Chapter 198: I accompanied my female classmates to the show at Fashion Week
If you want to say which rookie designer is the most eye-catching in this year's fashion week, it must be Lin Zhengrong.
In the warm-up of the fashion week, he was out of the limelight, and he also won the crown in the opening ceremony and the final of the Hanbo Awards.
Not only that, but he has become the chief designer of Allure underwear before graduating, and has become the most favored young designer of the new female queen in the fashion circle.
He even refused John Weaver's invitation to his face.
also won a joking evaluation that he doesn't love the country and loves beautiful women.
It also quickly spread out in the entire fashion circle through the mouths of the drinking party, making his unintentional move one of his most powerful deeds.
For a while, everyone in the circle had mixed reviews of him.
However, Lin Zhengrong, who is in the whirlpool of controversy, does not seem to have become the consciousness of becoming a new rising star in the circle.
What to do and what is still being done.
even got invitations to the launch of many brand fashion week works through Qin Tingcheng's relationship.
Then he shuttled through the show with Chestnut and Han Bailing.
To be honest, at the finals of the Hanbo Award, there was no chance to invite Han Bailing to participate, and Lin Zhengrong was still very guilty in his heart, so in the next few days, he had to compensate for Xiaoniao.
On Monday, March 26, the main brand shows of Fashion Week were relatively full.
14..00 Italian Catini brand launch
15..00 Guizhibu Women's Shoes Fashion Trend Conference
15..45 Bosideng Autumn and Winter China Cold-proof Clothing Trend Conference
16..30 Launching Ceremony of Oudifen Cup China Underwear Design Competition
18..00 Red Dragonfly Autumn Winter Launch
19..00 GMXY Fall/Winter Launch
21..00 Dunnu Autumn/Winter Launch
There are a total of 8 press conferences, even if Lin Zhengrong has the art of clone, it is impossible to watch all eight press conferences, there is no need.
It's one thing to not have an invitation, it's another thing to have a conflict at the time and place.
However, for the first Italian Catini brand launch, he took Han Bailing to watch.
Because the Catini brand conference is held in the Golden Hall, this kind of heroic foreign brands are willing to put the conference show in the Golden Hall.
This is also a kind of compensation for Han Bailing's absence from the Golden Hall yesterday.
The Catini brand belongs to the Italian Cage Group, and the Cage Group is located in Florence, belongs to the Italian high-end men's wear and leather accessories manufacturers and exporters, 03 before the whole group family business model, formerly known as the Italian Oxema Group; since 2003, the group re-increased its capital and shares, implemented capitalization operation, and became a consortium of four joint-stock companies, which has further consolidated the group's position in the Italian men's wear industry.
In fact, this is also the path that many Italian and even European luxury brands must take.
Family-run businesses have always faced huge losses, and there is no way but to bring in capital.
In this way, there will definitely be a change in the operator.
Just like the Louis Vuitton Group, it is through capital operation that it has a lot of luxury brands, such as Dior, Givenchy, and Guerlain, which may call out a large number of brands, are basically acquired through capital operation.
Cage Group has three brands, and CADINI is the highest quality one, and is currently the main brand in more than 20 countries around the world.
In fact, Catini is a famous Italian wall covering brand, a top wall covering manufacturer. It has been serving the royal family and nobles of Europe, customizing exclusive elegance and nobility for them.
It wasn't the beginning of the week that he focused on clothing, and now, Catini has been introduced to China by Medici.
Medici, the full name of Medici Home Furnishing Co., Ltd., is a company invested and established by Wind Bird Group specializing in the world's top household products.
Medici has the agency rights of more than 50 Italian home furnishing brands, including furniture, lamps, flooring, tiles, home textiles, accessories and other home furnishing products.
And Catini men's clothing is not ranked at all in Italy, not to mention Armani, Givenchy These top luxury accessories are compared, even if the second-level Canali is not enough, well, Candli is one of the famous Italian men's luxury brands.
directly threw Catini several streets, but no matter what, these packaged Italian second- and third-tier brands are basically comparable to first-tier brands in China.
In addition, put it in the Golden Hall to get a press conference, which is full of force.
But to be honest, it is very difficult for top brands such as Dior Menswear or Armani to introduce China International Fashion Week.
It's not enough.
People don't look down on it.
But Kartini's press conference is still quite interesting.
The theme of the conference was "The Carthaginian Eagle", and while continuing the high-end business style of Italy, Kartini came to the land of Africa with the passion to go out, appearing in Tunisia, a land of ancient civilization and multicultural integration.
The garment is made of luxurious cashmere, wool, delicate cotton and functional chemical fiber fabrics, and the style is simple and elegant.
Designer: Aynon
Lin Zhengrong didn't know who Ainon was, but what the Carthaginian Eagle was going to say, Lin Zhengrong still understood to some extent.
Carthage actually refers to the ancient kingdom of Carthage, a colonial city-state founded by the Phoenicians at the end of the ninth century BC.
Carthage, an ancient civilization that originated in North Africa. At its peak, power enveloped the entire Mediterranean, and Sicily and Corsica were just inconspicuous islands within the sacred territory of Carthage.
It is very famous in the history of Africa.
Basically, people who have studied world history have no way to bypass ancient Carthage, the famous Carthaginian War in history, also known as the "Punic" War, which was a war between ancient Rome and Carthage for dominance in the western Mediterranean.
At that time, it was able to compete with the Romans, and you can imagine how awesome it was.
And the Tunisian national football team is known as the "Carthaginian Eagles"!
The team has won the Africa Cup of Nations three times and has reached the World Cup finals several times.
This impressive record naturally gives Tunisians a reason to be proud, especially when compared to the team that has been cultivated by the supposedly 1,409.6 million figures.
Khan, Lin Zhengrong couldn't bear to continue competing.
He is not a fan either, but when he popularizes these things with the two girls of Han Bailing Chestnut, there is no way to get around these things.
Anyway, after watching the whole fashion show, the eyes of the two girls looking at him have become somewhat different.
Because his quiet explanation contains a lot of information.
If you know the brand in particular and want to introduce it in such detail, don't even think about it.
When leaving the show, Han Bailing asked curiously, "Lin Zhengrong, how do you know so much!"
Xiao Bird's classmates looked at him and admired him even more.
Looking at the other party's eyes that were a little wrong, Lin Zhengrong hurriedly explained honestly, "If you want to come over to watch the show, you must prepare some homework, but last night I had a day's information on the Internet Baidu, it's not easy!"
Chestnut showed a look in his eyes.
Only Xiaoniao's eyes remained unchanged and said, "That's also very powerful, if it weren't for you, I would know what Carthage is!"
As for the 15:00 Guizhibu women's shoes press conference, Lin Zhengrong didn't go to see it.
Guizhibu is a domestic brand integrating R&D and sales of modern fashion goods such as high-end footwear, bags and clothing accessories.
To be honest, its women's shoe launch was not much to see.
Don't say that the press conference site is still in Shin Kong City Department Store, although it is not far away, but there is no atmosphere.
Lin Zhengrong is not interested in domestic women's shoe brands, or domestic brands.
If you want to observe the design, the domestic brand is not a good reference object.
Because many times, the object of reference of domestic designers is European and American brands.
If a rookie designer is referring to their work that has been added twice, it won't be interesting.
Of course, it cannot be denied that some domestic brands are well-made.
After all, the title of China's world factory is not for nothing.
As for the Bosideng Autumn and Winter China Cold-proof Clothing Fashion Trend Conference on 15..45, although it was placed in 751D· PARK first workshop, but it has nothing to do with them.
Bosideng is known as the largest brand down jacket manufacturer in China with the most advanced production equipment, however, people are playing with down jackets, which is not Lin Zhengrong's future development direction for the time being, and he basically does not pay much attention to the design of down jackets.
Then there was the launching ceremony of the 16..30 Oudifen Cup China Underwear Design Competition, which was also held at 751D· PARK is not limited to lectures.
Every year, the finals of the Oudifen Cup are actually held in late October of each year, that is, in the spring and summer fashion week, so in the autumn and winter, a launching ceremony is indeed held, which is not much to see.
So although it was an underwear competition, Lin Zhengrong didn't want to join in the fun.
However, Lin Zhengrong still felt a little emotional, in his previous life, 14 years later, this competition was also suspended.
As for the reason for the suspension, Lin Zhengrong is not very clear.
18..00 Red Dragonfly Autumn and Winter Conference, the venue of the conference is 751D· PARK-79 tank.
This is the second show they watched on the 26th.
For red dragonflies, Lin Zhengrong still has a good impression.
It's not that this thing is so high-end.
But when he was young, the red dragonfly represented his perception of high-end men's shoes.
At that time, the streets were full of red dragonfly specialty stores.
The red dragonfly that can fight a bloody way out of the famous Wenzhou leather shoe brand, the brand's entrepreneurial history is still worth learning.
As for how amazing the Red Dragonfly new product launch will be, it's not necessarily.
Lin Zhengrong came over to watch the red dragonfly, and also watched the location of the press conference, that is, 751D· PARK-79 can!
751D· PARK Yanjing Fashion Design Plaza, there are indeed a lot of display areas inside.
For example, Locomotive Square, Block A of Fashion Design Plaza, and 751D· PARK Workshop 1,
And, of course, there's the informal lecture hall of the Oudifen Cup.
The informal lecture hall is 751D· The PARK Library, with a total area of 200 square meters, is not a large one, and it is basically a small press conference.
Generally, it is less than 150 people.
For example, the launching ceremony of the Oudifen Cup is just right, and it doesn't need too many people.
It can even cooperate with hotels above four stars, and then hold a variety of high-end Chinese and Western banquets and buffets.
It can be said that these are the focus of Lin Zhengrong's investigation.
Who made the new product launch conference of Allure underwear on the 27th, that is, tomorrow it will be required in 751D· It's held at PARK.
And the Red Dragonfly show is placed in 79 cans.
79 tanks, English tank-zone, is rebuilt on the basis of the gas storage tank of the 751 project, was built in 79, belongs to the second use of industrial resources, but it was not put into use until 07 years, and there is a large parking plaza between the adjacent first workshop of Block C and the new tank.
Compared with the 200-square-meter informal lecture hall, 79 cans are much larger, with a total area of 3,500 square meters, a height of almost ten meters, and the walls are basically made of steel plates.
This is the first low-pressure wet spiral large-scale gas storage tank in the history of gas production in Yanjing City, because it has been built for decades, it has a very old sense.
Inside the tank, you can see that the huge circular hall has a diameter of 67 meters, and the steel inner wall has been specially treated to retain the color of rust, and the atmosphere of industry permeates the entire space, making it a fashionable place to display a variety of events.
This gas storage tank is divided into 5 sections, the highest end can reach 68 meters after lifting, and the overall capacity can reach 150,000 cubic meters, which is known as a small "bird's nest".
In the history of Yanjing, there are a total of 7 similar large tanks, and only these two exist in Yanjing Fashion Design Plaza.
In fact, from the outside, it looks like a huge gas storage tank.
And all the show events will be held inside.
During Fashion Week, it can be said that at least one fashion show is held here every day.
Basically, after the Red Dragonfly show is over, it must be rearranged and remodeled before it can be used for tomorrow's other brand launches.
In addition to the red dragonfly, there are two shows in the back.
19..00 GMXY Fall/Winter Launch
21..00 Dunnu Autumn and Winter Launch!
The "Gumu Xiyang" brand at 19 o'clock is one of the top ten women's clothing brands in Hangzhou.
Positioned in the intellectual, tasteful, style, pleasant women, the design style is delicate, simple, natural, restrained.
The venue of the conference is 751D· In the central hall of PARK, because they are also in the design square, Lin Zhengrong and the three of them just have admission tickets in their hands, so after watching the press conference of Red Dragonfly, they headed towards the central hall.
Compared to the 79 cans of 3,05 square meters, the central hall is relatively small.
The total area is 1080 square meters, which has included the main hall, backstage, control room, preface hall, corridor and VIP room.
The show of Gumu Sunset is placed in the main hall, 600 square meters, which is enough to hold a fashion show.
It has professional lighting, sound, suspension and AV control systems, 10 reinforcement special lifting points, 500 square meters of canopy sound absorption treatment and air conditioning and heating and air conditioning in the whole hall.
It can host a variety of activities such as conferences, exhibitions and professional presentations.
In comparison, it's a lot better than an empty 79 cans.
This is also the location of tomorrow's Allure underwear new product launch.
Compared to the empty 79-cans show, the central hall has a more atmospheric atmosphere.
As for the 21..00 Dunnu Autumn and Winter Launch!
Lin Zhengrong didn't go.
Because the show was held in the banquet hall of the Yanjing Hotel, when I watched the Catini men's clothes before, I was still at the Yanjing Hotel, and now I am running back.
What a toss!
All three, none of them want to!
But no matter what, the task of accompanying the two girls to watch the show this year was successfully completed.
Not easy!
However, it was also a great experience to be able to accompany two beautiful female classmates to the show together at Fashion Week!