His poison, my honey.

This is Bao Feiyang's view on the Disney project in which Xingang and Pujiang compete, and it is also the reason why he made a decisive move to participate in the Disney project competition.

Similar to Xingang, Pujiang City has also given a lot of preferential policies to the Disneyland project, and provided two alternative plots, one of which is located in Xipu District, which is located at the junction of Pujiang City and Jiangnan Province. The second is a piece of land located in Chundong New District, close to Chundong International Airport, considering the needs of industrial development and urban development in Chundong New District, this land is really valuable.

In the early contact, Disney Company was obviously more interested in the Chundong plot, which is closer to the airport and the central city, and has more convenient transportation.

However, in the negotiations, although Pujiang City was able to give more support in terms of land and policies, in terms of investment, Pujiang City is not as rich as Xingang, and there is no way to invest billions of yuan in a theme park project, nor can it provide tens of billions of credits...... Credit is also money, even if it is Pujiang City, the annual credit line is also limited, the current Pujiang City to promote the development of Chundong New District, the construction of the international shipping center, but also facing the reform of state-owned enterprises, a thousand things, with a lot of money, the following projects are open mouths, waiting to be fed, in contrast, although the Disneyland project is also important, but the importance of other projects is also not low, in the case of tourism has not completely exploded, Pujiang City has not yet decided to spend tens of billions of funds on this project.

After Tang Sheng Culture intervened, a new plan was proposed, Tang Sheng Culture was willing to invest in the construction of Disney Land, and the new plan chose a place more than ten kilometers away from the original Chundong Airport plan, that is, a piece of land in Huixun District, where land resources are more sufficient.

Tangsheng Culture is an investment plan proposed in accordance with the model of Tokyo Disney in Japan, that is, the authorization model, all the investment is borne by Tangsheng Culture, and the benefits and risks of operation management and operation are also Tangsheng Culture......

However, after seeing that Disneyland in Japan has become a cash cow, Disney would rather bear the business risk than give up direct investment and control, and under normal circumstances, it is impossible for Disney to agree to Tang Sheng Culture's plan.

In terms of capital contribution, management, management and profit distribution, the joint venture plan proposed by Tangsheng Culture is more reasonable than Xingang's plan, closer to the cooperation mode of Paris Disney, and even absorbs part of Tokyo Disney's approach.

In other words, this plan is also not friendly to Disney, and the main reasons why Disney is willing to negotiate with Tangsheng Culture are several reasons, the most critical of which is that Tangsheng Culture has become one of the major shareholders of Disney.

Since taking office in 1984, Michael Eisner, the current chairman of The Walt Disney Company, has carried out drastic reforms to the Company, which has brought the Company back from the chaos of the early 80s and embarked on a path of rapid development. It allowed the Disney Company to grow from a market value of $1.4 billion in 1984 to hundreds of billions of dollars in 2000.

Eisner and Frank Wells, then president of The Walt Disney Company, promoted the Disney Company to give the brand franchise to various peripheral manufacturers through franchising, frantically expanding the proportion of peripheral goods in the market, penetrating into all aspects of ordinary people's lives, and reshaping the Disney brand.

At the same time, Eisner also promoted the modernization of Disneyland, renovating Disneyland and adding modern entertainment facilities, making Disneyland in California and Orlando the company's cash cow again.

During Eisner's reign, Disney reinvigorated the company's role in animated films, producing a number of animated films for the whole family, including the successful "The Lion King," and at the same time began to expand the genre of films produced and distributed by the company.

Through a series of operations, Disney has successfully jumped from the bottom of the seven Hollywood roles to the most outstanding one.

However, since the mid-90s, the Disney company began to decline, Disneyland Paris did not meet expectations after the opening, the number of the two major theme parks in the United States also declined, Eisner's proud derivatives business also saw a wave of store closures, and the ratings of ABC TV, which he strongly advocated acquisition, also declined and lost money, especially after 97 years, Disney's proudest animated film also appeared in decline.

Disney's hugely successful animated film "The Lion King" can be called the last glory of traditional animated films, and most of the traditional hand-drawn animated films launched by Disney did not perform well, although their animated films with Pixar such as Finding Nemo and Toy Story were very successful, but Eisner's relationship with Pixar's boss, that is, the founder of Apple, and later led Apple to the altar Jobs, the relationship between the two sides has been on the verge of breakdown. Eisner would have preferred Disney's own cartoons to beat Pixar, but the reality is that they have to rely on Pixar to compete with DreamWorks animation.

Eisner was once a key figure in Disney's rise from the trough, but after his success, Eisner became autocratic, and in Disney, Eisner not only had a bad relationship with Jobs, but he also had a strained relationship with Roy Disney, the nephew of the company's founder and one of the main shareholders, and even kicked the person who hired him from the board of directors for some reason, and he also had a strained relationship with a number of major shareholders, because Eisner almost emptied the board of directors and acted arbitrarily at Disney.

Eisner's arrogance made him make many mistakes, and Disney, which had grown rapidly under his leadership, also had many problems, and last year's Fortune magazine even described Disney as the world's most embarrassing entertainment giant. After Disney's market value climbed to a peak of 100 billion, with the outbreak of the Nasdaq stock market crash, the Dow Jones stock market was also affected, and Disney's market value has fallen by one-fifth compared with the beginning of the year, and it is still shrinking.

For Eisner and Disney, they urgently need to find a way out of their predicament, and the Disney project in China is one of the opportunities they are hoping for. They hope that the Disney project in China will boost market confidence and stabilize the company's stock price, which is a huge market of 1.2 billion people. Entering the Chinese market does not only mean the ticket revenue of the park, but also brings a strong brand effect, making Disney's films and derivatives more popular in this market, so Disney finally can't help but make a final decision in the near future after a long period of investigation and negotiation.

After the Mexican financial crisis in '94, Bao Feiyang, who had made a lot of money in the United States, put a sum of money overseas for investment operations. After the Southeast Asian financial crisis in 97 years and the NASDAQ stock market crash, the capital controlled by Bao Feiyang was very rewarding.

Of course, Bao Feiyang didn't go short, so it was easy to be targeted. And the specific time point is not easy to grasp, he followed with some short orders, but the most important thing is to keep an eye on the general trend to make some investments, and withdraw in time to avoid losses, so when the market is soaring, he makes a lot of money.

Since the end of last year, Bao Feiyang began to sell his NASDAQ stocks one after another, including Dow Jones stocks, the so-called nest is not only under the eggs, the impact of the NASDAQ stock market crash is not only the NASDAQ stock market, but also the entire US economy, including Dow Jones stocks, the US stock bull market will also end, and the US economy this round of prosperity and growth will also come to an end. When these stocks and assets were being sold, the NASDAQ stock market had not yet reached its peak, but with the number of stocks held by Bao Feiyang, once the market went down, it would be difficult to sell them again, and the losses would only be greater.

Now that the Nasdaq crash has erupted, the Nasdaq index has fallen by a third from its peak, and it continues to fall, the stock prices of many star Internet companies have been cut in half, and the Dow Jones index is also falling.

Mr. Bao emptied most of his stock and made a lot of money, but he still kept some of the company's stock, such as The Walt Disney Company. After the stock market crash, Disney's stock price has also fallen a lot, and it will continue to fall, compared to the stock price at the peak, it is a high probability event to fall by half, after all, Disney's current situation is not good.

However, compared with the Nasdaq and the new economy, the decline in the Dow Jones Industrial Index is not large, except for arbitrage stock investment, several of the funds controlled by Bao Feiyang are more focused on long-term investment. These funds cannot be said to be controlled by Bao Feiyang, and other participants include Chinese consortia such as the Tang family, but Bao Feiyang controls a lot of shares and has a relatively large influence on the fund.

Tangsheng Culture is a cultural media enterprise jointly established by Bao Feiyang and the Tang family two years ago, focusing on investment and integration in the field of cultural media. Different from the way of fund investment, Tangsheng Culture focuses more on resource integration and operation, that is, it operates itself, although it also makes some financial investments, it is also for its own operation services.

Although Tangsheng Culture was established for a short time, it has a variety of investment methods, and at its peak, it held shares in the seven major Hollywood and several major media groups, although the shares are more or less, but it also shows the development speed of Tangsheng Culture.

However, before the stock market crash, Tangsheng Culture sold most of the shares of film and television media companies and made a lot of money, but they still held some stocks in their hands, and their influence was still not small.