Hughes Field was really shocked by Yang Weiping's words.

$4,500 a car, this price, is to break Hughes Field's head, he didn't dare to think about it.

"Yang, are you sure you're awake now?" Theseus Field swallowed hard, stared at Yang Weiping's deep eyes with wide eyes, and asked with some difficulty.

"Field, do you remember what a troublemaker said at the scene when we were doing the collision experiment just now?" Yang Weiping replied with a smile: "He said that our Giant is a special prototype car that you spent a lot of money on and used the best materials to hire someone to specialize." In addition to this one, another reporter suggested that this car was specially made by you at a great expense with the best military aviation materials.

If it weren't for these two guys reminding me, I would have almost overlooked our Giant, which has so many firsts in the global bicycle manufacturing industry! Such a good product, do you think that 450 dollars can perfectly reflect its cost performance?"

"This ......," said Hughes Field nodded thoughtfully, "and to hear you mention it, it seems that $450 is indeed a bit low." ”

"Field, I think we should take this opportunity to build our Giant into the top luxury brand in the bicycle field in the world today!" Yang Weiping said with a resolute gaze: "Our design is unique in the world! Our materials are the best aerospace alloys at present! Our technology, including our machinery and equipment, workers and technicians, are all first-class! Therefore, our Giant must be the top among all bicycle brands!"

"Yang, I admit that what you said is right and reasonable. Hughes Field nodded solemnly and said, "But, isn't the price of $4,500 a bit too high?"

"Field, you are from a famous aristocratic family in Europe, I believe you will be no stranger to those luxury goods that are popular in the world today, right?" Yang Weiping smiled indifferently: "Some commodities show not only their value, but also an identity that everyone yearns for. In my opinion, our Giant is a status mark tailored for those who have money.

Millions of dollars for a watch, hundreds of thousands of bags, more than 100,000 pieces of clothing, tens of thousands of dollars for a pair of shoes, Field, I'm sure you've had all of these, right? Think about it, if you were a bicycle enthusiast, would you refuse a bicycle that is only $4,500 the safest, sturdiest, most distinctive in design, and most beautiful in the world?"

"No!" replied Hughes Field without hesitation.

"That's right. Yang Weiping continued with a smile: "Although our Giant is not yet known and accepted, I am convinced that with this new product launch, tomorrow, newspapers, magazines, TV stations, and radio stations of various media around the world will publish the news of the birth of our Giant mountain bike in different pages and different time periods."

What we need to do now is to provide these media with more different news materials about Giant mountain bikes. We can ask the most authoritative experts to conduct professional evaluation and guidance, we can hold traveling auto shows around the world, we can select the most beautiful and sexiest car models and celebrities to attract the attention of consumers, we can highlight the selling point of global limited sales, and so on, I believe that there are many more ways that the marketing team at McKinsey can do better than what I just said!

We want to make movie commercials, TV commercials, radio commercials, newspaper noise print media advertisements, every day news related to our Giant mountain bike, so that most media can continue this round of news hype again and again, until three months later, the moment when our Giant will be sold simultaneously around the world. ”…,

"Worldwide limited!That's a great idea!" Hughes Field immediately found an excitement point that could excite him from Yang Weiping's words, "In this way, the world's No. 1 mountain bike we produce will have collectible value!"

"That's right!" Yang Weiping raised his hand and snapped his fingers at Theses Field with a glint of approval in his eyes, nodded and smiled: "This mountain bike is limited to one million units in the world! Think about it, more than 30 countries and regions, how many cars can be apportioned each month? How many cars can be left in each city? Compared with more than one billion consumer groups, I can predict that on the day when our Giant is launched simultaneously on the world, there will be a long queue of customers waiting enthusiastically and actively in front of each point of sale!"

Yang Weiping put forward this point of view, in marketing, there is a marketing model, called "hunger marketing".

This model refers to the intention of commodity suppliers to reduce production, in order to achieve the regulation of supply and demand, create the "illusion" of short supply, maintain the high price and profit margin of goods, and also achieve the purpose of maintaining brand image and increasing the added value of products.

The classic case is that Apple's "controlled leakage" strategy has won it the global market.

Desire stimulation and guidance is a main line of hunger marketing, therefore, publicity is a common occurrence for manufacturers and merchants, but it is essential. The launch of new products, the combination of soft and hard in the early stage, the widespread casting of TV advertising, the key cultivation of radio, newspapers, magazines, elevators and other media, the eyeball attraction of celebrity endorsements, the spring leakage of auto shows, the authoritative guidance of professional evaluation, the unification of sales channels and many other strategies and means, each has its own merits.

What Yang Weiping and Hughes Field have to do now is to try to make a moderate choice, a marketing method, and an orderly promotion according to their own characteristics.

Hughes Field was clearly fascinated by Yang's concept, and the more he pondered, the more he found that this sales method was desirable and feasible.

$4,500, compared to the $450 he proposed before, a full ten times the increase!

This means that the profit that can be obtained has skyrocketed tenfold!

According to his previous estimates, this is a net profit of 1.2 billion dollars!

Thinking of this number, Rao is also a little drooling in his capacity as Hugh Field.

"Yang, your way of thinking is incredible!" Hughes Field praised in deep admiration, "Hearing you say this, if I really sell it at the price of $450 a car, I will definitely be the biggest fool in the world!"

"Hehe, actually, Field, I think, 4,500 US dollars a piece, compared to those luxury watches, handbags, clothes, leather shoes is really a bit low!" Yang Weiping smiled happily: "Think about it, our materials, that is the most advanced aviation materials, some aircraft materials are not even as good as our Giant mountain bikes, is this worse than those handbags, clothes and shoes?"

In terms of design, our design can definitely win the Best Design Award of the Global Bicycle Association! In terms of workmanship, our equipment and technology are not necessarily much worse than pure handwork! No, I think 4500 US dollars is too low, and we have to add a little more!"

"Don't, don't, Yang, this price is enough!" Hughes Field waved his hand and shook his head and said, "Our mountain bikes are mainly targeted at young people and a few middle-aged cyclists, and our prices can't be too high, and they have to be within the affordability of most middle-asset families." We are conscientious, responsible businessmen, not vampires.

Yang, I know the European bicycle market better than you, my $450 is indeed too low, but the $4500 you proposed is too outrageous, I suggest, $2990 is more appropriate, according to your Chinese people, it is not more than three, $2990, not beyond the $3000 watershed, this price is more suitable. ”…,

"Hehe, okay, Field, you're right, I'll listen to you. Yang Weiping thought about Hughes Field's words, and nodded with a smile: "However, Field, $2,990 is really not high!"

"This price is not low! Hughes Field rubbed his hands excitedly and said, "You know, at this price, we will sell one million vehicles in two years at most, and the total sales will reach an incredible $2.99 billion!"

"Haluha, Field, it looks like we're really going to get rich. Yang Weiping smiled happily.

"Yes, yes, Yang, we're going to make a fortune!" Hughes Field couldn't help but rush over and give Yang Weiping a hug.

"Field, then I'll congratulate you first, you have perfectly completed the assessment given to you by your family!" Yang Weiping slapped Hugh Field twice on the back.

"Yang! Thank you very much!" Hughes Field patted Yang Weiping on the back with obvious excitement, "You helped me create a miracle! I believe that my father and family will definitely give me the best rating!"

Not to be thrilled by the fact that three months ago, he was so drunk in his office that he was so frustrated with sales that he thought he would never be on the list of candidates for succession to the family. And now, Yang Weiping just provided him with a material and a design, which made his life and destiny have changed dramatically!

Although Yang Weiping took 60 percent of his company's shares, now he can get at least nearly $1.2 billion in gross profit from the profits generated by the first Giant mountain bike with only 40 percent of the shares in his hands! Such a huge profit was something he never dared to imagine before.

Hughes Field was happy, and Yang Weiping was even happier at this moment.

If it weren't for Hugh Field, even if he could have succeeded in producing this mountain bike, he would have had to sell it in Hong Kong at most. The mainland and foreign markets cannot be opened at all, and how many vehicles can be digested by relying on Hong Kong alone? 10,000 vehicles are all dying, and they can't afford to sell them at a price!

Without Hughes Field's sales channels, he would not have been able to achieve his goal of selling one million vehicles worldwide in such a short period of time!

Thinking that just by virtue of the alloy materials in his hand, a design, and a marketing concept, he can create a sales performance of nearly three billion US dollars through Hughes Field, and achieve an after-tax profit of no less than 2.4 billion US dollars, how can Yang Weiping not be excited!

With 60 percent of the shares in his hands, he can get a net profit of more than $1.44 billion! Such a huge profit would simply not be possible if he relied on his own ability. Not to mention 1.4 billion, it is even more difficult to even 1.4 million!

Therefore, the bicycle industry has a lot to offer, and Comrade Hughes Field is definitely a good comrade!

After the excitement, Hughes Field calmed down, "Yang, the world is limited to one million vehicles, and I believe that it will be sold out in two years at most, so what do we do next?"

"Field, I'm sure that once our mountain bike goes on sale, for a maximum of forty-eight hours, our products will be in the labs of those established bike manufacturers in Europe. Yang Weiping replied confidently: "They will definitely try every means to follow the trend! However, we have already applied for global patents, and it will take at least a year for them to bypass our patents, including materials."

I suggest that we do everything we can to sell all of these million units within a year of the full launch!