Chapter 486 Second-hand Market

The problem of a cross-server company is easier to solve, because everyone has a beep in their hearts.

Mainly on the side of Chinese babies, just the support of firm users, Hang Yu is not satisfied enough. He hopes to bring those who were not interested in purchasing agents and scolded Jiangyan Company in public opinion into the pit.

Whether it is scolding or praise, if you have the concept of purchasing in your head and are curious about purchasing agents, it is possible to turn them into users. This is what Hang Yu realized from celebrity hype, and many celebrities have won attention through malicious hype.

At first, most people were scolding them, but in the process of scolding, they paid attention. Immediately after the celebrities began to whitewash, after the whitewashing, many people who scolded them suddenly liked them.

Hang Yu thought about how to further "whitewash" the Chinese baby.

There is a difference between his matter and celebrity hype, and the routine of hype and whitewashing will be fooled by ordinary women. Most men are more rational, and there are not many who chase stars, and even fewer can accept whitewashing.

And what Hang Yu wants to fight for is male users who are not interested in purchasing agents, or even disgusted. Female users don't need him to come up with new tricks to fight for it, and the existing plate of China's baby has sufficient attraction.

Most of the male users who love to surf the Internet and love online shopping are otaku, what do they need?

"In fact, there are a lot of male purchasing users, there are about more than 7 million male users in China, and they buy more clothing, shoes, followed by electronic products such as computers and mobile phones. Yang Yien said.

China Baby has more than 90 million users, more than 7 million men, and the proportion is not small.

"Well, if you want to attract male users, you must first develop a new marketing strategy based on their needs. Clothing seems to have high sales, but in fact, most male users are not so willing to spend money on clothes, but electronic products have more development prospects. Hang Yu said.

Under normal circumstances, of course, it is more people who buy clothes than electronics, after all, clothes are cheaper. But compared with Taobao's clothes, Taobao's clothes are several times and dozens of times cheaper.

Most of the boys in China buy clothes online, or choose websites like Taobao and Jiangnan Mall.

Moreover, the categories of Chinese baby's clothes are already very complete, and it is difficult to make a flower in how to do it. So Hang Yu thought about it, starting with the electronic products that otaku are keen on, to meet their special needs.

"Electronics are more expensive, and buying computers online is not very secure and has little prospect. Yang Yien said.

"Of course, brand new formal products are expensive, but second-hand products, second-hand computer accessories are different. I want to open a second-hand zone in China, specializing in selling second-hand products from abroad, mainly computers, mobile phones, and auto parts that men like. Hang Yu said.

Developed countries, including Japan and South Korea, have a much higher population than China, although their population is much higher than China's.

There are two reasons, one is to have money, and the second is to love to use credit cards.

In the area of electronic products, developed countries are upgrading very quickly, and basically new models are replaced immediately. Unlike Chinese, a computer or mobile phone can be used for several years, and it is replaced by a few people every year.

The large consumption and rapid replacement have led to a very developed second-hand market in developed countries. If Chinese babies can sell second-hand goods from developed countries to China, especially electronic products and auto parts, it will definitely be very profitable.

"It's not easy, good second-hand goods are generally refurbished, and bad ones are willing to buy. And people who are loyal to buying second-hand goods generally go to the market by themselves, and buying online is too unreliable. Fu Lei said that he himself had bought second-hand computer accessories before and had experience in this area.

"It's impossible for a businessman in the renovation industry to contract all the second-hand goods from all over the world, so we won't renovate them when we buy them, but sell them directly!" said Hang Yu, whose purpose in doing the second-hand zone is not only to make money, but also to win male users.

Although the good second-hand goods are refurbished and sold, the profit is greater, and you can make a lot of money in the short term. However, this is not conducive to long-term development, first of all, the renovation industry is not a serious industry.

Secondly, refurbished goods cannot form an independent brand effect and cannot gather a group of loyal users.

"As for the user's consumption habits, don't we also have offline channels, which can be sold at the same time. Agencies don't have this function and can work with marriage companies to take advantage of their used car market. Hang Yu said.

"This is a good way, but China Baby already has three special areas, is it too much to open another one, will it affect the user experience. Yang Yien said.

"It's not much, it's not crowded on the same page, the sections are all independent, just add a name link. The new section is called the Leak Picking Zone, which satisfies the interest of those who are keen to find second-hand goods. Hang Yu said.

"It's easy to make a special area on the computer, but how to solve the procurement method of second-hand goods? Even in developed countries, second-hand goods are uneven, and it is very difficult to inspect the quality. Fu Lei said.

New products can be sampled and inspected, which is very efficient, but second-hand goods are more difficult.

"Increase the number of quality inspections and ensure the pass rate, you can calculate the specific amount. Hang Yu said.

"As you can imagine, quality inspection must require a lot of manpower, and it is a relatively professional talent. Being able to quickly distinguish the quality of second-hand accessories is not something that ordinary people can do, so the labor expenditure must be very large. Fu Lei said.

"You can't think so, ordinary people can't do it, we have developed a set of relatively simple, routine, institutionalized quality inspection programs to train staff according to the program. Hang Yu said.

"Yes, I see. Fu Lei nodded.

Although procurement is not a matter of the technical department, quality inspection is actually a technical job.

Especially when it comes to electronic products, the support of the technical department is required.

The second-hand zone is different from the previous market zone, it needs to find new collaborators and procurement channels. Because of the particularity of second-hand goods, it is also necessary to establish a professional quality inspection workshop in the overseas purchasing department, so more work is needed.

Hang Yu assigned the task, and all departments immediately started operating.

Qiu Xueyan learned that she wanted to cooperate further and add offline sales to the second-hand car market, and readily agreed. This shows that the second-hand car market network in which they have invested heavily has a higher utilization value and is not invested in vain.

Moreover, the second-hand goods opened by Hangyu are more complete and more classified, which can bring greater traffic to the second-hand car market. A large flow of people and more profit points are of great benefit to both parties.

After the flow of people reaches a certain level, it can even drive the surrounding industries.

For example, restaurants, snacks, transportation, and so on.