Then, Zhao Yu and others carried out a series of layout plans around expanding the team and generating profits.

They first divided the basic departments, including human resources, finance, planning, technology, customer service, editorial department and so on. Because the number of people in the team is too small, many departments are temporarily unable to arrange manpower, so they just set up a framework and wait for Wei Dixuan to recruit people.

The profit method is not to open the function, choose the self-media to sign a contract, there is a set of rules that are not rules. What self-media editors sign and what self-media they promote will drive the development direction of the entire platform.

If the signing style is wrong and the development path is crooked, it may cause unintended consequences.

"The core of any work has its core, and the core of our creation is undoubtedly food, and clothing, expressions, music, and dance are all at the service of food. Therefore, when we sign a contract with self-media, we should pay special attention to this. Wei Dixuan said.

At this time, short videos are not popular in China, and there are few similar products, and even fewer can compete with the God of Food.

Hang Yu knows that short video apps such as Douyin, Kuaishou, and Volcano will be popular in the future, and these apps also have their own characteristics. For example, the core of Douyin's creation is music, and elements such as clothing, expressions, and dance are all in the service of music.

The core of Kuaishou's creation is spoofing, music, costumes, expressions, dance, and plot are all for spoofing. Because the spoof is too much, Kuaishou's evaluation is not very good, and the user base is relatively that.

The core of the creation of the volcano small video is not so obvious, the style is very wide, spoof, music, life, and everything to the limit.

In terms of user age, Douyin's audience is relatively young, while Volcano's audience is medium.

From the perspective of the quality of the work, Douyin is relatively high, although there is little original content, but the secondary creation is also very good. There are at least some real skills in singing, and there are not a few anchors who sing well.

The video quality of the God of Food is not as high as Douyin, and few anchors will recreate music, most of them directly choose music on the Internet, and use it with a simple edit.

However, the core of the creation of the God of Food is food, so it can't be compared to music, just like the core of Kuaishou's creation is spoof. If you want to compare music, of course he can't compare to Douyin, but spoof is a must.

Which is more appealing to users, food or music?

You can't underestimate the magic of music, nor the allure of food, the key is to see who has a good creative direction.

Kuaishou also eats broadcasts, but what do they eat?

Cook noodles in a trash can...... If this kind of thing is placed on the God of Food, it is estimated that hundreds of thousands of users will get out of the pit immediately. The God of Food attaches great importance to the food elements in the short video, and I dare not say that the color, flavor, and flavor are complete, and it must be very good-looking.

Because it is a short video, the food review must be concise and grasp the main point.

It's not enough to just exaggerate words, it can only be a second-rate anchor.

First-class anchors can make the video very interesting, and the review text is not only concise and authentic, but also can be polished with beautiful words like poetry while ensuring the authenticity of the review.

It is not an easy task to grasp the degree of it, and you need to know a lot about food.

In other words, if you want to become a first-class anchor on the platform of God of Food, being handsome and beautiful is only the first test, and then there are acting talents, food knowledge, literary talents, and sincere attitudes, which add up to make first-class short videos.

The development time of this platform is still short, and when a relatively complete interest chain is formed, there will be a lot of self-media for group production.

The benefits of team production are self-evident, if you are talented but not good-looking, then find a good-looking appearance. Others can design performances, make food or search, and review texts can be designed first.

A professional creative team is definitely much better than going it alone.

"The short videos I found were mediocre, but the music and performances were good, and the click-through rate was high. Should this kind of video be signed? or not, or even suppressed. Zhou Qun said.

"It's not overwhelming, it's okay not to sign or recommend, we have to maintain a unique creative model. If other elements surpass food, and other self-media follow suit, what is the point of the platform going astray. Wei Dixuan said.

"I think so too, it's a bit of a spoof, and the video with better music is really attractive. But it deviated from our theme, such as the food is instant noodles, which obviously did not meet our requirements. Yang Kele said.

"Not necessarily, although instant noodles are very ordinary, this popular food can also be reviewed. You must know that there are many brands of instant noodles, and countries such as Japan and South Korea like to comment on different brands of instant noodles, and the audience is very wide. Sun Quanying said.

Sun Quanying often watches variety shows and music programs in Japan and South Korea, and the country of Japan and South Korea is indeed quite strange. It's obviously a developed country, but I like to openly comment on very common foods such as instant noodles and kimchi on the show.

It's also a good thing, and its citizens also like this kind of review program.

And in China, if you eat instant noodles and kimchi on the show, it is estimated that few people want to watch which one is more delicious. Although everyone usually eats it, there is really nothing to comment on, so you can know which brand is delicious and try it yourself.

What kind of food reviews do domestic users like? It's not that you have to be tall, the key is that you haven't eaten it. China is so big that even if we are Chinese, few of us have eaten all Chinese food in our lives.

Referring to the taste of China, we have not eaten, there are too many novel delicacies.

Only what we haven't eaten can attract Chinese users.

"The national conditions are different, and we are not only making a food platform to attract traffic, but also to obtain offline store resources through food reviews. No matter how big the traffic of instant noodles is, what offline resources do we get, do we cooperate with instant noodle companies? Wei Dixuan said.

"Can't you work with a noodle company? If you do a good job, the noodle company will advertise it." Sun Quanying said.

The others were stunned when they heard this, and felt that it made sense.

"Compared with those exquisite and special delicacies, instant noodles are indeed a little vulgar, but no matter if they are vulgar or not, as long as they can attract traffic, there will naturally be instant noodle manufacturers to do publicity. As long as the user is willing to watch, why should we care what he eats. Sun Quanying continued.

"We'll talk about this later, and I think we should change the name of the platform first. The name God of Food is a little, how to say it, it is not quite in line with the habits of Internet users. Wei Dixuan said.

"Change it to what?" Zhao Yu asked.

"How about making it simple, just eating and broadcasting?" Wei Dixuan said.