Chapter 955: Perfect Counterattack

"I've been queuing for three days, and I finally got a ticket today!" said a college student who was queuing up to buy a ticket with a shade fan outside the Wukesong store in Jiahe, Beiping, told reporters excitedly. A long fence was erected outside the Wukesong store, and as many as six or seven hundred people lined up outside. It's August, and it's the hottest time in Beiping, with temperatures exceeding 35 degrees. But such a high temperature still can't stop people's enthusiasm for buying tickets, and fanatical fans line up to buy tickets with sunshade fans.

In the Zhabei store of the magic capital, an elderly mother queued up all night in order to buy a ticket for her son. Due to the high temperature, the old man suffered from heat stroke and was sent to the hospital for rescue. The news spread on the Internet, causing netizens to scold and denounce "the son is not a person".

Due to the difficulty of finding a ticket for "Future Apocalypse", many people want to get a ticket, and Xie Shiming, manager of the Rongcheng Jiahe Chunxi Road store, changed his QQ signature to: "The ticket for the holographic sound of "Future Apocalypse" can't be bought at all, and it's useless for you to look for me." Please buy your tickets at least three days in advance!"

China has always lagged behind the world in film technology, and now that the peak of the century has suddenly developed the world's top technology, the domestic media is naturally madly praised, calling holographic sound technology an epoch-making technology, and even CCTV news channels have made in-depth reports on this. The overwhelming media coverage has forced everyone to pay attention to "Future Apocalypse", and it seems that without watching this movie, you are out of touch with the times.

In the Jiahe Sanlitun store, a college student hit the nail on the head and said: "Now watching "Future Apocalypse" has become fashionable, to borrow an advertising slogan, you don't watch "Future Apocalypse" and OUT." Now the people around me are discussing Zhang Ran and "Future Apocalypse", and you don't have a topic to talk about with others. I have watched "Future Apocalypse" a few days ago, but it is the ordinary version, and I feel very shocked, so today I came to buy a movie ticket for the holographic sound version!"

Domestic audiences have holographic sound to watch, American audiences have Dolby Atmos to watch, and there are only two panoramic sound cinemas in Europe, one in Paris and one in London.

After watching "Future Apocalypse" at the Atmos Cinema in London, a British netizen sighed: "I watched "Future Apocalypse" at the Atmos Cinema today, and it was really shocking. However, I heard that it is better to watch it in a holographic sound cinema, I still want to watch it in a holographic sound cinema, why is there no holographic cinema in London?

After this news was issued, it caused many European netizens to complain. German netizen Muller said: "It's good to be able to see the panoramic sound, we don't have a chance to watch it if we want to, Germany doesn't have it at all!" Spanish netizen Xavi said: "Are you complaining or showing off?" Italian fan Maldini said: "God, you still complain about being able to see the panoramic sound, do you know how many people can't see it if they want to?" ......

Many people believe that the giant screen plus holographic sound system is the future development trend of the cinema chain, in order to make their theaters ahead of the competition, they have instructed their subordinates: "Immediately contact the peak of the century, we want to order the listening system!"

For a time, Century Peak received hundreds of inquiries from cinema lines around the world, all of whom came to ask if they ordered a holographic sound system, how much the price and other related questions, and even some local tyrant bosses did not ask about the price, and directly said that they would give me 20 sets first.

Summit Entertainment's reaction to the theater chain was naturally ecstatic, but I didn't expect it to cause such a big response. Originally, I just wanted to use holographic sound technology to hype up and prepare for the release of "Year, Month and Day" two years later, but I didn't expect to stir up the concept of holographic sound.

For many film companies and directors, holographic sound is a good publicity gimmick, and they have said that their films will use holographic sound technology. Director Feng Xiaogang broke the news on Weibo: ""1942" will use holographic sound technology, so that the audience can immerse themselves in it, feel the cold and cold blown by the wind, and experience the hopelessness, pain and helplessness of the victims in the face of the huge disaster. ”

Hong Kong director Liu Weiqiang announced that "Blood Drops" is being filmed and will use Diting Atmos technology: "Although the movie has gone from 5.1 to 7.1, the sound level has increased significantly, but now the Diting Atmos launched at the peak of the century completely breaks the traditional 5.1 or 7.1 channel feeling." It's a new audio technology that truly immerses the viewer in the action, expanding the space of the environment that the film can create. ”

Peter Jackson also announced that his new film, The Hobbit, will use holographic technology: "I've always tried to make films that allow the audience to be part of the storyline, and I don't want them to just be spectators. Now there is top-notch technology to help me achieve this. Listening to holograms delivers a fully immersive sound experience that has long been a dream for all filmmakers, including myself. ”

The six major studios have also announced that they will release a number of films using Truth Holographic Sound technology, covering action, animation, and comedy, including "Die Hard 5", "Rio Adventures 2", "X-Men", and "Dawn of the Planet of the Apes 2".

Chris Aronson, President of North American Distribution at Twentieth Century Fox, said: "Listening to holograms is a great tool, as Zhang Ran said, 3D sound that can bring a strong sense of presence, and this technology will forever change the way audiences watch movies. ”

The great attention caused by the holographic sound system in China has been highly appreciated by the People's Daily: "For many years, the core technology of digital audio and video has been in the hands of individual developed countries, which has made China's technology and equipment in this field dependent on imports for a long time, and the Chinese market has been monopolized by imported equipment for a long time. In the face of this situation, Century Summit has developed a new digital audio-visual system with China's independent intellectual property rights in terms of core technology and key processes. The birth of the Diting holographic sound system marks the establishment of independent intellectual property rights of China's film projection technology and equipment, and Chinese films have begun to enter the ranks of holographic sound films. ”

Just when the concept of holographic sound was popular all over the world, Zhang Ran was experiencing life in the Rake Mountains where the story of "Years, Months and Days" took place, making final preparations for the movie.

Actors need to experience life, and directors also need to experience life. For the director, if you don't have in-depth life experience, you won't be able to shoot a lot of details. In the last life, Zhang Ran had a friend who was going to make a movie, and the protagonist spent more than ten years in prison. When he was writing the script, he always felt that something was wrong, and finally went to the prison to experience life himself. When he arrived at the prison, he noticed a particularly interesting phenomenon, in which the prisoners were instilled with an obedient mentality, saying "yes" to any question. So, he revised the script so that his protagonist no longer said "yes" when talking to people, but changed it to "yes", and the characters came alive a lot.

The movie "The Shawshank Redemption" has similar details, after Red dug up the box that Andy buried under the oak tree, it was obviously a wilderness and there was no one around, but when Red opened the box, he still looked around. It's a small move, but it's extraordinarily exciting. Because in a crowded environment like a prison, everyone has to be very careful in order to keep their secrets. Red is an old prisoner who has been held for forty years, and this action shows that caution has become deep in his bone marrow, and it is also a reaction to the institutionalization in the movie.

For directors, it is not enough to have a good script to make a good movie, it is necessary to have an in-depth understanding of life and characters, otherwise many details will not come out at all. Zhang Ran has never lived in the countryside, and if he wants to shoot a rural drama like "Years, Months and Days", it will definitely not be good to shoot if he doesn't stay in the countryside for a period of time and don't experience life.

In a field halfway up the mountain, Li Xuejian and Zhang Ran's two bodyguards were hoeing the ground while looking at Zhang Ran Zhile, who was hoeing under the guidance of an old farmer. Zhang Ran grew up in the city, never went to the ground, never used a hoe. Despite the guidance, the ground he hoeed out looked like a dog had gnawed.

Zhang Ran thought that hoeing was very simple, that is, digging hard with a hoe, but after he really got started, he found that hoeing was a technical job. The hoe of a man who knows how to hoe the ground feels very light in his hand, and the ground he hoes out is as smooth as a stone, but a man like him who does not know how to hoe the ground hoes out of the hoe like a dog gnawed it. Zhang Ran followed the guidance of the old farmer, with his left leg in front and his right leg behind, bowing his body, holding the middle part of the hoe with his left hand, and holding the hoe with his right hand, and hoeing hard, but the effect was always not good, and he couldn't find the feeling at all.

Under the guidance of the old farmer, Zhang Ran practiced for more than an hour before finally touching a little way. He stood up straight happily, held the hoe and looked at the ground hoeed by Li Xuejian next to him, and couldn't help but say: "Teacher Li, your hoeing is really good, it is completely professional!"

Li Xuejian shook his head with a smile and said, "No, I haven't hoeed the ground for many years, and I'm already rusty." ”

Zhang Ran was about to speak, when his mobile phone rang suddenly, he picked it up and saw that it was from the United States, and he immediately connected: "Hello, I'm Zhang Ran." ”

The voice on the other end of the phone said, "Director Zhang, hello! I'm Ang Lee." ”

Zhang Ran was a little surprised when he heard that it was Li An: "Lao Li, why did you remember to call me?"

Ang Lee explained: "Yesterday I went to the Dolby Atmos cinema to watch "Future Apocalypse", and the sound was really 3D, very shocking, very amazing. Didn't you say that "Avatar" is not a real 3D movie, but a movie with 3D sound and 3D vision is a real 3D movie! I recently made a 3D movie "Life of Pi", and the 3D effect is very good, if you can add 3D holographic sound, the audience experience will definitely be better. It's just that the mixer of "Future Apocalypse" said that the entire sound effect team of more than 200 people worked for nearly a year to make the current effect. This cycle is too long, and "Life of Pi" will be released in December this year. You said that if "Life of Pi" is made into a holographic version, there will be no time to come?"

Zhang Ran laughed: "More than 200 mixers worked for a year to make the current effect, which is fooling." Not that mixer, and not that long. Dozens of mixers, almost eight months to do. "Future Apocalypse" is a war movie, with more big scenes and a particularly complex sound, which is why it has been done for so long. A movie like "Life of Pi", which has relatively simple scenes, will not take too long to make. I don't know how long it will take, but you can contact our post-production department!"

Zhang Ran is not afraid that Ang Lee's "Youth Pi" will steal the gimmick of the real 3D movie of "Years, Months and Days", just like after "Avatar", major film companies have launched a bunch of 3D movies, but there are almost no 3D effects comparable to "Avatar". Holographic sound is also true, and it is very difficult to really make perfect 3D sound.

A week passed quickly, and the latest weekly box office lists in North America and around the world were released, and everyone was amazed when they saw the latest box office data. "Future Apocalypse" completed a big reversal of "The Dark Knight Rises" and won the North American and global weekly box office championship!