Hughes Field was really shocked by Yang Weiping's words. $4,500 a car, this price, is to break Hughes Field's head, he didn't dare to think about it. "Yang, are you sure you're awake now?" Theseus Field swallowed hard, stared at Yang Weiping's deep eyes with wide eyes, and asked with some difficulty. "Field, do you remember what a troublemaker said at the scene when we were doing the collision experiment just now?" Yang Weiping replied with a smile: "He said that our Giant is a special prototype car that you spent a lot of money on and used the best materials to hire someone to specialize." In addition to this one, another reporter suggested that this car was specially made by you at a great expense with the best military aviation materials. If it weren't for these two guys reminding me, I would have almost overlooked our Giant, which has so many firsts in the global bicycle manufacturing industry! Such a good product, do you think that 450 dollars can perfectly reflect its cost performance?" "This ......" Hughes Field nodded thoughtfully and said: "Listening to you mention this, it seems that 450 dollars is indeed a bit low." "Field, I think we should take this opportunity to build our Giant into the top luxury brand in the field of bicycles in the world today!" Yang Weiping said with a resolute gaze: "Our design is unique in the world! Our materials are the best aerospace alloys at present! Our craftsmanship, including our machinery and equipment, workers and technicians, are all first-class! Therefore, our Giant must be the top among all bicycle brands!" Yang, I admit that what you said is right and makes sense. Hughes Field nodded solemnly and said, "However, isn't the price of $4,500 a bit too high?" "Field, you are from a famous aristocratic family in Europe, I believe you will be no stranger to those luxury goods that are popular in the world today, right?" Yang Weiping smiled indifferently: "Some commodities show not only their value, but also an identity that everyone yearns for. In my opinion, our Giant is a status mark tailored for those who have money. Millions of dollars for a watch, hundreds of thousands of a bag, more than 100,000 for a piece of clothing, tens of thousands of dollars for a pair of shoes, Field, I'm sure you've had all of these, right? Think about it, if you were a bicycle enthusiast, would you refuse a bicycle that is only 4,500 dollars the safest, sturdiest, most distinctive in design, and most gorgeous in the world?" "No!" Hughes Field replied without hesitation. "That's right. Yang Weiping continued with a smile: "Although our Giant is not yet known and accepted, I am convinced that with this new product launch, tomorrow, newspapers, magazines, TV stations, and radio stations of various media around the world will publish the news of the birth of our Giant mountain bike in different pages and different time periods." What we need to do now is to provide these media with more different news materials about Giant mountain bikes. We can invite the most authoritative experts to conduct professional evaluation and guidance, we can hold traveling auto shows all over the world, we can select the most beautiful and sexiest car models and celebrities to attract the attention of consumers, we can highlight the selling point of global limited sales, and so on. In the newspaper noise print media advertisement, there is a news report related to our Giant mountain bike every day, which allows most media to continue this round of news hype again and again until three months later, the moment when our Giant will be sold simultaneously around the world. "Worldwide limited!That's a great idea!" Hughes Field immediately found an excitement point that could excite him from Yang Weiping's words, "In this way, the world's No. 1 mountain bike we produce will have collectible value!" "Very correct!" Yang Weiping raised his hand and snapped his fingers at Xius Field with a glint of approval in his eyes, nodded and smiled: "This mountain bike is limited to one million units in the world! Think about it, more than 30 countries and regions, how many shares can be shared each month?" Relative to the more than one billion consumer groups, I can predict that on the day when our Giant is launched simultaneously in the world, there will be a long queue of customers waiting enthusiastically and actively in front of each point of sale! This model refers to the intention of commodity suppliers to reduce production, in order to achieve the regulation of supply and demand, create the "illusion" of short supply, maintain the high price and profit margin of goods, and also achieve the purpose of maintaining brand image and increasing the added value of products. The classic case is that Apple's "controlled leakage" strategy has won it the global market. Desire stimulation and guidance is a main line of hunger marketing, therefore, publicity is a common occurrence for manufacturers and merchants, but it is essential. The launch of new products, the combination of soft and hard in the early stage, the widespread casting of TV advertising, the key cultivation of radio, newspapers, magazines, elevators and other media, the eyeball attraction of celebrity endorsements, the spring leakage of auto shows, the authoritative guidance of professional evaluation, the unification of sales channels and many other strategies and means, each has its own merits. What Yang Weiping and Hughes Field have to do now is to try to make a moderate choice, a marketing method, and an orderly promotion according to their own characteristics. Hughes Field was clearly fascinated by Yang's concept, and the more he pondered, the more he found that this sales method was desirable and feasible. $4,500 is a tenfold increase compared to the $450 he proposed before! This means that the profit he can obtain has skyrocketed tenfold! According to his previous estimates, this is a net profit of $1.2 billion! Thinking of this figure, Rao is also a little drooling as Hugh Field. "Yang, your way of thinking is really incredible!" Hughes Field praised in deep admiration: "Hearing you say this, if I really sell it at a price of 450 US dollars, I am definitely the biggest fool in the world!" "Hehe, actually, Field, I think, 4500 US dollars a car is really a bit low compared to the watches, handbags, clothes, and leather shoes among those luxury goods!" Yang Weiping smiled happily: " Think about it, our materials are the most advanced aviation materials, and the materials used in some airplanes are not even as good as our Giant mountain bikes, is this worse than the materials used in those handbags, clothes, leather shoes? In terms of design, our design can definitely win the Best Design Award of the Global Bicycle Association! In terms of workmanship, our equipment and technology are not necessarily much worse than those of pure handwork! No, I think $4,500 is too low, and we have to add a little more!" "Don't don't! Yang, this price is enough!" Field waved his hand and shook his head, saying: "Our mountain bikes are mainly targeted at young people and a small number of middle-aged cycling enthusiasts, and our prices must not be too high, and they must be within the affordability of most middle-asset families." We are conscientious, responsible businessmen, not vampires. Yang, I know the European bicycle market better than you, my $450 is indeed too low, but the $4500 you proposed is too outrageous, I suggest, $2990 is more appropriate, according to your Chinese people, it is not more than three, $2990, not beyond the $3000 watershed, this price is more suitable. "Hehe, okay, Field, you're right, I'll listen to you. Yang Weiping thought that Hughes Field's words also made some sense, pouted and nodded and smiled: "However, Field, 2990 US dollars, it's really not high!" "This price is not low! Hughes Field rubbed his hands excitedly and said, "You know, at this price, we will sell one million vehicles in two years at most, and the total sales will reach an incredible twenty-nine thousand dollars!" Yang Weiping smiled happily. "Yes, yes, Yang, we're going to make a fortune!" Hughes Field couldn't help but rush over and give Yang Weiping a hug. "Field, then I'll congratulate you first, you have perfectly completed the assessment given to you by your family!" Yang Weiping slapped Hugh Field twice on the back. "Yang! Thank you very much!" Hughes Field patted Yang Weiping on the back with obvious excitement, "You helped me create a miracle! I believe that my father and family will definitely give me the best rating!" Hughes Field was not excited, three months ago, he was still struggling with sales of 12 million dollars and was drunk in the office all day, he once thought that he would never be on the list of candidates for the family's successor. Now, Yang Weiping has just provided him with a material and a design, and his life and destiny have changed earth-shattering! Although Yang Weiping has taken 60 percent of his company's shares, he can now share at least nearly $1.2 billion in gross profit from the profits generated by the first Giant mountain bike with only 40 percent of the shares in his hands! Such huge profits are something he never dared to imagine before. Hughes Field was happy, and Yang Weiping was even happier at this moment. If it weren't for Hugh Field, even if he could have succeeded in producing this mountain bike, he would have had to sell it in Hong Kong at most. The mainland and foreign markets cannot be opened at all, and how many vehicles can be digested by relying on Hong Kong alone? 10,000 vehicles are all held up, and they can't afford to sell them at a price! Without Hughes Field's sales channels, he would not have been able to achieve the goal of selling 1 million vehicles worldwide in such a short period of time! Think about the fact that just by relying on the alloy materials in his hands, a design, and a marketing concept, he can pass the power of Xiuce Field. How could Yang Weiping not be excited! With 60 percent of the shares in his hands, he was able to make a net profit of more than $1.44 billion! Such a huge profit would not have been possible to achieve by relying on his own ability. Not to mention 1.4 billion, it is even more difficult to even 1.4 million! Therefore, the bicycle industry has a lot to offer, and Comrade Hughes Field is definitely a good comrade! After the excitement, Hughes Field calmed down, "Yang, the world is limited to one million vehicles, and I believe that it will be sold out in two years at most, so what should we do next?" Field, I'm sure that once our mountain bike goes on sale, for a maximum of forty-eight hours, our products will be in the labs of those established bike manufacturers in Europe. Yang Weiping replied confidently: "They will definitely try every means to follow the trend! However, we have already applied for global patents, and it will take at least a year for them to bypass our patents, including materials." I suggest that we do everything we can to sell all of these million units within a year of the full launch!

I recommend a friend's masterpiece "Tongtian Official Road" with more than 2 million words, and friends who are short of books are definitely worth a look. Yang Xueguang started as a child of a poor family, went through a lot of hardships, passed all the way, and embarked on a down-to-earth career step by step, showing extraordinary political talent, and suddenly one day suddenly found that he actually had a big secret hidden in him...... The official road is progressing, and the official career leads all the way to the sky!

[bookid=2210792,bookname="Tongtian Official Road"]