If there is a red carpet show, there will be people who will rub the red carpet.

But to say that the place where drama spirits and blanket stars are often born is definitely not fashion week.

It should be the Cannes Film Festival.

So the plot of pretending to slap the face is just a vignette.

Again, the focus is on what will be displayed at the celebration.

The whole celebration party is different from other press conferences, and it is different from a normal drinking party.

It should be a combination of a press conference and a cocktail party.

& Mercedes-Benz China International Fashion Week Celebration Party Colorful Presentation.

Since it is a celebration of fashion week, it must be indispensable to show works.

In addition to the ELLE celebration, as a major part of the event, ELLE and Mercedes-Benz joined hands to move the annual spring and summer show of VERSACE from Milan to Yanjing.

In other words, today's protagonists, in addition to ELLE, also have Versace.

And this Versace fashion show is also a haute couture show

This is the second brand after Dior Haute Couture to choose to hold a haute couture show in China.

Versace's full name of haute couture - Atelier Versace belongs to Haute Couture, that is, haute couture.

Haute Couture means the pinnacle of luxury, the main customers are royalty and socialite women, the top fashion designers tailor the fashion pieces for customers, and the designer and his brand must be certified by the Paris Fashion Institute in order to enjoy the legal protection of the "Haute Couture" title.

In other words, unless you have the qualification of the Paris Fashion Institute, you can't talk about high-end pricing in the true sense.

Among the many first-line luxury goods, only a dozen luxury brands such as Chanel, Dior, Versace, Armani, Valentino, Givenchy and so on that started as a high-end fashion house enjoy this honor.

Therefore, the target group of Versace's high-end is actually very fixed, and it always serves a small number of people, such as Hollywood's first-class stars, royalty and other limited people.

They are all tailor-made and do not open any channel stores.

To become a Versace customer, you must go to the company's headquarters in Milan in person, and a special person will customize an exclusive model for the customer, and the post-production will be carried out on this model.

The so-called exclusive mannequins.

It's basically a one-to-one model like a wax figure.

After all, haute couture takes too long, and most people can't go to the Paris headquarters all the time.

Therefore, it is necessary to make a human model.

During the design and production process, the designer will constantly communicate with the customer, fully understand the customer's needs, and provide the customer with the service of trying on and adjusting to the most perfect wearing effect before the ready-to-wear is completed.

It's about keeping in touch anytime and anywhere, and keeping track of the needs of your customers.

Otherwise, after a month or two, I will gain dozens of pounds, and there will be no way to wear this thing.

Versace's haute couture is similar to Dior's haute couture, and the entire collection is dominated by evening wear, which is the so-called evening dress.

Just now, Su Keyan was wearing a black backless long dress, which is Versace's spring/summer haute couture dress, which is a collection of handmade top skills, and the clothing exudes a unique and charming charm, which is the ultimate expression of the designer's artistic style.

The ultimate expression takes time and money.

And it's not a little bit of time.

Customers customize a set of Versace haute couture dresses, and the whole design and production cycle is generally about 3 months.

Compared with Lin Zhengrong's personal completion in a week, it is completely trivial.

However, the price of this thing is also very expensive, starting at $15,000, and it has not been capped yet.

It is normal to have tens of thousands or millions of dollars.

Despite this, it is still sought after by many celebrities, and they are basically the favorites of a group of red carpet actresses.

In fact, not only Versace haute couture is the actress's favorite on the red carpet, but also other big-name haute couture dresses.

Many actresses will try to wear these big-name dresses when they attend important events and walk the red carpet.

However, few people will customize dresses, and they will generally borrow them like Su Keyan.

I really can't borrow it, what should I do?

Then go to the cottage.

Whether it is in a past life or a present life, this kind of example of wearing a cottage haute couture dress will be common.

However, the consequences of wearing cottage haute couture are still very serious.

Big names hate copycats.

These international first-line brands pay great attention to the reputation of the brand.

Once on the blacklist of big names, it means that fashion resources are completely cut off.

A large part of the celebrity's income comes from endorsements.

And the highest endorsement fee must be the endorsement of luxury jewelry.

Celebrities wearing copycat haute couture dresses, once they are exposed, basically the world's big names will close the door to copycat actresses.

Similar to the ban of global luxury brands.

That way, it's hard to mix.

Therefore, celebrities who want to mix well in the fashion circle will not easily choose copycat haute couture.

Most of them are secondary.

Choose a famous designer brand with the country.

They are not accredited by the Paris Fashion Institute.

But their model, too, is high-end customization.

In addition to being less well-known, in fact, it can afford to be a scene in general film festivals or large-scale events.

Not all actresses who wear copycat haute couture are deliberate.

Many times, they don't actually know that the dresses they wear are copycats.

Because every big star will have their own team behind them, like big-name stars will be able to afford their own styling team, and ordinary small stars, where can they afford it.

So some people say that they can help with the help of haute couture dresses, just right fit, and wear them out.

As a result, the reputation was ruined.

For example, the fairy sister in her previous life, and a certain actress surnamed Tang who habitually played silly white sweetness, were all exposed because she was wearing a copycat haute couture.

The impact is very bad.

A lot of fashion endorsements, all of which have been terminated.

It's a typical act of stupidity.

In fact, an actress like Su Keyan also has a lot of luxury endorsements.

Even, she is also the spokesperson of Versace watches in China.

Therefore, it is natural to wear Versace Haute Couture to appear in today's activities.

Versace's top brand, of course, is Atelier Versace.

This thing is mainly used as a façade.

There will not be many customers every year, but if you want to become a first-line international brand, the haute couture series is indispensable.

However, Versace's second-tier brand, that is, its main brand is Gianni Versace, with a target consumer group of 35-50 years old, and its positioning is more mature, which is also Versace's most classic fashion line, and it is also the classic product line that Versace attaches the most importance to in all marketing activities.

The product range covers a wide range of products, including men's and women's clothing, handbags, accessories, fragrances, eyewear, swimwear and underwear.

This is also the reason why when others describe mature and stable men, they usually match them with a Versace suit.

Because Versace's brand positioning is not young and fashionable.

Rather, it is mature and elegant.

For example, its womenswear blends glamour and elegance, allowing women who pursue sexiness and maturity to show confidence and style.

Menswear is perfectly tailored and has original details that appeal to men who are constantly looking for individuality and avant-garde.

Even the accessories including handbags reveal a classic personality everywhere, all of which convey the strong Versace brand style of sexy charm and fashionable personality.

The brand image is in line with the fashion image of Su Keyan, a woman.

Versace's haute couture is not the same as Dior's haute couture.

It has nothing to do with Lin Zhengrong.

He couldn't perform on stage.

I had to watch it below.

Even, the guests watching the show today are too big, and he can't even make it to the first row to watch the show.

Not to mention being on the side of Dona Terra, the chief designer.

Donatella's full name is Donatella Versace, and she is the chief designer of Versace and the design director of the brand.

She is the founder, the sister of Gianni Versace.

Gianni Versace is one of the top fashion designers in the fashion industry.

The entire Versace brand was founded by him, an Italian brand with a portrait of Medusa, famous throughout the fashion industry because of this talented designer.

So Gianni Versace's life is indeed legendary enough.

He not only founded Versace, but also coined the term "supermodel".

From this word, you can think of how romantic this master has been in his life.

There are even various rumors that he also has several male pets, which are a bit similar to Galeries Lafayette, and it seems that everyone in the fashion circle is good at this.

A merry and talented man is destined to end badly.

In 97, he was shot at close range in Miami, USA, and died suddenly.

The killer was quickly identified by the police as Andrew Kunanan, one of the top 10 wanted criminals by the FBI that year, and four people had already died before Versace.

Eight days after Versace's death, the killer also committed suicide by swallowing a gun in the bedroom of a luxury yacht. With the death of the murderer, the reason why he killed Versace was also taken to the grave.

It's really rare for a fashion designer to be shot.

It was in this situation that his sister Donatella was thrust into the spotlight overnight, and three months later, at the time of the Versace brand's turmoil, she miraculously launched what became known as the "Mission of Duty" ready-to-wear show.

So she is indeed a good fashion design master.

Basically, in later generations, most of Versace's excellent works were led by Donatella.

Compared with John Weaver, she has more say in Versace, after all, she is not only the brand design director, but also a shareholder.

And John Weaver is just a chief designer.

The status of the two is not quite the same.

But in the fashion circle, they are all top designers with great influence.

Gianni Versace definitely died young.

The truth of his death is similar to Bruce Lee's death, confusing.

Even the American drama "American Crime Story" adapted his death into a TV series.

Then, some people speculated that Gianni Versace's death was shot by his male pet, and some people said that it was mainly related to the mafia, which caused the tragedy.

Not only that, but there are even people who have written books and biographies for Versace, and all kinds of small stories like stories are unknown.

Then all kinds of gossip biographies also attracted everyone's attention.

What the truth is, everyone actually doesn't care too much.

Just gossip.

But hindered Lin Zhengrong's admiration for Gianni Versace.

But it's not the same as John Weaver, who basically comes out every year.

Gianni Versace is dead after all, so his work is hung like Van Gogh.

It has become a classic, but it is out of touch with fashion.

It's nowhere near as real as John Weavell's.

Even, the old man of the same name, Anima, has been insisting on designing works since he was in his eighties in his previous life.

However, once a person dies, all this is doomed to be lost.

This regret is still inherited in the end.

That is his sister - Donatella, some media say that she is a female devil who is addicted to plastic surgery.

As for whether people really have plastic surgery or not, Lin Zhengrong doesn't care.

He still admires this woman, because the first thing she did after taking office was to change Versace's brand name Gianni Versace to Versace.

In her words, it is to remove her brother's name and hope that everything will start again.

Of course, he doesn't care whether people have plastic surgery or not, there are still people who care.

Mainly because when he scolded Guo Xiaomei just now, he talked about the other party's breast augmentation and plastic surgery.

So when Gao Dingxiu started, Qin Tingcheng couldn't help but remind him to pay attention.

The so-called attention is to make him not talk nonsense in front of Donatella.

Especially when it comes to the matter of plastic surgery.

It is estimated that Qin Chengcheng also experienced Lin Zhengrong's cheapest side for the first time.

So the female president, who used to let him walk around at will, basically pulled him aside this time.

In this way, Lin Zhengrong, who was not qualified to watch the show in the first row, once again relied on women to rub the first row position.

It is different from the set of the show of the Haute Couture workshop of the Paris headquarters restored by the Dior Haute Couture show.

Furnished like a crystal palace.

The layout of the Versace show is very simple, mainly related to the preparation time of the show and the positioning of the fashion week.

But today's big show, being able to invite so many stars is enough to see the high standard of the entire show.

The theme of the whole series is completely a marine style.

The gown was worn by the model with a mermaid-like allure, and the long white gown was sprinkled with starfish and shells inlaid with jewels and silver studs, and was illuminated by the crystal palace-like lights of the Versace runway.

In the words of designer Donatella Versace: "I wanted them to look like fairies from Botticelli's paintings, coming from the underwater world to the earth." ”

Therefore, the show dress is full of Liuding style, so that the dress has an elegant style and slim design, and it also has Liuding's punk style.

The so-called willow ding, that is, willow nails.

This thing, in itself, is a mechanical fastener used to connect two or more workpieces.

I like to use it in my bag.

This is also known as the Liuding Bun.

Similarly, there will be designers who use this element in clothing design, such as the black jacket that punk likes and the Liuding jacket that is full of reflection on the industrial age.

However, if it is used on a haute couture dress, it will be a different style.

Anyway, the personal style is very strong.