Chapter 216: It's packaged as a fashion coffee
In the next few days, Lin Zhengrong played the role of a city-wide underwear designer.
I also be an old driver from time to time, oh no, the old master brings a new person.
There are really not many newcomers who can learn from him now, except for Chen Peng, Guo Tao, Li Yanzhen, and others, they don't have a chance if they want him to take them.
Therefore, other new designers who have joined the company are most envious of Chen Peng.
Similarly, Master, if you have a powerful peer and an old staff member who seems to have survived by mixed experience, who would you choose?
Most will choose the former.
It's not because his peers still talk, but because he has a future with Lin Zhengrong.
As long as you are not an idiot, you know that Lin Zhengrong is the leader of the future design department that the company has vigorously cultivated.
When he first established the team, he didn't mess with him, and waited for everyone to become the executive director of the design department, and it was too late.
However, when Lin Zhengrong didn't need to establish a team, it was a duty to take Chen Peng and the three of them.
Before, he pulled them over from the design department, but now both the first and second design departments are defaulted to the servants, who are his subordinates.
At this time, it was obviously impossible to get them to return to the design department with other new employees.
So he didn't bother to dwell on that.
Just the three guys can study with him, and even the personal work conference has been released, and he wants to teach the three of them, and there is no problem at all.
At the beginning, I took them to run in the edition room, and the students from the professional class are not lacking in artistic talent, after all, they have all received professional artistic training, and they have their own pursuit of artistic beauty.
This thing doesn't need to be taught for a short time.
Lin Zhengrong can teach them is the basics, and as a designer, the most basic thing, in addition to understanding the market needs the fashion frontier, the most important thing is to learn to make plates, even if you don't know how to make patterns manually, you must also understand what knowledge is involved in underwear pattern making, and only in this way, in the future, you will design things independently, so as not to draw your own design drawings, but the pattern maker will make a dilemma.
So on the first day of returning to the company, he learned that Wu Zheng was looking for him, so he took Chen Peng and the others to the edition room.
In fact, there is no need for special requirements, these three people have been studying here in the board room.
During Lin Zhengrong's absence from the company, most of them were in the edition room.
Among them, Guo Tao's performance surprised Lin Zhengrong the most, he seemed to have a natural liking for dressing up, and Master Wu directly praised him for his spirituality.
I really didn't expect this product to be a hidden scholar.
Wu Zheng approached Lin Zhengrong to discuss the transformation of concept funds into commercial funds.
It's not a big deal either.
Although Lin Zhengrong's works are set in Chinese style, they are not praised, even if they are all put on the market, there is no problem, at most they are a little ahead of their time, but they are not exaggerated.
So the other designers of the design department of the entire work did not intervene.
Basically, Qin Tingcheng and Wu Zheng are in charge, and Qin Tingcheng personally designs his work for the second time, and this salary is very high.
It shows that Mr. Qin recognizes his design level enough, and is willing to learn from the creativity, to a certain extent, is to admit that his design is not as good as Lin Zhengrong.
This kind of thing happens to a strong woman like Qin Qingcheng, which is indeed extremely rare.
It also sends a signal to the company.
This kid is going to be reused, if there is anyone who doesn't react at this time, then he deserves to be marginalized.
It is not complicated to turn a concept model into a commercial model, in fact, Lin Zhengrong completed this work with Qin Chengcheng before the press conference.
The next step is to communicate with the publisher about some details.
In addition, it is necessary to run the factory, that is, the production workshop in the suburbs.
Careful brands do not need factories, and generally outsource orders, and can even choose OEM.
But Allure underwear is different, major cities across the country have their own direct stores, even if some third- and fourth-tier cities, they will also join the store.
Therefore, Allure underwear also attaches importance to its own production, which is different from the general OEM or package business model.
Allure underwear is basically covered by a dragon.
R&D, production, and sales are covered in front, so designers have become accustomed to running factories.
Under normal circumstances, it is not a fuss that designers have to live with workers in the factory for more than half a month.
Even some small brand companies have factories and R&D departments in one place, and there is not even the concept of headquarters.
In the Pearl River Delta, those hometowns of underwear production, the front is the storefront and the back is the factory, which is completely integrated, and this kind of thing seems commonplace.
But an underwear company can understand Allure underwear, and it is not just as simple as selling women's underwear.
The product type should even cover underwear, warmth, home, outdoor wear, underwear, swimwear, body, socks, and even other categories.
Even according to Qin Chengcheng's plan, he had to enter men's underwear.
Not only that, Allure Group also has its own online mall.
On the official website, you can buy all the products under your own company gas.
However, there is definitely no way to compare with some large domestic online merchants.
But it can also prove that Allure underwear is a technology company, not a pure underwear company, isn't it?
Allure Underwear is not an underwear company, but a technology company.
It seems like a joke.
It also shows that Allure's ambition is not small.
But now if you want to play e-commerce, you will definitely be played to death by others, in the real world, although there is no Jumei, there is no me to speak for myself, but there are enough e-commerce platforms in the retail industry.
Even if he buys Bishi fabrics, he can buy them through Taobao, and he can know that Lao Ma has a mouth.
Not even a different time and space.
So sometimes Lin Zhengrong also sighed that if he wants to build a fashion business empire, it is not something that can be done by remembering in a different time and space.
It's better to be an honest designer and want to achieve something in business.
He doesn't seem to have the talent.
However, he wants to stay honest in the company and be a designer, as if others don't allow it.
There is always the illusion that the people want to harm me.
Just after a day of sharing in his company's An'an, Chen Peng and the others had just taken them to the factory for a lap.
Before the first batch of finished products came out of the factory, they came to the door.
It's Wang Tao and Wang Dao.
It's not because of the shooting of Anning Sports.
Rather, he came for his songs.
is nothing else, it is the "Dream Water Town" he plagiarized in the previous press conference, Wang Tao took a fancy to this song.
When he received Wang Tao's call, Lin Zhengrong was surprised.
But it feels normal to think about it, this song was still very popular back then.
once dominated the screen.
A song made Jiang Shan sing the north and south of the country.
Wang Tao stared at this song, and there seemed to be nothing wrong with it.
It can only be said that Director Wang's sense of smell is sharp enough.
The better time with Wang Tao, Lin Zhengrong called Cao Shuang again.
Not to mention, if it weren't for the new song contract, he would have almost forgotten about his agent.
Of course, it's impossible to forget.
A few days ago, the work conference also made Cao Shuang busy entertaining guests, and a group of guys in the class ate, drank, and slept in Lazar, and they all needed Lao Cao to take care of it.
But for Cao Shuang, Lin Zhengrong was somewhat ashamed.
After fooling him over, there was nothing to do in the studio, and he was busy with other things.
So Cao Shuang's business, except for the various things that are busy registering the studio, it seems that there is nothing else for him to do.
However, when Lin Zhengrong saw Cao Shuang again, he knew that he had thought about it.
Cao Shuang not only has something to do, but also does it well.
It was he who transformed from a broker to a corporate announcement.
It's the Corporate Communications Specialist.
is ready to be responsible for Lin Zhengrong's Weibo and >
Well, it is Lin Zhengrong who has some photos of the event press conference, and at the same time, he also synchronizes his works to various social platforms.
Not to mention, Lao Cao did these things, and he did a good job.
Now Lin Zhengrong has fifty or sixty thousand Weibo fans.
Although there is no way to compare with those big Vs, every time a message is released, there will be thousands of retweets and hundreds of comments.
In addition to a large group of zombie fans, this activity is also enough.
According to Cao Shuang, there is no problem in breaking through 100,000 in the next month or two.
As for when it will be million, it depends on Lin Zhengrong's personal creation.
But no matter what, during this time, Lin Zhengrong has not had a lot of things.
Anyway, the works are coming, and all kinds of drinking parties, forums, and shows are all messing around.
Anyway, Cao Shuang wants to collect materials, it's not too simple.
Even Lin Zhengrong didn't know what he was like, and he was good at Li Li and Xie Anqi.
Anyway, all kinds of photos they took in private can become all kinds of material for Cao Shuang to upload on Weibo.
For example, the photos at the interview site of the underwear model in Allure were uploaded by Cao Shuang.
And then this guy also wrote, the model is not beautiful.
It's very undisciplined.
Then he also posted a photo of Lin Zhengrong and Feng Xiu.
If it's tightly like this, forget it, all kinds of rubbing heat.
Lin Zhengrong was bored and looked at his Weibo, and found that a photo of him and Zhou Xin was posted on it, and a photo with Zhao Chuan was posted on it.
A photo with Wang Tao was also posted on it.
and then the fake and fake accompanying text: discussed the filming with Director Wang, and suddenly sighed, the entertainment industry is different.
I don't know the situation, I really think he wants to mix in the entertainment industry.
It's actually an advertising shoot.
In addition, there are also photos of him recording songs in the studio.
And then the following is also accompanied by the text: The first time I worked with a senior musician like Mr. Zhao, I was so nervous.
Nervous fart.
Lin Zhengrong sometimes feels ashamed.
This set of photos, you don't have to think about it, you know that it was passed on to him by Li Li or Han Bailing.
Otherwise, when he entered the recording studio that day, Cao Shuang was not present at all, and it was impossible for him to get the photos.
When I asked, it was exactly the same.
Not only Li Lihan Bailing Xie Anqi and a group of girls were bought by him, but even his assistant Yuan Lin was also contacted by him.
Anyway, there are Lin Zhengrong's activities, and once they take pictures, they will be passed on directly to him.
Even Qin Qingcheng was very supportive of his action.
That posture is to try to package Lin Zhengrong as a bright new star rising in the fashion circle.
Well, the bracket fashion circle is promoted to Internet celebrity.
More than just photos in the studio.
Anyway, what Lin Zhengrong did during this time was exposed on Weibo.
It's like the Sino-British Fashion Summit Forum, where he cooperated with Qin Qingcheng.
There is also a caption: I am fortunate to be invited to participate in the China-UK Fashion Forum, which is the pride of being a fashion designer.
It's so tall and there is wood on it.
I don't know what a guest I think he is.
In addition, of course, the photos of the opening reception of Fashion Week are indispensable.
Beauty on the side again.
There was even an opening reception.
The final scene of the Hanbo Award must also be indispensable.
A lot of photos of the award-winning scene, and then there is the accompanying text: hard-won gold award, thanksgiving, grateful for everything.
Then there was the scene of the Hanbo Award cocktail party.
Then there are on-site photos and accompanying text.
This time, the accompanying text is even more compelling: I met Mr. John Weaver again, this is my idol on the fashion road, I didn't expect to be able to meet in my lifetime, and it feels really good to have my dream come true.
And then here are all sorts of pictures of John Weaver talking to him.
You don't have to think about it to know that it was taken by a few girls around you, otherwise Cao Shuang was not at the scene, and it is unlikely that you want to get a photo.
This kind of thing will not be boringly revealed by the media.
If you think that's the end of it.
That's too much to underestimate Cao Shuang's guarantee ability.
In addition to the Han Silk Award cocktail party.
There is also a theme under Weibo: I watch the show at Fashion Week.
It's basically a picture of him watching the show with Chestnut and Han Bailing.
Basically every day is updated, and then there are reviews.
And it's all in the first person.
Anyway, when he looked through Weibo, Lin Zhengrong was dumbfounded.
He really didn't know that Lao Cao had done such a big thing secretly during this time.
Especially on the day of the lingerie show.
It's basically a full coverage.
Lin Zhengrong didn't know until now that because of Cao Shuang's report, this matter was directly pushed to the hot search again.
Anyway, Weibo once again overwhelmingly forwarded the news of the day.
In addition, other media rushed to report that Lin Zhengrong's first work conference in Allure underwear was a mess.
Anyway, there were tens of thousands of attention under Weibo that day.
They are all asking what works of the press conference can be launched.
All of this, Lin Zhengrong is not clear.
So when he saw Cao Shuang and learned about it, he looked at the goods speechlessly.
Then Cao Shuang also looked at Lin Zhengrong innocently.
He thought that Lin Zhengrong had known for a long time.
However, this is not the case.
It is estimated that the guys around him thought that he had known these things for a long time.
So subconsciously, no one ran over to tell him.
Whether it is Cao Shuang or assistant Yuan Lin, this is the case.
When he was in the company, he received congratulations from a group of guys, and he just thought that the congratulations were a success, but he didn't know that this matter had already been successful on the Internet.
Anyway, he was dizzy about Liu Yi's affairs last night, where did he still have the heart to observe the impact of the press conference.
But either way, these are good things.
Even, Lin Zhengrong vaguely guessed why Wang Tao found him.
Maybe that's why.
The press conference was on fire.
Even the background music is also on fire.
Anyway, it's all a ripple effect of the press conference.
It's just that he didn't expect this chain reaction to start breaking out until two days after the work.
Well, all this can only be blamed on him in hindsight.