Chapter 226: Can't afford to raise a supermodel
Donatella used a lot of gold rivets to incorporate into the gown design.
Rivets, which can also be called willow nails.
The correct way to say it is rivets, but everyone doesn't know how to pronounce the rivet word, and the habitual pronunciation becomes Liu, and naturally, the rivet bag also becomes the Liuding bag.
Studs are used extensively on leather jackets of punk rock.
Moreover, the black leather jacket with silver metallic rivets is more contrasting, so the rivet elements are used as necklines and shoe accessories to make the overall black outfit punk.
Metallic rivets are a popular element that handsome girls love very much, and an ordinary piece of clothing, just add a single item with rivet elements, you can improve the overall styling degree, and instantly become a fashionable talent.
Studded heels, studded pouches, studded hats, studded accessories, studded hot pants, studded necklaces, studded denim jackets and more!
Anyway, the elements of rivets can be integrated into any fashionable design.
In the street photography, the tall girl wears a riveted jacket, black leather pants or a leather skirt, and then a pair of riveted heels underneath, full of punk, and there is a retro motorcycle next to it, which must be handsome.
Well, in Lin Zhengrong's eyes, chestnuts are very suitable for such street photography.
However, if you want to integrate the rivets into the dress, there is no way to match white and black so simply and roughly.
In fact, the rivet elements of the dress designed by Dona Tella are not simple splicing, but the rivets are designed into various marine creature patterns, the most iconic pattern is the starfish.
Starfish made of rivets adorned the chest and waist and belly of the gown, perfectly illustrating the style of the sea.
Donatella has said that as a woman, she vehemently objected to Gianni Versace's addition of ruffles to the belly of her evening dressβββ no woman likes to look pot-bellied.
Therefore, the work she designed basically does not appear wrinkles in the belly of the gown, and not only that, the starfish pattern formed by rivets is the best splicing element.
Even the use of rivet stitching to greatly reduce the problem of stitching in the dress.
In the structure of the dress, this is also a clever use.
Not to mention the style.
As soon as the starfish appeared, the sea breeze followed, and the design of the bandeau was sweet and fashionable.
The gaze continues to move down with the delicate pleats, and the design of the high slit is refreshing.
The white satin and silver starfish reflect each other, accompanied by the catwalk of the supermodel, and the skirt is fluttering, which will make the audience feel as if they are on the beach, enjoying the coolness of the sea breeze and feeling the fashion of the sea charm.
In fact, the whole collection is not just a starfish motif made of white silk and silver rivets.
In addition to pure white, fresh and elegant colors such as lemon yellow, ice blue, light green, and lavender purple are also used in large numbers.
Fused with the undersea creature print on the gown, it filled the show with a fairy spirit.
And the models in gorgeous costumes on the stage are like fairies in the sea who have walked out of the Crystal Palace.
In addition to silk, leather and chiffon are also used extensively, and the combination of stiff studded leather and soft chiffon collages makes Versace's strong, flamboyant style more accessible to young girls.
If Lin Zhengrong likes which design he likes the most, it is not the white starfish element style, but the light green long dress worn by the middle model.
That touch of green is his favorite color.
The soft fabric, the high-slit skirt, and the wind blowing from the sea will make people feel like they are in the blue waves.
The sea breeze blows and the blue waves ripple.
The studded summer style is interpreted by this dress picturesquely, the coolness of the turquoise, which complements the sleeveless, round neckline, and is very much in line with the summer feeling.
The willow ding, which strolls on the dress with a certain pattern, changes the style of the dress and makes this dignified, slim dress a bit punk.
The design of the waist is elegant and unique, and the design of the willow ding on the chest makes this flowing dress have more metallic texture and the retro atmosphere of willow ding.
The design of the chest breaks through the boundaries of the general bandeau collar and shows the beauty of women's breasts.
If this dress is worn on Su Keyan's body, it will make the other party's proud upper circumference even more turbulent.
This picture is beautiful when you think about it.
This time it is a women's haute couture series, and there are no male models, so Zhao Chuan did not appear on stage, but since Zhou Xin is here, she must be indispensable.
A touch of sky blue dress was worn on her body, and the charm index soared instantly.
Before seeing this dress, Lin Zhengrong had never imagined that sky blue could be so charming.
Seeing this, Qin Tingcheng next to him smiled and said, "How is it, your senior sister is beautiful, right?"
Lin Zhengrong chuckled, "Mr. Qin is also very beautiful." β
Only an idiot would praise another woman for her beauty.
Qin Qingcheng smiled coquettishly, "Slippery head." β
Lin Zhengrong's face remained unchanged, "Mr. Qin, you are also my senior sister." β
Qin Qingcheng glanced at him lightly, his eyes wandered, and then said, "Isn't this dress very sexy?"
When it comes to professional issues, Lin Zhengrong can't be perfunctory, "That's true, the design of the high slit is full of temptation, and on this dress, the bare design of the chest makes the temptation of the chest instantly elevate to the whole body, interpreting the original innocent light blue into a kraken-like charm, and the elegant and dignified round neck is even more extraordinary in contrast to the charm." β
Speaking of this, feeling that Qin Chengcheng was still a little unsatisfied, Lin Zhengrong continued, " In terms of cutting, it also follows Versace's classic way, that is, oblique cutting, which is the most powerful and valuable attribute of Versace's design, which will be displayed vividly in haute couture, jewel-like colors, smooth lines, asymmetry produced by oblique cutting, with infinite charm, and the choice of fabrics is also very elegant, with the help of oblique cutting, the clever transition between the stiff geometric lines and soft body curves, in this way, the audience will intuitively feel the exaggeration and sexiness of the dress, which is very distinct!
Qin Qingcheng looked at him, "Okay, I didn't expect you to have such an in-depth understanding of Versace." β
Lin Zhengrong shook his head, "I can't talk about in-depth understanding, these are all interesting anecdotes of the masters who used to be idle in school, if you want to pick out the top ten famous fashion designers in this world, Mr. Gianni Versace will definitely be one of them, but in comparison, I will like John Weaver more." β
Qin Qingcheng glanced at him, "You, Ms. Donatella is next to you, it's not a good thing that you don't hide your liking for John Weaver like this." β
Lin Zhengrong shrugged his shoulders, "There is nothing to shy away from this, everyone knows Mr. Weaver's appreciation for me, and the appreciation is also mutual!"
Qin Qingcheng looked at him and cried and laughed, "Okay, watch the show well, otherwise, don't blame me for a while, don't introduce you to Ms. Donatella!"
Lin Zhengrong immediately made a grimace, but he was still honest.
Either way, Donatella is Versace's brand design director, even if he doesn't do anything.
Being able to take a photo with each other is also a qualification.
In the previous life, many domestic female stars went to Paris Fashion Week, and there was no way to take a photo with Galeries Lafayette, and they deliberately went to each other's dolls to take a group photo.
and then posted on Weibo to gain popularity.
Now that Donatella is coming to Yanjing, they are all in the fashion week show, and the opportunity to take a group photo must not be missed.
Maybe it's another headline, who knows.
Today's event is indeed grand.
Performed by 45 Chinese supermodels, 50 of the most influential domestic stars dressed in Versace dresses, and thousands of guests from the business, entertainment and fashion circles participated in the event, making today's celebration the most influential event in China's international fashion.
It's not often that ELLE magazine and Mercedes-Benz have teamed up to move Vance's annual spring/summer show from Milan to Yenching International Fashion Week.
The first-line big names abroad have their own arrogance and will not easily put the high-end show in China.
This time, the reason why Versace is willing to put the haute couture show in China is more or less due to the influence of Dior.
In addition, it is also related to the Versace brand itself.
After an eight-year absence, Versace Haute Couture returned to Paris Haute Couture Week on July 1, 2012 with the Fall/Winter 2012 Haute Couture show at the Ritz Hotel in Paris.
After an 8-year absence, he returned to Paris Haute Couture Fashion Week.
Why is that.
It is mainly related to Versace's poor management.
In fact, since the founder Gianni Versace was shot dead in 97, the financial situation has not been too sound, and even in 09 was hit by the financial tsunami, the brand lost about 49 million euros, so in 2010 Versace closed 250 stores around the world, wanting to restructure the company, and actively cooperate with cutting-edge designers to increase purchasing power.
It was later put on the Asian and even Chinese markets that brought the brand back to life.
However, Versace withdrew from Paris Haute Couture Fashion Week in 04.
In '04, Versace's several years of efforts to release equity and seek outside funding came to an end.
Because the Versace family was reluctant to give up a controlling stake, almost no one was willing to pay to enter the company as a minority shareholder in the face of the company's huge debts.
The golden partners Tom Ford and Dominic De Soler, who had just left Gucci, were interested in joining, but Tom's condition was that Donatella give up the position of chief designer, a request that Donatze would definitely not agree.
However, Donatella decided to hire professional manager Giancarlo Dirisso to lead the company from a family business to a modern management company, while Donatella was dedicated to being her chief designer.
It was finally brought back to life that the brand avoided the fate of being acquired like other big brands.
In addition to hiring professional managers, the big events made by Versace in 04 included the withdrawal from Paris Haute Couture Fashion Week.
It's not that Versace doesn't want to continue to participate, it's mainly that he can't play.
In France, "Haute Couture" is a designation protected by law, which requires compliance with certain criteria, including, in particular, handmade, one-of-a-kind tailor-made garments, as well as the number of employees in the company.
Only a handful of major French companies participated in the catwalk of Haute Couture Fashion Week: Chanel, Dior, Givenchy. Then there are Valentino and Armani in Italy, and Elie Saab and Rabih Kayrouz in Lebanon.
With so few brands meeting the Haute Couture certification of the Paris Fashion Council, you can imagine how demanding this thing is.
Even a big name like Versace can't play it.
No, after returning to Haute Couture Fashion Week in 12, Versace announced its withdrawal in 17.
No matter how the brand explains, the most fundamental reason is that it still can't be played.
At the end of the Gao Ding show, Su Keyan and Zhou Xin came over to find Lin Zhengrong and Qin Chengcheng again.
He was accompanied by Zhao Chuan.
Soon, everyone chatted together again.
There are so many people around Donatella that they can't get together for a while, so they just chat, and naturally, they talk about haute couture brands.
Qin Chengcheng suddenly asked, "You don't want to set up your own high-end brand in the future?"
Regarding Qin Chengcheng's question, Lin Zhengrong smiled bitterly in addition to a wry smile, "This thing depends on fate, it is estimated that in this life, it is impossible, who knows." β
Su Keyan looked at him, "This is not your style." β
Lin Zhengrong continued to smile bitterly, "The main thing is that I want to become a high-end brand, and the conditions are too harsh." β
Su Keyan was even more curious, "Let's talk about it, don't look at it, we are clamoring to wear brand haute couture every day, but we really don't know much about this knowledge." β
Lin Zhengrong looked at her, making sure that this was not really unknowing, or playing the role of a compliment.
But look at her curious gaze.
Lin Zhengrong should be sure that this woman probably doesn't understand the requirements inside.
This is also normal, even the copycat haute couture dresses have actresses wear out to appear, and they don't know it, and they don't know the requirements of the haute couture brand, which doesn't seem to be too strange.
"All haute couture brands must meet these standards set by the French Haute Couture Guild, and there are quite a few requirements, the first of which is that the brand must have more than one workshop in Paris, and all the dresses must be done by hand in the brand's own workshop, all the fashion and accessories are designed and manufactured for private customers, and in addition, there are special requirements for employees, at least 20 full-time employees." β
After he finished speaking, Su Keyan asked, "Is this difficult?"
Lin Zhengrong explained, "It's very difficult, just having a haute couture workshop in Paris is scary to death, not to mention 20 employees every year, which is very stressful, of course, this is not the most demanding, many brands can actually meet, mainly the requirements of the back, every year in January and July in Paris Haute Couture Fashion Week twice held a press conference, this is a bit harsh." β
Su Keyan really didn't know, and said suspiciously, "This is normal, every year the brand will have a big show in Fashion Week, and we often receive invitations from the brand to go to Paris to watch the show." β
Lin Zhengrong couldn't cry or laugh, "Ordinary fashion week is not the same as haute couture fashion week, and each series of the press conference needs to release at least 50 pieces of clothing, 50 pieces of haute couture, even if the average is 200,000 US dollars, it is also terrifying, if you get a few more series, ordinary brands can't resist at all, in addition to this time, the brand has to hire more than 3 full-time models all year round, you think about it, full-time models who can participate in the haute couture show are basically supermodels." β
finally looked at Zhou Xin, "A supermodel like Senior Sister Zhou Xin has to raise more than 3, and I can't afford it!"