As long as you pay a little attention to the fashion circle, you know that "Tianqiao Fengyun" is the Chinese version of "Tianqiao Pride".

"Flyover" is a reality show for fashion designers in the United States to show off their talents, it has supermodel hosts, big-name judges, and a group of fashion designers full of talent and dreams, and their clothes are no less than the famous brands displayed in the four major fashion weeks.

The winner will receive the opportunity to showcase their work at ELLE America, $100,000 in start-up funding, a sports car, and a solo launch event at New York Fashion Week.

And Dragon TV's "Flyover" is to buy the American version of the TV rights, and then start producing the Chinese version of the fashion designer talent show.

It can be said that except for the content of the awards, everything else is similar.

Of course, the award model of the champion is similar to that of the American version, although it will not reward sports cars like the United States, but a domestic car is no problem, and the winner can also get the opportunity to display the work of the Chinese version of ELLE, as well as the opportunity to hold a personal work launch at Zhonghai Fashion Week.

Well, these three awards are indeed high honors for ordinary designers, but for Lin Zhengrong, they are not so far away.

Because he now has no car, he can already be interviewed by ELLE, and not only that, he has also held his own personal underwear show at China International Fashion Week.

Of course, Lin Zhengrong still has ideas for this show, after all, the honors he has won before are all as underwear designers, while "Flyover" is a fashion designer, and the two are indeed different.

The former is his job, and the latter is his pursuit.

However, Qin Chengcheng finally fooled him into Allure's underwear, and now he pushed him out like this, isn't there anything greasy in this?

Could it be that this woman is testing his loyalty?

Or is it something else you don't know yet?

So Lin Zhengrong looked at Qin Chengcheng with some uncertainty, "Mr. Qin, this is not appropriate, right?"

Qin Qingcheng looked at him, "You don't want to go?"

Lin Zhengrong hurriedly shook his head, like a pendulum, "I am now the chief designer of our company, how can I do this kind of unprofessional thing, isn't it?"

Qin Qingcheng's smile remained unchanged, "Is this really the true thought in my heart?"

Lin Zhengrong nodded hurriedly, "It's a must!"

Qin Qingcheng showed a regretful expression, "That's a pity, when Sister Cheng mentioned this matter to me before, I highly recommended you, but as a result, if you didn't want to go, then I had to refuse others." ”

Lin Zhengrong couldn't wait to slap himself, "Sister, my own sister, don't play with me." ”

Qin Tingcheng's smile was even brighter, "What you said, when did I play with you, I just asked you what you thought, just now you righteously rejected this proposal, I was still very moved, and it was not in vain that I cultivated you during this time!"

"Sister, you set me off guard!"

Lin Zhengrong was about to cry, the script was wrong, he just thought that Qin Chengcheng was acting in a spy war drama, who knows, this is a realistic theme.

You must know that according to Qin Chengcheng's previous inertia, he will basically dig a pit for him.

Where did I think it would be so straightforward now?

This is completely inconsistent with her usual personality.

Qin Tingcheng didn't tease him anymore in the end, "Okay, stop acting, this is a real thing, when you asked you to join the company before, I promised you that I would not hinder your development in fashion, and I also said that if I had the opportunity, I would push you, and now "Flyover" is a good opportunity, and it can also let the public quickly get to know you." ”

Since that's all that has been said, it must be true.

The question is, now that he is going to Zhonghai to participate in the show, what about the job?

For this problem, Qin Qingcheng had already made arrangements," The work is still the same, anyway, you are often not in the company, the design department can also operate the same, the design department has Huang Dan, the second department has Chang Tao, the position of the executive director has been vacant for so long, the entire design department can still operate well, not to mention, you now have two more assistants, the daily work processing is handed over to them, the problem should not be, besides, you go to Zhonghai to record the program, it is not a closed recording, the work is not a big problem, how to coordinate and arrange is your business. ”

Speaking of this, Qin Qingcheng paused, and then said, "There is only one requirement I have for you, you must win the championship, otherwise you, as the chief designer of our Allure underwear, can't even compare to a bunch of nobodies, so where will my face go." ”

Lin Zhengrong smiled bitterly, "It's a lot of pressure!"

Qin Qingcheng didn't care, "Pressure is motivation, besides, I believe in your strength, the TV station also invited Sister Cheng to be a judge, there should be no problem with fairness, so you can't win the championship, then you, the winner of the Hanbo Gold Award, are too much water." ”

At this point, Lin Zhengrong could say anything, so he had to make a military order, "Okay, if you can't win the championship, I'll see you." ”

Qin Chengcheng: "......"

It's a joke.

So looking at Lin Zhengrong's unserious appearance, Qin Chengcheng began to bombard.

In fact, the champion is not a thing that can be taken if you take it, there are too many objective factors for this thing.

You don't have the strength to win the championship.

This is a reality show hosted by other TV stations, in order to make stars and get ratings.

Enterprises need a star designer, TV stations need ratings, hit it off, and "Tianqiao Fengyun" was born, Allure underwear is not a sponsor of the program, nor is it a title sponsor, when the time comes, the draft champion is to be signed, and it is not easy to get a well-known designer, and there will definitely be general clothing companies flocking to it.

Will the program team help others make wedding dresses?

Definitely not.

So the selection of the champion here is full of too many variables.

You must know that Lin Zhengrong's current identity is still the chief designer of Allure underwear.

It is simply impossible for the title sponsor to sign him.

If absolute fairness is to be guaranteed, unless Allure underwear also becomes one of the sponsors of the program group.

But is this possible?

Well, it's really possible.

This kind of thing is not impossible for Qin Qingcheng, but an underwear brand sponsoring a fashion designer's reality show is not a lot of games.

But there are too many nondescript sponsorships.

Mercedes-Benz's sponsorship of Fashion Week does not sound like a match to outsiders, but Mercedes-Benz spares no effort in sponsoring Fashion Week, and spends a lot of title sponsorship money every year.

What's more, domestic companies are even more frantic about the advertising placement of variety shows.

All kinds of mismatched brand advertiser sponsorship has indeed blinded the eyes of a large number of viewers.

Therefore, Allure Underwear really asked to sponsor "Tianqiao Fengyun", which is not something that is not deliberately understood.

In addition, the Coconut Tree Group has sponsored the chest model competition for many years.

If it weren't for the advertisements for the spicy eyes of the coconut tree, who would have known that coconut milk could enlarge breasts.

At that time, Tianqiao Fengyun really got a special link in underwear design, and it seems that it is not impossible.

But if that's the case, it's a bit crazy.

After leaving Qin Chengcheng's office, when Lin Zhengrong returned to his office, he began to pay attention to the program information of "Tianqiao Fengyun".

According to the news found on the Internet, this season's show should be completely revised.

The biggest change should be the name of the reality show, directly changing the name of "Tianqiao Fengyun" to "Tianji Designer", and the reasons for the name change are varied.

The more interesting explanation is that "The Pride of the Bridge" sounds like a group of beggars on the overpass are grabbing the land, and finally choose to come out of the beggar gang leader, that is, the Pride of the Overpass, so the whole show is also nicknamed "The King of the Overpass", and the ratings of the first season are not very good, so the program production company decided to change its name.

As for why it was changed to "Heavenly Designer", it is also easy to understand.

Tailor designer = genius designer.

Tailoring can be interpreted as a tailor, tailor, designer, and it is related to clothing design at first hearing, without letting the public understand it as a beggar gang leader selection contest.

As for whether the ratings will increase after the name change, God knows.

Anyway, the show has just been revised, and the second season is still in the audition, and the effect of the revision will have to wait for the broadcast to know.

But with the experience of the first season, the TV station did spend a lot of effort on advertising and promotion.

Even Dragon TV wants to build the entire program into a trump card variety show of the TV station.

It is not easy to have too many reality shows of singing and dancing, there are many fashion programs, there are also many design programs, and the more popular ones are interior design programs.

For example, "Exchange Space", "Dream Renovation Home", "Warm New Home", as well as "Variety Bar Star Residence" and "Uli House Change" are all borrowed from the Korean program "Old Home and New Home", with "Home + Star" as the highlight, restore the star room, and the designer transforms PK, and the link settings are very similar.

Anyway, this type of program is still relatively popular, on the contrary, fashion design programs are even more niche.

However, Dragon TV does prefer fashion programs, especially fashion programs.

From the beginning of imitating "The Pride of the Bridge" to produce some fashion designer talent shows, and began to launch a combination of actresses and designers, but after the broadcast of one season, the response was mediocre, and it was changed to a fashion show of the star fashion matching type, but even so, it is still not popular, and there is no way for the production company under the TV station to directly buy the American "The Pride of the Bridge" The copyright, the production of the Chinese version, the result of the production of the Chinese version, because the shape is thunderous, the design of the fashion is exaggerated, and the fashion industry pioneer Sharp Brother after the shape is a bit similar, won a flyover king beg gang selection contest title.

It is estimated that the program team also recognized this aspect and began a new revision.

In fact, the revision is just a name change.

The specific program process should not change much.

The process of the program should be to select more than a dozen talented young fashion designers from all over the country and even the world to gather in China Overseas to compete.

Each episode is given a creative theme, and each contestant makes one or several sets of custom-made garments based on their creative inspiration and sewing skills, and the models will walk on the runway in their ready-to-wear garments, which will be scored by the judges, and finally the first place winner will be eliminated in the next episode, and the last place will be eliminated.

As the contestants are eliminated one by one, the final winner will take the stage of China Overseas Fashion Week and receive a large prize to start their own clothing brand.

Of course, although the program group claims to be global-oriented, its main positioning is the global Chinese.

Otherwise, others would not bother to come to China to participate in this kind of program.

If people want to be famous, it is more appropriate to go to the American version of "The Pride of the Bridge".

Although it is aimed at Chinese people around the world, its influence can be imagined.

But in China, it is estimated that only Dragon TV can have the confidence to produce such a program.

Because one of the two most influential international fashion weeks in China, Zhonghai Fashion Week, is in Zhonghai, the Fashion Week Organizing Committee has a good cooperative relationship with the TV station.

Therefore, the TV station has the confidence to let the audition champion participate in the personal work launch of Fashion Week.

Other cities or TV stations really don't have such confidence.

The fame of Yanjing City is indeed enough, but Yanjing Satellite TV has no such production experience.

Yanjing Satellite TV has always been behind its peers in the production of variety shows.

Only Dragon TV has always wanted to create a bloody path in fashion programs.

Although there are no particularly popular fashion reality shows.

But Dragon TV's efforts for so many years have had a little effect.

When it comes to program production, he does have a lot of experience.

As long as it is a fashion program, it will be the first quite Dragon TV.

Not only that, but Dragon TV has not done well in various fashion programs that have been extended from the fashion category.

Because the whole Zhonghai does have very good fashion resources.

This is an advantage that no other city in the country has.

Because of the college and major, although Lin Zhengrong is not very familiar with Zhonghai, he is still familiar with "The Pride of the Flyover".

For example, the host Heidi Klum, this woman is very famous in the fashion industry.

is not only a Victoria's Secret angel, but also completed the transformation to join the entertainment industry, and even became an excellent host.

It can be said that Krum is not just a model, her development direction is multi-habitative.

is even a bit similar to Xia Yiqing, supermodel, actor, host, she switches at will.

He even became a designer.

Because she used to design jewelry for jeweler Mouaad (now extended to QVC) and shoes for Birkenstock.

This woman has a lot of fun when she plays crossover.

She has made the flyover proud, and the flyover pride has also made her more famous.

In addition to Victoria's Secret Angel, she is one of the most important labels.

In comparison, the host of Dragon TV's first season is a bit bad.

This is one of the reasons why it is called the Beggar Gang Selection Conference.

Lin Zhengrong likes the American version, and he doesn't like it much, after all, the design aesthetics of foreigners are sometimes completely contrary to his aesthetics.

But compared with the mature American version of Tianqiao Proud Son, the Chinese version does a worse job.

So for this show, Lin Zhengrong's mood is also a little complicated, and he is a little hesitant to participate.