For entering Thailand, the "bridgehead" in Southeast Asia, Su Zhenbang is definitely not just a temporary idea, and it is not a temporary decision because of the addition of Yingla, a satisfied daughter-in-law, Yingla does not have such a big face, this is a strategy that has been planned for a long time. Pen & Fun & Pavilion www.biquge.info

Originally, according to the original established strategy of Su Zhenbang and Suning Group, next year or the year after next is the best time to enter Thailand - because although the current Thai economy has improved greatly, it is still in the trough, and it remains to be seen whether there can be improvement. Therefore, according to the opinion given by the strategy department of Suning Group, next year or the year after next is the best time to enter Thailand and Southeast Asia.

However, where would Su Zhenbang have thought that his baby son gave him a big surprise - he actually found himself a Thai daughter-in-law. According to Su Zhenbang's previous character, he was quite unsupportive of Su Chenyu's behavior of messing around with flowers and grass, and even hated it. However, who would have thought that Yingla's girl was indeed quite satisfactory to him and Feng Ying, so he didn't have to worry about anything, on the one hand, he recognized Yingla's daughter-in-law, and on the other hand, he advanced his plan to enter Thailand.

After advancing the time to enter Thailand to today, Su Zhenbang has already begun to move, and he wants to pave the way for Suning Group's trip to Thailand. Therefore, the Xie family's cocktail party was the first breakthrough point for Su Zhenbang's preparations, and military veteran and former Prime Minister Bing Tinsula Nuan and Thailand's King Bhumibol Adulyadej were the followers of Su Zhenbang's preparations.

Now, with the help of the Xie family's cocktail party, Su Zhenbang decisively released his backhand - Bing Tinsuran Nuan expressed his position on behalf of King Bhumibol Adulyadej of Thailand - this was the agreement between Su Zhenbang and His Majesty King Bhumibol Adulyadej at that time. Of course, let Bing Tingsulan, a military veteran and former prime minister, come forward to stand up for himself, and there is also the King of Thailand, the best supporting actor, Su Zhenbang of course also paid a certain price - only by equalizing interests can more connections be tied.

With the statement of General Bing Tinsuranong on behalf of His Majesty King Bhumibol Adulyadej of Thailand, the whole cocktail party has entered the climax, and the people in the entire hall have deeply felt the strong "killing atmosphere" transmitted by the Su family and Suning Group. You must know that the people who can stay in the hall now are basically the powerful and wealthy in Thailand, as for the celebrity models who came to warm up and the family members of the wealthy families who came to join in the fun, they have already been invited to the garden or the second floor.

"His Majesty the King of Thailand sincerely wishes that Suning Group can develop better and better in Thailand and bring more and more employment opportunities to our Thai people. Of course, Your Majesty also hopes that our Thai economy can get out of the trough and move towards glory as soon as possible with the joint efforts of many foreign and local businessmen. ”

Well, when Bing Tingsuranun's righteous and awe-inspiring words landed, the scene naturally resounded with thunderous applause - this is conveying the "will" of His Majesty the King of Thailand, who dares not to applaud and welcome?

After Bing Tingsulan's speech, the drinking party in the hall continued, but everyone's thoughts were alive. There is no doubt that from the "big play" that has just been staged, many people have read a different meaning, and they have seen the opportunities and opportunities that exist in it.

For Suning Group's move into Thailand with such fanfare, these monkey-like billionaires have already smelled the smell of money - they hope to get a little soup from Suning Group's big move.

However, unfortunately, it is a bit difficult for these wealthy people to "borrow light" from Su Zhenbang and Suning Group, because only with a certain strength can they be qualified to "borrow light" from Su Zhenbang. Don't think that Su Zhenbang is an "internationalist warrior" and is here to give benefits to his friends in Thailand, I'm sorry, Su Zhenbang's first attribute is a capitalist, and he is here to make money.

Therefore, only those who can bring benefits to Su Zhenbang can get benefits from Su Zhenbang - in the ups and downs of the business sea in the past few years, Su Zhenbang is no longer the fledgling small businessman back then, and now he has become a top businessman with his own "business way".

Therefore, this time to enter Thailand, Su Zhenbang naturally had to choose a few "strong allies" that could bring benefits to himself. Among them, the Xie family and the CP Group are definitely the undoubted number one allies - whether in terms of strength, loyalty and tacit understanding, the Xie family is a well-deserved first.

In addition to the Xie family, Su Zhenbang naturally has to look for a few more powerful allies, so this is the biggest purpose of Su Zhenbang's cocktail party.

When the atmosphere of the reception turned out to be higher and the mood of the participants was getting higher and higher, Su Zhenbang, under the introduction of Xie Guomin, had already met with several wealthy tycoons who were qualified to become his "allies" or "little brothers" in Thailand.

When the cocktail party ended, Su Zhenbang's "interview" for the Thai giants had just ended, and he already had a certain degree of certainty in his heart. However, the next highlight is not to find the younger brother first, but to lay out and frame Suning Group's stalls in Thailand first.

There is no doubt that this is a successful drinking party, a victorious drinking party, and a drinking party that people talk about - many people envy Yingla's good life of marrying into the wealthy Su family, many people are jealous of the Shinawatra family climbing this in-law and flying on the branches to become phoenixes, and many people are discussing that there are so many military and political bigwigs and many people at the reception There are so many guests at the reception, and there are also many people......

However, no matter what, with this huge wave of "general trend", the first shot of the Su family and Suning Group in the Thai wealthy circle and high society can be regarded as a complete fire!

No matter how big the momentum is, it's just a void, and now it's time to show off your real strength......

Where the strength goes, it must be a thunderbolt!

After the reception, Suning Electric Chain took the lead in announcing its entry into Thailand and began to open chain stores in relatively developed cities such as Bangkok, Chiang Mai, and Nakhon Ratchasima. However, unlike the domestic development strategy, Suning chain stores in Thailand did not implement a domestic low-price strategy, let alone play their true colors as a "price butcher". On the contrary, Suning Electric Chain has positioned itself as a consumer brand of mid-to-high-end home appliances in Thailand, abandoning the strategy of low prices, and directly serving the middle class and above with the gimmick of "foreign businessmen" and the guarantee of "quality first".

I have to say that the Thai strategy of Suning chain electrical appliances is very correct, and it directly avoids the needless fight with local low-cost household appliance consumer brands in Thailand - and quickly finds its own accurate customer source and profit point.

You must know that the Thai people are no different from the Chinese people - the moon is relatively round abroad, so they believe in foreign products more than local domestic brands. In addition, Suning Group's unified decoration style logo, has been service-oriented and quality-oriented, to a large extent, quickly captured the hearts of the middle and high-end classes.

Therefore, Suning Chain Electric, as the vanguard of Suning Group, can be regarded as the first shot of Suning Group's entry into Thailand.

Following the Suning chain of electrical appliances, Suning Real Estate quickly cut into the real estate industry in Thailand's major central cities - at this time, when the Thai economy officially improved slightly, the real estate industry has not yet risen, and it is a good time to buy the bottom. It won't be long before there will be a strong property bull market as the Thai economy follows the continued rebound of the U.S. economy.

Now, Suning Real Estate is building a large number of low-cost enclosures, and when the Thai real estate industry rises next year, at most, the year after that, it will be successfully launched - which is several times or even more than a dozen or dozens of times the amazing profits. However, before Suning Real Estate entered Thailand, Su Chenyu specially told Su Zhenbang that no matter how much or how big the investment was, all the positions must be cleared and evacuated before 1997.

There is no way, the Asian financial crisis in 1997 was really terrifying, and Thailand, Hong Kong, South Korea and other East and Southeast Asian countries and regions suffered heavy losses. Among them, Thailand is the core disaster area in the entire Asian financial turmoil, and when the time comes, all walks of life will be muddy and sandy, and there is no possibility of so-called survival.

The most important thing is that Su Chenyu has decided to intervene in this Asian financial crisis, and he is still playing the "negative role" of the executioner. I believe that with the addition of X Fund and EX Fund, coupled with Soros and other international speculators, this financial turmoil will be even bigger - at that time, Thailand can be directly abolished.

Therefore, the real time for Suning Real Estate to enter Thailand should be - after the financial crisis in 1997, that is the best time to buy the bottom. As for rushing into the Thai real estate industry now, it is just to make a quick buck, after all, it is the rising period of the Thai economy, and there are still several years before the financial crisis - during which you can make a lot of money.

In addition to Suning Electric Appliance Chain and Suning Real Estate, a series of wholly-owned holding companies under Suning Group, such as ANTA, Semir Apparel, Master Kong, Suning Beijian, and Xiaomi Electronics, have also entered Thailand.

For a time, the entire Thai business community was shocked by the comprehensive rollout and multi-flowering formation of Suning Group, and they were all moved by the strong strength of Suning Group. However, this is just the beginning, you must know that another Suning giant has not yet moved-that is Huaxia Automobile Company.

Although several models of Huaxia Automobile Company have captured a lot of market share in Thailand, Su Zhenbang has no idea of establishing a branch in Thailand for the time being. At present, the main task of Huaxia Automobile Company is to seize as much of the Chinese market as possible and stabilize its leading position. Yes, you read that right, now Huaxia Automobile Company is indeed the absolute leader of the domestic automobile market - this is thanks to the government's protection policy, coupled with the fact that Huaxia Automobile Company is indeed competitive, so the market share has repeatedly climbed, and it is the absolute leader.

However, although Suning Group's large-scale entry into Thailand looks like it is going to set off a wave of shocking waves. In fact, this is just Su Zhenbang's trick on the bright side, and Su Zhenbang's real back hand is still under the invisible water.