Yes, the scene of Suning Group's crazy entry into Thailand is just an illusion of cooking oil with fire, and Su Zhenbang's real big move is behind the invisible. For his true purpose and intentions, Su Zhenbang has always implemented a standard www.biquge.info of action - sneaking into the village and shooting no shots.

Just when the Thai business community and wealthy families are talking about Suning Group's big move, Su Zhenbang has slowly launched his real big move.

Xu Shubiao, a name that is very unfamiliar to many people, but the drink he invented is definitely not strange to countless people, especially Chinese.

That's the famous Red Bull!

Yes, Mr. Xu Shubiao is the founder of Red Bull Multi-functional Drink, Thailand's absolute "drink king". It is also with Red Bull Drink that Xu Shubiao not only became Thailand's "beverage king", but also once became the richest man in Thailand, with a net worth of billions of dollars.

In the 70s of the 20th century, Xu Shubiao's pharmaceutical factory developed a "tonic drink" containing water, sugar, caffeine, cellulose and vitamin B, and named it "Red Bull" - meaning "red Indian bison". At the time, Red Bull's main target audience was blue-collar workers such as shift workers and truck drivers, helping them stay awake while working all night.

However, unexpectedly, Red Bull Drink became popular all over Thailand as soon as it was launched, and Xu Shubiao also took this opportunity to make a fortune.

However, although Xu Shubiao made a fortune at that time, he was just a small nouveau riche and a rich man, and his influence was only in Thailand. At that time, Red Bull was only popular in Thailand, and no one in other countries and regions had ever heard of it.

It wasn't Xu Shubiao who really made Red Bull a world-class drink, it was someone else, that is, Austrian Mateschitz.

In 1982, Mateschitz was only a salesman for a German toothpaste company, and once again he went to Bangkok, Thailand to discuss business, and he was immediately stunned as soon as he got off the plane - the jet lag and hot weather instantly made this middle-aged Austrian feel hollowed out, let alone talk about business. However, what Mateschitz didn't expect was that he decided to give it a try when he saw a tired rickshaw driver in high spirits after drinking a can of Red Bull.

Mateschitz's attempt didn't matter, not only did he instantly resurrect himself who felt that his body had been hollowed out, but he couldn't stop at all. The most important thing is that Mateschitz's experiment created a different life for the richest man in Austria.

As the saying goes, sales that don't want to be bosses are not good sales, so Mateschitz, who saw a business opportunity, immediately approached Xu Shubiao to discuss the big business of promoting Red Bull to the world. It has to be said that every salesman is a good lobbyist, and I don't know what kind of ecstasy soup Mateschitz poured into Xu Shubiao, and when he left Thailand - Mateschitz took 49% of Red Bull's shares and a top-secret recipe.

Back in Austria, after market research and re-improvement, Mateschitz launched a new Red Bull drink in 1987 – the famous Red Bull Austria. Mateschitz also became the richest man in Austria with the popularity of Red Bull, and later played Formula 1 and became the big boss of the awesome Red Bull team.

However, whether it is Thai Red Bull or Austrian Red Bull, these have little to do with Chinese Red Bull, because Red Bull has not yet entered China at this time. As for how the Chinese Red Bull came to be in later generations, it was obtained by Yan Bin, a Thai-Chinese, from Mr. Xu Shubiao who obtained the right to operate in China. After obtaining the management rights of Red Bull, Yan Bin established the Red Bull Vitamin Drink Company and began to sell Red Bull in the mainland, which was the first person and company in the mainland to engage in functional drinks.

Su Zhenbang's first target of this big move was the Chinese management rights of Red Bull, so he directly found Mr. Xu Shubiao, hoping to get the Chinese management rights of Red Bull from his hands.

To be honest, when Xu Shubiao saw Su Zhenbang's invitation, he was really surprised, because he really couldn't figure out what his Red Bull Group had to do with Suning Group?

Could it be that they are here to buy Red Bull?

Yes, after getting Su Zhenbang's invitation, Mr. Xu Shubiao kept thinking about it, although the current Red Bull has grown a lot, it is still not the Red Bull Group that will be coaxed in later generations. The current Red Bull Group is just one of many large companies in Thailand, and it is simply not compared to the cross-river raptors like Suning Group. You must know that Xu Shubiao also attended the Xie family's drinking party that night, and he witnessed the appearance of many military and political bigwigs throughout the whole process - including General Bing Tinsuranong, who represented His Majesty the King of Thailand.

In the face of such a powerful "barbarian", Xu Shubiao really didn't know how to deal with it. But Mr. Xu was able to create such a big family business from scratch, which is naturally very powerful.

Therefore, in the face of Su Zhenbang's invitation, Mr. Xu Shubiao decisively went to the appointment, in fact, he also wanted to talk to this boiling super tycoon rumored by the outside world - what's more, everyone is Chinese, and they are all descendants of Yan and Huang, is there anything else that can't be said?

At the agreed place, after Su Zhenbang greeted Xu Shubiao, he said with a smile: "Hello, Mr. Xu, please take a seat, I really admire the name for a long time." ”

Mr. Su laughed, Xu is a small name, where can he compare to the famous Mr. Su. ”

Xu Shubiao's words are not flattery, but it is indeed a fact, Su Zhenbang's current reputation is indeed much bigger than Xu Shubiao, especially in the Chinese business community.

"You are too awarded, Mr. Xu invented and founded the Red Bull drink, which is now famous all over the world. For Xu Shubiao's praise, Su Zhenbang smiled and waved his hand, and then said: "I have drunk it a few times before, it is really surprising and unforgettable." I have to say, Red Bull, what a cow!"

, as soon as he heard Su Zhenbang say this, and he also praised Red Bull, Xu Shubiao couldn't help but secretly say that his guess was really correct - this Su tycoon really came for the Red Bull Group. Fortunately, Xu Shubiao has prepared a way to deal with this situation, and the most important thing is that he is not excluded from others taking a stake in the Red Bull Group. Even, Xu Shubiao is quite welcoming to Su Zhenbang, a "partner" with strong strength and strong connections and connections.

"It's an honor for me and the Red Bull Group to be able to make Red Bull drinks to your taste. Xu Shubiao thought about it and said, "Then I don't know what Mr. Su did about asking someone this time?"

I rubbed it, Su Zhenbang didn't expect Xu Shubiao to be so direct, and he actually got to the point, so after a deep sigh, he said: "I don't know if Mr. Xu's Red Bull Beverage Group still lacks partners?"

Hearing Su Zhenbang's words, Xu Shubiao couldn't help but breathe a sigh of relief, as expected, it was the matter of "taking a stake in Red Bull", then it would be easy to handle - he had already thought of a countermeasure in his heart.

"Of course, Red Bull Group and I both welcome Mr. Su and Suning Group to become shareholders, and hope to become partners with Mr. Su. ”

Uh, uh, uh, Xu Shubiao's words made Su Zhenbang stunned all of a sudden--what is the situation? Why did he talk about taking a stake in the Red Bull Group all of a sudden? Did this happiness come too suddenly?

Although Su Zhenbang was shocked beyond measure, fortunately he didn't show it - I have to say that Comrade Su Zhenbang's acting skills are still relatively good.

There is no doubt that Xu Shubiao misunderstood the meaning of Su Zhenbang's words, and Mr. Xu thought that the "partner" he said was a "barbarian" who came to invest in shares. In fact, it is not the case at all, Su Zhenbang just wants to get the right to operate Red Bull Drinks in China.

However, since Mr. Xu misunderstood what he meant and smashed such a big pie on his head, he had no reason to push it out--the sky did not take it, but suffered from it.

Therefore, Su Zhenbang could only accept it "reluctantly".

Although his mind has turned a thousand times, but in fact, it was only a moment, Su Zhenbang pretended to be calm and said: "That's really good, I believe that with the addition of Suning Group, the future development of Red Bull Group will be more and more bullish." ”

"I am very much looking forward to the joining of Suning Group. Nodding, Xu Shubiao said: "In this case, I will notify Mr. Matschitz, another major shareholder of the company, as soon as possible to discuss the specific shareholding matters." ”

Su Zhenbang naturally has no objection to Xu Shubiao's arrangement, after all, this is a good thing to pick up for nothing, what else is there to say.

However, although Su Zhenbang picked up the shares of Red Bull Group for nothing, this did not affect his original interests.

"Mr. Xu, Su has one more thing I want to discuss with you. ”

Well, after listening to Su Zhenbang's words, Xu Shubiao looked at him with some surprise, I don't know what Su Zhenbang is going to do - he has got all the shares, what else do he want to do?

Although he didn't know what kind of medicine was sold in Su Zhenbang's gourd, Xu Shubiao still said with a smile: "But it doesn't hurt to say it." ”

"I heard that Red Bull Group has never had any plans to enter the Chinese market, so I want to win the right to operate Red Bull Group in Greater China. I wonder what Mr. Xu thinks?"

After finishing speaking, Su Zhenbang stared at Xu Shubiao, waiting for his final answer.

Xu Shubiao really doesn't pay much attention to the right to operate Red Bull Drinks in Greater China, after all, although China is very big and is developing rapidly, he is really not optimistic about the consumption of functional drinks. After all, there are still many people who are struggling under the food and clothing line, so there is still time to drink a fart functional drink.

In his previous life, it was precisely because Xu Shubiao did not pay attention to the Chinese market that Yan Bin of Reignwood Group was achieved. Therefore, this time it is much cheaper for Su Zhenbang, because Xu Shubiao still does not attach much importance to the Chinese market.

After pondering for a while, Xu Shubiao said: "No problem, you can give Mr. Su the right to operate Red Bull Drink in Chinese mainland, Hong Kong, Macao and Taiwan." ”

Well, as soon as he heard Xu Shubiao's answer, Su Zhenbang was really happy from his heart, fortunately, all this was expected by him - he knew that Xu Shubiao would definitely give him the right to operate Red Bull Beverage in Greater China!