Chapter 69 Funding and Advocacy
Short of money again?
Li Zhe also has a bit of a headache, he is a reborn person is enough LowB, he has been reborn for six or seven years, not to mention that like those predecessors, he has become the richest man in China and the richest man in the world, and he is still worrying about money many times, and there is no one left!
"Sister, how much liquidity does the company have now?"
"The money from the last real estate mortgage, stock cash-out and most of the company's liquidity were used to invest in Qiwei.com, and the current liquidity in the company's account is only more than 20 million, which is only enough for you to shoot "Destined". The young lady spread her hands and said.
"Zhezi, if you are willing to agree to pull sponsorship and product placement, with your fame, I can at least pull tens of millions of sponsorships, so that only 10 million is enough to shoot "Destined"!" Zhang Wenya suggested at this time.
In her opinion, Li Zhe is a little too serious, she doesn't know how to be flexible, and there is no need to refuse many product placement ads, as for the problem that there are too many product placement ads that affect the quality of the work, that is, let the audience complain, and the major film and television production companies are not all doing this.
The ubiquitous RIO and Red Bull, through the ancient and modern Vipshop?
Li Zhe shook his head and shook the thought out of his mind.
In fact, he is not a principled person, if it is a normal business investment, let alone product placement, even the shooting funds should be saved.
It's just that he filmed "Destined" not to make money, but to praise Yingbao, and investing 20 million is also to make the series more sophisticated, otherwise it would be enough to save a little 15 million, how could he sacrifice the bottom line to implant advertisements for money, affecting the audience's impression and reputation of the work.
"If it's too obvious to place ads, don't accept them, no matter how much money you give, but the less conspicuous advertising placements of mobile phones, computers, cars and clothing, you can go next, and if you don't have enough funds, you can sell some stocks and cash out some of the funds. ”
However, it is not a way to cash out the stocks all the time, it will take a few years for the stocks in his hands to rise sharply, and now cashing out too much is tantamount to killing chickens and eggs, and it is still necessary to find another channel to open up financial resources.
"Sister, don't you want to set up a game company anymore!" Li Zhe thought about it for a moment and said again.
"Why Zhezi, do you want to enter the game market?" Zhang Wenya seemed to be very interested.
"Xiao Zhe, are you going to adapt your work into a game?" the young lady also asked.
"No, the company is not short of money, I just want to make a few low-cost web games and make a lot of money in the game industry!" Li Zhe smiled and shook his head.
The development cost of traditional PC online games is too high, the development cycle is too long, and there must be an excellent development team, the threshold for entry is too high, and it has become a game between several giants.
He set up a game company just to copy a few popular browser games in the future, and make some money from the game market, so that he could use it to make up for the company. And when smart phones are popularized in the future, you can also make mobile games.
"Rock Kingdom", "Immortal Dao", "Dandantang", etc., popular page games in later generations are all Li Zhe's chosen targets.
However, the first game he decided to develop was a tower defense game called "Tower Defense Three Kingdoms".
The most classic tower defense game is "Plants vs. Zombies", "Tower Defense Three Kingdoms" is a tower defense game with the theme of the Three Kingdoms as the background.
"Tower Defense Three Kingdoms" is different from "Plants vs. Zombies", instead of attracting players by swiping through the level, its biggest selling point is in the recruitment of generals.
The game contains 500 historical generals in the Three Kingdoms, you can use props to recruit generals, you can do tasks every day, to get a small number of recruitment orders, players can't wait to collect more and better generals, and you can only buy props in the mall by recharging.
Li Zhehui chose "Tower Defense Three Kingdoms", because the development difficulty of this game is extremely low, the game is a semi-stand-alone game, a small workshop studio with only three or four technicians, it took three months to develop, many generals' character cards, simply copy the island country "Three Kingdoms" series.
The difficulty of game development is low, but the profit created is not small, a simple page game, the monthly turnover is tens of millions, and it is a record of tens of millions of daily peak turnover, creating a myth in the web game industry.
"Li Zhe, isn't this game you planned a little disguised... Ying Bao frowned, his expression a little hesitant. She also likes to play games, but she doesn't like this kind of RMB game with no technical content.
"The nature of gambling in disguise, there's nothing bad to say!" Li Zhe chuckled.
Zhang Wenya and the young lady glanced at each other, she just felt that Li Zhe was too high and didn't know how to be flexible, but she didn't expect to turn around and be so undisciplined, planning this kind of money game of playing side balls.
There was no surprise at the young lady, she knew this brother very well, and knew that he had never been a rigid and inflexible person.
"Will the function of this recruitment order cause controversy in the law and make it difficult for the game to pass the trial?" she asked.
"The function of the recruitment order, that is, a kind of disguised lottery, just like many games also have the function of opening boxes, in fact, it's nothing, there is no need to worry about it at all!" Li Zhe explained nonchalantly.
In later generations, there were more and more similar recruitment games, and there was no legal controversy and a blow from the state.
In fact, although "Tower Defense Three Kingdoms" is only a low-cost page game, but the playability is still there, suitable for some office workers who don't have much time, for leisure and relaxation, and some garbage page games that only know how to deceive players with brainwashing propaganda, it's a game of conscience.
Hello everyone!I'm Sen Honglei, I'm Gu Tianle, I'm a scumbag, I'm pure disturbing spring, I recommend a super fun game to everyone, soup play rotten moon...... A knife at the beginning, he became a local tyrant in three seconds, he only brought a bottle of medicine when he went out, and he relied on explosive ...... to equip weapons.
This garbage advertisement is no longer insulting people's IQ, it is simply brain-dead to the extreme.
"There is also the issue of the publicity of "Shanshan is Coming"... Zhang Wenya continued.
In post-production, Li Zhe changed the name of the play to "Shanshan is Coming", he just wants to tell everyone that Shanshan is coming!
"Shanshan is Coming" is scheduled for June 23 and will premiere at the Happiness Theater of Sunan Satellite TV, which is still more than two months away from the broadcast time, and has begun to launch a propaganda offensive.
The main channels of publicity are on TV stations, entertainment newspapers, the Internet, and outdoor advertising.
The significance of "Shanshan" to Li Zhe is extraordinary, it is the love work between him and Yingbao, and the drama "Shanshan" actually has great potential, I never get tired of watching it, and it is extremely fan-attracting.
The reason why "Shanshan" had a limited impact in the previous life was that the broadcast timing was too bad, and it happened to bump into "Star You", not to mention that the stalk taught by aliens was an unsolvable BUG, that is, the production cost of these two TV series was not at the same level, and it was too normal to be crushed by "Star You". On the other hand, what is more important is that there is not enough publicity, except for a stalk that contracts a fish pond, "Shanshan" has almost no publicity, and this stalk is easy to misunderstand as a thunder drama.
It's not 14 years after the baptism of Hallyu idol dramas such as "Boys Over Flowers", "The Inheritor", and "Star You", in the era of the desert of domestic idol dramas in 09, a thunderous "Meteor Shower" can be a big hit, and a well-made mature idol drama like "Shanshan", if the publicity is strong enough, it is likely to become a phenomenal idol drama that is popular in Asia.
Whether it is a novel or a film and television drama, many times it is a masterpiece that appears a few years early, and it is an ordinary work a few years later.
Therefore, Li Zhe is ready to spend tens of millions of dollars to promote "Shanshan", and use fatigue bombing to let most people in China know that there is a TV series like "Shanshan" to be broadcast.
"It's just that the popularity and topic on the Internet are not big enough, and the fans of the novel "Shanshan" are currently being discussed!" Zhou Yuan added.
Li Zhe values online publicity the most, and the main audience of urban idol dramas like "Shanshan" is young people, and most of the people who go online are young people.
"Hire a group of water armies to build momentum, it doesn't take too much 500 to do so, and then release some of the inside story of the filming on the Internet vaguely, and the hype will naturally have a topic and popularity!" Li Zhe thought for a while and said.
"Stir up scandals?" Zhang Wenya glanced at Li Zhe unexpectedly, he was not very disgusted with the hype of the water army.
Li Zhe is very disgusted with scandals, but he and Ying Bao are not hype, the two are originally lovers, and he is a person whose feelings are greater than his principles, for the sake of important people, even if some things violate his principles, he will not hesitate to do them.
"Is there a suitable candidate to manage the trolls?" asked Li Zhe. The botnet team must be manipulated by someone you trust, otherwise it will become a scandal.
"Let the baby pig, it's Yang Bao'er who will do it!" Zhang Wenya thought about it for a while.
"Yang Bao'er?" Li Zhe still has an impression of this little fan.
"Didn't she go to a costume college?"
"Bao'er, I know how to hack skills, I play games very well, and I have a lot of connections on the Internet, the key is that we can still be trusted!" Zhang Wenya explained.
"Okay, then let Yang Bao'er come, and give her 300,000 yuan to test the water first!" Li Zhe simply clapped. 5 cents for a post, 300,000 is enough to send hundreds of thousands of posts!