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Zhang Ran looked at it and laughed, the man and woman are Asian film production students, one is named Zhang Zili, and the other is called Zhou Xiaoxi, so he said: "Why don't you stay at the booth and distribute flyers here?"

Zhou Xiaoxi explained with a smile: "We rented a movie theater and prepared to show our movie the day after tomorrow, and we didn't have the money to advertise in the newspaper, but if we didn't advertise, how would people know that we were going to show it? One reads a book."

The movies that Yaying's students come to sell are Wu Ershan's graduation works, which are all small-budget films, and the actors' fame is also small, and there is basically no hope for the overseas market. Asking them to sell films does not expect them to be able to sell them, but only to train them and make them understand the rules of the international film trading market, so that when they graduate, they will not be at a loss whether they are financing or selling films.

Since the film is a newcomer's work, it is impossible for the film company to be able to make a decision after watching the content of the movie or seeing the trailer like buying a movie by a well-known director. The students rented a movie theater and organized the film companies to watch the movie intensively. In order to attract more film dealers to watch the film, the students printed a batch of leaflets and organized people to distribute them in the exhibition hall.

Zhang Ran was very satisfied with the students' performance: "You have done a good job, and I believe you will be able to sell good results." We are preparing to go to the school's booth to have a look, Zhang Zili, you work hard, continue to distribute leaflets, Zhou Xiaoxi will take us to the booth to see!"

Zhou Xiaoxi heard Zhang Ran hit himself, smiled smugly at Zhang Zili, and hurriedly led the way in front: "Teacher Zhang, go this way!"

Zhang Ran and his entourage soon came to the booth of Asia Film, the location is relatively remote, the exhibition is relatively small, the exhibition area is arranged behind the display board, on which "Asian Film Academy" is written in Chinese and English, and a large-screen flat-screen TV is being installed, which is playing the film of Wu Ershan's "Sword Laughing". For the convenience of consultation, the booth arranged a communication area with sofas and round tables. At this time, a boy was sitting face-to-face with a foreigner in his fifties, talking in a gesture.

When several students standing at the booth saw Zhang Ran and them coming, they rushed to Zhang Ran's face in an uproar and shouted excitedly: "Teacher Zhang!" "Teacher Zhang, why are you here?"

Zhang Ran smiled and said, "We came to the film trading market to investigate, and we knew that you were here, so I came over to have a look." ”

The foreigner in the exchange area also saw Zhang Ran, let out an exclamation of "ah", rushed over like lightning, grabbed Zhang Ran's hand tightly, and shook it vigorously: "Mr. Zhang, hello! I am your movie fan, I love your movies to death!" He introduced himself: "I am Cebrina Baracheti, the film director of the Italian Far East International Film Festival!"

Zhang Ran had heard of the Far East International Film Festival, but he didn't know anything about this film festival, what its nature was, and where it was held, so he could only respond with a smile: "Mr. Balachetti, I'm very happy to see you!"

Balachetti said excitedly: "I just asked your student how to find you, but I didn't expect you to come." Speaking of this, he actually played Chinese: "Really say Cao Cao, Cao Cao arrived!"

Both the delegation and the students were amused by Barachetti's strange accent and burst into loud laughter.

Zhang Ran couldn't help but smile and said, "Mr. Balachetti, your Chinese is very standard. If there's anything to sit down and say, come and sit!"

After taking his seat, Barachetti began to speak about Balabala. It turns out that the Far Eastern Film Festival is a C-class film festival, that is, it is not based on competition, but mainly on film screenings. The biggest feature of the Far East Film Festival is to screen excellent films from the Far East, which is held in the Italian city of Udine in April every year, and has been held for 11 sessions since the first session was held in 1999.

Small film festivals like the Far Eastern Film Festival have limited funding and are not like the three major film festivals, where there are filmmakers from all over the world. They often select films at major film festivals, and invite some award-winning and screened films to be screened at their own film festivals.

Every year, the Berlinale has many outstanding films from the Far East in various competition sections, and many films are screened, so Baracchetti comes to the Berlinale every year.

After learning that the students of Asian Film were promoting in the film market, Barachetti came to the door, hoping to bring these films to Udine and hold a film exhibition for Asian film students.

Zhang Ran felt that this was a good thing, as it allowed the students to communicate face-to-face with European audiences, and readily agreed: "Of course, I am very willing to let the students' works be screened at the Far East Film Festival!"

"Oh, that's great! this is the best news I've heard today!" Barachetti let out a cheer like a child, but he immediately stared at Zhang Ran and said, "If I can, I would like to invite Mr. Zhang's "One Man with Lights" to be screened at the film festival." ”

Many film directors will take the film to many film festivals after making a movie. These festivals provide airfare, accommodation and food, and for them, in addition to promoting the film, they can also take a free trip around the world, which many people enjoy. Zhang Ran is rarely like this, after participating in one film festival, he basically won't participate in the second one, he is too busy to have time at all.

After receiving Barachetti's invitation, Zhang Ran instinctively wanted to refuse, but considering that this was a platform for students, he finally nodded and said: "I will definitely be there then, but I am busy with new films at the end of April, so I can't stay longer." After the movie is over and after talking to the audience, I have to leave!"

Balachetti held Zhang Ran's hand, he didn't expect Zhang Ran to agree, a small film festival like the Far East Film Festival, world-class directors basically can't look at it, even if their movies are screened, people will not be there, he said excitedly: "God, this is the best news I heard today!"

The matter of letting the films of the Asian film students be screened at the Far East Film Festival was quickly finalized, and Baracheti left with excitement and dancing.

Zhang Ran looked at a few students and found that no one had arrived, so he asked, "What about the rest of your class?"

Zhou Xiaoxi explained: "There were also a few students who were handing out leaflets at the venue of the Marriott Hotel and the Mirror Restaurant. ”

Zhang Ran nodded slightly, these students were really working hard, and asked, "You have been in Germany for two days, how do you feel?"

A chubby boy said: "The rest is very good, but the German food is too unpalatable and very expensive, so I knew to bring some instant noodles when I came." ”

Zhang Ran was amused by these words: "It's really stupid, I actually want to eat instant noodles at the film festival." I'll teach you a trick, there are a lot of drinks every night during the festival, there are all kinds of good food, you go to the party!"

Zhou Xiaoxi said embarrassedly: "I want an invitation letter to the cocktail party, everyone invites us at all!"

Zhang Ran pressed his head, how could he forget this, and said: "Come to me and get it, I can receive an invitation every day, and there are all kinds of cocktail parties, and I can't use it up at all." The gathering of directors, producers, investors, etc. during the reception is also an opportunity for you to expand your network. But girls don't drink alcohol and learn to protect themselves. ”

The students smiled and said, "Thank you, Mr. Zhang!"

After chatting with the students of Yaying for a few minutes, Zhang Ran and his entourage left the booth, and the trading market turned slowly. Zhang Ran and the others soon found that the booths in Brazil, Chile, Thailand and other countries all have relatively clear ideas, either highlighting the participating films, or clarifying the main policy selling points to attract cooperation and investment.

Among them, the booth of the Korean Film Promotion Committee is a model, with five movie posters hanging in the pavilion, the most prominent of which are the "Actresses" shortlisted for the Panorama unit, and the secondary position is the two films in the screening unit and the two short films in the short film section. The promotion committee will provide a variety of relevant materials, such as a guide to filming in Korea, information on filming locations in various parts of Korea, how to apply for tax refunds, and the contact information of all Korean companies participating in this year's festival.

After shopping for a while, Zhang Ran and his entourage came to the booth of China Film Overseas Promotion Company. Haitui's booth was arranged very casually, not only could not be compared with Japan and South Korea, but also could not be compared with a small country like Thailand. After all, it is a booth in their own country, and everyone wants to see what kind of movie is being promoted.

It's just that when Zhang Ran and the others came to the exhibition shelf to take a look at the album, they found that there was no album on the display shelf at all, and what was displayed was several stacks of 4A printing paper, with only the title, content introduction and contact information printed on each sheet of paper.

Chen Dali came all the way, and each of them had exquisite albums, which made people love it, but the booth in his own country was A4 paper, which was too perfunctory, and he couldn't help asking: "Can this be promoted?"

"Do you think you can push it out?" Zhang Ran sighed, "This is the current situation of Chinese films, there are bastards everywhere, there are too few people who really love movies." ”

Liu Dali looked at the idle staff on the Haitui booth, and then thought about the energetic faces of the Asian Film students, and understood why Zhang Ran had to work so hard to set up the Asian Film Academy.

Leaving Haitui's booth, the delegation continued to visit different booths and communicate with filmmakers from all over the world. It wasn't until nearly twelve o'clock that the group left the market and found a restaurant for lunch.

After lunch, Zhang Jingchu took her assistant back to the hotel. In the evening, it was the opening ceremony of the film festival, and to walk the red carpet, she had to go back to do her hair and makeup. Zhang Ran and his entourage came to the Marriott Hotel and began the afternoon inspection.

At the Berlinale the big project doesn't take place at the Marché du Film Market, but at hotels like Marriott and Hyatt. Film company owners, producers, rights companies, and film sales agents from all over the world have finalized the business over coffee in the hotel, but only industry insiders can participate.

Century Summit has chartered several rooms in Marriott this year and set up an exhibition hall, which is decorated with posters of sci-fi blockbusters such as "Chasing the K-Star Man" and "Tricolor World", and also set up a comfortable living room separately to facilitate conversation with buyers who are inclined to trade.

In addition to selling films, Century Summit is also buying films, and before the film festival opens, Century Summit has already won the vod rights of nine main competition films in Chinese mainland, including "Shutter Island" and "Shadow Writer". However, because it is a VOD copyright, the price is relatively cheap, and the most expensive one does not exceed 500,000.

Leaving the base of the pinnacle of the century, the delegation first visited Hollywood companies such as Focus and Lionsgate, and then visited some European film festival companies. With the impact of the economic crisis, Spanish and Italian film companies are becoming more and more reluctant to buy films, Russia cannot afford to buy movies because of the depreciation of the ruble, and the rapid development of the Chinese market has given these companies hope, so they all hope that the Chinese side will cooperate in order to better enter the Chinese market.

In the process of exchanges between these European and American film companies, the delegation was asked two questions the most, one is how to enter China, and the other is what is the co-production policy.

At five o'clock in the afternoon, the delegation finished its day's inspection and prepared to leave for the station. Boarding the bus, Liu Dali looked at Zhang Ran and said seriously: "After today's inspection, I am more confident in our Lin'an Fantasy Film Festival!"

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