Liu Dali looked at Zhang Ran and asked, "Zhang Ran, do you think we should also hold a promotion meeting?"

Zhang Ran groaned for a while and shook his head slowly: "It's too early to hold a promotion meeting, even if we get the approval of the film festival, don't rush to get started, wait for a year, or even two years, and do a solid job." If the first edition of the film festival was full of loopholes, it would have become an international joke. My view is to go through international film festivals like Cannes, Venice, Toronto, and fantasy film festivals like Brussels and Austin. Look at how others do it, how it operates, understand these thoroughly, and then build up the organizational structure, do all the work well, and finally hold our film festival. Strive to make the Lin'an International Fantastic Film Festival a global leader in five to ten years and become the leader of the B-category film festival. ”

Liu Dali and Fang Muwei couldn't help nodding, they also felt that they should do a solid job of preparation and strive to make the Lin'an Fantasy Film Festival a hit.

Zhang Ran added: "But it is appropriate to organize a cocktail party, after all, the organizing committee of the film festival has provided us with a lot of help, we should hold a thank-you reception to express our gratitude to the friends who helped us, and at the same time invite stars from all walks of life to come over to help, and casually advertise for our film festival, which can also play a role in promotion." ”

Liu Dali also felt that it was better to hold a thank-you reception than a promotion meeting, which made the delegation particularly benevolent, so he said: "You still think thoughtfully." But we are not prepared at all, and we are not familiar with the place, contact the hotel, contact the service staff, is it too late?"

Many films that come to the festival for competition and screening will hold cocktail parties, and Zhang Ran has also held a few times, and he is quite experienced in this, so he said: "The film festival has a special company to do this, from venue rental to catering, to on-site decoration and transportation. This time the time is relatively rushed, so I can only make it simpler, and when it is time to hold the Cannes and Venice Film Festival, I can prepare early and make it grand!"

Liu Dali said with a smile: "Do what you say, you are an expert in this area, and we will all listen to your arrangement." ”

Zhang Ran smiled and shook his head, I have only participated in some film festivals, if I talk about the organizational structure of the film festival, I am blinded, and said: "The peak of the century was supposed to hold a cocktail party in Berlin, let them contact the German company, and hold another one." By the way, what is the arrangement for tomorrow's delegation? I'll go around with you then. ”

Fang Muwei immediately said: "We plan to go to the film trading market to have a look, we think that for the fantasy film festival, this is particularly important, it can be said to be the most important." ”

Zhang Ran agrees with this: "That's right, if a film festival wants to become bigger and stronger, it is almost impossible to do it without the support of the film trading market. Behind Cannes is the first film market in Europe and the second in the world, and behind Berlin is the second in Europe and the third in the world. Venice has been overwhelmed by Toronto in recent years, precisely because Venice does not have a mature film market, and Toronto is backed by the North American market. If the Fantasy Film Festival wants to become an influential film festival in the world, it is impossible to succeed without a mature film trading market!"

Fang Muwei echoed: "There are three main film trading markets in Asia, the Tokyo Film Festival Trading Market, the Busan Film Festival Trading Market in South Korea, and the Xiangjiang Film Festival Trading Market. However, the scale of these three film trading markets is not too large, and with our resources and strength, it is entirely possible to surpass them, and within five to ten years, it is entirely possible to build the largest film and television trading platform in Asia. ”

Zhang Ran also hopes to build the Lin'an Fantasy Film Festival into the largest film and television trading platform in Asia, but he also knows that he can't say that, so he said: "We can think in our hearts that we want to build the largest film trading market in Asia, but we can't say it, and we can only say that we can build the largest fantasy film trading market in Asia!"

Fang Muwei was puzzled and said, "Why?"

Zhang Ran glanced at Fang Muwei, this kid's business level is good, but unfortunately he doesn't know much about politics, and explained: "We already have the Magic Capital Film Festival in China, which is known as the most professional film trading platform in China; If we propose to build Asia's largest film and television trading platform, it is tantamount to singing against the Peking Film Festival. I don't need to say how hard the relationship between the Organizing Committee of the Peking Film Festival and the above is. If we propose to build the largest film and television trading platform in Asia, then I dare say that we will not get the approval of the film festival at all. ”

This is really not an exaggeration, the last Wanda signed agreements with the Chinese Film Association and the Oscar Academy in the United States to prepare for the Qingdao International Film Festival. At that time, Wang Jianlin said that he would strive to build the Qingdao International Film Festival into a world-ranked international film festival in three to five years, and change the situation that China has no world brand of film culture. But after tossing for a long time, the film festival just couldn't get approval. Even Jia Zhangke's Pingyao International Film Festival has been approved, but the Qingdao Film Festival has never been able to get it. The reason is very simple, if the Qingdao Film Festival becomes the world's top international film festival in three to five years, then where will I put the Beiping Film Festival? Where will I put the Modu Film Festival?

Liu Dali is a person from a government agency, so he naturally understands the truth of this, and nods solemnly: "Yes, yes, yes, when we publicize, we must say that we must build the largest fantasy film trading market in Asia, and we must not steal the limelight from others, this limelight cannot be stolen!"

Zhang Ran looked at Fang Muwei and said: "Let's not say it, it doesn't mean that we don't do it, due to their own shortcomings, it is difficult for the Beiping and Modu Film Festivals to establish a real film trading market, only we have this possibility." ”

At ten o'clock, Liu Dali and Fang Muwei got up to say goodbye, while Zhang Ran and Zhang Jingchu also left the café to prepare for a night tour of Berlin.

At night in Berlin in February, the temperature is frighteningly low, and with a light snowfall, the temperature is even lower. After walking on the street for more than ten minutes, Zhang Jingchu was so cold that she shivered, and even her snot flowed out. Zhang Ran was afraid that she would catch a cold, so he decisively announced that he would return home, giving up the romantic idea of visiting Berlin at night.

The next morning, Feng Yuanzheng acted as a guide and took Hu Jun and them to Berlin City, while Zhang Ran and Zhang Jingchu changed their clothes and waited for Liu Dali and them in the hotel lobby to prepare to go to the film market.

More than ten minutes later, Liu Dali and Fang Muwei came over with a delegation, including Liu Dali, a total of seven people, three from the municipal government, two from the peak of the century, and a translator and a guide from the film festival party.

This year's Marché du Film has three sections, the Martin Gropius Museum, the Marriott Hotel, and the Gropius Mirror Restaurant. The museum is the largest exhibit and has the highest participation fee and is the most popular, the hotel is a little less popular but also a good choice for smaller companies, and the Mirror Restaurant can host events such as salons and market badges where market badges can enjoy food and wine. Zhang Ran and the others agreed that they should go to the largest exhibition hall to see it, so they decided to go to the Martin Gropius Museum.

Under the guidance of the guide, Zhang Ran and his entourage took a nearly five-minute drive to the Martin Gropius Museum. There are people coming in and out of the door, showing the prosperity of the film market. However, Zhang Ran and the others did not rush to visit, and first came to the office of the film exchange market and found the person in charge, Becky Propste.

Propst was a thin old lady, but her eyes were so bright that she seemed to be able to see into people's hearts. The old lady is a powerful person, and the Berlinale Film Marketplace was originally a small club. In 1988, after Propste's acceptance, he overhauled the Marché du Film by changing the name of the market from "Cinémathèque du Film" to "European Cinema", and befriending and cooperating with the American Marché du Film and its members. After 20 years of unremitting efforts, the film market has grown to become the third largest market in the world, after the American film market and the Cannes film market.

Propst has a wealth of experience in film trading, and there is much to learn from Zhang Ran, who is determined to make the Lin'an Fantasy Film Festival a world-class film festival.

Propst welcomed Zhang Ran and told them that the European film market has been greatly affected by the economic crisis, but this year the situation of the film market has begun to improve, attracting 487 exhibitors and more than 8,000 industry exhibitors from 107 countries and regions, including nearly 1,500 film buyers from various countries.

"The global financial crisis has put us in a period of instability, so this year's slogan is to be flexible and patient," Probst said in a sonorous voice, "but if you look closely at this year's film market, you will see that many projects are quite mature, and you need to be mentally prepared for the fact that the film is back." ”

Zhang Ran knew that since Berlin was the first important film market to appear in the year, industry insiders usually used this weather vane to take the pulse of the global film market in the new year, and laughed: "It seems that the European film market has begun to recover, which is worth celebrating." I wonder how many Chinese companies will participate in the exhibition this year?"

Probst nodded, "There are several." In the past, only China Film Group and Century Summit came to the screening, but now more and more Chinese film companies have signed up to participate in the exhibition. We also hope that there will be more cooperation with Chinese filmmakers, and that European films can make greater achievements in the Chinese market. At present, we are working with the China Magic City International Film Festival to jointly expand and deepen the Chinese market to promote film cultural exchanges and rights transactions between Europe and China. ”

Zhang Ran said with a smile: "Although we are holding a fantasy film festival, there are no restrictions on film transactions, whether it is an art film or a commercial film, we welcome it, and we also hope to have in-depth cooperation with the Berlin Film Festival!"

Probst also laughed: "I'm looking forward to working with you." ”

After chatting with Propst for nearly an hour, Zhang Ran had a brief understanding of how the film market was organized and how it worked, and then got up to say goodbye and prepared to go to the film market to see how the trading market was operated and managed. In addition, this year, Nortel and Asia Film production students were sent to the Berlin Film Festival, and the school rented a booth for them to feel the atmosphere of the film festival and try to sell films.

Coming out of the office, Zhang Ran and his entourage came to the hall of the museum. The hall was full of people. In front of the main exhibition area is a large billboard with the red "Berlin Bear", the logo of the Berlin Film Festival. In front of the billboard, an Asian man and woman each held a stack of leaflets, which they handed out when they saw people. However, most of the tourists who came and went did not look at it, crumpled the leaflets into a ball and threw them in the trash. The man and woman were not frustrated by this, and still struggled with the leaflets in their hands.

At this moment, the woman who was handing out the leaflet saw Zhang Ran, her eyes lit up, and she said to her companion, and the two trotted over and shouted excitedly: "Teacher Zhang!"

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