In order to prove his ability to "attack in adversity" to his grandfather, father, family and shareholders, Zhu Zhichun did not want to delay for a minute or a second, and went to Germany with a 7-member advisory group.

Bian Xuedao did not follow him to Germany, he led the new managers of Meixun Winery, Lu Wenjin's family of three and Dong Xue sisters, to Bordeaux by high-speed train.

The scenery outside the window is flying, and Lu Hao, who took the French TGV for the first time, asked his father all the way about the architecture and plants of France.

A little boy about 10 years old, curious and ignorant of the beautiful opposite sex, from the moment he got in the car, he found that Xiao Lu Hao's eyes always floated to Dong Xue, obviously, he felt that Dong Xue was a beautiful woman, and he was very interested in her.

So the little boy thought of a lot of ways to attract Dong Xue's attention, he would show a few English words, memorize two Tang poems, and ask his mother to bring him the food in the bag, in short, he wanted to make some movement.

The boy's careful thinking couldn't hide from the adults, so Dong Xue sat down generously and chatted with the boy. Lu Wenjin sat on Bian Xuedao and Pei Tong's side, looked at Bian Xuedao gently, and said, "I'm tired of you." ”

Bian Xuedao said with a smile: "Don't say that, Uncle Ma takes care of me very much, it should be, and besides, I do have to go back to Bordeaux." ”

Obviously, on the way to France, Zhu Zhichun, who was very worried, didn't say too much to Lu Wenjin about Bian Xuedao, so Lu Wenjin only knew that Bian Xuedao had something to do with the Zhu family, and he didn't even know what Bian Xuedao did, he asked Bian Xuedao: "How long have you been in France?"

"Huh?" Bian Xuedao didn't expect him to ask this question, and said, "Almost...... 20 days, two days later, I will return home. ”

Lu Wenjin seemed surprised: "Aren't you living in France for a long time?"

Bian Xuedao said with a smile: "I want to live for a long time, but I can't leave a bunch of things in the country." ”

Dong Xue'er, who was sitting on the opposite side of the aisle, listened to all directions, heard the sentence of Bian Xuedao, and flew a glance at him.

Lu Wenjin said with emotion: "Everyone is the same, running for life. ”

Bian Xuedao asked: "What about you? I heard Zhu Zhichun say that you are a product manager in China and are expected to be promoted to product director, so you are going to stay for a long time this time?"

Lu Wenjin glanced at his wife and children sitting across the aisle and said, "Everyone says that foreign countries are good, but I didn't really want to come up with them." No matter how good it is outside, after all, it is not the homeland, and it is difficult for the heart to really sink. And how beautiful it is to take a walk around, but if you really want to settle down, you don't necessarily have a good mood every day. ”

Hearing Lu Wenjin say this, Bian Xuedao felt that this person was still quite interesting, and he echoed: "Well, it makes sense. ”

Lu Wenjin continued: "But my wife persuaded me not to think about myself, but also to think about the future of my children. She told me that the most common beans, eggplant, and cabbage on the domestic table are grown up with medicine, and a bean is beaten with 11 kinds of pesticides, and an eggplant is mixed with 4 kinds of pesticides at one time. The problems that China is currently facing at the macro and micro levels are not so much financial and technical problems as management problems. ”

"Hey, it's far away, in fact, I really can't bear to work and friends in China, but people, the older you get, the more you want to live for yourself, but the more you can't live for yourself. I am 40 years old, but I have to start over in a foreign country. ”

Bian Xuedao said: "It's a good thing, don't say it so bleak, it's a big deal to wait for the winery to get on the track, live here for a few months, and live in China for a few months." ”

Lu Wenjin said: "I don't have to worry about anything else, but I am afraid that the child will not understand the language and delay his learning, and he will not be very good at mathematics since he was a child." ”

Bian Xuedao said: "Many Chinese children work hard to go from primary school to university, but as soon as they graduate from college, they immediately become middle-aged, and they are careful to plan for firewood, rice, oil, salt, houses, and cars. Their lives, from the very beginning, are materialistic and sophisticated, and they cannot experience a romantic life, a way of life oriented to the heart. Beyond sang in "Glory Days", the beauty of the colorful flashes is because it does not separate each color. It is not necessary to have to score the child in each subject, what he likes, what he is interested in, let him try to get in touch with it, and find out where the child's talent lies. ”

Pei Tong, who didn't speak much all the way, interjected and asked, "This is your view of education?"

Bian Xuedao shook his head: "This should be my view of happiness." ”

"The concept of happiness?"

Well, as Russell said, heterogeneity is the source of happiness. ”

Pei Tong thought for a while and asked, "How do you explain it?"

Bian Xuedao said: "Actually, I don't understand it thoroughly, I just think that uneven polymorphism represents richness, diversity and difference, because of richness and diversity, so you can have different choices and different feelings." Isn't it true that people live a lifetime to experience different things? Different aftertastes of wine, different flavors of food, different colors of clothes, different temperatures of the season, different personalities of the same kind, different themes of novels and movies. ”

Lu Wenjin, a product manager at a domestic liquor company, said: "There is some truth in this! For example, in a bar, if there is only one brand of liquor in the world, it is all the same degree, one taste, and one trademark. And after there are different types of different brands and different choices, drinking baijiu when you want to drink liquor, drinking beer when you want to drink beer, and drinking red wine when you want to drink red wine is indeed happier than drinking only one type of wine. ”

Bian Xuedao clapped his hands and said: "One point is all right!" What I just said is actually a differentiation strategy, which is also the way for the winery to survive and develop. ”

…………

After arriving in Bordeaux, the group visited Château Merdeaux and then had a meal with the French management team of the two estates.

At the dinner table, Bian Xuedao officially announced the idea of Ma Chengde calling him on the way to discuss it, and within a few years, the management of the two wineries will be merged into one.

In 2007, the new owners of both wineries will invest in upgrading their wineries, while hiring top winemakers to introduce wines with new tastes and aromas.

Bian Xuedao requires the management team of the two-in-one winery to strictly monitor the wines sold, launch high-quality services, and constantly innovate products, so that a wider range of consumers can drink the wines produced by Hongyanrongzhuang and Meixunzhuang, and taste the superb quality and style of the two wineries, so that everyone can understand the two brands, love the two brands, and love the two brands.

After returning to Hongyanrong Manor, Bian Xuedao led the winemaking and management team to have a small meeting, and he decided to launch a winery sub-brand - Dao Saffron Yanrong.

This deck contains: red, white, rosé and amber wines.

Bian Xuedao requires that the bottles of the four wines are designed separately, and the wine labels should also be different from the genuine wines, and the biggest difference is that the wine labels of these four wines will have Chinese characters written on them.

The rosé wine label reads: Spring, the season of beauty.

The label of the amber wine reads: Summer, the season of fragrant aromas.

The label of the red wine reads: Autumn, the season of abundance.

The label of the white wine reads: Winter, the season of snow.

All four wines are limited editions, each producing 60 cases per year, of which 30 are cellared and 30 are put into circulation, priced at 200 euros a bottle.

Bian Xuedao's idea is: at this price, love to buy or not. If I can't sell it, I hide it in the cellar and wait for these four women to drink it for their birthdays or other special days every year.

There is money, there is a winery, it is so capricious!

The 20 Chinese characters listed by Bian Xuedao, Pei Tong couldn't understand it, but Dong Xue understood it, because she knew Shan Rao, she saw the word "Rao" and her own "snow" in the 20 words, so it was not difficult to guess Bian Xuedao's thoughts.

Well, it's romantic to be able to leave a memory of love on the top red wine labels, and maybe decades or hundreds of years later, someone will still mention these wine labels with Chinese characters written on them, isn't it?

……

……

(Ask for a monthly pass, ask for a golden keyboard ticket (author), ask for a recommendation ticket, !!)

……