Chapter 241: Overwhelming Advertising Power
"Brother Zhao, what will you do?"
Bai Lu's big eyes flickered, and he looked at Zhao Chuanzhi expectantly.
"Leave it alone, I promise you, in less than two weeks, Watchen will be crying. Zhao Chuanzhi said with a smile.
After sending Bai Lu away, Zhao Chuanzhi said: "Hongmei, according to our previous propaganda strategy, come up with a new set of publicity plans. ”
"Dear Creator, what do you want to focus on?"
Zhao Chuanzhi thought for a while: "The main emphasis is on the use effect, so let's make a use case first......"
Zhao Chuanzhi and Hongmei muttered.
……
The next day, on the Internet, a video suddenly appeared and quickly went viral.
There is only a two-minute video in total, divided into 3 parts.
At first, the girl in the video was a freckle-riddled face with a lot of black spots and a little red spot.
"Hello everyone, what you see is the real me after removing makeup, and I need to rely on thick makeup to cover up my blemishes every day, in fact, many female friends, like me, need makeup to go out. ”
At this point, the video stopped abruptly and suddenly lit up again, but the girl's cheeks were much smoother, and her dull complexion became a lot fairer.
"This is the result of my first use of a new tech product, and I have a lot less freckles and dark and red spots. The girl looked excited.
After another flash, the girl said: "This is the effect of my use for three days, can you see it, I now have white and translucent skin, although I don't wear makeup, but my natural complexion can already go out, I no longer need heavy foundation to cover up blemishes, and I don't need to touch up makeup often! Now I am also a lot more confident, and I feel that my colleagues' attitude towards me has changed from the usual......"
The last girl, who looks very confident and beautiful, babbles a lot about her changed state.
This video was just a small fire at the beginning, and it just circulated among some girls.
But after 12 noon, Hongmei suddenly made a move.
Everyone plans to turn on their mobile phones at lunch or during their lunch break, watch the news, or a small video, or.
Click on each software, and the first page that comes out is the push of this video.
And the title is exaggerated, and the picture contrast is obvious.
Soon, the video went viral.
Many messages have asked for the name of this technology product under the video.
"The video owner said what kind of technology products were used!"
"What kind of product can change so much in three days? I don't believe it! The video owner must have lied to us!"
"What's the secret of such a good product? If you don't say it, then it must be a scam!"
There are also a small number of people who help the girl speak, and the argument focuses on the final effect, which must be true, from a technical point of view, no cosmetics have been used, and beauty cameras.
The controversy is growing, and so is the concern it is arousing.
Zhao Chuanzhi looked at this result and smiled, this hype was a success. The main reason is that Hongmei's operational ability is too strong, and countless software is equivalent to giving Zhao Chuanzhi free advertising. Almost all the people in China received Hongmei's advertising push at noon. If this kind of advertising costs money to do it, I am afraid it will cost an astronomical amount to do it.
By the next day, the incident had intensified.
Some people are skeptical about the cost of this video.
But many female netizens said that if there is really such a technology product, they must buy it, and it can be whitened to this effect in just three days, so what about using it for ten days or a month?
Finally, starting the next day, there were female anchors of the legendary live broadcast network one after another, announcing that they had also gotten the technology products used by the girl on the hot video.
And in the live broadcast room, many female anchors live broadcast the usage.
Witnessed by millions of people in the live broadcast room, one by one female anchors suddenly looked radiant, as if they had changed into a different person.
There are fewer and fewer controversial voices in netizens' discussions. If a female anchor cheats, it is still possible, but with so many female anchors, and many of them are well-known anchors, can they lie to them together?
At this moment, the national star actress Fan Xiaoice announced a news.
Fan Xiaoice, among the female star artists in China, belongs to one of the most top-notch people, and has great influence. has even faintly had the momentum of sitting on the first sister of Chinese actresses recently.
Fan Xiaoice said that the product he endorsed was the magical technology product used by the girl in the video, which could have unexpected effects in just three days.
Her announcement immediately aroused widespread heated discussions.
Many female netizens wanted to buy it, but found that there was no place to sell it on the market.
At this time, Fan Xiaoice's WeChat and Weibo message areas, as well as the barrage area of the live broadcast rooms of major female anchors, are overwhelming, asking questions about where to sell this product.
……
The cosmetics industry has been feeling something wrong lately.
They smell danger.
Recently, there have been more and more discussions about the whitening of technological products, and their own plant cosmetics have even begun to be affected, and sales have been declining.
Even some loyal female customers, who have bought their products for many years, now come to the counter instead to ask where they can buy crazy technological whitening products uploaded on the Internet.
In the eyes of female customers, although this product has the word technology, it should be nothing more than a new product from one of the major cosmetics manufacturers.
Watchenke, in the past two days, I have also received a large number of such inquiries. The salesmen wanted to cry without tears, and they had to be patient and constantly explain that this was not a new product from their family. Seeing the customers leave disappointed one by one, the salesmen were helpless at the same time, but also hurriedly reported these market reactions.
Eventually, countless reports were formed, which were presented on the table of Watchen's board of directors.
Qu Jianping had a dark face, and the position of many directors was sitting in the east of the declaration.
"Xiao Xuan, I want to know one thing now. ”
"Is this product that has gone viral on the Internet the legendary company?"
The directors' faces were dark, and Qu Jianping was even more aggressive.
Earlier, you didn't tell me to do that, and now you're reprimanding me? Is that my responsibility?
On the surface, Xuan Dong had to squeeze out a smile and try to recall: "That day, what Miss Bai Lu brought was indeed a white, large and shaped, very similar to the instruments used by female anchors on the Internet. ”
Qu Jianping said: "Didn't you use it at that time, and record the data of that instrument? Even if we want to raise the price, ask for more franchise fees, and frustrate her spirit, you must at least have a basic understanding of that product, right? I want you to use any method to immediately find out to me whether that product is a legendary company or not." ”