Whether it is the designer who has popularity to bring the press conference to the fire, or the designer who has become famous because the press conference is popular, it is a good thing for Lin Zhengrong.

At the very least, it represents the expectations of the audience or consumers for the work itself.

This expectation is especially important for the designers of a brand company.

After all, Lin Zhengrong is the designer of Allure underwear, and the works he designed must stand the test of sales if they want to be launched on the market.

The launch of the product and the large increase in sales are very important to him.

It will make his position in the company less embarrassing, and there will be no big opposition.

As a product designer of a commercial company, everything is virtual, and only the sales brought by the sales of the product are the most convincing things.

At present, Lin Zhengrong can't rely on fame to drive sales, he doesn't have so much social influence, but various accidental factors have allowed him and his underwear show to detonate the Internet, which is not harmful to him as long as the benefits are good.

The underwear show is on fire.

This kind of fire is not unjustified and unfounded, nor is it a mistake.

It's all based on facts.

In addition to the fact that Lin Zhengrong and Scarlett detonated the news headlines, it was also because Allure Group originally intended to spend resources to promote this underwear show.

What kind of impact can a press conference bring, looking at the interaction between dozens of news media and the live broadcast of several live broadcast platforms throughout the whole process, you can feel the news influence that a high-quality work conference can bring.

Perhaps there is no way to compare the underwear conference with the electronics conference.

But looking at the impact of the Victoria's Secret show tour around the world, you can imagine a high-quality lingerie show, which can also bring hot topics in society.

That's newsworthiness.

The underwear show of Allure Underwear is indeed not as good as the Victoria's Secret show, but Qin Allure is willing to try.

So for her press conference, where Lin Zhengrong didn't know, she was also doing her own efforts.

First of all, supporting Cao Shuang to promote Lin Zhengrong on the online platform is a good proof.

In fact, Cao Shuang's promotion of Lin Zhengrong, in addition to the Weibo public account, also relied on other online platforms.

It can be said that the news about him has been forwarded and commented on by countless netizens in just a few days, including Sohu Fashion, Tencent Fashion, Baidu Baijiahao, Yidian Information, Toutiao and other important media platforms.

In addition, it is also indispensable to use various short video platforms to promote.

There are many news headlines similar to those of the UC Shock Department, and similarly, the pictures of those long-legged beautiful models walking on the show wearing underwear have also swept up major short video platforms.

All this is to promote Lin Zhengrong's popularity in the shortest possible time.

Using self-media promotion, it is indeed difficult for Cao Shuang to complete it alone.

It is necessary to use a professional network promotion company.

And this kind of promotion is not quite the same as Ma Yiheng's previous Weibo marketing account promotion and contact with the water army to frantically irrigate.

It's already in the category of professional business promotion, and this thing costs money.

Anyway, Lin Zhengrong gave him 100,000 yuan in the early stage, this guy directly invested in the early promotion.

In addition, Qin Tingcheng also asked the company's public relations department to contact Cao Shuang.

Keep following up on this matter.

That is, it is necessary to ensure that Lin Zhengrong has enough exposure in online media during the period of International Fashion Week.

This kind of accurate media delivery does cost a lot of money, such as putting advertorials on some Weibo marketing accounts, and you must give bloggers promotion fees.

The same is true for advertorials placed on various influential fashion Baidu Baijia accounts and WeChat public accounts.

Promotion fees are essential.

Anyway, when the topic is hyped to a certain degree of popularity, other small bloggers will also follow suit and reprint it, and by that time, the popularity has risen.

Naturally, as soon as the product was launched, the sales volume came, and the associated designer Lin Zhengrong also became popular.

It's a win-win thing anyway.

Lin Zhengrong himself needs popularity, and Allure underwear also needs his popularity.

Because he is popular, he will naturally be able to drive the sales of new products.

In fact, it is not only the underwear that needs Lin Zhengrong to become popular.

There is also Tranquility Sports.

said that Anning Sports is still a bit big, but it is 100% to say that Wang Tao needs him to be popular.

He is popular, not only to drive the sales of Allure underwear, but also to bring more social effects to the future Anning advertising.

So after learning all this, a word came to Lin Zhengrong's mind - Internet celebrity economy.

So far, if he really quickly becomes popular and becomes a fashionista, then the economic effect is directly realizable.

Of course, Allure underwear is not an Internet celebrity brand, it has a strong offline sales channel.

But Lin Zhengrong is on fire, and the promotion of brand awareness of Allure underwear is only good, not harmful.

Not at all.

After a general understanding of these events, Lin Zhengrong was not overly entangled.

Because all this is what he wants to see.

He wants to be popular and is willing to be an Internet celebrity, which is not hypocritical at all.

If you want to promote Chinese culture, you must promote Chinese culture to the world in the form of fashion.

So what does this thing rely on to promote?

By people, of course.

Only people with huge social influence can do this better.

In China, what kind of people can achieve the greatest social influence in the shortest time.

Celebrities, of course.

It doesn't matter if it's a sports star or an entertainment star.

However, in a short period of time, Lin Zhengrong has no way to become an entertainment star.

Then becoming an Internet celebrity is the easiest goal for him to achieve at this stage.

Everyone wants to be an influencer, but it's not easy to become an influencer.

Some Internet celebrities rely on mistakes, that is, they don't know why they become popular inexplicably, however, some Internet celebrities rely on behind-the-scenes promoters, that is, they have a lot of promotion resources on the Internet.

How these resources come from, of course, is smashed by money.

But it doesn't depend on money to be able to smash out an Internet celebrity, and it can also maintain continuous popularity.

The answer is no.

It is also necessary to have a consistent work and exposure.

All these conditions happen to be in line with Lin Zhengrong.

Not to mention the huge popularity that Scarlett's sexual harassment time brought him.

This red is definitely a mistake.

However, the popularity of the Allure underwear show on the Internet belongs to the latter, which is driven behind the scenes.

And the so-called behind the scenes.

In fact, it is Allure Group.

Cao Shuang is more of an executor or one of the participants.

But not dominant.

Anyway, after Cao Shuang did continuous foreshadowing, all of this broke out again after the underwear conference of Fashion Week.

Anyway, Lin Zhengrong really began to have some popularity on the Internet again.

This kind of popularity is not Lin Zhengrong's illusion, but a real one.

Not to mention the WeChat public account, it has not been in business for a long time, and there are only 10,000 or 20,000 followers.

But Weibo has reached 80,000 or 90,000.

It was only fifty or sixty thousand before, and Lin Zhengrong handed him over to Cao Shuang to be responsible for the operation, and it was only fifty or sixty thousand.

According to his speed, Weibo should exceed 100,000 in the next month or two.

As a result, as soon as the entire underwear conference came out, there were 20,000 or 30,000 more fans in just one or two days.

That's what it feels like.

In addition, Wang Tao came to the door again, which is a good proof.

The agreed meeting place with Wang Tao was still his scarecrow advertising agency.

Every time he came to the scarecrow advertising company, Lin Zhengrong was full of emotion.

It's a good movie director who is not right, and he came to open an advertising company and become an advertising director.

can imagine how difficult the film and television industry is, and how frustrated Director Wang is.

Of course, Wang Tao transformed from a literary film director to a commercial advertising director.

It's more of an attempt or a kind of helplessness, as if others feel similar when they learn that Lin Zhengrong went to an underwear company to work as a designer.

Film directors and advertising directors are both directors, but the gold content of the two directors is indeed different.

In the same way, underwear designers and fashion designers are both designers, however, the gold content of the two designers is also different.

I don't know if it's because of this reason that Wang Tao has a special impression of Lin Zhengrong.

They are all off the beaten path, and they all want to overtake in corners.

When Lin Zhengrong and Cao Shuang entered the company, they were directly taken to Wang Tao's office by the front desk.

This time, in addition to Zhao Bin, there was another strange middle-aged man.

Lin Zhengrong didn't know him.

It wasn't until Wang Tao introduced him that Lin Zhengrong knew that the man in the office with slightly chubby eyes was a famous TV drama director.

filmed a lot of historical dramas, and when Wang Tao introduced his identity, Lin Zhengrong was more or less impressed.

And this time, Lin Zhengrong was invited over to talk about the film and television copyright of the new song "Dream Water Town", not because Wang Tao himself needed any works, but because the whole thing in front of him was called Director Zheng Feng.

As soon as he saw Lin Zhengrong and Cao Shuang, Zheng Feng got straight to the point, "Young man, we are now filming a TV series called "Jiangnan People", which should be broadcast on CCTV in May, just missing a suitable theme song, it happens to be recommended by Director Wang, so I want to ask you to come over and chat, I don't know what you think about the song "Dream Water Town", is the copyright still in your hands?"

People get straight to the point, Lin Zhengrong didn't talk nonsense, and said directly, "This song was composed and lyrics by myself and then recorded by the Chinese orchestra in person, just to use it at my work press conference." ”

Zheng Feng nodded, "This, I know, Xiao Wang went to your press conference that day, and I felt that you sang live at the press conference that day, which was absolutely good, so I filmed it, yesterday, when we got together, we just talked about this topic, and I wanted to bring you over to talk, you can mention any requirements." ”

Lin Zhengrong was a little stunned at first, but when he saw Wang Tao's expression, he realized what was going on.

It is estimated that before, he proposed to sing the theme song of Anning Sports by himself, which made a deep impression on the other party.

However, "Dream Water Town" is different from "Running", and the TV series "Jiangnan Family" is not his own business, this is not an advertisement for Anning Sports, and he has no feelings.

The latter is different, An Ning's advertisement, and he is in it with Lili and his own group of classmates.

A lot of shots and pictures involving Yanfu.

It's full of memories of his college, so which theme song he wants to sing.

However, he didn't understand Zheng Feng's "Jiangnan People", and he didn't want to know anything, so he said directly, "As long as Director Zheng thinks it's appropriate, there's no problem, I don't know much about what stories the TV series tells, but "Dream Water Town" There is no way to give all the copyrights to the crew, mainly because this song is for my work show, and it may be used in a lot of shows in the future, so I want to retain the commercial copyright here, but if the crew wants to use the copyright of film and television dramas, it shouldn't be a problem, I don't know much about these......"

As soon as his words came out, Zheng Feng was obviously relieved.

The other party also doesn't want to buy the full copyright of the song, as long as the copyright is used in the film and television drama.

Zheng Feng's only worry is that the young man in front of him will propose to sing by himself, so things will be a little troublesome.

Because Lin Zhengrong is not a famous singer, he is not even a singer.

Ran to sing the theme song for their TV series.

That's really a joke.

Again, it is seriously inconsistent with his arrangement.

So after hearing his request, Zheng Feng nodded, "On our side, we really don't need full copyright, and we can use the copyright for film and television dramas, but I still hope to buy the commercial copyright of your song, because when the time comes, we will find other singers to re-record, and we will do a certain amount of promotion at that time, that is to say, if this song becomes popular, it may cause some copyright disputes, so I hope to be able to buy exclusive record copyrights......"

As soon as Cao Shuanggang wanted to say something, Lin Zhengrong said, "No problem, I shouldn't release records in the future, as long as it doesn't affect my use of songs in the future, there will be no problem, I can authorize all the copyrights you need, as for the cost, I will find a lawyer to talk to your crew, everything goes through the formal process, Director Zheng has no problem, right?"

Zheng Feng probably didn't expect him to be so easy to speak, and was a little stunned, but he quickly came back to his senses and hurriedly said, "There is no problem, in terms of price, it will definitely be reasonable in the industry, as for the others, I will let the legal counsel of the crew connect with your company's lawyer." ”

His biggest concern is working with newcomers who don't understand anything.

As for the fact that there are agents and lawyers now, then it is very suitable.

The whole meeting was not long.

The copyright purchase agreement was soon finalized, and half an hour later, the legal counsel of the crew arrived.

And Lin Zhengrong also called Jiang Ningxia over.

Although the other party is a civil litigation lawyer, she is still very clear about the general legal regulations.

In addition, with Zhao Bin and Wang Tao here, Zheng Feng will not cheat him.

Therefore, the purchase of the film and television copyright of this song is just 100,000 yuan.

It's a great deal indeed.

You must know that the top lyricists in the circle only write more than 200,000 words, of course, the reason why Lin Zhengrong was able to get 100,000 yuan.

The main thing is that he writes and plays all the songs alone.

The name of the song just happens to be perfectly matched with the theme of the TV series.

Jiangnan people, what is the water town in a dream?