In the multi-functional conference hall of Yanshan Crown Hotel, the host and main guests all looked solemn and the atmosphere was particularly solemn.

The conference was held at a time when the "Golden Snake Nafu" virus was raging on the Internet, which means nothing but self-evident, and the relevant departments of the state also have high expectations for the conference, which can be described as a great responsibility.

Through the form of video, the host briefly reviewed the history of China's Internet plagued by network viruses over the years and the "Golden Snake Nafu" that has recently ravaged the Internet, thus setting the tone for this conference: responsibility and mission.

After the high hat was buttoned down, the host began to introduce the important guests at the conference, and finally announced that the "First Internet Anti-Virus Conference" was held.

As with the previous information, there are three main topics for this conference:

First, how does the industry respond to the raging "Golden Snake Nafu" virus;

second, negotiate the establishment of the "China Internet Anti-Virus Association";

Third, improve the service level and increase the service fee of antivirus software.

In Su Qingzhi's view, dealing with the "Golden Snake Nafu" is just a gimmick, the establishment of the "China Internet Anti-Virus Association" is the means, and increasing the service fee of antivirus software is the ultimate goal.

This time, the "Golden Snake Nafu" virus ravaged the Internet, providing an opportunity for all domestic antivirus software companies to gather together, but if you want to twist so many companies into a rope, it is far from enough to rely on a single "China Internet Anti-Virus Association".

Because there are still foreign companies such as Kaspersky and Little Red Umbrella in the antivirus software industry, even if the association is really established, the foreign companies will only play the role of accompanying the prince to study at best, and will not have much right to speak.

What really interested foreign businessmen was "raising the cost of antivirus software services", and in businessmen, making money was the fundamental reason for them to participate in this conference.

Over the years, with the advancement of reform and opening up, more and more foreign companies have entered the Chinese market.

Foreign businessmen are gearing up and fantasizing about making real money with advanced technology and services, but when they come to this hot land, they find that the reality is very different from what they imagined.

The Chinese market is indeed huge, with unlimited potential, and there is great room for development in the future.

However, at present, this market is relatively backward, and the problem of food and clothing has not been completely solved, and the demand for advanced technology and services from Internet users is not strong.

Because of economic constraints, people are chasing prices more than technology and services.

Taking antivirus software as an example, foreign companies such as Kaspersky, Little Red Umbrella, McAfee, and Big Spider believe that the antivirus software they provide is much better than that of domestic companies such as Hongrui, Zhi'an, and Kingsoft in terms of technology and service.

However, because of the slightly higher price, the market share is less than a quarter of that of domestic antivirus software companies, which is unbelievable in the eyes of these foreign companies.

After all, compared with Western developed countries such as Europe and the United States, the concessions they provide to the Chinese market are already unfair competition, and in order to spread out the market, they lose money and make money, and they hardly make a profit.

However, what makes them unbelievable is that the domestic antivirus software companies represented by Hongrui and Zhi'an are cheaper, and the price is so low that it is simply outrageous.

They can't even imagine that it is a miracle that those Chinese companies can still maintain their daily operations at such low prices.

On this point, Big Spider, a security software brand from Russia, has a personal experience.

Among the many foreign brands entering the Chinese market, the cost of Big Spider is the lowest, at 238 yuan/year, but compared with domestic antivirus software, this price is not competitive at all.

Domestically, the highest price is Hongrui, at 168 yuan/year, followed by Zhi'an, at 165 yuan/year.

Herein lies the peculiarity of the Chinese market, where users generally value price more than technology and services.

What is even more surprising to foreign investors is that there are still a large number of cracked versions of antivirus software in the Chinese market.

It's just a joke.

They have heard of pirated books, pirated CDs, pirated clothing...... However, this is the first time they have heard of pirated antivirus software.

Most of these so-called cracked versions of antivirus software have vulnerabilities, and some even come with their own Trojan horses, which are extremely vulnerable to virus attacks.

But users don't seem to care much, in order to save that money, they still go their own way, and there are still a lot of posts asking for cracked antivirus software in online forum posts.

The cracked version of the antivirus does not have its own virus database, and there are no professional people to carry out effective update and maintenance, and the only advantage is that it is free.

Those who install cracked antivirus software don't have high hopes for this kind of software, I'm afraid they just ask for psychological comfort, and it's better to talk about it than nothing.

On the rostrum, Lou Deqian, the boss of Hongrui, and Meng Buwei, the boss of Zhi'an, spoke successively, calling on domestic antivirus software colleagues to work together to deal with more and more network virus attacks, and strongly recommended the establishment of the China Internet Anti-Virus Association......

Su Qingzhi was a little absent-minded, the original intention of establishing the association was good, but he was afraid that some people would have ulterior motives and use the association to establish an offensive and defensive alliance, so as to achieve the purpose of manipulating the market.

Liu Jun also saw some clues, and whispered: "Now it is basically certain that the 'Golden Snake Nafu' virus was created by themselves, and it is estimated that after the end of this conference, the code of the virus will be cracked......

Su Qingzhi nodded, agreeing with his opinion: "If the code is not cracked, why are they embarrassed to raise the price?"

Liu Jun asked again: "Did those foreign companies participate in this matter?"

Su Qingzhi shook his head and said: "It's hard to say, even if they didn't participate in person, they still know some inside information, but those people have common demands, so they acquiesced." ”

Liu Jun sighed and said: "I'm worried now that once our computer manager is released to the public, I'm afraid it will become the target of public criticism, I don't know if we can hold the position." ”

At this juncture, it coincides with the establishment of the China Internet Anti-Virus Association, and the antivirus software industry has generally raised prices.

Su Qingzhi said disapprerovingly: "Senior Brother Liu, is Zhongzhou Technology still stupidly waiting for others to attack?"

Liu Jun was stunned for a moment, puzzled: "Then ......"

Su Qingzhi smiled mysteriously: "There is a saying that offense is the best defense, we can take the initiative to attack, no matter whether others make a move or not, let's start first and hit a rake, give them a dismount, deter those restless companies, and make them dare not act rashly." ”

Liu Jun listened, the corners of his mouth twitched, and he silently gave him a thumbs up.

This little junior brother boss has a black heart, not to mention copying the bottom of the industry, and he wants the wicked to sue first......

However, this is easier said than done.

At least so far, he hasn't thought of a good way to deal with it.

"Senior Brother Liu, we moved someone else's cake this time, and it will definitely become a thorn in the side of the entire industry, if there are competitors deliberately targeting computer housekeepers, with the current strength of Zhongzhou Technology, can it withstand it?"

Su Qingzhi asked a very realistic question.

Liu Jun said: "If it is targeted by senior hackers, don't say Zhongzhou Technology, even if it is a strong foreign-funded company such as Kaspersky, Little Red Umbrella, and McAfee, I am afraid it may not be able to withstand ......."

Su Qingzhi heard this and frowned.

If our own hard power is not up to par and cannot effectively protect the user's computer, the launch of free antivirus software is self-defeating. ”

Liu Jun nodded and said: "Dare to take this step, it takes a lot of courage in itself, this is a huge subversion of the industry, success, we are heroes, failure, we are not even bears, from now on this industry has no place for us." ”

Su Qingzhi sighed, he really admired Zhou Hongyi of 360 anti-virus in his previous life now, Lao Zhou didn't say anything else, just talking about courage, it was still a bargain.

When 360 first made antivirus software, the mainstream of the market at that time was paid use, and Lao Zhou launched free antivirus software under great pressure, which is equivalent to smashing the industry's job and making enemies of the entire antivirus software company......

At this time, Zhang Ying, who had been silent, said: "Mr. Su, Mr. Liu, there is a question I have always wondered about, if our computer manager does not charge, then how to achieve profitability?"

Liu Jun glanced at Su Qingzhi and did not speak.

At the beginning, he thought that this free model was just a flash of inspiration, thinking about how to seize the market, as for how to achieve profitability in the future, this is a headache, he has not thought of a solution so far, can only take one step at a time.

This is the difference between an employee and a boss, the employee can take one step at a time, after all, the company is not his, but the boss can't be like this.

As the helmsman of Zhongzhou Technology, if you can't make a decision and then act, then the company is not far from the end.

"In fact, we can refer to Google abroad, most of the search services it provides are free, but it has reached the pinnacle of the industry through value-added services and advertising revenue. ”

"We can also imitate this model, the basic service is free, the value-added service is paid, as long as we have a large enough user base, even if only 1% of the users choose our value-added services, it may eventually be profitable. ”

"As for what value-added services to provide, I now have a general idea, and we will discuss it in detail when we go back. ”

Su Qingzhi doesn't care much about the issue of profitability, as a reborn, he has seen a lot of traffic monetization routines, as long as the installed capacity of the computer housekeeper goes up, he won't worry about making money.

The only thing he is worried about now is that Zhongzhou Technology has launched a free computer butler at this juncture, and the antivirus software companies represented by Hongrui and Zhi'an will jump over the wall in a hurry and hack the computer butler with shady means.