There are still a lot of details to be discussed in order to carry out the propaganda work.

Most importantly, the sales price of Cosmos' new model 'past-present-future' has not yet been determined.

The sales price of each car is first determined from the positioning of the company's brand.

That is, the positioning of the high, medium and low grades of the brand.

From the beginning of preparing to make a car, Zhao Tian has never considered what grade of car to go, what he wants to do is nothing more than to make a car as safe and of the highest quality as possible.

According to the mainstream direction of the current automobile market in China, the Chinese people are in the transition from a well-off to a pseudo-middle class, and mid-range models will be the main body of the future.

It is said that it is a pseudo-middle class, because the overall social level of China has not yet reached it, and many poor people are averaged by the people who are rich first.

However, judging from the actual sales of vehicle statistics, models in the price range of 10 to 150,000 yuan are the most accepted, and once the price exceeds 150,000 yuan, the number of consumers has a sharp decrease.

If the price is raised to 200,000 to 300,000, when it reaches the true mid-range range, the number of consumers will be several times lower than the previous range.

This is too embarrassing for a space company that wants to position itself in a real mid-range car.

Pricing is a big issue.

Considering the sales price from the direction of positioning, some people are not sure about the future direction of the market, and it is often not recommended to consider the problem in this way. Subsequently, he put forward a reference to Zhao Tian from all aspects of cost.

In terms of the current vehicle manufacturing cost of the universe company, engine technology, gearbox, vehicle model design, interior design, etc., are completed by their own company, after mass production, the cost of these parts is not much, and the final estimated price is about 20,000 yuan in the cost data given by the power department.

But the parts on the other vehicles were greatly unexpected by Zhao Tian.

EFI systems, tire supply, suspension undercarriages, pneumatic suspension systems, etc., in the current situation of the Cosmos, can only rely on orders from other manufacturers. The new model that is currently being tested, after screening, has a purchase price of more than 20,000 yuan, reaching 27,000 yuan.

That is to say, at present, the sum of the cost of each component of the whole vehicle has approached the 50,000 yuan mark.

In addition to the cost of labor, publicity, post-quality assurance, etc., the cost of the vehicle should be at least 60,000 yuan.

According to the mainstream calculation method in the market, the cost price of the car accounts for 36% to 38% of the sales price, and now the new car must be guaranteed to be priced at least 160,000 yuan or more in order to ensure that each car has about 10% of the profit income.

When Lao Chang informed Zhao Tian of this calculation method, Zhao Tian was really stunned.

A car that costs 60,000 yuan will sell for more than 160,000 yuan...

The key is that the enterprise can earn more than 10,000...

I can't be sure what it looks like yet...

"Actually, I feel that the car repair is quite good!" Zhao Tiancai woke up from the shock.

Knowing that this was the case, he would never have chosen to build a Rausch car.

Lao Chang listened to Zhao Tian's words, smiled wryly, and explained: "The current domestic market situation is like this, first of all, the purchase cost of parts is the highest, and there are many special technologies, all controlled in the hands of foreign companies, we have to pay a certain fee if we use them, unless we control all these parts and components technology in our own hands, then the cost will drop a lot." ”

"There are only more than 20,000 parts that can be purchased from outside, and there is a gap of nearly 100,000 in between, so you can't let the dealers eat them all, right?" Zhao Tian couldn't figure it out.

Chang Chang was a little helpless, he still knew Zhao Tian well, after all, he didn't have any experience in production. Li Minghao, who was born in a trading business, was also very puzzled.

The two of them didn't understand, so they had to say helplessly: "In Huaxia, any individual or enterprise taxpayer who manufactures and sells must pay taxes on the products." In our automobile industry, automobile products must have consumption tax, value-added tax, urban construction tax, additional tax, local tax and other items, which account for about 40% of the car price, which is why the car price is so high. ”

Li Minghao frowned, he still knew a little about the tax rate entry, but he was still a little surprised by such a high tax on cars.

How would he have known that there is a 17 percent VAT rate on cars alone.

Zhao Tian was speechless.

He just wants to build a car and sell it.

After a while, he asked weakly: "On the premise of not evading taxes, how can we reduce costs?"

This is also the most affordable problem he can think of now, after all, a car of more than 100,000 yuan, it is difficult to say whether the income of his own company can reach 10,000 yuan in the end.

If this is compared with the original modified car, alas, it is all tears!

"Of course, all the parts are produced and sold in-house. "It's the same old way.

However, Huaxia has been developing the automobile industry for so many years, and this vision has always existed, but I don't know when it will be realized.

Zhao Tian's eyes were hollow, and he didn't know what he was thinking.

Li Minghao was also thoughtful, looking determined.

The two of them lost their voices like puppets, and said: "Don't think about so many useless things first, let's quickly think about the pricing of new cars." ”

From the beginning to the present, they have always been guiding them, but apart from showing an untimely shock, these two people have not shown much effect at all.

"Then produce and sell it yourself!" Zhao Tian stood up abruptly and said coldly.

"What is self-produced and sold?"

"All the parts!" Zhao Tian replied as a matter of course.

Chang smiled bitterly: "......"

It's not that easy.

"Are we rich?" asked Lao Chang.

Zhao Tian glanced at Lao Chang fixedly, and then sat down like a deflated ball.

It seems that building a car is to sell it for money, and only when you have money can you talk about development.

The point is that there is no money now, and the cars built don't seem to sell very well.

Endless loop.

Regarding the performance of Zhao Tian and Li Minghao, Lao Chang had already seen it when he was in BYD, and he still remembered that when the elders of BYD calculated this problem, they all had the same ghostly expressions.

Then Zhengse said: "Zhao Dong, let's not think so much now, the most important thing for now is to let our company's new car go online, for the situation that we want to improve in the future, we can wait for the funds to be sufficient, and then do what we want to do, if not, let's make a plan first." ”

After a pause, Lao Chang continued: "But now, what we are discussing is the issue of setting the price of a new car. ”