Chapter 1897: Tang Sheng Culture and Pudi Culture
Tangsheng Culture is divided into two parts, one is a cultural investment company, which has invested in a number of cultural and media companies in the United States, but mainly holds shares, and the other part is also trying to run its own cultural media business, acquiring several publishing, film and television and brokerage companies for integration.
On the one hand, Tangsheng Culture has opened up the situation in the Americas through investment, and has a good relationship with many media companies and even giants, after all, there is money in hand, and the annual advertising expenses are stared at by major media companies. With this foundation, Tangsheng Culture's business sector has also developed smoothly, and now it also has a certain influence in the United States, but their biggest resources are still in the market outside the United States, especially in Asia, with a layout in Japan, South Korea, Southeast Asia and China.
Tang Sheng Culture has also been involved in the investment of several film projects, and although their influence in Hollywood is still relatively limited, it is no longer a small company that is dispensable. Tangsheng Culture is rich, generous, and has a lot of resources, and has a wide range of channels in overseas markets......
The plan given by Tang Sheng Culture does not have many advantages compared to the plan of the Xingang government, the Xingang government is willing to provide most of the construction funds, Disney only needs to come up with two or three billion US dollars, can have a large theme park, for Disney Company, two or three billion US dollars is not much, they are more concerned about the economic benefits and business risks of the park, as well as the club's main film and its derivatives business.
Tang Sheng Culture proposed a package of cooperation, including the Pujiang Disneyland project, the franchise of film derivatives, the film production plan, and a number of important collaborations, the most important of which is Pixar Films.
Pixar is the animation division of the film technology company Industrial Light & Magic, founded by the famous Hollywood director Lucas, as early as 86 years by Steve Jobs for 10 million US dollars, established the Pixar Animation Studio, specializing in the production of animated images. In ninety-five years, Pixar planned to go public, and Bao Feiyang, who had just made a fortune in the Mexican financial crisis, was looking for investment opportunities in the United States, so it was logical to invest in Pixar. Among them, Tangsheng Culture is one of the top five major shareholders of Pixar.
Disney cartoons used to be popular all over the world, but with the rise of computer animation, Disney-style cartoons, which still stick to tradition, began to decline. Fortunately, the Disney Company, as one of the seven major Hollywood companies, has perfect distribution channels, especially in terms of animated films, when Pixar's first animated feature film "Toy Story" was released, it was distributed by Disney.
Pixar's Toy Story was a huge success, when Disney and Pixar signed a contract to produce five animated feature films, followed by bugs and Toy Story 2, all of which were hugely successful.
However, the conflict between Disney boss Eisner and Pixar's boss Steve Jobs is getting worse. On the one hand, there is a personality conflict, Eisner is now the boss of Disney, Disney is in his hands like the sky, whether it is the heir of the founding family of Disney, or the company's antiques, Eisner is no longer in his eyes, he can kick whoever he wants, and let whoever he wants to be president - in Disney, he has the final say. But...... Disney's animation business is in decline, and it can only rely on Pixar's animation to support the scene, which is intolerable to Disney, which is good at animation. Eisner had always wanted to meddle in Pixar and increase Disney's control over Pixar, but he ran into an even more powerful Pixar owner, the legendary Steve Jobs.
Jobs had returned to Apple at this time, but he was still Pixar's largest shareholder and owner, and Eisner wanted to attack Pixar, but of course Jobs said no. When two people with character come together, it's like fire and water, which are not compatible at all, and the conflict is getting more and more intense.
On the other hand, it is also due to conflicts of interest, Pixar and Disney cooperate to produce animated feature films, which is actually Disney's investment and distribution of films produced by Pixar, and in terms of film production, Disney can intervene in very little. At the very beginning, Disney was still relatively strong, and the requirements for distribution sharing and derivative sharing were relatively high, and with the popularity of Pixar's movies one after another, Pixar asked Disney to reduce the distribution share, and the dispute between the two sides was also very large.
Eisner even wanted to buy Pixar directly, but was rejected by Jobs, Jobs directly told Disney that as long as Eisner is still there, he will not talk about any cooperation with Disney, but Pixar and Disney have signed an agreement on five animated feature films that have not yet been completed, and there are still two feature films that will still be completed together, but after the end of this agreement, if the situation does not fundamentally change, Pixar will definitely part ways with Disney.
In the case of the decline of its own animated films, the fierce competition from DreamWorks outside, and the possibility of Pixar parting ways, coupled with the collapse of the stock market, Disney's problems have also been infinitely magnified, Eisner is also having a hard time now, and now he can still hold it down, but in another year or so, the shareholders began to unite against him and finally ousted him.
The current situation is not so bad for Eisner, but Eisner is also looking for a way to solve the problem, and the construction of a new Disneyland project in China is one way, but the construction period of Disneyland is long, whether it is in Xingang or Pujiang, the construction period of the park will take about five years, in comparison, Pujiang construction cost is lower......
The Disney project in China belongs to the future and can draw cakes, but it is not enough to solve Disney's current problems, but some of the resources controlled by Tang Sheng Culture can bring greater imagination and practical benefits to Disney, such as Tang Sheng Culture's cinema resources in Asia can provide more overseas box office for Disney's films. Hollywood has entered the era of overseas box office, and many films have grossed higher overseas than the domestic box office in the United States. Although Disney also has overseas distribution channels, if it can cooperate with Tangsheng Culture, Disney will have more overseas distribution resources and more revenue from the overseas box office.
In addition to distribution channels and cinema chains, Tangsheng Culture also has more media resources and cultural product production and sales channels in Asia, which is beneficial to Disney to expand its influence in Asia and sell derivatives.
Americans are more inclined to cooperate in business than with the government, and although Tang Sheng Culture has Chinese capital, it is essentially an American company, and such cooperation will be more efficient in Disney's view.
Of course, according to the relevant domestic regulations, for cultural and entertainment projects such as theme parks, wholly foreign-owned is not allowed, so they also need to find a mainland partner, but Disney is not very worried about this, Tangsheng Culture also has resources in the mainland, and they have the ability to do such a thing.
Due to these many reasons, after the intervention of Tangsheng Culture, Disney gradually tended to cooperate with Tangsheng Culture to build Disneyland in Pujiang, and Xingang also because of the launch of a series of plans such as education hub port, Cyberport and chip port, coupled with the huge investment in the Disneyland project, there is a huge controversy in itself, which makes their pursuit of the Disneyland project less popular......
Bao Feiyang knows that Newport Disney is not successful, if from the perspective of industrial layout, Newport Disney can even be called a poison, and Xingang, who has taken this poison, has not been able to develop high-tech industries at the key outlet of the rapid rise of the new economy, so as to run wild in the hollowing out of the industry, and can never turn back...... In order to avoid this situation, Bao Feiyang also used resources to question the government's huge investment in the construction of Disneyland through the media in Xingang.
In the economic circles and the people of Xingang, there were doubts about the government's investment of 30 billion yuan to build Disneyland, but most people were affected by Disney's fame and felt that Xingang could have the fifth Disneyland in the world and the second Disneyland in Asia, which would be beneficial to enhance the international status of Xingang and promote the development of Xingang's economy. Of course, when it comes to tens of billions of financial support, the opposition is not small, and under the operation of Bao Feiyang, this opposition is getting louder and louder with the investment in the construction of Xingang Education Hub Port, Chip Port and Cyberport. Through comparison, we found that 30 billion to build a Disneyland is far better than investing this money in the chip industry and the new economy, even if the new economy encounters setbacks, but the future of the new economy is still promising.
In this case, the cooperation plan of the Pujiang Disneyland project is different from the Xingang plan, and the later Pujiang plan. The fierce competition in Zhucheng and other places, so the conditions of the program are unprecedentedly generous, and after the completion of the Xingang Park, Pujiang has paid a huge price in order to win the Disney Company to build another Disneyland in Pujiang, but in this time and space, because the attitude of Xingang is not so positive, Zhucheng and Pujiang have no comparison, coupled with the intervention of Tangsheng Culture, in the park project, Disney Company has also made huge concessions, although it did not agree to adopt the franchise model, but in the joint venture plan, Disney Company still made a lot of concessions。 In the final plan, Disney Company occupies 30% of the shares in the form of capital investment, and obtains a brand licensing fee based on the total revenue, but Disney Company will provide necessary brand management support, and will not charge other fees in addition to the licensing fee.
Tangsheng Culture has not become a major shareholder, and there is only 30% of the shares, and the major shareholder is Puhui Culture, a state-owned company jointly funded by Pujiang City and Huixun District, accounting for 40% of the shares.