Li Zhe nodded, indicating that he understood. Even if Gong Yu doesn't mention it, he also wants to meet with him to talk.

In fact, the construction of the video website does not need much real starting capital, making a video website, buying something can almost be established, but the maintenance cost after that is not small, and the publicity cost is also very large, and the most important thing is the cost of filling the content of the website.

Like TV stations, video platforms also rely on content to attract users, and content is divided into two parts: copyright outsourcing and self-production.

In terms of copyright outsourcing, at present, major video websites such as Youku and Tudou in China are still doing piracy, but Li Zhe knows that the country will soon increase its crackdown on piracy, and online copyright will become more and more standardized, and the cost of online copyright will also rise, becoming the number one expenditure for video website operations.

At present, the online copyright fee of film and television dramas is still very low, and it is the best time to purchase copyright resources in large quantities.

The copyright distribution model of later generations, the best thing to do is LeTV. Every year, a large number of exclusive popular film and television drama network copyrights are purchased, and the network rights are redistributed to other video websites to earn the price difference. In the current situation of large-scale losses of major video websites and inability to make ends meet, LETV is outstanding, and it has made a lot of profits through the copyright distribution model, but it has made a profit.

Most of the 50 million US dollars invested by Li Zhe are ready to be used for procurement, the copyright and exclusive copyright of domestic and overseas film and television resources, Mango Channel's "Kuaiben", "Everyday Upward", TW's "Kangxi is Coming", as well as HG's "Extreme Challenge", "Two Days and One Night" and other popular variety shows. and anime from island countries, Korean dramas, Japanese dramas, American dramas and other popular dramas, as well as various domestic and foreign movies, are all targets that can be targeted.

"Wenya, you take the time to go to the magic capital and take down the online broadcast rights of a sitcom called "Love Apartment"!" Li Zhe thought about it and instructed Zhang Wenya.

"Love Apartment" should still be in post-production, but the right to broadcast it online can be won first.

At the beginning of "Love Apartment", not many people were optimistic about this drama, there was no big cast, the actors were a group of unknown acting students, there was no selling point, and the producer and screenwriter Wang Yuan was not famous, so the film did not sell well, and it should not be difficult to win the copyright of online broadcasting.

There are rumors that "Love Apartment 1" is an online drama, in fact, "Love Apartment 1" was broadcast on Gan Provincial Satellite TV, but "Love Apartment" did become popular through the Internet, and the number of hits of the first two exceeded one billion, so it was named "the first drama on the Internet".

In addition to purchasing copyrights, what is more important for the development of video platforms is self-made content.

In later generations, in order to cope with the threat of video platforms, traditional TV stations have implemented exclusive broadcast strategies and no longer sell the network copyrights of new programs, so video platforms can only fill in content through self-made content, and self-made content has also become the focus of a new round of competition among major video platforms.

In 17 years, there are more than 100 self-made variety shows and self-made dramas on the Internet, and the first-line video platform has an average of about 30 films, and only Aiqiwei has spent 10 billion for self-production.

Li Zhe promised Gong Yu not to interfere with the development of the company, but if he didn't interfere at all, it would be tantamount to waiting to be killed, capital is the most greedy and ruthless, and he can only avoid being kicked out by the capital predators who entered the market later by maintaining a certain influence on the video platform.

The means he chose to curb was to start with the strategic route of copyright + self-made from the major video platforms in later generations.

On the one hand, he holds the copyright of some popular film and television dramas and variety show resources, and on the other hand, he has set up an online drama production department to provide self-made dramas and self-made variety shows for the video platform, as long as he has a large amount of content on the video platform, then no one dares to kick him out completely.

In order to establish an online drama production department, we must first sign a group of online drama production talents.

Li Zhe selected a group of grassroots directors and actors such as Lu Zhengyu, Li Hongsilk, Yi Xiaoxing, Liu Xunzimo, Bai Ke, etc.

The so-called grassroots are directors and actors who debuted halfway through and were not from professional classes.

Now that online dramas have just emerged, they still give people the impression that they are rough and rotten, and they can't be put on the stage, how can directors and actors who are really professional put down their bodies to make online dramas.

Lu Zhengyu graduated from Xiangnan University of Technology, and has filmed the "Hip Hop Quartet" comedy series web short series, the movie "Peerless Master", and the most famous is that he was invited by Zhou Xingchi to serve as the co-screenwriter of "Journey to the West" and participated in "Mermaid", playing the assistant of the actor Liu Xuan and serving as the executive director and co-screenwriter of the film.

Li Hongsu graduated from Beihe Media College and has filmed "The Cohabitation of College Students", "Happy Little 2B", and "Mao Liar"

and a series of online short dramas. In addition, in addition to being a director, Li Hongsu is also an author and has published many best-selling books.

As for the beast Yi Xiaoxing, Liu Xunzimo, and Bai Ke are all people who are Wanhe Tianyi, and many people are familiar with the filming of "Never Expected".

"Lu Zhengyu, Li Hongxi, Liu Xunzimo, Bai Ke, etc., most of them have signed, but they asked Beast Yi Xiaoxing to prepare to start a business, and they did not agree to sign the contract!" Zhou Yuan explained.

Named Beast Yi Xiaoxing graduated from Changsha University of Science and Technology, famous for explaining games and self-made spoof short films on the Internet, and resigned in 11 years to come to the capital and established Wanhe Tianyi with Fan Jun and Bai Zhongchun from Tudou.

"If you don't agree, forget it!" Li Zhe shook his head.

In 09, he called Beast Yi Xiaoxing should have no plans to start a business, but his self-made spoof short films are all uploaded by potatoes, and the relationship with Tudou is very good, maybe he has already discussed entrepreneurship with the people of Tudou.

However, there are so many film and television talents, and he is not bad at calling Beast Yi Xiaoxing alone, and the other party's biggest achievement is that he has written and directed the "Never Expected" series, which is the last thing he needs, and he has already written the script of "Never Expected".

Li Zhe simply prepared to let Lu Zhengyu shoot "Never Expected". Lu Zhengyu is an admirer of Zhou Xingchi, he likes and is good at making nonsensical comedies, so it is just right for him to shoot a spoofed and nonsensical comedy like "Never Expected".

And Li Hongsu, his new works can no longer be seen in later generations, for grassroots directors like him, potential is one thing, in fact, the more important thing is opportunity.

Li Zhe is ready to let him do it, the assistant director of "Destined", first exercise and cultivate, as for the director, let Liu Junjie come, it is better to use raw than familiar, and the other party is really good at filming idol dramas.

"Xiao Zhe, you want to shoot "Destined", you want to acquire the copyright of film and television resources, and you have to set up an online drama production department to shoot online dramas, you have to use money everywhere, and the company's funds are not enough!"