitals to pick up oriental ethnic culture, and hired well-known Chinese designers to work together to develop a market development strategy that integrates French pop culture with the needs of the Chinese consumer market without distance and increases the brand's local innovation in China.

However, it was not until November 06 that "Oteve" officially entered the Chinese market by China Shipping.

After only three months of entering the Chinese market, Oteef clothing quickly occupied a large number of domestic first-line department stores such as Zhonghai World Trade Bailian Commercial Building, Zhonghai Dragon Dream Center, Zhonghai Huijin Commercial Building, Nanjing Golden Eagle Department Store, Wuhan Qunguang Plaza, Yichang International Trade Building, Hefei Commercial Capital, etc.

Anyway, it's all high-end department store routes.

A small brand in a foreign country, after entering the country, is directly disguised as an international famous brand.

Of course, Otefu can occupy the domestic market so quickly, and it has a direct relationship with Zhonghai Youze clothing company.

Oteeve company and Shanghai Youze clothing company, which has a golden network of domestic clothing market sales in more than 10 years of clothing marketing, borrowed the ladder to go upstairs, and gradually seized the commanding heights of China's women's clothing market in only half a year.

With this kind of wealthy agent, it is normal for the press conference to be held in the banquet hall of the Yanjing Hotel.

15..45 Eternal Colors Xie Ping Autumn and Winter Fashion Show, 751D· PARK 1st Workshop.

16..30 Allure Underwear Autumn and Winter New Product Launch, Venue 751D· PARK Central Hall, organized by Allure Underwear Co., Ltd.

It can be said that Allure underwear is the first underwear brand to hold a press conference in the entire China International Fashion Week.

Making underwear into fashion to release it is only Qin Tingcheng who can think of it.

This woman almost put the show at the Yanjing Hotel, but it was a little late, and the organizing committee couldn't arrange the show, so she had to do it.

Settle for the next best thing and choose 751D· PARK Central Hall.

In fact, in addition to the new underwear launch conference, there are three shows behind.

17..00 Haixin Lining Brand Press Conference, 751D· PARK is not limited to lectures.

18..30 Haixin Lining Wu Xuekai Autumn and Winter Fur Launch, 751D· PARK 1st Workshop.

20..30 Attenborough Autumn and Winter China Business Casual Menswear Trend Conference, Banquet Hall of Yanjing Hotel.

Eight brand press conferences, Lin Zhengrong can't go anywhere except for the new product launch conference of Allure underwear.

It can be said that he didn't even go to the company early in the morning, so he went straight to the fashion design square.

The central hall of the Design Square is the venue for their show today.

is different from the previous Yanfu Bi Show or Dior Haute Couture Show, this underwear show, he, the titular chief designer of Allure underwear, needs to be controlled from beginning to end.

So early in the morning, he rushed to the show.

The brand that held the press conference in the central hall yesterday was Gumu Sunset, a women's clothing brand in Hangzhou, positioned as a fashionable urban woman.

In terms of brand positioning, it is somewhat similar to Allure underwear, Gumu Xiyang is positioned in intellectual, tasteful, style, and pleasant women, with a delicate, simple, natural and restrained design style.

The design style of Allure underwear is consistent in the general direction.

After all, the new product launch of Allure underwear is not a erotic underwear series.

After the end of the new show at eight o'clock last night, basically the layout of the show was all demolished, and the decoration team began to enter it and directly arranged the show for the second time.

In order to be the next day's Allure underwear new product launch.

So when Lin Zhengrong rushed to the show in the morning, he couldn't see the slightest trace of the layout of the Gumu sunset show in the central hall.

Both the show logo and the painted background wall have all been replaced.

The layout of the fashion show is the most critical part, and the design and layout of the runway style of the show are also a part of the show.

Since the work show is characterized as a show, the style of the show must be in harmony with the style of the work.

The show that Lin Zhengrong participated in before was more of a competition, just like when they held a work show at the No. 1 show of their Fashion Institute, the style of the show was in charge of the school's teachers, and it had nothing to do with them, and even when their works were on stage, they were all arranged according to the teacher, giving them basically no room to play freely.

The same is true for Dior's haute couture show, where he is just showing off his work as a model.

Designers need them, and these models must present whatever style they present.

The opportunity to want to express yourself freely is almost zero.

So when Dior was in the Haute Couture show, his role was more of a vase, posed for people to see.

Even when the Han Silk Award was held, it was no exception, although the show was placed in the splendid Golden Hall, which was full of style, however, the layout of the show was the organizer of the Han Silk Award, and it had nothing to do with the participating designers.

Only the brand conference show can be led by the designers themselves.

Even Ou Difen didn't go to Fashion Week to hold a press conference, at most it was to title an event, but Allure Underwear insisted on putting the press conference in the fashion week, which is a bit unusual in itself.

However, this can be regarded as an attempt by Qin Chengcheng, and it is also an attempt by the Fashion Week Organizing Committee.

Underwear is not a fashion week after all, and the place where underwear brands appear is generally an underwear exhibition or an underwear model competition.

Just like the famous Victoria's Secret show, it is just an annual series show, not a fashion week.

However, an underwear show is even more exaggerated than the average fashion week, which is the brand influence of others.

At least at this stage, Allure underwear also needs to use the influence of fashion week to promote Allure underwear.

It was the first time that a presentation had been held at a fashion week, so the whole company took it seriously.

Even for the style design of the show, Lin Zhengrong was not the only one who led it, even Qin Chengcheng participated.

751D· The main hall of the PARK central hall is also the model catwalk venue, the construction of the catwalk is not fixed, it can be dismantled at any time, and the professional show stage service company is in charge, which is mainly checked by the show director.

The main person in charge is Feng Xiu, not Lin Zhengrong.

He is more responsible for artistic things, such as the design style of the show, as for the construction of the show, lighting, sound effects, stage effects, etc., Feng Xiu is mainly in charge.

The whole press conference is divided, and there are many links.

The stage was built overnight by the company that undertook the event.

So when Lin Zhengrong arrived at the show in the morning, basically the curtain of the show was changed and the seats were arranged.

Even if Lin Zhengrong does not participate in the construction of the show, he has already memorized the structure of the main hall of the entire Central University.

Who made this show art style by him as a whole?

Unlike the show of big names, because of the limited time and the local restrictions of the press conference, it is very difficult for the show to be as gorgeous as the big names of luxury jewelry after a press conference.

To achieve that effect, two factors are the most important: time and money.

The launch of Allure underwear is a temporary queue, and they are not allowed to arrange the show gorgeously in terms of time or money.

Therefore, we can only try to create new ideas in a limited time and space.

Like Dior's Haute Couture show, all of them were 3D printed and then recreated at 30 Avenue Montaigne in Paris' Haute Couture atelier, which is certainly impossible.

But Lin Zhengrong still tries his best to hope that the set of his show can be unified and coordinated with the style of the new product, so that it will take some thought.

Therefore, the style layout of the whole show is still Chinese style.

Who let the design style of Allure underwear this time fit the theme of Fashion Week, and also made a Chinese style.

Whether it is the Yanfu Bishi Show or the later Han Silk Award, it basically revolves around one theme, that is, Chinese style.

It's all about serving the theme of Fashion Week.

In fact, Lin Zhengrong didn't rush to the show alone, and he was still accompanied by two girls, Li Li and Han Bailing.

Not only that, but the other three animals in the dormitory will definitely come over today.

However, unlike the two girls Li Li and Han Bailing, except for Sun Xu, who rushed from Zhonghai overnight, Ma Yiheng still needs to go to work, and the latest is Boss Fu, who has to accompany the old man to talk about business these days, so he basically can't rush to Yanjing until noon.

So the person who accompanied Lin Zhengrong to the show early in the morning had one more Sun Xu.

As Lin Zhengrong's first work launch conference after participating in the work, he couldn't just invite the friends around him, in fact, the guys in the second experimental class all sent out invitations.

Except for a few guys who need to go to work and can't rush over to watch the show, the rest of the students have already confirmed in the group that they want to rush back to Yanjing.

As the first guy in the class to hold a work launch conference, even if it was an underwear show, the guys in the second experimental class were shocked.

So after learning that Lin Zhengrong was the winner of the Hanbo Gold Award, the guys in the class exploded.

In fact, on the day of the announcement of the Hanbo Award, the official Weibo and the official account of the Fashion Institute were forwarding the news.

Even the Indus Network under the Innovation Park has opened a theme for reporting.

The news center of the Fashion Institute wanted to contact Lin Zhengrong for an interview, but he pushed it down.

In the past few years, he has been very busy, where can he have time to participate in these interview activities.

No matter what you do, you have to wait for the lingerie show to end.

But no matter what, the news of his victory in the final of the Hanbo Awards has spread through the media.

There is no way to keep a low profile in this matter.

The little friends who have not yet stepped out of the ivory tower are relatively simple-minded, and they are not as utilitarian as participating in the work in the future, so after learning that Lin Zhengrong won the Hanbo Gold Award, the WeChat group boiled.

has been shouting for Lin Zhengrong to send red envelopes.

Since there are WeChat red envelopes, no matter what you do, you have to send red envelopes, win red envelopes, give red envelopes on birthdays, send red envelopes when you have a successful date, and send red envelopes when you become a single dog.

Anyway, as soon as Lin Zhengrong emerged in the group, he couldn't run away and wanted to give out red envelopes.

Lin Zhengrong did send a red envelope, and he directly sent 666 that night, and directly blew up all the diving guys in the class.

At the same time, invite everyone to participate in the press conference in the group, because of the rush of time, there is definitely no way to send the invitation to a large group of students, however, as long as you are willing to come and watch the show, everything is not a problem.

As for the first row of the show, there is really no way to arrange this, after all, the main body of this press conference is still Allure underwear, not Lin Zhengrong.

Allure underwear is not his company, he is just a designer of Allure underwear.

However, after Qin Chengcheng learned about this incident, he directly contacted Lin Zhengrong, as long as the classmates came from other places, the company would be responsible for food and accommodation.

This method of winning people's hearts is very skillful.

Lin Zhengrong did not refuse his kindness, so all the thirty people in the class, except for six classmates, confirmed their attendance without asking for leave.

As for the return fare, Khan, this Lin Zhengrong really can't afford it.

However, most of the classmates are in Yanjing, after all, everyone has not graduated now, just like Lin Zhengrong and Ma Yiheng are still living in the dormitory.

But there is definitely no problem with food and accommodation.

When the time comes, after the event, the celebration will definitely be indispensable.

So when I accompanied Lin Zhengrong to the show in the morning, the two girls were very excited.

This kind of excitement is completely different from watching the show yesterday.

After all, yesterday I watched a show.

Today is my own show.