Chapter Fifty-Seven: The Work of Escort [Asking for Recommendation Votes!First Update]

When TEC was building momentum, Wanhu was very quiet in Yueben. Although it is also approaching the end of the year, there are only some commercials for the "Tetris" handheld on TV.

As for the other advertisements about Wanhu in this book, they are basically all helped by Sega and the United Host.

Although Sega has a set of arcade games made by itself, it always seems that making home console games has always been a bit of a miss. As for what it was almost about, Sega couldn't figure it out, and neither did players who liked Sega games. Game media that can find problems can point out problems, but they can't solve them.

And blind ** can't solve the problem, and these reports of theirs, some of the people in the Sega game department are like fools. However, if you really let them on, they won't solve anything.

There are many players, many enthusiasts, who really think of themselves as experts in making games because they read game magazines and know some stories about games.

Their opinions are the opinions that editors want them to have. And the opinions that editors want them to have, which game manufacturers want them to have.

Who is the current hegemon of the video game industry, it is undoubtedly Nintendo.

You must know that the arcade shooter game "Iron Plate Formation" produced by Namco has sold 1.4 million units after it was transplanted to the red and white machine.

The sales of this 1.4 million units directly led Namco to build a new headquarters building.

The total sales of Hudson's two "Gold Diggers" also exceeded 1.2 million units, which also established the position of the two companies in the field of home consoles.

A few people can get such a profit from a video game made in a few months, not to mention calling Nintendo Dad, even calling a kitten and a dog Dad.

However, such a huge income also planted the seeds for manufacturers such as Namco to finally part ways with Nintendo.

Because, although Nintendo's console sales became higher and higher, the revenue did not increase significantly, and even decreased significantly.

Since console sales have been increasing, and game sales have been increasing, why is there less money to be made?

has never made a lot of money, and the manufacturers who have just entered the Nintendo system have tasted the sweetness, so they are naturally willing to call Dad. But the big game manufacturers are still shouting that Dad is making less money, which makes people unhappy.

Put the book aside first.

The main product of Wanhu North America is the "Tetris" handheld, while other console games produced by Wanhu are published by console manufacturers.

Metroid is a game published by Sega North America.

I don't know if it's because I'm prejudiced against Americans in this era, or if Americans' aesthetics are really so weird.

In short, Metroid's somewhat obscure cover style is simply a resurrection after Sega's North American localization.

According to the setting, the protagonist controlled by the player in "Metroid" is a young lady wearing a spacesuit. However, in the cover of the North American version, it looks very hideous and terrifying.

Due to the different TV standards in this era, and due to the different market strategies in different regions, therefore, the home game consoles of various countries, even if they are the same machine, will be divided into versions of various countries.

Metroid was released in North America on Black Friday in 1987.

In the eyes of the United States, which is very popular science fiction, and in the eyes of Americans whose aesthetics are very different from those of themselves, "Metroid" is full of a different flavor.

Since the Atari era, TV commercials for video games have been a common thing. And in 1987, a few years after the collapse of Atari, Nintendo regained the reputation of video games. Therefore, Sega advertises on TV stations in the United States, and it is logical that there is nothing to worry about.

Although this is not the time when marketing is king in the Atari era, the quality of the game is not important at all.

However, TV commercials are still the most direct way for the majority of players to know that there is this machine and this game.

Of course, the top ad in the United States is still the Super Bowl ad.

The United States is a developed capitalist country, and sports are the most popular entertainment activities for the vast majority of Americans.

It's not like everybody plays, but it's normal to watch the game and support your favorite team in the United States.

And as the highest-rated Super Bowl game in the United States, it is naturally the most expensive advertisement.

However, although Sega is not short of money, it still lacks a bit of courage.

Without verifying, investing such a large amount of money directly, if American players don't accept it, it will be too bad.

You know, an animation company like Disney, such a company that sells employee benefits. Companies that can make up $60, $60, $100 for a day of business trips. A single ad at the Super Bowl is almost equivalent to spending a year's salary on his company's employees.

This kind of investment at any cost is also very good.

If you take a game that is a little more time-disrupted, such as NieR: Automata, if you do a Super Bowl ad. The sales volume may be in the tens of millions.

However, the vast majority of game companies don't have this capital.

Even a company of Sega's magnitude, a company that accounts for almost a quarter of the arcade industry, doesn't mean that it can be advertised in the Super Bowl casually.

But even so, the 500,000 copies of the "Metroid" cassette prepared by Sega were sold out by American players overnight.

Even, after investigation, there is a more ridiculous thing that happens, that is, the sales of "Metroid" in North America even exceed the sales of the game consoles that Sega is now promoting.

I don't know if there are also players in the United States who play a set, share a set with others, and collect a set.

There shouldn't be too many players like that.

According to the normal calculation of a player, a family buys a card belt. It can be said that the game "Metroid" has become a masterpiece of Sega's attention.

At the time when Sega, a sixteen-bit host, was just beginning to explore the market. Reasons why people buy this host.

Everything is difficult at the beginning, and if a console does not have a good game to lead sales, it is difficult to increase sales quickly.

And Metroid is such a game for Sega's sixteen-bit consoles!