Chapter 1898 Planning of International Tourist Resorts
As the main investor of the Pujiang Disney project, Puhui Culture, together with Tangsheng Culture and Disney Company, jointly funded the establishment of Pudi Company, which invested in the construction of Pujiang Disneyland and was responsible for the operation and management of the park, and shared the investment risks of the park with Tangsheng Culture and Disney Company, and shared the investment income of the park.
Puhui Culture City holds 30% of the shares, Huixun District holds 40% of the shares, and other shareholders account for 30% of the shares.
According to the agreement signed between Puhui Culture, the municipal government and Huixun District, Puhui Culture is not only the main investor of Pudi Company, but also undertakes the construction of Huixun District International Tourism Resort and the integration and operation of tourism resources in Huixun District.
In addition to the municipal and district governments, the central enterprise Huacheng Group, the American-funded Tangsheng Group, and the private enterprise Fanghua Group also invested in the shares, each accounting for 10% of the shares.
With the official signing of the Disneyland project, the planning and construction of Huixun District International Tourism Resort has also been officially put on the agenda, and the city has held a special meeting for this purpose, which was attended by Secretary Tang Xingbang, Mayor Yang Chenglin and other leaders of the municipal party committee and municipal government, as well as the main person in charge of Chundong New District and Huixun.
"The Disney project can be settled in Pujiang, Comrade Feiyang has made great contributions!" said Secretary Tang Xingbang with a smile at the beginning of the meeting.
Mayor Yang Chenglin also nodded and said: "Yes, this Disneyland project has basically been determined to be built in Xingang, or Comrade Feiyang has found us funds, as well as the strong support of Tangsheng Culture, so that Disney can change its original intention and finally settle in Pujiang ......."
Everyone exchanged a few words, Tang Xingbang said: "Huixun District for the World Exhibition and Disneyland project, proposed to build an international tourist resort in Huixun District, the relevant documents should have been seen by everyone, now please Comrade Feiyang to give us a brief introduction to the general situation of this plan." ”
Bao Feiyang nodded and said: "The original intention of Huixun District's plan to build an international tourist resort is not because of the Disneyland project, it should be said that the Disneyland project is just a very important piece of the puzzle for our international tourism resort planning, a very key piece of the puzzle......"
Bao Feiyang said: "In the Ninth Five-Year Plan and the 2010 long-term goals outline, the central government proposed to take tourism as the first place in the positive development sequence of the tertiary industry, and proposed to take tourism as one of the new growth points of the national economy, and from this year to implement the Golden Week paid holiday, it can be seen that the country attaches great importance to tourism, in the foreseeable future, the industrial status of tourism will continue to improve......"
"Traditionally, we think of a person going from one place to another, and the resulting consumption, the related industry, is called tourism. Specifically, it includes a comprehensive industry engaged in soliciting and receiving tourists, providing transportation, sightseeing, accommodation, catering, shopping, entertainment and other six links, among which the travel and tourism industry, transportation and passenger transport industry and accommodation industry are the three pillars of the tourism industry. ”
Bao Feiyang said: "In recent years, China's tourism industry has developed rapidly, last year's domestic tourism reached 700 million people, tourism income as high as 283.1 billion, international inbound tourists reached 30 million, tourism foreign exchange income of 14 billion US dollars, accounting for 60 percent of the annual foreign service trade income, and in China's foreign trade, service trade projects have been surpassed, it can be seen that the development of tourism, to balance China's foreign service trade import and export is also very important. ”
"Horizontal comparison, the world's tourism output in 96 years was as high as 36,000 US dollars, accounting for 10.7% of the world's GDP that year, while China's tourism income accounted for only 3.7% of GDP, and we are 7 percentage points different from the overall level of the world. According to statistics, the proportion of tourism revenue in GDP in developed countries is basically more than 10%, such as the United States reached 10.2%, Canada 12.9%, France 13.3%, the United Kingdom 11.6%, even the industrial country Germany has 11.6%, and the new city has 10.7%...... This shows that there is still a lot to be done in our tourism industry. ”
Bao Feiyang said: "From the above data, we can see that our tourism industry is still in its infancy, and there is still a lot of room for development. For the entire tourism industry, we can subdivide it into six categories: transportation, sightseeing, accommodation, catering, shopping, and entertainment, and according to the purpose of tourism, it can be divided into vacation tourism, business tourism, conference tourism, visiting relatives and friends, shopping tourism, work tourism, adventure tourism, sports and health tourism, as well as tourism for the purpose of education and learning, etc.......
"According to different markets, we have to adopt different development plans, we have no way to compare with the capital monuments and historical culture, but we can dig into the Ming and Qing Dynasty historical and cultural monuments and water town tourism in Huating, as well as the Republic of China style tourism, modern urban tourism, including Disneyland and other modern amusement projects, and constantly improve our projects and competitiveness in vacation tourism. ”
"In addition, in terms of business tourism, conference tourism, and work tourism, Pujiang City also has great advantages and can be developed in a targeted manner. Including the construction of resorts, hotels, conference centers, etc., forming supporting advantages. ”
"Another key point is shopping tourism, after the return of Xingang, affected by the financial crisis, the economic development is sluggish, but the tourism industry is developing well, which is why Xingang wants to fight for Disneyland. However, many mainland tourists go to Xingang, in addition to sightseeing, will go shopping in Xingang, and even some people go to Xingang for shopping, shopping will not only become an important consumption in tourism in the future, and even give birth to special shopping tourism, just like now there are many Pujiang people who go to Haicheng to buy furs......
Bao Feiyang briefly summarized the market of domestic and foreign tourism, and then cut into the project planning of the international tourist resort: "The planning of Chundong International Tourism Resort must first be of high standard, in the planning and construction of the project, we must benchmark the world-class, and the planning, construction, operation and management of the resort must adhere to high standards, and provide better tourism experience for Chinese and foreign tourists, including the best tourism projects, as well as convenient and fast transportation, as well as first-class accommodation, catering, shopping and entertainment environment." It is necessary to create an international tourist resort with a high starting point, which integrates business exhibitions, modern amusements, country parks, rural customs and history and culture. ”
"The planning and construction of the resort area should also be distinctive, distinctive is to be different, not to follow the trend, must be closely linked to the traditional Chinese culture, Jiangnan water town culture, fashion Shanghai culture and modern Western culture organic integration, the formation of a distinctive personality and charm ......"
"On this basis, we need to sort out and clarify the functions of the resort. The international tourist resort should not only have the function of vacation tourism, but also be able to meet the needs of business tourism, conference tourism, work tourism, shopping tourism, and even adventure tourism, sports and health tourism, education and learning tourism......"
Bao Feiyang said: "First of all, in terms of vacation tourism, in addition to the Disneyland project, we also plan to integrate the peach orchard and flower planting industry in Huixun District, to create a flower landscape featuring peach blossoms and various fresh gardens. Lavender garden and so on, Huixun District peach planting area is relatively large, after a certain transformation, can form a large area of ornamental peach blossoms, because are adult peach forests, ornamental value is very high, from next year, Huixun District will hold the first Huixun Peach Blossom Festival, and strive to start the brand of the Peach Blossom Festival, and to promote the flower gallery project, and strive to come to Huixun every month to have flowers to see, with flowers, The green space and the lake create a well-known scenic spot, and at the same time, it can also be used as a good place for citizens to relax on weekends, especially for those who work in Chundong New District and the main urban area......"
"In addition to the flowers and green space, we also plan to comb and rebuild the Hengjing historical area based on the old street and Song Garden in Hengjing, and create a Ming and Qing Dynasty water town and garden scenic spot featuring oriental culture, the core attractions of this scenic spot include Hengjing Old Street, Hengjing Ancient Canal, Song Garden, and Jingkou Village, close to the planned herb garden and Disneyland, which can provide a place for tourists to Disneyland to travel with historical and cultural customs, forming a complementary ......"
Bao Feiyang said: "In the international tourist resort, in addition to modern amusement, flowers and green spaces, historical customs and other major tourist sectors. In addition to the tour section, it will also include a cultural exhibition section, which is planned to be integrated and transformed on the basis of the World Exhibition, combined with the exhibition hall of the World Exhibition, focusing on the display of Chinese culture, Jiangnan culture and Pujiang culture. ”
"With the improvement of people's living standards, there will be more and more demand for cultural consumption, which involves a piece of the tourism market segment, that is, education and learning tourism, primary and secondary school students are the main force in this market, and the potential for future development is very large. We will combine the university town and the World Expo to do a good job in project planning in this regard......"
"In the World Exhibition Area, in addition to the development of cultural exhibition projects and cultural and educational tourism, this area can also focus on the development of exhibition economy and exhibition tourism in the future, including business tourism and conference tourism projects. ”
"In this way, in the planning of the international tourist resort, the world exhibition area on the west side, the leisure tourism area on the east side, that is, the flower green garden landscape belt, the historical and cultural customs tour area on the south side, and the core area in the middle is Disneyland and comprehensive commercial and entertainment area, the focus of this piece is the park amusement, as well as shopping projects, such as duty-free shops, discount stores, domestic and foreign special goods, tourism characteristic goods, etc., to create a shopping paradise ......"