Chapter 270: Lin Zhengrong has the same paragraph
Lin Zhengrong's Taobao store was launched, not a sudden decision, but at the beginning of the establishment of the studio, he began to register, but Lin Zhengrong has not promoted or received orders.
The name of the Taobao store: Lin Zhengrong Design Studio
It's the same as the name of the studio in the Innovation Park.
It is a very common practice to name a studio after a designer.
It's not just because it's lazy, it's a common practice in the industry.
Because the famous designer itself has a good brand effect.
On the contrary, like Zero, this kind of studio that is not very targeted is rare.
In fact, Mr. Liu Zhou only needs a place to work, and Zero is not his home base, in addition to being a university teacher, he also runs his own studio with his partner.
After the establishment of the studio, Lin Zhengrong let Cao Shuang spare no effort to promote the popularity, just for this day.
Otherwise, he doesn't mix in the entertainment industry, and he is not an anchor, so why make himself an Internet celebrity.
The foreshadowing of all this is to promote the popularity of the studio, and it is easy to realize it with popularity.
Internet celebrity anchors, selling French fries, selling spicy noodles and selling fritters while live broadcasting, well, fritters should not be sold, but meat muffins, wafers, cookies, sandwiches, these are all things that can be sold.
Even for anchors who are biased towards fashion, lipstick, masks, facial cleansers, and all kinds of messes don't need too much.
On the one hand, there is a water army posting a barrage, "The anchor's lipstick is so sexy, where is it sold?"
"The anchor's skin is okay, what kind of mask cleanser do you use?"
Even if a large number of netizens are cursing below, these trolls pretend not to see it.
Of course, as long as you are not an idiot, you know that the anchor's skin is so good, the face is so thin, and the lipstick is so sexy, mainly because people use it beautifully.
If you turn the problem to beauty, it doesn't matter, mobile anchors who focus on beauty can also sell it.
People can also open an online store for electronic products.
So it doesn't matter if you don't buy a mobile phone, you can buy an Internet celebrity camera.
Even if you don't like the above, you can buy the same clothes as the streamer.
Whether it's skirts, pajamas, underwear, underwear, or underwear, there's no problem, if you want to buy the same bra, you can also give a pop-up window for Allure underwear below: Dear, click me, click me......
Don't have too many routines.
Lin Zhengrong's foreshadowing in the early stage is a bit similar to this thing.
However, as an underwear designer who has a bit of a pursuit, and even aspires to be in the entertainment industry.
Lin Zhengrong will definitely not realize the ethics of a professional designer so nakedly.
So after packaging, he sells design products.
As long as the design business can be accepted, but the main clothing design, the parentheses do not include underwear design.
Dare to take the underwear design list in his studio, Qin Qingcheng doesn't break his legs, it's no wonder.
If you don't have underwear design, there will be no problem with other designs.
T-shirt design, such as the common cultural shirt design, is not a problem at all for them.
In addition to this, graphic models are also available, and for some online store owners who want to start their own designer brand, their service is not too good.
Even if they don't need their design products, Lin Zhengrong has a large number of excellent model resources, which is an advantage that others cannot have.
In addition to that, they have a team of professional photographers.
Several juniors and sisters in the school's photography department have now been fooled and lame by Lin Zhengrong, a senior.
Determine the target group, the online store will be launched simultaneously, and the rest is to promote.
As an eighteenth-tier Internet celebrity with 500,000 fans, Lin Zhengrong's appeal is still a little bit.
Not to mention, there is also Ma Yiheng's "Fashion First Information" Weibo account that has been in business for five or six years and is almost one million.
The two accounts are promoted at the same time, at least there is no problem in monetizing the Internet celebrity.
Even if they receive one or two orders every day, Chestnut and Han Bailing will have something to do.
Because it is to use popularity to monetize, it is impossible for Lin Zhengrong to run his own Taobao store step by step like everyone else.
Finding acquaintances to brush up on the praises of the drill brush is not too necessary for him.
I spent more than 100,000 or 200,000 yuan to promote his popularity, so I need to go to Taobao to send red envelopes and find someone to brush orders, so Cao Shuang, the general manager of the studio, can be dismissed directly.
Not to mention, he was so intensely rubbing heat some time ago.
If there is no effect at all, then Lin Zhengrong's studio can indeed stop business, and what partner will he find.
Lin Zhengrong basically handed over the work to Cao Shuang, and he really didn't spend much energy.
Although he refused with righteous words before, Qin Chengcheng asked him to personally hold signing meetings in various specialty stores.
But he still couldn't push it off when he followed Qin Tingcheng to inspect his various stores.
As the base camp of Allure underwear and the capital city, there are not many stores in Yanjing, and there are three large-scale experience centers, which are similar to the flagship stores of Sanlitun, which integrates purchase and experience in one purchase center.
The entire flagship store, including all the products of Allure underwear, not only Allure underwear, it should be said that all the products of Allure Group.
Each large-scale experience center will have a small experience area and exhibition area.
All products will have plastic models as effect displays.
So entering the experience center will have the illusion of an underwear exhibition.
Those stores in large shopping malls, Lin Zhengrong didn't have time to inspect, but the large experience center definitely didn't miss it.
Anyway, the whole building is an experience center for underwear products in Allure, so you must visit.
It is impossible to hold a signing meeting, but if there are really customers who need to sign it, Lin Zhengrong will not refuse.
Anyway, when Lin Zhengrong arrived at the store that day, the daily sales of the store would increase significantly that day, so for a while, he was simply not too popular.
The managers of the specialty stores were eager to inspect and visit one by one.
Even in order to get Lin Zhengrong's inspection schedule in advance, the various store managers began to quarrel, and the matter was directly brought to the president's office.
Hearing this, Lin Zhengrong couldn't cry or laugh.
Inspections are not possible anymore.
He is not the president, at most he is a designer executive director, and even the chief design officer can't manage the managers of the company's direct stores.
He had accompanied Qin Tingcheng to inspect the experience center below, more to feel the feedback from the market, who knew that things would evolve like this.
At first, he signed the customer's packaging box at the store site, and then, the store manager who couldn't get to the scene rushed to the design department with the packaging box to find him to sign.
At first, Lin Zhengrong couldn't cry or laugh.
However, after learning that the box with his autograph was even more popular with customers.
Where can Lin Zhengrong refuse.
On the first day, there was no problem, the first special store manager came over and signed dozens of them casually, for Lin Zhengrong, there was no problem at all.
As a result, the next day, the other party came again.
It became more than a hundred, Lin Zhengrong thought about it, or continue.
As a result, in the afternoon of the same day, I went crazy.
The managers of several directly operated stores below rushed to the headquarters, and this time, Lin Zhengrong's office was lively.
What are you kidding, even if the average store has hundreds of autographs for a hundred.
Even if Lin Zhengrong doesn't do anything, he will have cramps when he is ready to stay in front of the office.
So after completing hundreds of signatures, Lin Zhengrong began to hide.
Anyway, as soon as he saw the manager of the specialty store, he had to hide.
Hearing this, the chestnuts and the others all laughed like crazy.
This matter quickly spread in the headquarters for a while, as long as Lin Zhengrong showed up in the company, even if he was not blocked by the store manager, he would be teased by other colleagues.
From time to time, someone will come to say, Mr. Lin, our signature.
And most of these people are female employees.
A week after the new product was launched, the underwear packaging with Lin Zhengrong's autograph was already standard.
And it's the most popular category.
Who made him the designer of the new lingerie?
So the female employees of the company are not just joking, they really want Lin Zhengrong's autograph.
Because they also wear underwear products designed by Lin Zhengrong, even if they don't wear them, they can give them away.
At first, Lin Zhengrong didn't know that the packaging box products with his autograph would be affected to this extent.
As a result, when he went to work the next day, Yuan Lin sneaked into his office and took a few boxes for him to sign, and Lin Zhengrong felt that something was wrong.
Because not only Yuan Lin, but even other girls from the president's office came to him in person.
Things evolved like this, which made Lin Zhengrong cry and laugh.
What made him even more helpless was that a word was derived, Lin Zhengrong with the same paragraph.
What the heck.
He's not a women's clothing boss.
The underwear is the same, it's crazy.
Even when he went to Qin Qingcheng's office to report his work, the other party looked at him with a mocking face, "Mr. Lin, you still owe me an autograph." β
Lin Zhengrong was speechless, "Sister, you are my own sister, don't make trouble, if you can't figure out a way, this kind of person's hands are estimated to be really useless." β
Qin Qingcheng smiled even more happily, "What's the matter, you're idle now, you're not going to the store to hold a signing meeting, and people come to the door in person, you're not happy." β
Lin Zhengrong rolled his eyes, "Where am I unhappy, the problem is that my hands are cramping now." β
He really didn't know that somehow, underwear products with their own autographed boxes would become bestsellers.
Qin Qingcheng couldn't help but chuckle, "The video of your signing meeting in Sanlitun that day was uploaded to the Internet, as a result, didn't you cooperate with Su Keyan and Xia Yiqing during this time? So the video became popular all of a sudden, you are the first person in the underwear sales industry, you can turn underwear products into albums to buy, everyone admires you, your Weibo should have fallen now, don't you know this?"
Lin Zhengrong smiled bitterly, "How do I know, I've been busy signing autographs for the past two days, and I don't even have the strength to pick up a towel and wash my face, if I continue like this, I will definitely go crazy." β
Looking at his complaining and depressed expression, Qin Qingcheng smiled very unkindly.
Laughing merrily.
But after all, she was different from the chestnut grains, although she laughed, she had a good grasp of proportion, and she also knew Lin Zhengrong's distress, so after laughing, Qin Qingcheng said, " Okay, this matter, I have helped you solve, in addition to the company's internal friendship signature, the store manager should not come to block you, I have asked the packaging factory to change the packaging design, your name to print, so the back of the packaging box has your signature, although it is not the same as the autograph, but after a period of time, this popularity goes down, there is no problem, but in order to distinguish the series of products you design, the packaging box will retain your autograph logo, which is the unique standard of the product you design, maybe it will become the company's hot-selling seriesγ β
Lin Zhengrong breathed a sigh of relief, the boss is the boss, and he is really different from others.
This should be the demeanor of a domineering female president.
So he looked at Qin Qingcheng full of gratitude.
The latter waved his hand, "Okay, the play is a bit too much, and the expression of gratitude is too pompous." β
Lin Zhengrong was happy.
Qin Qingcheng talked about business, "I called you over, not to sign this matter, but to tell you about the next work arrangement!"
Lin Zhengrong said, "What job?"
Qin Qingcheng said, "You are still mainly responsible for the design of men's underwear and sports underwear, the company now also has the market to develop this aspect, you should also feel the importance of Anning to sports bras when you went to Anning some time ago." β
Lin Zhengrong nodded, "Indeed, Mr. Wang also invited me to help An Ning design a new sports bra." β
Qin Qingcheng said, "And then you agreed?"
Lin Zhengrong smiled bitterly, "How is it possible, I'm not an idiot." β
Qin Qingcheng said, "I can prove that you are indeed not an idiot, but what's going on in your studio?"
The topic jumps a bit big.
Lin Zhengrong pretended to be stupid, "What studio?"
Qin Tingcheng looked like you continue to perform, "Pretend, you continue to pretend!"
Lin Zhengrong dared to pretend, so he had to tell the truth.
Qin Qingcheng shook his head, "You, you just can't be idle, since that's the case, I'll find you something to do." β
Lin Zhengrong rolled his eyes, "Mr. Qin, I'm also very busy, men's underwear sports underwear is a heavy task, here in the studio, I have to occasionally take on some private work, otherwise I will starve to death." β
Qin Qingcheng smiled like a smile, "Sure, don't listen to my next words?"
What are you kidding, of course you have to listen.
Qin Qingcheng deliberately called him over, but he wouldn't be so bored that he came over to make him bored.
So Lin Zhengrong nodded hurriedly.
Qin Qingcheng showed an expression that counted you as acquaintance, and then said, "Dragon TV has a fashion program that is starting the audition, and is ready to invite Sister Cheng to be a judge, so Sister Cheng hopes that you can participate!"
"What?" Lin Zhengrong couldn't turn for a while.
Dragon TV, TV shows, auditions, judges, Cheng Xue?
When these keywords are integrated, which program it is, it is about to come out.
"Tianqiao Fengyun?" Lin Zhengrong asked with some uncertainty.
Qin Qingcheng nodded, "That's right!"
Lin Zhengrong was a little confused, this happiness came too suddenly.
Soon, he looked at Qin Qingcheng with doubts.
Flyover, he does know.
However, he is an underwear designer who runs where to join in the fun.
And Qin Chengcheng personally told him about it.
It's kind of intriguing.